商務(wù)英語閱讀教案

商務(wù)英語閱讀教案【篇一：教案-商務(wù)英語閱讀-unit11-葉興國】unit11teachingobjectives:1.torememberandusenewwordsandexpressions;2.tolearnhowbusinessespublicizetheirideasofenvironmentalprotection;3.tolearnhowbusinesseshelptheirconsumerstoleadahealthylifestyle;4.toreviewandlearnsomeknowledgeaboutidioms;5.todealwiththelanguagepointsintextaandtextb.focuses:1.tolearnhowbusinessespublicizetheirideasofenvironmentalprotection;2.tolearnhowbusinesseshelptheirconsumerstoleadahealthylifestyle.difficulties:howtohelpstudentsunderstandanduseenglishidioms.teachingtime:2periods.teachingprocedures:partipre-readingquestionsitcanbeusedaslead-inquestions.forstudents,theycandiscusswitheachotherandwillhavefreeanswers.partiiextensivereadinginthispart,therearetwotextsandtheirrelevantexercises.byreadingthetextsinlimitedtime,teacherhelpsstudentsunderstandthecontentsandthereadingmethodstobuildreadingabilitiesgradually.textasucceedingasa“green”businessa.letthestudentslookat3questionsfirstandthenreadtextaasquicklyastheycanforthefirsttimetogetfindtheiranswers;b.checktheanswerstothe3questionsfirstandthentheanswerstoexercisesiii;e.readthroughthetextandanalyzethelanguagepointsinthetext:1.increasingnumbersofbusinesses,bothsmallandlarge,arejumpingonthe“greenbandwagon”.越來越多的企業(yè)，無論規(guī)模大小，都正一窩蜂地涌向“綠色浪潮”。jumpon:撲向，猛撲，此處的jumponthebandwagon意為“緊跟潮流，隨大流”，也可用climbonthebandwagon。如：weinsteinisjustoneofamushroomingnumberofinternetuserswhoarejumpingonthebloggingbandwagon,publishingonlinejournalstowriteabouttopicsthatinterestthem.是其中之一。manyfemaleteenagersjumponthebandwagonbydressinginblack.許多女孩跟隨時尚，穿黑色衣服。bandwagon：n.時尚，浪潮;[音樂]樂隊彩車;[非正式用語]引導(dǎo)車;[非正式用語]潮流[例句]everyoneseemstobejumpingontheget-happierbandwagon.每個人似乎都在跟隨更快樂些的潮流。2.greenwashing:綠色粉飾，指公司為樹立支持環(huán)保的虛假形象而做的公關(guān)活動、捐贈等。3.oilgiant,shell,hascomeunderahugeamountoffirelatelyforusingtheirsponsorshipofbritain’smostprestigiouswildlifephotographyexhibitionto“greenwash”theirenvironmentalcredentials.石油巨頭殼牌石油公司最近已經(jīng)受到了強(qiáng)烈的抨擊。原因在于他們通過贊助英國最富盛名的野生動物攝影展來“粉飾”自己的環(huán)保認(rèn)證。comeunderfire:本意是“遭到槍擊”，此處“受到言辭攻擊”。如：thegovernmenthascomeunderfireforitsdecisiontoclosethemines.由于決定關(guān)閉礦山，政府受到了抨擊。雨后春筍般涌現(xiàn)的互聯(lián)網(wǎng)用戶正在一窩蜂地涌向博客，他們發(fā)布網(wǎng)絡(luò)日志來寫他們感興趣的話題，溫斯坦只4.publicrelationscanhelpherebutitisvitalthatanycompaniesare“walkingthewalk”beforetheyconductanysortofprcampaign.公共關(guān)系可以在這方面起作用，但至關(guān)重要的是，任何公司在開展公關(guān)活動之前，都要把所說的付諸實施。walkthewalk用行動來顯示事物的真實性、實在性，即“說到做到”。英語中常用talkthetalk，walkthewalk表示“說是說，做是做”的意思。如：don’ttalkthetalk,walkthewalk.別光說不練。5.however,theremaybeagapbetweenhowmanyofthemliketheideaofsustainabilityandhowmanywillpickthe“green”productorserviceoverthecheaper,yetnotsoeco-friendlyone,eachandeverytime.然而，有多少人贊成可持續(xù)發(fā)展的理念，又有多少人每一次都能選擇一種“綠色”的產(chǎn)品或服務(wù)而放棄更便宜卻不那么環(huán)保的商品或服務(wù)呢？兩者之間可能有差距。6.bio-mimicry,adesigndisciplinethattakesnature’sbestideasandturnsthemintodesignsandprocessestoachievethis.仿生模擬是一種采納自然界最好的方式，然后模仿并應(yīng)用于設(shè)計和程序，解決可持續(xù)發(fā)展的設(shè)計準(zhǔn)則。它是實現(xiàn)可持續(xù)發(fā)展的好辦法。7.althoughafairlynewconcept,afewbusinessesarealreadyembracingthisfreshnewapproach,ascanbeseeninthiswonderfulceilingfan,inspiredbyafallingsycamoreseed.盡管還是一個相當(dāng)新的理念，一些公司已經(jīng)接受了這個新方法。受梧桐樹上落下的種子的啟發(fā)而設(shè)計的這款奇妙的吊扇體現(xiàn)了這一設(shè)計理念。f.assignexercisesiiiandivastheirhomework.textbthewellnessbooma.severalminutesforstudentstousesomebasicreadingskillstoreadthetextonlyonce,thenaskthemtodoexercisei;b.checktheanswerstoexercisei;c.pointoutsomelanguagepoints:1.todaycanyonranchisarguablythepremiumhealth-spabrandofchoiceforthesuper-rich.如今，“峽谷牧場”可以說是超級富豪對優(yōu)質(zhì)健康溫泉的首選。arguably在句中不是“有爭議地”的意思，而是“可能，大概”的意思。如：penicillinisarguablythegreatestmedicaldiscoveryofthelastcentury.青霉素大概是上個世紀(jì)醫(yī)學(xué)上最偉大的發(fā)現(xiàn)。premium在這句話中是“優(yōu)質(zhì)的，高級的”的意思，而在本文另一句話中（insurerssuchaswellpointandbritain’spruhealtharerewardingpeoplewhotakepartinhealth-improvementprogrammeswithlowerorbiggerdeductibles.），是“保險費”的意思。3.anotherwillbetomaintaincredibilityin(andfor)anindustrythatcombinesserioussciencewithsnakeoil.另一個困難是維持一個把嚴(yán)肅的科學(xué)和萬靈藥相結(jié)合的產(chǎn)業(yè)的信用度。snakeoil常用于口語中，是指江湖郎中聲稱可治療風(fēng)濕、感冒。禿發(fā)等疾病而無科學(xué)依據(jù)的蛇油或萬靈藥。4.easyfixes,suchasnew-agetherapies,mayappealtothemmorethanharderbutprovenwaystoimprovehealth.相比那些操作難度大但已經(jīng)證實能有效改善健康的方法，諸如新時代治療術(shù)那樣簡便易行的方法，對他們更有吸引力。d.assignexercisesiiandiiiastheirhomework.partiiireadingskillsbeforedealingwithtextaandtextb,askstudentstoreadthroughthewholepassageofreadingskill,toleadthemtounderstandthedetailsaboutidioms,especiallyaskingthemtopayspecialattentiontotheexamples.partivsupplementaryreading:whoownsyouraddressbook?askstudentstoreaditinalimitedtimeafterclass,andthenwriteasummary.partvtestyourselfaskstudentstodoitandchecktheanswersbythemselves.questionsfordiscussionandreflection:1.ifyouwerealeaderofcompany,whatwouldyoudotohelpconsumerstoleadahealthylifestyle?2.inyouropinion,ifyouwereaboss,whatwouldyoudotopublicizetheideasofenvironmentalprotection?assignments1.writeashortsummaryofabout50wordstoexpressthemainideaofsupplementaryreading;2.finishallexercisesinthisunit.3.previewnewwordsandexpressionsinunit12.references:《商務(wù)英語閱讀教程Ⅰ教師用書》《牛津英漢雙解詞典》【篇二：商務(wù)英語閱讀教案lesson3】【課題】chapterthreeproductlifecycle【教材版本】【教學(xué)目標(biāo)】知識目標(biāo)：--什么是產(chǎn)品周期日常生活中產(chǎn)品的生命周期能力目標(biāo)：--將所學(xué)產(chǎn)品周期的相關(guān)英語知識運用到閱讀理解中將所學(xué)產(chǎn)品周期的相關(guān)英語知識運用到口語表達(dá)中【教學(xué)重點、難點】教學(xué)重點：將所學(xué)產(chǎn)品周期的相關(guān)英語知識運用到閱讀理解中教學(xué)難點：將所學(xué)產(chǎn)品周期的相關(guān)英語知識運用到口語表達(dá)中教學(xué)途徑：1．小組討論教學(xué)2．自學(xué)練習(xí)教學(xué)【教學(xué)媒體及教學(xué)方法】制作ppt。演示法、講授法、分組討論法。【課時安排】2課時（90分鐘）。【教學(xué)過程】第一環(huán)節(jié)導(dǎo)入（15分鐘）活動一:要求學(xué)生小組討論兩幅圖片及相關(guān)問題提示學(xué)生傳呼機(jī)和百事可樂提示學(xué)生什么時候見過傳呼機(jī)，什么時候第一次喝可口可樂活動二：小組討論并搶答產(chǎn)品名稱和公司的組合，練習(xí)2活動三：小組討論并介紹floppydisk,toothpaste,iphone,plasticcontainer的產(chǎn)品情況小組討論和回答活動三的問題第二環(huán)節(jié)新授課（50分鐘）閱讀篇章a[講解]詳細(xì)講解文章的內(nèi)容列出生詞和長難句[演示]教師用幻燈片演示單詞和句子[問答]howmanystagesarethereintheproductlifecycle?whatarethey?[案例分析]小組討論分析傳呼機(jī)的生命周期的出現(xiàn)的各個時期[問答]小組搶答，練習(xí)5[復(fù)習(xí)]復(fù)習(xí)重點單詞，練習(xí)6閱讀篇章b[自學(xué)練習(xí)]學(xué)生根據(jù)課后提供的單詞和句子翻譯，進(jìn)行自學(xué)閱讀練習(xí)。[問答]小組討論并回答問題whatarethreeversionofnintendo’sgameplayer?[問答]小組搶答問題7，問題8，問題9第三環(huán)節(jié)課堂練習(xí)（15分鐘）[情景模擬]要求學(xué)生分組制定一個商品，運用產(chǎn)品生命周期表格，描述改產(chǎn)品的生命周期。第四環(huán)節(jié)復(fù)習(xí)小結(jié)（8分鐘）whatistheproductlifecycle?canyounameoneproductthatisinit’sdeclinestage?第五環(huán)節(jié)布置作業(yè)（2分鐘）完成練習(xí)10【篇三：教案-商務(wù)英語閱讀-unit8-葉興國】unit8teachingobjectives:1.tolearnhowtoliveandhowtoplanourlife;2.tolearnhowtobeatretirementblues;3.toknowaboutthememorialmethodstohelpstudentsrememberwords;4.todealwiththelanguagepointsintextaandtextb.5.torememberandusenewwordsandexpressions;focuses:1.tolearnhowtoliveandhowtoplanourlife;2.tolearnhowtobeatretirementblues;3.toknowaboutthememorialmethodstohelpstudentsrememberwords;difficulties:howtohelpstudentsrememberwordsbyknowingaboutthememorialmethods.teachingtime:2periods.teachingprocedures:partipre-readingquestionsitcanbeusedaslead-inquestions.forstudents,theycandiscusswitheachotherandwillhavefreeanswers.partiiextensivereadinginthispart,therearetwotextsandtheirrelevantexercises.byreadingthetextsinlimitedtime,teacherhelpsstudentsunderstandthecontentsandthereadingmethodstobuildreadingabilitiesgradually.textahowlongwillyoulive？a.letthestudentsreadtextaasquicklyastheycanforthefirsttimetogetthegeneralidea;b.askstudentstotellothersthegeneralideaofthetext;c.thenusesomebasicreadingskillstoreadthroughthetextagaintofindtheanswerstoexercisesi;d.checktheanswerstoexercisesi;e.analyzethelanguagepointsinthetext:1.1-year-olds:一歲的小孩。合成詞變成復(fù)數(shù)，如果該合成詞有主干詞，則在主干詞后面加-s：brother-in-law→brothers-in-law,looker-on→lookers-on;如果該合成詞沒有主干詞，則在最后一個詞的詞尾加-s：grow-up→grow-ups,forget-me-not→forget-me-nots;若合成詞中有man或woman的話，復(fù)數(shù)形式則要求其構(gòu)成部分也要作相應(yīng)變化：awomandoctor→womendoctors,amancook→mencooks。2.hypothetical[orsynthetic]cohort：假定或綜合隊列，實驗樣本的一種方式。cohort：在人口統(tǒng)計學(xué)、統(tǒng)計學(xué)或市場調(diào)查中定義的一代人。如：thecohortofpeopleaged30to39aremoreconservative.年齡在30歲到39歲的一群人更加保守。3.ifyourretirementplanassumesyou’llliveto81,youprobablywon’thititrightonthebutton.如果你的養(yǎng)老金計劃假設(shè)你將活到81歲，你可能計算得并不準(zhǔn)確。4.bytheway,whiletheoddsareheavilyagainsthisreaching95,ifheshouldhappentomakeit,hethenfacesa22%chanceofgettingto100.順便說說，雖然他活到95歲的可能性很小，但是如果他能的話，那么他就有22%的機(jī)會活到100歲。5.troubleis,thesciencebehindthemcanbesquishy.麻煩在于這些做法的科學(xué)基礎(chǔ)可能是脆弱的。behind:作為……的基礎(chǔ)、支持。如：behindyoureveryactionisself-interest.你的每一個行動都是出于個人私利。f.assignexercisesiiandiiiastheirhomework.textbplanaheadtobeatretirementbluesa.severalminutesforstudentstousesomebasicreadingskillstoreadthetextonlyonce,thenaskthemtodoexercisei;b.checktheanswerstoexercisei;c.pointoutsomelanguagepoints:1.retirementblues:退休引起的憂郁。blues:常作theblues，非正式用法，表示“憂郁”、“悲傷”等。如:she’sgottheblues.她變得憂郁了。2.withnoplanfororganizingtheirtimeandnoabilitytodevelopanewwaysofidentity,theyoftensinkintodepression.他們沒有組織時間的計劃，也沒有能力去開發(fā)一個新的自我，于是就沉溺于抑郁的情緒中。3.it’softennecessarytorenegotiateyourrelationshipandinventnewwaysofbeingtogether.重新商定你們的關(guān)系并創(chuàng)造新的相處方式常常是很有必要的。4.forpeoplewithspiritualinclinations,thisisatimetonurtur