外貿英語函電2建立業(yè)務關系課件

Unit2EstablishingBusinessrelations重點、要求:掌握好怎樣與外商建立業(yè)務關系的語言及一些重要的專業(yè)短語I.WHY?Toestablishbusinessrelationswithprospectivedealersisoneofthevitallimportantmeasureseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Nocustomers,nobusinessII.TechniquesinourfirstenquirInformationsource:tellinghowwegettoknowthenameandtheaddressofthepotentialcustomerandwherewegottheinformationbecausesomepeoplewouldliketoknowthisOurdesire:toexpressourdesiretodobusinesswiththereceiver,andwhywithhimiSelf-introduction:toprovideabriefintroductionEnclosurestosendsomematerialsthatwethinkarehelpfultothepotentialcustomers.Closing:toclosetheletteraspositivelyaspossibleDearsirs,WeoweyournameandaddresstothecommercialCounsellor'sofficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketfortextilesWeavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyouWeareastate-operatedcorporation,handlingboththeimportandexportoftextilesinordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthemainitemssuppliableatpresentWelookforwardtoreceivingyourenquiriessoonYoursfaithfully,1表示從哪處獲悉你公司的名稱與地址的寫法1)Weoweyournameandaddressto承蒙…告知你公司的名稱和地址WeoweyournameandaddresstothecommercialCounsellor'sOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketfortextiles承蒙瑞典駐北京使領館商務參贊處告知你公司的名稱和地址,獲悉貴公司要買紡織品★oU=OweYou欠條writeoutou打欠條2)learnfrom獲悉WelearnfromMr.Smiththatyourfirmspecializesintextileandwouldliketoestablishbusinessrelationshipwithyou我們從史密斯先生處獲悉你公司經營紡織品,現愿與你公司建立業(yè)務關系。Wearegladtolearnfrom.thatyouaredesirousofbuyingChinese我們從…獲悉你方渴望購買陶器。3)throughthecourtesyof:感謝某人(單位)的推薦(介紹)ThroughthecourtesyofourCommerciaCounsellorsofficeinLondonwenoticethatyouareinterestedindoingbusinesswithus承蒙倫敦商務參贊處推薦,我們得知貴公司有興趣與我們進行交易。2commercial商業(yè)的,商務的commercialcounsel|loroffice商務參贊處chamberofcommerce商會commercialattache(大使館的)商務專員注:商務參贊是使館中負責同駐在國外貿部門進行聯系和交涉的外交人員,一般由派遣國外貿主管部派出。其職責是向本國主管部門報告駐在國的經濟、貿易發(fā)展情況,準備貿易協定的簽訂工作并監(jiān)督其執(zhí)行,簽訂或協作簽訂重要的貿易合同3、inform通知,告訴,報告1)informsbofsthPleaseinfor