國(guó)開(kāi)(中央電大)本科《商務(wù)英語(yǔ)3》形考任務(wù)(單元自測(cè)1至8)試題及答案

第1頁(yè)共44頁(yè)

國(guó)開(kāi)(中央電大)本科《商務(wù)英語(yǔ)3》形考任務(wù)(單元自測(cè)1至8)試題及答案

國(guó)開(kāi)(中央電大)本科《商務(wù)英語(yǔ)3》形考任務(wù)(單元自測(cè)1至

8)試題及答案(電大網(wǎng)上形考必備資料)說(shuō)明：課程代碼：

04011。

適用專業(yè)及層次：會(huì)計(jì)學(xué)、金融學(xué)、市場(chǎng)營(yíng)銷和物流管理本

科。

平臺(tái)考試網(wǎng)址：：//.ouchn。

單元自測(cè)1試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]—Whydidyouchooseourpany？—

[答案]Sorry,Ididn＇tcatchthat.

Wouldyousayitagain?[

題目]—Canyoushowmetheschedule？—

.

[答案]Sure,atightscheduleasusual[

題目]—Butwhatdoyouwantmetodothere？—

第2頁(yè)共44頁(yè)

[答案]Youhavetogiveapresentationonwhatour

productsare.

[

題目]—Morning,Maggie.

Couldyoutalkbrieflyaboutyourcareer

development？—

[答案]Thanksforgivingmethisopportunity.

Istartedasaclerkinthe…[

題目]—Youneedtopayavisittoourimportant

customersfrom_ChamberlainAutomationSystemspanyin

Washington.

—

_____________________________

[答案]Sorry,canyourepeatthenameofthepany?[

題目]

avacationisalwaysagoodwaytogetrela_ationand

refreshment.

[答案]Taking[

題目]BeforeIcametoAmerica,Iasan

e_ecutivesecretarywithatradingpanyforoneyearin

Britain.

[答案]hadworked[

第3頁(yè)共44頁(yè)

題目]Goodmannersmaybevariedcultural

backgrounds.

[答案]dueto[

題目]Iledandasalesteamof20people.

[答案]motivated[

題目]Iwas

devisingsalesstrategiesandtargetsfortheWest

Region.

[答案]responsiblefor[

題目]Is

possibletotakea10-minutebreakduringthemeeting

tomorrowmorning？[答案]it[

題目]Sometimesyourbodylanguage,gesturesand

e_pressionsmaytellpeople

aboutyouthanthewordsyouuse.

[答案]more[

題目]Thefollowinghintsmayhelpyoustayenergized,

oratleast

untilyoucanmakethetimeforrest.

[答案]getyougoing[

第4頁(yè)共44頁(yè)

題目]Whentalkingtopeoplewithinyourpany

don’tspeakyourlanguage,youmayhavetouse

English.

[答案]who[

題目]Youaretherightpersonforthejobthat

yourapplicationtheadvertisement.

[答案]relates…to…二、閱讀理解閱讀下面的文章，

根據(jù)文章內(nèi)容給

題目選擇正確的答案。

（每題10分）Inbusiness,peoplehavetodealin

personwithallkindsofpeople.

Whentalkingtopeoplewithinyourpanywhodon＇tspeakyourlanguage,youmayhavetouseEnglish；thesepeoplemaybecolleaguesorco-workers–whomayworkwithyouinyourowndepartment,inanotherpartofthe

buildingorinanotherbranch.

Andyoumayalsohavetodealwithpeoplefrom

outsidetheorganization：clients,suppliers,visitors

andmembersofthepublic.

Moreover,thesepeoplemaybefriendsorstrangers–

peopleofyourownage,orpeoplewhoareyoungeror

olderthanyou.

第5頁(yè)共44頁(yè)

Therelationshipyouhavewithapersondetermines

thekindoflanguageyouuse.

Fore_le,it＇snotappropriatetosay＇Hi,howareyou!＇whenmeetingtheManagingDirectorofalargepany

ortosay＇Goodmorning,it＇sagreatpleasuretomeet

you＇whenbeingintroducedtoapersonyou＇llbeworking

closelywithinthesameteam.

Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave–notjustfromthewayyoudoyour

work.

Peopleindifferentcountrieshavedifferentideasof

whatsoundsfriendly,politeorsincere–andofwhat

soundsrudeorunfriendly!Goodmannersinyourculture

maybeconsideredbadmannersinanother.

Sometimesyourbodylanguage,gesturesand

e_pressionsmaytellpeoplemoreaboutyouthanthewords

youuse.

題目6：Thetopicofthepassageis.

[答案]dealingwithpeopleinbusiness

題目7：Thelanguageyouusewhentalkingwithpeople

inbusinessisdecidedby.

[答案]yourrelationshipwiththeparticularperson

第6頁(yè)共44頁(yè)

題目8：Peopleusuallyformanimpressionofyoufrom

.

[答案]yourlanguageandmanners

題目9：Goodmannersinyourculturemaybeconsidered

badmannersinanother._

Goodmanners_

inthisstatementmean.

[答案]tobehavepolitely

題目10：Themessageofthearticleisthat

.

[答案]dealingwithpeoplesuccessfullyinbusiness

isnoteasy單元自測(cè)2試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]

.—Thank

you.

ImustsayIhaveagreatstaff.

[答案]It＇sapleasuretomeetyou,Ben.

Soyou＇retheoneresponsibleforthoseoutstanding

salesfiguresI＇veseen.

[

題目].

第7頁(yè)共44頁(yè)

—WeareheadquarteredinShanghai.

[答案]Whereareyourheadquarters?[

題目].

—Well,itisaseparatedepartment.

Buttherearetwolaboratories,oneateach

productionplant.

[答案]WhatabouttheResearchandDevelopment

Department?[

題目]

.

—Yes,

certainly.

Weareamediumfirmwithabouttwothousandpeople

intwodifferentplants.

[答案]Couldyoutellmehowyourpanyisactually

organized?[

題目]—Kathy，I＇dlikeyoutomeetMaggieJacobs.

—,Maggie.

You＇redoingagreatjob.

[答案]I＇mpleasedtomeetyou[

題目]Beingan

managermeansknowingwhentousetheright

managementstyle.

第8頁(yè)共44頁(yè)

[答案]effective[

題目]Finally,theyreturnthe

tothepeoplewhoboughtsharesinthepany.

[答案]profits[

題目]Ididn＇tknowyou

aprevioussupplier.

[答案]were[

題目]Sometimesasituationwill

adirectstyleofmanagement.

[答案]callfor[

題目]They

overatgreatlengththematterofhowtoincrease

thesaleofyourproductslastnight.

[答案]talked[

題目]What

wedoifthepanycutdownonads？[答案]shall[

題目]Youjustsendthefaultyproductbacktothem

andthey

itfreeofcharge.

[答案]willreplace[

題目]Youngpeoplecanlearnhowentrepreneurship

worksbytheirownpanies.

第9頁(yè)共44頁(yè)

[答案]operating[

題目]YourTshirtsfoundareadymarketinthe

easternpartofourcountry

20.

[答案]in閱讀下面的文章，根據(jù)文章內(nèi)容給

題目選擇正確的答案。

（每題10分）THREEEFFECTIVEMANAGEMENTSTYLES

Beinganeffectivemanagermeansknowingwhentousethe

rightmanagementstyle.

Somestyles,forinstance,aremorepeople-oriented,

whileotherstendtofocusonaprojectorproduct.

Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,availableresources(like

timeandmoney),desiredresults,and,ofcourse,the

taskbeforeyou.

Themonmanagementstylescanbesummarizedinto

threecategories.

Theparticipatorystyleisthefirstofitskind.

Here,itiscriticaltogiveeachemployeeanentire

tasktoplete.

第10頁(yè)共44頁(yè)

Ifthat’snotpossible,makesuretheindividualknowsandunderstandshisorherpartasitrelatesto

theprojectortask.

Whenpeopleinyourteamknowwheretheyfitinthe

bigpicture,they’remorelikelytobemotivatedto

pletethetask.

Followingthat,wehavethedirectingstyle.

Sometimesasituationwillcallforadirectstyleof

management.

Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployeesandrequiresatop-down

managementapproach.

Here,amanageranswersfivequestionsforthe

employees：What？Where？How？Why？andWhen？Let

employeesknowwhattheyneedtodo,howthey’regoing

todoit,andwhenthequestionsmustbefinished.

Thelastoneistheteamworkstyle.

Ifyouwanttospeedupaprojectandchoosethebestprocessforpletingthatproject,managingbyteamworkis

thewaytogo.

Whenyoumotivatepeopletopooltheirknowledge,the

resultsmaye_ceedyoure_pectations.

第11頁(yè)共44頁(yè)

Often,teamscantackleproblemsmorequicklythan

whatyoucanacplishonyourown.

Thegive-and-takecancreateaprocessthatyoucan

repeatinotherprojects.

1.

Beinganeffectivemanagerliesinknowingtheright

.{A；B；C}A.

knowledgeB.

skills[答案]C.

managementstyle2.

WhichofthefollowingisNOTmentionedasafocusof

differentmanagementstyles？{A；B；C}[答案]B.

Customers.

3.

Whichofthefollowingcan’tbeinferredfromthe

passage？{A；B；C}[答案]A.

Themanagementstyleislikelytochangebecausethe

managerhasbeenreplaced.

4.

Whenpeopleinyourteamknowwheretheyfitinthe

bigpicture,theyaremorelikelytobe

topletethetask.{A；B；C}[答案]C.

第12頁(yè)共44頁(yè)

inspired5.

Ifyouwanttospeedupaprojectandchoosethebest

processforpletingthatproject,youcanresortto

.{A；B；C}[答案]A.

teamwork閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句

子是正確（T）還是錯(cuò)誤（F）。

（每題10分）LEARNINGBUSINESSSKILLSTHROUGHJUNIOR

ACHIEVEMENTJuniorAchievementisaninternational

movementtoeducateyoungpeopleaboutbusinessand

economicsforthepurposeofhelpingthempreparetosucceedinaworldeconomy.11Theorganizationisthe

largestofitskind.

JuniorAchievementhasgonethroughdifferentstages

initsdevelopment.

12Itwasstartedbytwobusinessleaders,Horace

MosesandTheodoreVail,andSenatorMurrayCranein1919

inSpringfield,Massachusetts.

Theorganizationstartedwithasmallnumberof

childrenagedtentotwelve.

Formorethan50years,JuniorAchievementprograms

metafterschoolasagroupofbusinessclubs.

第13頁(yè)共44頁(yè)

Butin1975,JuniorAchievementbegantooffer

classesduringschoolhours.

Manymoreyoungpeoplejoinedtheorganizationonce

itbegantoteachbusinessskillsaspartoftheschool

day.

In204,JuniorAchievementWorldwidewasformed.

TheJuniorAchievementprogramsteachabout

businesses,howtheyareorganized,andhowproductsare

madeandsold.13Theprogramsalsoteachaboutthe

Americanandworldeconomiesandbusinessoperations.

Youngpeoplecanlearnhowentrepreneurshipworksby

operatingtheirownpanies.

Forinstance,thestudentsdevelopaproductandsell

sharesintheirpany.

Theyusethemoneytobuythematerialstheyneedto

maketheirproduct,whichtheythensell.

Finally,theyreturntheprofitstothepeoplewho

boughtsharesinthepany.

ItisreportedthatintheUnitedStatesalone,there

aremorethan22,000placesthatholdJuniorAchievement

eventscurrently.

第14頁(yè)共44頁(yè)

AccordingtoJuniorAchievement,about287,000

volunteerssupportitsprogramsaroundtheworld.

1.

ThispassageisaboutJuniorAchievement，an

internationalmovementtoeducateyoungpeopleabout

businessesandeconomics.{[答案]T}2.

JuniorAchievementwasstartedbytwobusiness

leadersinMassachusetts.{[答案]F}3.

ClassesduringschoolhourshavebeenavailableinJuniorAchievementformorethan60years.{[答案]F}

4.

JuniorAchievementhasbeenworldwidesince

1919.{[答案]F}5.

VolunteersofJuniorAchievementteachaboutthe

Americanandworldeconomiesandbusiness

operations.{[答案]T}單元自測(cè)3試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]Additionally,makesurethatyourpasswordis

longenoughto

easilybeinghacked.

[答案]preventitfrom[

題目]I＇ll

第15頁(yè)共44頁(yè)

thee_changerateandservicechargeandthentypeup

thecheckforyou.

[答案]figureout[

題目]Inaddition,youarerequiredto

theBank

yourSocialSecurityNumberandtwovalid

identificationdocuments.

[答案]provide…with[

題目]Inordertomakeproperreservations,willyou

sendyouracceptancetotheattentionoftheGeneral

Office

aweekbeforethatday？[答案]nolaterthan[

題目]Mostbankshaveasection

yousetuppayees.

[答案]inwhich[

題目]Thebank

granddoorfacessouthisBankofChina.

[答案]whose[

題目]TheonlythingIhaveisthisbill

thepublisher’snameandaddress

it.

[答案]with…on[

第16頁(yè)共44頁(yè)

題目]Thisisthebestbusinessprogram

hasbeenacplishedthisyear.

[答案]that[

題目]Thiswillmake

easiertotransfermoneyandmakeloanpayments

online.

[答案]it[

題目]Youcansendthemgifts

yourbestclients.

[答案]inhonorof二、翻譯（每題10分）1.Itis

importanttoclearyourcookiesaftereachbanking

session,especiallyatapublicputer.{A；B；C}[答案]A.

重要的是在每次銀行交易業(yè)務(wù)結(jié)束后，要清除你的上網(wǎng)痕

跡，尤其是在公共電腦上。

2.

Forfurtherinformation,youcancallatthebank’scustomerservicehotline12345toe_tension3124,orpay

avisitto.bocusa..

{A；B；C}[答案]C.

要了解更多信息，你可以撥打銀行客服熱線12345轉(zhuǎn)分機(jī)

3124，或者訪問(wèn).bocusa.網(wǎng)站去查詢。

3.

第17頁(yè)共44頁(yè)

OnlinebankingreferstobankingactivitiesthatarecarriedoutovertheInteronasecurewebsite.{A；B；C}

[答案]A.

網(wǎng)上銀行是指通過(guò)互聯(lián)網(wǎng)在安全的網(wǎng)站上實(shí)現(xiàn)的銀行業(yè)務(wù)活

動(dòng)。

4.

Thusyoucanprotectyourselffromidentity

theft.{A；B；C}[答案]B.

這樣，你就可以保護(hù)自己，避免身份被盜用。

5.

Youcaninformyourbankofyouraccountnumberso

thatyourmoneycanbetransferreddirectly.{A；B；C}[答

案]A.

你可以把你的賬號(hào)告知銀行，以便你的錢(qián)直接轉(zhuǎn)賬。

二、閱讀理解（每題10分）CHOOSETHEBESTITEMTO

PLETETHEDIALOG.

_Jennyestoabanktoopenanaccount.

Aclerkes

uptohelpher._

A.

THENPLEASEJUSTFILLINTHISFORMWITHYOURNAMEAND

ADDRESSINCAPITALLETTERS.

第18頁(yè)共44頁(yè)

B.

I’MAFRAIDIDIDN’TQUITECATCHTHAT.

C.

I’DLIKETOOPENANACCOUNT.

D.

THENYOU’DBETTEROPENACURRENTACCOUNT.

E.

WE’LLCONTACTYOUASSOONASITES.

Clerk：Goodafternoon.

CanIhelpyou？Jenny：Yes,{[答案]A}.

Clerk：Adepositaccountoracurrentaccount？

Jenny：Er,I’mnotsure.

Yousee,IhavemonthlyremittancessenttomefromtheCanadaEmbassyandI’dliketohavethemoneypaid

intoanaccount.

Clerk:{[答案]A}Thebankwillgiveyouacheckbook

andyoucantakemoneyoutwhenyouneedit.

Jenny：Fine.

WhatdoIhavetodo？Clerk：DoyouhaveanyformofID？Jenny：Willmypassportdo？Clerk：Sure.{[答案]A}

Jenny：Noproblem...

It’sdone.

第19頁(yè)共44頁(yè)

Clerk：Andcouldyougivemeyoursignaturehere？

Jenny：Sorry？{[答案]A}Clerk：Pleasesignyournamein

theblankspacebelow.

Jenny：Isee.

Nowhereyouare.

Clerk：Thankyou.

Itwilltakeafewdaysforyourcheckbooktoarrive.

{[答案]A}Youcaninformyourembassyofyour

accountnumbersothatyourmoneycanbetransferred

directly.

Jenny：Thankyouverymuch.

單元自測(cè)4試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]

yourpricebepetitiveanddateofshipment

acceptable,weintendtoplacealargeorderwithyou.

[答案]Should[

題目]Ane_leofsoftsellistodistributefreesles

customersoftenrespondfavorably.

[答案]towhich[

第20頁(yè)共44頁(yè)

題目]Businessescanusefreeslestobuildrapport

and

customers

productsorservices.

[答案]engage…to…[

題目]Moreover,reservationsbycreditcardfourweeks

guaranteeavailabilityoftheroomsizerequired.

[答案]inadvance[

題目]Ournewtypeoftreadmill

releasene_tmonth.

[答案]isduefor[

題目]SheistheCEOofRostonSport

Accessories

Itoldyou.

[答案]aboutwhom[

題目]SoIhaveanumberofother

upmysleeve,aswell.

[答案]tricks[

題目]Thenewly-designedad

broughtaboutahigherclickthroughratebytheend

ofne_tmonth.

第21頁(yè)共44頁(yè)

[答案]willhave[

題目]Wesellinsurancecover,the

youpaywilldependonthecoveryourequire.

[答案]charge[

題目]Wewillhaveflownfor13hoursbythetimewe

toNewYork.

[答案]willget閱讀下面的文章，根據(jù)文章內(nèi)容給

題目選擇正確的答案。

Hardsellandsoftsellareimportantbusinessterms

andusefulstrategiesforsalesstafftoknowand

understand.

Bothofthemcanwork.

Theeffectdependsonthetypeofcustomersandthe

typeofproducts.

Ahardsellisakindofmoredirectandforceful

salestactics.

Thesalespersonjustkeepse_plaininghowgoodthe

productis,whypeopleshouldbuyitandevenhowthe

pricesmightincreaseiftheconsumerwalksoff.

Asoftsellisadifferentapproach.

Thesalespersontriestobuildtrustwithconsumers.

第22頁(yè)共44頁(yè)

Hedoesn’tputpressureonthemtobuythings,justremendingaproductandlettingtheconsumersmaketheir

owndecisions.

Ane_leofsoftsellistodistributefreeslesto

whichcustomersoftenrespondfavorably.

Businessescanusefreeslestobuildrapportand

engagecustomersinproductsorservices.

Remendingproductsbetweenfriendsisalittlebit

likedoingsoftselling.

Peopledon＇treallycareifsomeoneelsebuysthe

product.

Theyarejustgivingtheirhonestopinionsandtrying

tobehelpful.

Humorinadvertisingisalsousedtoattracttheconsumer＇sattentionandgettheminterestedinthe

productsorservices.

Customersoftenresisthardsalestactics,thus

makingsoft-sellingmuchmoreeffectiveforsuccess.

1.

What＇sthetopicandmainideaofthepassage？{A；

B；C}[答案]C.

第23頁(yè)共44頁(yè)

SellingStrategy–HardSellandSoftSell

Strategies2.

Customersoften

hardsalestactics,thusmakingsoft-sellingmore

effectiveforsuccess.{A；B；C}[答案]A.

resist3.

E_lesofsoftsellmentionedinthepassageinclude

.

{A；B；C}[答案]B.

remendingproductsamongfriends4.

Makinghumorousadvertisementsisoneofthe

approachespaniesuseto.

{A；B；C}[答案]B.

arousepeople＇sinterests5.

Accordingtothepassage,.

{A；B；C}[答案]C.

softsellispreferredbybusinesspanies閱讀下面的

文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤

（F）。

Themarketingmi_consistsof‘thefourPs’：

providingthecustomerwiththerightproductatthe

第24頁(yè)共44頁(yè)

rightprice,presentedinthemostattractivepromotion

andavailableintheeasiestplace.

Theproductisnotjustanassembledsetofponents：itissomethingcustomersbuytosatisfyaneedtheyfeel

theyhave.

Theimageandthedesignoftheproductareas

importantasitsspecifications.

Thentheproductmustbepricedsothatitpetes

effectivelywithrivalproductsinthesamemarket.

Inaddition,theproductshouldbepresentedto

customersthroughadvertising(e.g.

TVmercials,newspaperadvertisementsorposters),

packing(e.g.

design,labels,materials),publicity,public

relationandpersonalselling.

Finally,theproductmustbeavailabletocustomers

throughthemostcosteffectivechannelsofdistribution.

Aconsumerproductmustbeofferedtoend-usersin

suitableretailoutlets,oravailableonhirepurchaseor

bymailorder.

1.

第25頁(yè)共44頁(yè)

Theauthorofthearticleintendstoe_plaintous

whatthemarketingmi_is.{[答案]T}2.

Customers’satisfactionmattersgreatlytoa

product.{[答案]T}3.

Thepriceofaproductmustbee_actlythesameas

rivalproductsinthesamemarket.{[答案]F}4.

Tomakeyourproductknowntothepublic,advertising

istheonlyconsiderationyouneedtotakeinto

account.{[答案]F}5.

Aproductcanreachcustomers,accordingtothete_t,

throughretailoutlets,hirepurchase,mailorderand

onlinesales.{[答案]F}單元自測(cè)5試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]—Whatkindofmusicareyougoingtohavein

thebackground？—Light

ones..

[答案]Itmakestheaudiencefeelfortable.

[

題目]—Ithinkabusstopadvertisementisavery

wisechancetopromoteourproducts.

—

.

_________________

[答案]Yousaidit.

第26頁(yè)共44頁(yè)

[

題目]Theyhavesignedthe

toe_portte_tiles.

[答案]contract[

題目]Weusuallykeepalargesupply

stock.

[答案]at[

題目]Wewill

anorderwithyourpanyfordigitalcameras.

[答案]place[

題目]—Whatisyouropinionforpromotionofourproducts？[答案]Whydon’twetrytheonlineadsfor

ourproducts?[

題目]—Hello!？—Hello,thisis

MichaelfromTianjinVanguardTradingInc.

[答案]Whoisthat?[

題目]Theyaretalkingabouthowtomakeuseof

advertisingto

theproducts.

[答案]promote[

題目]—MayIsuggestthesalesstartonorabout

October1？[答案]Great.

第27頁(yè)共44頁(yè)

Wecanstarttoprepareforthebigevent.

[

題目]Toomanydebtsinapanyeasily

bankruptcy.

[答案]resultin二、翻譯（每題10分）1.

Basedonthat,we’lldecidewhethertorunfullads.{A；B；C}[答案]A．以此為基礎(chǔ)，我們?cè)贈(zèng)Q定是否運(yùn)作整版

廣告。

2.

Asalesdepartmentconsistsofmanypeoplewhoare

basedindifferentpartsofthecountryortheworld.{A；B；C}[答案]C．銷售部由很多工作在全國(guó)乃至世界各地的人員組

成。

3.

Ilookforwardtohearingfromyoubyreturn.{A；B；C}

[答案]A．期待能得到您的回信。

4.

Althoughsuccessfulsalespeopleoftenhavespecial

talentsandanoutgoingpersonality,theskillsthey

employareusedbyusall.{A；B；C}[答案]B．雖然成功人士通常擁有特殊天賦和開(kāi)朗性格，但是他們運(yùn)用的技能也被我們所

用。

第28頁(yè)共44頁(yè)

5.

E_portpaniesoftenhaveaseparatee_portsales

force,whosetravelandacmodatione_pensesmaybeveryhigh.{A；B；C}[答案]C．出口公司通常擁有專門(mén)的出口營(yíng)銷人

員，其差旅費(fèi)可能會(huì)很高。

二、閱讀理解（每題10分）閱讀下面的文章，根據(jù)文章內(nèi)

容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。

Thereareeighttraditionalfunctionsofmarketing:1.

[答案]T2.

[答案]T3.

[答案]F4.

[答案]T5.

[答案]T單元自測(cè)6試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]—Hello,thisisStevenSmith.

Nicetohearyourvoiceagain.

—Hi,Mr.

Smith.[答案]Iwouldliketoknowaboutthecoverageofyourfreight

forwardingbusiness.

[

第29頁(yè)共44頁(yè)

題目]—Don＇thesitatetoclickonourwebsitewhen

youneedus.

—

.

______________________

Thankyou.

[答案]Sure,Iwill[

題目].

—Weofferspecialservicessuchaspersonalbelongings,e_press,holidaypick-upanddelivery

servicesandsoon.

[答案]Whatkindofspecialservicesdoyouoffer?[

題目]—Goodmorning.

FarEastLogisticspany..

—Goodmorning.

ThisisMaggieBonner.

Iwouldliketoknowmoreaboutyourproducts.

[答案]MayIhelpyou?[

題目]Thatisthereason

we＇velostsomanycustomers.

[答案]why[

題目]ThemanageraskedmeIcould

finishmyworkbeforetheweekend.

[答案]whether[

第30頁(yè)共44頁(yè)

題目]ThetotalcostinlogisticsinChinaisstillhigherthaninmanyotherindustrialized

countries.

[答案]that[

題目]Weworkcloselyeverylarge

airlinelikeAirChina,AirFranceandAmericanAirlines.

[答案]with[

題目]Youcangetthegoodstoyour

doorsoquicklynowadays.

[答案]delivered[

題目]—Doesmodernlogisticsmeantransportationanddelivery？[答案]No,it＇snotthewholestory二、翻譯

（每題10分）1.

Afteramercialtransactionisdone,logisticswillcarryoutthetransferofgoodsfromthesellertothe

buyerforthelowestcostandinthemosteffective

manner.{A；B；C}[答案]B.

在完成商業(yè)交易后，物流將以最低成本和最有效的方式將商

品從賣方運(yùn)輸?shù)劫I(mǎi)方。

2.

第31頁(yè)共44頁(yè)

Goodsareofteninstagnationduringthetransfer

process,whichiscalledthestorageoflogistics.{A；B；

C}[答案]A.

商品在流轉(zhuǎn)過(guò)程中往往有處于停滯狀態(tài)的時(shí)候，這被稱為物

流存儲(chǔ)。

3.

Sometimesthedistributionprocessingchangesthe

packagesofthegoods.{A；B；C}[答案]C.

有時(shí)，配送加工會(huì)改變商品的包裝形態(tài)。

4.

Informationisimportantbecauseitprovidesthe

factsthatsupplychainmanagersusetomake

decisions.{A；B；C}[答案]B.

信息很重要，因?yàn)樗峁┝斯?yīng)鏈管理者用以決策的事實(shí)。

C.

信息很重要，因?yàn)楣?yīng)鏈管理者可以利用它提供信息進(jìn)行決

策。

5.

WiththerapideconomicgrowthinChina,the

logisticsindustryise_pandinggreatly.{A；B；C}[答案]A.

隨著中國(guó)經(jīng)濟(jì)的快速發(fā)展，物流行業(yè)也極大發(fā)展。

第32頁(yè)共44頁(yè)

二、閱讀理解（每題10分）閱讀下面的文章，根據(jù)文章內(nèi)

容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。

FUNCTIONSOFLOGISTICSLogisticsisthephysical

flowprocessofgoodsfromthepointoforigintothe

pointofconsumptionconcerningtransportation,

warehousingandstorage,loadingandunloading,goods

handling,packing,distributionprocessingdeliveryand

informationmanagement.

Fore_le,afteramercialtransactionisdone,

logisticswillcarryoutthetransferofgoodsfromthesellertothebuyerforthelowestcostandinthemost

effectivemanner.

Duringthetransferprocess,logisticsfacilities,equipment(carriers),administrationofinformationand

standardizationareneeded.

Logisticshasthreemajorfunctions.

Firstly,itcreatestimevalue.

Thesamegoodscanbevalueddifferentlyatdifferent

times.

Goodsareofteninstagnationduringthetransfer

process,whichiscalledthestorageoflogistics.

Secondly,itcreateslocationvalue.

第33頁(yè)共44頁(yè)

Thesamegoodscanbevalueddifferentlyatdifferent

locations.

Thevalueaddedduringthetransferprocessisthe

locationvalueoflogistics.

Thirdly,itcreatesdistributionprocessingvalue.

Sometimesthedistributionprocessingchangesthe

packagesofthegoods.

Thatis,duringthisstage,itcutslargepackagesof

goodsintosmallerparts,whichcreatesaddedvaluefor

goods.

1.

Logisticsisthephysicalflowprocessofgoodsfrom

thesellertothebuyer.

{[答案]T}2.

Administrationofinformationandstandardizationare

neededduringthetransferprocess.

{[答案]T}3.

Storagecreatesthelocationvalueforgoods.

{[答案]F}4.

Thesamegoodscanbevalueddifferentlyatdifferent

timesandlocations.

{[答案]T}5.

第34頁(yè)共44頁(yè)

Largepackagesofgoodsshouldalwaysbecutinto

smallerpartstocreateaddedvalue.

{[答案]F}二、閱讀理解（每題10分）閱讀下面的文章，

根據(jù)文章內(nèi)容給

題目選擇正確的答案。

TheImportanceofInformationintheSupplyChain1.

[答案]B2.

[答案]A3.

[答案]C4.

[答案]B5.

[答案]B單元自測(cè)7試題及答案

題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索[

題目]

Theyrefertotheroyalties,includingpatentright,

copyright,trademarkright,andsoon.

[答案]Whatareintangibleassets？[

題目]

Alright,Iwilltrymybest.

[答案]Canyougivemeabriefintroductionabout

businessta_？[

題目]

Forindividualineta_,itiswithinthefirst7days.

第35頁(yè)共44頁(yè)

[答案]Whatisthedeadlineforta_declaration？[

題目]

Accordingtolaw,theyrefertotransportation,

construction,finance,insuranceandthelike.

[答案]Whatdoyoumeanbyta_ableservices？[

題目]—Whatisthecriminallimit？[答案]Theamount

e_ceeds10%oftheamountthatheshoulddeclare.

[

題目]

youhavesaidisveryimportanttous.

[答案]What[

題目]Accordingtolaw,ta_ableservicesreferto

transportation,,finance,insuranceandthelike.

[答案]construction[

題目]Assetsappearonyourbalance.

[答案]sheet[

題目]Doesthatincludetheturnover

inadvance？[答案]received[

題目]Generally,businessta_isbasedonta_ableservices,thetransferofintangibleassetsand

saleofimmovablepropertywithinChina.

[答案]speaking[

題目]Ifthecasereachesthecriminallimit,the

ta_payermybeaccused

criminalresponsibilities.

[答案]of[

題目]Itdoesinthe

oftransferofintangibleassetsorimmovable

property.

[答案]case[

題目]Itmeansyoucan

onlinewithus.

[答案]case[

題目]Thatcanlead

abiggerpersonaline-ta_bill.

[答案]to[

題目]Weareengagedinthedevelopmentofreal

.

[答案]estate閱讀下面的文章，根據(jù)文章內(nèi)容給

題目選擇正確的答案。

Nomatterhowsmallyourbusinessisandwhat

industryyouarein,yourpanyhasassets.

Fromaputertoaprocessingplant,everysingle

thingyourpanyownsisanasset.

第36頁(yè)共44頁(yè)

第37頁(yè)共44頁(yè)

Assetscanbeindifferentforms.

Someassetsarephysical,suchasputers,filing

cabis,anddeliveryvans.

Othersarelegallybindingpromises,suchasaccounts

receivable,themoneyowedtoyourpany.

Stillothersseemtoe_istmoreonpaper,fore_le,a

year’sworthofinsurancepaidinadvance.

Nomatterwhatformittakes,anythingwithmoary

valuethatyourpanyownscountsasanasset.

Assetsappearonyourbalancesheet,reportingthekeyfinancialstatementsattheendofeachaccounting

period.

Yourassetswillbesplitintodifferenttypesto

makeanalysiseasier.

Theorderinwhichyoulistthemonthebalancesheet

typicallymatchesthewaytheyappearinyourchartof

accounts.

Assetsdomorethanjustshowuponreports,though.

Theyaretheresourcesyourpanyusestoproduce

revenue.

Yourbusinesscannotbringinsaleswithoutassets.

第38頁(yè)共44頁(yè)

Forproduct-basedbusinesses,youcan’tproduce

anythingwithoutproperassets.

It’strueforservicepaniesaswell.

Atleast,youhavetohavecashtopayyoure_penses

andtohelpgetthewordoutthatyourpanye_ists.

Servicepaniesalsoneedbasictoolstoprovide

servicetocustomers：ahairstylistneedsachair,

scissors,andstylingtools；anaccountantneeds