項(xiàng)目一 工作準(zhǔn)備 2.Consumption culture and characteristics of customers

跨境電商客服Doyouknowtheconsumptioncultureandcharacteristicsofcustomersinsomepotentialtradetargetcountries?consumptioncultureandcharacteristicsofcustomersCBEClargelytargetsforeignconsumers.Whethertheycanunderstandtheirconsumptionpsychology,consumptionhabitsandconsumptionorientationisofgreatsignificanceforChinesesellerstosellproductsanddevelopproducts.BuyersinNorthAmerica,SouthAmerica,Europe,SoutheastAsia,RussiaandAfricahavetheirowncharacteristics.Themarketconditionsanddifferencesbetweenthesecountriesandregionsarealsorelativelylarge,whichacustomerservicespecialistshouldhaveadetailedunderstandingof.ThefirstmarketIwouldliketointroduceisTheNorthAmericanmarketTheNorthAmericanmarketTheNorthAmericanmarketisthemainmarketforChina’scross-borderexports,amongwhichtheUnitedStatesisoneofthelargeste-commercemarketsintheworld,withalargenumberofonlinebuyersandstrongonlineconsumptioncapacity.TheNorthAmericanmarketTheNorthAmericanmarketisthemainmarketforChina’scross-borderexports,amongwhichtheUnitedStatesisoneofthelargeste-commercemarketsintheworld,withalargenumberofonlinebuyersandstrongonlineconsumptioncapacity.消費(fèi)力TheNorthAmericanmarketDuetothelargenumberofimmigrantsandculturaldiversity,Americahasverystrongacceptanceofgoods.meltingpotTheNorthAmericanmarketmeltingpotDuetothelargenumberofimmigrantsandculturaldiversity,Americahasverystrongacceptanceofgoods.TheNorthAmericanmarketTheUnitedStatesattachesgreatimportancetotrademarksandpatents,andstressesenvironmentalprotectionandlaborissues.TheNorthAmericanmarketTheNorthAmericanmarket2019年魔爪全球營(yíng)收高達(dá)42億美元，折合人民幣270億元。TheNorthAmericanmarketTheNorthAmericanmarketOnlineshoppingseasonsuchasBlackFridayandonlineshoppingMonday,andtraditionalfestivalssuchasChristmasandThanksgivinghavetriggeredanannualonlineconsumptionboom,withsalesaccountingformorethan30%oftheyear.TheSouthAmericanmarketSouthAmericansdonotfocusonsavingmoney,whichgivesChinesecross-bordersellerssomebusinessopportunities.Braziliansareinrelativelylargedemandformobilephonesandtablets,accordingtocurrentsurveys.However,SouthAmerica’slogisticsisrelativelybackward.EvenBrazil,thelargestcountryinSouthAmerica,isonlyrelativelycompleteinthemainlogisticspathway,andthebranchlogisticspathwayisverypoor.SouthAmericaisanemergingmarketforCBEC,withgrowthininternetpenetration,cross-borderconsumergroupsandmobileshopping.TheSouthAmericanmarketCustomsproceduresinvariouscountriesarecumbersome,bureaucraticandwithlongcustomsclearancecycles,resultinginincreasedvendorinventories（vendorinventories的意思是供應(yīng)商的庫(kù)存）,highercostsandlongerdelivery.

TheGermanmarketGermansarekeenonthegoodqualityofthegoods,soGermanyhasahighreturnrateofnearly50percent.Theyoftenbuyproductsofmultiplecolorsorsizesandreturntheunsatisfiedonesaftertrial.

TheGermanmarket

TheGermanmarketComparedwithothercountries,Germans’consumptionconceptisrelativelyrational,basicallynotimpulsive,andtherearefewerpeoplebuyingluxurygoods.Inaddition,theGermanpeopleattachgreatimportancetofestivals.Inmajorfestivals,theywillgivegiftstofriendstoenhancemutualrelationships.

TheGermanmarketComparedwithothercountries,Germans’consumptionconceptisrelativelyrational,basicallynotimpulsive,andtherearefewerpeoplebuyingluxurygoods.Inaddition,theGermanpeopleattachgreatimportancetofestivals.Inmajorfestivals,theywillgivegiftstofriendstoenhancemutualrelationships.德國(guó)的主要節(jié)假日除了圣誕節(jié)、復(fù)活節(jié)、元旦、勞動(dòng)節(jié)、國(guó)慶日外，還有耶穌降臨日、啤酒節(jié)、鄉(xiāng)村節(jié)等耶穌舉世聞名的。

TheGermanmarketThelogisticsinfrastructureinGermanyishighlydeveloped,soitisveryeasyforenterprisestocarryoute-commercebusiness.

TheRussianmarketTheRussianmarketandtheChinesemarketarehighlycomplementarymarkets.TheproportionofheavyindustryandlightindustryinRussiaisseriouslyunbalanced.俄羅斯的輕工業(yè)十分薄弱，主要是由于俄羅斯的資源過(guò)于豐富、地廣人稀、運(yùn)輸成本高、勞動(dòng)力匱乏所導(dǎo)致吧。

TheRussianmarketTheyhavegreatimportdemandfordailyconsumergoods,includingclothing,shoes,electronicproducts,accessoriesandsoon，whichbringsopportunitiesandchallengestoChinesecross-bordersellers.Russiansareskepticalaboutthesecurityofonlinepayment,sofewpeopleuseelectronicpaymentandcashpaymentismoreacceptable.ThedeliveryperiodofRussiansmallbagisabout20-30days,andtheimperfectionofitslogisticssystemcanbeseenfromthis.

20-30天的運(yùn)輸相對(duì)于我們的次日達(dá)是無(wú)法同日而語(yǔ)啊。

TheRussianmarketThenumberofonlineshoppersinRussiaaccountsforabout2%ofitstotalpopulation.TheRussianonlineshopperspaymoreattentiontothecosteffectivenessofproducts（產(chǎn)品的性價(jià)比）,andtheirproductselectioncannotkeepupwithmarkettrend.

TheRussianmarket在俄羅斯相當(dāng)于美國(guó)的亞馬遜

TheRussianmarket電子和家電服裝鞋類美容健康食品家具和家居

TheRussianmarket電子和家電服裝鞋類美容健康食品家具和家居電子產(chǎn)品和居家用品，服裝鞋類以及美容用品TheSoutheastAsianmarketSoutheastAsiahasalargepopulationandisatypicalmulti-lingualregionwithabout10languages.TheSoutheastAsianmarketTheSoutheastAsianmarketInSoutheastAsia,locale-commercecompaniesaredoingwell,suchasLazada,whichisnowownedbyAlibabaGroup.TheSoutheastAsianmarketMostoftheInternetbuyersinSoutheastAsiaarebasedonmobileterminals,whichaccountformorethan62%oftransactions.Therefore,itisimportanttoadapttothehabitsandneedsoflocalmobileconsumergroups.TheSoutheastAsianmarketAtpresent,SoutheastAsiaisstillaverypromisingandattractiveconsumermarket.Inspiteoftheslightlyhigherbarrierstoentry,ithasapromising