《跨境電子商務(wù)英語》課程單元教案

《跨境電子商務(wù)英語》教學(xué)單元教案設(shè)計(jì)

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit1OverviewofCross-BorderE-Commerce

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives:

?Leamtheconceptofcross-bordere-commerce.

教學(xué)目標(biāo)?Learntotellthedifferencesbetweentraditionalforeigntradeandcross-border

e-commerce.

?Learnaboutthecurrentsituationofcross-bordere-commerceinChina.

Keypoints:

?theconceptofcross-bordere-commerceanditsrelatedwordsandexpressions

?thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce

教學(xué)重點(diǎn)?thespeakingandreadingexercises

及難點(diǎn)Difficultpoints:

?thedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce,

andhowtotelltheminEnglish

?thelisteningsentencesandtheirpractices

Teachingmethods:

?TBLTmethod(TBLT:Task-basedLanguageTeaching)

教學(xué)方法?cooperativelearningmethod

與手段Teachingmeans:

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

1)GettoknowsomeabbreviationsrelatedwiththeconceptofCBEC.

2)WritedowntheChinesenamesofsomeplatforms,andgiveashortintroduction

toeachofthem.

3)LearnsomewordsandexpressionsrelatedwiththecurrentsituationofCBEC

inChina.

?Listening

教學(xué)過程

Listentothesentencesofeachpart.

?Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

?Reading

Keypoints:1)LeamthewayCBECgoes.

2)Learnthemethodsofsellingproductsabroad.

3)GettoknowthesituationofCBECinChina.

?Homework

課外安排1)Gothroughthesupplementarymaterialsandfinishtheexercises.

2)SearchforsomemainCBECplatformsasthepreparationfornextunit.

教學(xué)反思

可圍繞以下幾個(gè)方面進(jìn)行小結(jié)和反思：

1、教學(xué)目標(biāo)：是否達(dá)到預(yù)期的教學(xué)效果，學(xué)生對(duì)知識(shí)和技能的掌握是否達(dá)到了預(yù)期目標(biāo)。

2、教學(xué)內(nèi)容：深度和范圍對(duì)學(xué)生是否恰當(dāng)；與教學(xué)目標(biāo)的貼合度，兩者是否相互適應(yīng)；重

點(diǎn)、難點(diǎn)是否把握得當(dāng)；如何對(duì)教材進(jìn)行加工和取舍更加得當(dāng)。

3、教學(xué)過程：采取的教學(xué)方法和手段是否得當(dāng)，摸索出了哪些教學(xué)規(guī)律，有無改革與創(chuàng)新

的余地；對(duì)教學(xué)計(jì)劃是否嚴(yán)格執(zhí)行，若有改變，則改變計(jì)劃的原因是什么，更改后的計(jì)劃是否

更合理有效；課堂教學(xué)中臨時(shí)應(yīng)變得當(dāng)?shù)拇胧?，師生思維碰撞產(chǎn)生的好方法、好思路；知識(shí)點(diǎn)

上有什么發(fā)現(xiàn)，組織教學(xué)方面有何新招，解決問題的誤區(qū)有無突破，啟迪是否得當(dāng)，實(shí)訓(xùn)是否

到位，某些教學(xué)思想方法的滲透與應(yīng)用的過程等等，將教學(xué)過程中的亮點(diǎn)和靈感記錄下來，在

此基礎(chǔ)上不斷地改進(jìn)、完善、推陳出新，供以后教學(xué)時(shí)參考使用。

4、教學(xué)策略：對(duì)教學(xué)中存在問題有清醒的認(rèn)識(shí)；對(duì)教學(xué)活動(dòng)與倡導(dǎo)的理論、行為結(jié)果與期

望進(jìn)行比較，明確問題根源；重審教學(xué)思想，尋求新策略；檢驗(yàn)新思想、新策略、新方案是否

更有效，形成新感知，發(fā)現(xiàn)新問題，開始新循環(huán)。

5、再教設(shè)計(jì)：綜合以上幾個(gè)方面，作出小結(jié)，對(duì)本堂課的得失進(jìn)行必要的歸類與取舍，考

慮一下再講這部分內(nèi)容時(shí)應(yīng)該如何做，揚(yáng)長(zhǎng)避短、精益求精，寫出“再教設(shè)計(jì)”，逐步提高教學(xué)

水平。

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit2MainCross-BorderE-CommercePlatforms

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?Learnhowtointroduceacross-bordere-commerceplatform.

教學(xué)目標(biāo)?Learnhowtoexpresstheprosandconsofcross-bordere-commerceplatforms.

?Learnhowtochooseasuitablecross-bordere-commerceplatformbasedon

personalneeds.

Keypoints:

?Introductionsofmajorcross-bordere-commerceplatforms

教學(xué)重點(diǎn)?Theprosandconsofcross-bordere-commerceplatforms

及難點(diǎn)Difficultpoints:

?Thedifferenceandsimilaritiesbetweendifferentplatforms

?Theselectionofasuitableplatformbasedonconcretesituations

Teachingmethods:

?TBLTmethod(TBLT:Task-basedLanguageTeaching)

教學(xué)方法?Cooperativelearningmethod

與手段Teachingmeans:

?Multimediaisgivenprioritytoandsupplementedbyasmallamountof

blackboardteaching

?Warming-up

Learntheexpressionsrelatedtocross-bordere-commerceplatforms.

?Listening

Listentothesentencesaboutcross-bordere-commerceplatforms.

?Speaking

教學(xué)過程

Gettoknowaboutthemainfeaturesofcross-bordere-commerceplatforms.

?Reading

Keypoints:1)AmazonandeBay

2)AlibabaandAliExpress

3)ShopeeandLazada

?Homework

3)ReadSupplementaryMaterials:ShopeeFoundtoBetheMostPopular

課外安排

E-CommerceSiteforIndonesianMothersandfinishtheexercises.

4)SearchforhowtooperateaCBECstoreasthepreparationfornextunit.

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit3OpeningaCross-BorderE-CommerceStore

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?LearnhowtochooseaCBECplatform.

教學(xué)目標(biāo)

?Learnhowtostartanonlineshop.

?Learnsomeinformationaboutfrequentlyaskedquestionsduringshopregistration.

Keypoints:

?waystochooseaCBECplatform.

?procedurestostartanonlineshop.

教學(xué)重點(diǎn)

Difficultpoints:

及難點(diǎn)

?registrationprocedures

?frequentlyaskedquestions

?advantagesanddisadvantagesofdifferentpopularplatforms

Teachingmethods:

?task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

Learntheexpressions,andwritedowntheirChinesemeanings.

?Listening

Listentothesentencesofsettingsofanonlineshop.

?Speaking

教學(xué)過程

GettoknowabouttheadvantagesanddisadvantagesofShopee.

?Reading

Keypoints:1)RulesonShopeeplatform

2)Waystobecomeanonlineseller

3)TheadvantagesanddisadvantagesofShopee

?Homework

5)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

課外安排6)ReadSupplementaryMaterials:

HowtoDecideAmongEtsy,Amazon,andShopifyforSellingOnline

7)Thinkaboutanameforyouronlineshop

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit4StoreandProductDescription

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?Learnhowtodescribeastoreonacross-bordere-commerceplatform.

教學(xué)目標(biāo)?Learnhowtoaddtitleandkeywordsforaproduct.

?Learnhowtochooseasuitablecross-bordere-commerceplatformbasedon

personalneeds.

Keypoints:

?StoreDescription

?TitleandKeyWordsofaProduct

教學(xué)重點(diǎn)

?ProductDescription&Features

及難點(diǎn)

Difficultpoints:

?StoreDescription

?ProductDescription

Teachingmethods:

■task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Part1:StoreDescription

Warming-up

Learnthefollowingwordsandexpressionsaboutstoredescription.

Listening

Listentothesentencesaboutstoredescription.

Speaking

Gettoknowabouthowtocommunicatewithcustomer.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

教學(xué)過程

3)Exercisesexplanation

?Part2:TitleandKeyWordsofaProduct

Warming-up

Writeatitlefortheitemaccordingtotheimagesandinformationgivenbelow.

Listening

Listentothesentencesaboutproducttitles.

Speaking

Gettoknowabouthowtowritetheproducttitle.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

?Part3:ProductDescriptionandFeatures

Warming-up

Learnthefollowingwordsandexpressionsaboutproductdescriptions.

Listening

Listentothesentencesaboutproductdescriptions.

Speaking

Gettoknowabouttheproductsinae-store.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

?Homework

8)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

9)ReadSupplementaryMaterials:

課外安排

WritingaProductDescriptiontoGrowSales

10)Prepareforthedictation

11)Somestudentsgetreadyforthepresentation

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit5Cross-BorderE-CommerceProductManagement

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?Learntodotheproductselectioninyoure-commercestore.

教學(xué)目標(biāo)

?Learnabouttheproductpricingstrategies.

?Learnabouttheforbiddenandrestrictedproducts.

Keypoints:

?ProductSelection

?ProductPricing

教學(xué)重點(diǎn)

?ForbiddenandRestrictedProducts

及難點(diǎn)

Difficultpoints:

?ProductSelection

?ProductPricing

Teachingmethods:

?task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Part1:ProductSelection

Warming-up

Takeacloselookatthefollowingpiechart(SeeFigure5.1What35E-Commerce

StoreOwnersSellOnline)andputtheresultsofthesurveyinorder.

Listening

Listentothesentencesaboutproductselection.

Speaking

GettoknowaboutwhattosellifsettingfootinCBECinthefuture

Reading

Keypoints:1)Newwordsandexpressions

教學(xué)過程

2)Keysentences

3)Exercisesexplanation

?Part2:ProductPricing

Warming-up

1.Learnthefollowingwordsandexpressionsaboutprice.

2.Choosetwomostimportantfactorsweshouldconsiderwhenpricingeachof

thefollowingitems.

Listening

Listentothesentencesaboutproductpricing.

Speaking

Gettoknowaboutbargainingonline.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

?Part3:ForbiddenandRestrictedProducts

Warming-up

DoaresearchabouttherestrictedorprohibiteditemsonShopeewithyourpartner

andtrytolistsomeofthem.

Listening

Listentothesentencesaboutforbiddenandrestrictedproducts.

Speaking

GettoknowabouttheprohibitedandrestrictedproductsonShopee.

Reading

Keypoints:1)Newwordsandexpressions

2)Keysentences

3)Exercisesexplanation

?Homework

12)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

13)ReadSupplementaryMaterials:

課外安排

HowtoCustomizeProductSortinginWooCommerce

14)Prepareforthedictation

15)Somestudentsgetreadyforthepresentation

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit6Cross-BorderE-CommerceOrderManagement

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?Learnhowtogetpotentialordersbyreplyingtopre-saleinquiries.

教學(xué)目標(biāo)

?Learnaboutplacinganorder.

?Learnhowtofollowtheorders.

Keypoints:

?communicatingtechniquesusedinCBEC

教學(xué)重點(diǎn)?strategiesofCBECordermanagement

及難點(diǎn)Difficultpoints:

?E-CommerceOrderManagementSystem

?customerrelationshipmanagement

Teachingmethods:

?task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

DiscussabouttheproblemsthestudentshavemetwhentheyshoppedonCBEC

platforms.Instructthestudentstogeneralizethesolutions.

?Listening

Listentothesentencesofeachpart.

教學(xué)過程?Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

?Reading

Keypoints:1)Sales-relatedInquiriesandReplies

2)OrderManagementSystem

3)OrderConfiiTnationandFollow-upServices

?Homework

16)Finishuptheexercisesofreading1,reading2andreading3,checkthem

課外安排nextclass.

17)Gothroughthesupplementarymaterialsandfinishtheexercises.

18)Role-playtheconversationsandpracticetheusefulexpressions.

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit7Cross-BorderE-CommerceMarketingActivities

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?LearnaboutthepromotionandmarketingstrategiesofCBEC.

教學(xué)目標(biāo)

?LearntheconceptsofSEOandSEM.

?LearnhowtobuildabrandwhiledoingCBECtransactions.

Keypoints:

?promotionandmarketingstrategiesofCBEC.

?TheconceptofSocialNetworkingService

教學(xué)重點(diǎn)

Difficultpoints:

及難點(diǎn)

?conceptsofSEOandSEM

?thedifferenceandrelationbetweenSEOandSEM

?ProcessofBrandBuildinginCBEC

Teachingmethods:

?task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

Learntheimportantholidaysinthewesterncountries,whicharealsosalesdays.

Giveashortintroductionabouttheseshoppingholidays.

?Listening

ListentothesentencesofmarketingandpromotionofCBEC

教學(xué)過程?Speaking

Gettoknowaboutthepromotionalactivitiesofplatform-insideofCBEC.

?Reading

Keypoints:1)TheconceptofSocialNetworkingService一SNS

2)LearnaboutSearchEngineMarketing

3)ProcessofBrandBuildinginCBEC

?Homework

19)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

20)ReadSupplementaryMaterials:

課外安排

FourKeystoAmazon'sMarketingSuccess

21)Prepareforthedictation

22)Somestudentsgetreadyforthepresentation

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit8Cross-BorderE-CommercePayment

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?Learndifferentwaysofcross-bordere-commercepayment.

教學(xué)目標(biāo)

?Learnthepaymentprocessofcross-bordere-commerce.

?LearnhowtodrawtheaccountwhendoingCEBCtransactions.

Keypoints:

?differencebetweenofflinepaymentandonlinepayment.

教學(xué)重點(diǎn)?PaymentprocessofCBEC.

及難點(diǎn)Difficultpoints:

?PaymentprocessofCBEC.

?Processofaccountwithdrawal

Teachingmethods:

?task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

StudentspreviewwordsandexpressionsaboutCross-BoarderE-Commerceand

writedowntheirChinesemeaning.

?Listening

StudentslistentoadialogueaboutpaymentinCBECandfillintheblanks.

?Speaking

教學(xué)過程

Studentsroleplaythegivendialogueandtranslatetheunderlinedexpressionsinto

Chinese.

?Reading

Keypoints:1)differencebetweenofflinepaymentandonlinepayment.

2)differencebetweentraditionalcross-borderpaymentmethodsand

cross-bordere-commercepaymentmethods

?Homework

23)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

24)ReadSupplementaryMaterials:

課外安排

OnlinePaymentPlatformsofCBECinChina

25)Remembernewwordsandexpressions

26)Somestudentsgetreadyforthepresentation

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit9Cross-BorderE-CommerceLogisticsandWarehousing

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives

?Learnthepackingmaterialsofcross-bordere-commerce.

教學(xué)目標(biāo)

?Learnaboutinternationallogisticschannelswithoverseaswarehouses.

?Learnaboutthedeliverytrackingandtransportationtime.

Keypoints:

?Expressionsofdifferentpackingmaterials

?LogisticsChannelsinCBEC

教學(xué)重點(diǎn)

?DeliveryTrackingandTransportationTime

及難點(diǎn)

Difficultpoints:

?MakingchoicebetweendifferentlogisticschannelsinCBEC

?Waystotrackdeliveryandchecktransportationtime

Teachingmethods:

?task-driventeachingmethodandcooperativelearningmethod

教學(xué)方法

Teachingmeans:

與手段

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

DoyouknowtheChinesenamesofthesepictures?Matchthepictureswiththe

rightwordsorexpressions,andwritedowntheirChinesemeanings.

?Listening

Listentothefollowingsentencesaboutpackagingandfillintheblanks.

教學(xué)過程?Speaking

CustomerAandCustomerserviceBaretalkingaboutthepackagingrequirements

forthefactoryandshippingagent.Pleasetrytoroleplaythedialogue.

?Reading

Keypoints:I)Theintroductionofdifferentpackagingmaterial

2)DifferentlogisticschannelsinCBEC

?Homework

27)Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

28)ReadSupplementaryMaterials:

課外安排

Cross-BorderE-CommerceShinesBright:TechSystemwillQuickenLogistics

Pace

29)Remembernewwordsandexpressions.

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit10CustomerServiceofCross-BorderE-Commerce

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives:

?Learnaboutcustomerserviceprocedures.

教學(xué)目標(biāo)

?Learnabouttheproblemsusuallycomplainedandhowtodealwiththem.

?Learnaboutthereturningandrefundingpolicies.

Keypoints:

?theconceptofcustomerserviceanditsrelatedwordsandexpressions

?customerserviceprocedures;commoncomplaints;thereturningandrefunding

policies

教學(xué)重點(diǎn)

?thespeakingandreadingexercises

及難點(diǎn)

Difficultpoints:

?methodsofdealingwithcommoncomplaints;thereturningandrefunding

policies

?thelisteningsentencesandtheirpractices

Teachingmethods:

?TBLTmethod(TBLT:Task-basedLanguageTeaching)

教學(xué)方法?cooperativelearningmethod

與手段Teachingmeans:

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

1)Gettoknowsomeexpressionsrelatedwithcustomerservice.

2)LearnsomewordsandexpressionsandwritedowntheirChinesemeanings.

?Listening

Listentothesentencesofeachpart.

教學(xué)過程?Speaking

Practiceandfinishtheexercisesinthespeakingsectionofeachpart.

?Reading

Keypoints:1)Gettoknowcustomerserviceprocedures.

2)GettoknowtypesofcomplaintsthatleadtoAmazonsuspension.

3)Gettoknowhowtopromoteareturnpolicycustomerslove.

?Homework

課外安排30)Finishtheexercisesafterthereadingsections.

31)Gothroughthesupplementarymaterialsandfinishtheexercises.

授課周次授課時(shí)間計(jì)劃學(xué)時(shí)數(shù)

教學(xué)單元Unit11TransactionEvaluationofCross-BorderE-Commerce

授課方式J理論課口實(shí)驗(yàn)（實(shí)訓(xùn)）課口上機(jī)課口其他

UnitObjectives:

?Learnhowtogivefeedbacktofive-starreviews.

教學(xué)目標(biāo)

?Learnhowtodealwithbadcustomerreviews.

?Learnhowtoleavefeedbackforbuyers.

Keypoints:

?theconceptoftransactionevaluationanditsrelatedwordsandexpressions

?methodsofgeneratingfive-starreviewsanddeaingwithbadreviews

教學(xué)重點(diǎn)

?thespeakingandreadingexercises

及難點(diǎn)

Difficultpoints:

?methodsofgeneratingfive-starreviewsanddeaingwithbadreviews

?thelisteningsentencesandtheirpractices

Teachingmethods:

?TBLTmethod(TBLT:Task-basedLanguageTeaching)

教學(xué)方法?cooperativelearningmethod

與手段Teachingmeans:

?multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboard

teaching

?Warming-up

1)Gettoknowsomeexpressionsrelatedwithreviews.

2)LearnsomewordsandexpressionsandwritedowntheirChinesemeanings.