外貿(mào)函電-建立聯(lián)系-09-14

外貿(mào)函電

International

BusinessCorrespondence2015-09-14

建立業(yè)務(wù)關(guān)系是國際貿(mào)易中的第一步，也是開展雙邊業(yè)務(wù)往來的基礎(chǔ)。不論是新成立的共識還是已經(jīng)小有成就的企業(yè)，為了拓展貿(mào)易模式，都要在維系現(xiàn)有業(yè)務(wù)關(guān)系的基礎(chǔ)上，不斷物色新的貿(mào)易伙伴。同時，在國際貿(mào)易中，出口商和進口商通常分布在全球不同的地區(qū)，因而建立業(yè)務(wù)關(guān)系的信函也顯得尤為重要。第二章建立業(yè)務(wù)聯(lián)系LearningObjectives：Afterstudyingthelesson,youshouldbeabletoBefamiliarwiththebackgroundknowledgeofestablishingbusinessrelationsKeepinmindthepatternandframeworkofbothaletterofestablishingbusinessrelationsandthereplytoitGrasptheusefulexpressionsandphrasesintheletterofestablishingbusinessrelations第二章內(nèi)容第一節(jié)如何寫作建立業(yè)務(wù)聯(lián)系的商務(wù)信函第二節(jié)范例講解第三節(jié)實用例句第一節(jié)如何寫作建立業(yè)務(wù)聯(lián)系的商務(wù)信函一、與客戶建立業(yè)務(wù)關(guān)系(物色潛在貿(mào)易伙伴常用渠道)：

1、機構(gòu)介紹：

我國駐外使領(lǐng)館的商務(wù)參贊

CommercialCounselor’OfficeoftheEmbassyofP.R.Chinainxxx;

國外駐華商務(wù)參贊

xxxCommercialCounselor’OfficeinChina;

商會

ChambersofCommerce,xxxassociation

銀行Banks;

Otherrelatedcompaniesorevenpersons.第一節(jié)如何寫作建立業(yè)務(wù)聯(lián)系的商務(wù)信函2、媒體介紹：

貿(mào)易名錄(出版物)TradeDirectory;

廣告

Advertisement；

互聯(lián)網(wǎng)

Internet;3、會展：

Exhibition，TradeFair第一節(jié)如何寫作建立業(yè)務(wù)聯(lián)系的商務(wù)信函二、信函內(nèi)容

1、建立業(yè)務(wù)聯(lián)系信函：獲得信息的來源簡要介紹自身公司的情況陳述寫信的意圖：合作的領(lǐng)域和形式表達合作愿望期待回復(fù)

二、信函格式

1、建立業(yè)務(wù)聯(lián)系信函：獲得信息的來源WeoweyournametotheYourcompanyhasbeenkindlyrecommendedtousby…Wegetyournameandaddressfrom…Ontherecommendationof…簡要介紹自身公司的情況Wewouldliketointroduceourselvestoyouas…Ourcompanyisintheparticularlineof…Weare…,handing…Wetakethisopportunitytointroduceourselvesas...二、信函格式

1、建立業(yè)務(wù)聯(lián)系信函：陳述寫信的意圖：合作的領(lǐng)域和形式Wearewillingtoestablishbusinessrelationswithyou.Weshallbepleasanttoenterintobusinessrelationwithyourfirm.ItisourpleasuretoWearedesirousof表達合作愿望Webelievethatourcooperationwouldleadtoahugesuccess.Thecooperationofuswillresultin…Yourearlyreplyisverymuchappreciated.第一節(jié)如何寫作建立業(yè)務(wù)聯(lián)系的商務(wù)信函二、信函格式

2、回復(fù)信函：引出對方來函日期和編號感謝對我公司業(yè)務(wù)的興趣表現(xiàn)對建立合作關(guān)系的愿望陳述下一步計劃表示歉意，為未來合作留有余地二、信函格式

2、回復(fù)信函：感謝對我公司業(yè)務(wù)的興趣Thankyouforyourinterestin…Yourletterofestablishingbusinessrelationshasbeenreceivedwiththanks.Weappreciateyourinterestin…表達對建立關(guān)系的合作愿望Wewouldbeverygladtoenterintobusinessrelationswithyou.Wearedesirousofcooperationwithyourfirm.ItisexactlyourdesiretoexpandourscopeofcooperationwithChina.二、信函格式

2、回復(fù)信函：陳述下一步計劃Weareenclosingourlatestcatalogue…Wewouldliketoreceiveyourspecificenquiry.Wearesendingyouourpricelist…Pleaseletusknowtheinformationyouareconcerningabout…第一節(jié)如何寫作建立業(yè)務(wù)聯(lián)系的商務(wù)信函三、資信調(diào)查寫信原因提出具體調(diào)查要求，如資金情況、經(jīng)營能力、商業(yè)信譽、履約情況等保證給予保密表示感謝DearSirs,

Theunder-mentionedfirmhasrecentlyaskediftheycouldrepresentusinthemarketingofourproductsintheUnitedStatesasoursoleagent.

FriendshipInternationalTradeCo.，Ltd.250RoyalRoadNewYorkNY30786

Wewouldbeverygratefulifyoucouldletushavesomeinformationaboutthefinancialandbusinessstandingoftheabovefirm.

Anyinformationthatyoumaygivewouldbetreatedinstrictconfidenceandweawaityourearlyreply.

Yoursfaithfully,

DearSirs,

WehavereceivedanorderforUS$56,500worthofgoodsfromAtlanticElectronicCo.,ltd..Theyhavegivenusyourbankasareference.Wewishtoknowiftheyaregoodforthisamountandineverywaytrustworthyandreliable.Weshallbemostgratefulforanyinformationyougiveus.

Weshouldofcoursetreatasstrictlyconfidentialanyadviceyoutellusandbeonlytoopleasedtoperformasimilarserviceforyou.Weencloseastampedandaddressedenvelopeforyourreply.

Yoursfaithfully,第二節(jié)范例講解一、CaseStudy二、教材范例Situation1

HangzhouWahahaGroupCo.,Ltd.wishesanexpandingintheproductionofpersonal&householdcareproducts,andisinthemarketforseveralconsistingofpretreatment,fillingandpackagingsections.Themainproductscategoriesareasfollows:Skincarecreamorlotion,shampoos,showercream,liquidsoaporcleansinglotionandtoothpaste一、CaseStudySituation1

ContactPerson:JialinWangTel:+86571-86911181-342Fax:+86571-86910764E-mail:Jolene@

Theinformationisfromthefollowinglink:/cooperate/demandinfo/wahahademand61.html.一、CaseStudySituation2

StrongbaseCo.,Ltd.IsanAmericancompanywhichmanufacturesshampoomachines,includingthepretreatmentmachine,theprocessingmachine,thefillingmachineandthepackagingmachine.AswediscoveredthedemandinformationfromtheofficialwebsiteofHangzhouWahahaGroupCo.,Ltd.andconsideredtoexpandingourbusinessinChina,wewanttoenterintobusinessrelationswithWahaha.一、CaseStudyAletterofestablishingrelationsfromStrongbaseCompany

DearSirs,WeobtainedyournameandaddressfromtheinformationonyourofficialwebsiteandlearnedthatyouareoneoftheleadingbeveragecorporationsinChina.Asyouareconsideringexpandinginthefieldofpersonal&householdcareproducts,wearewritingtoestablishbusinessrelationswithyou.WewouldliketointroduceourselvesasoneofthebiggestmanufacturecompaniesinMinnesotaState,specializinginthelineofshampoomachines,includingthepretreatmentmachine,theprocessingmachine,thefillingmachineandthepackagingmachine.Weexpressourdesiretocooperatewithyouandpleasetelluswhatinformationyouneed.Wearelookingforwardtoyourearlyreply.

Yoursfaithfully,AreplyletterofestablishingrelationsfromWahaha

DearSirs,ThankyouforyourletterofJuly30,2003concerningestablishingbusinessrelationswithus.Aswhatyousaidinyourletter,weareconsideringenteringintothefieldofpersonal&householdproducts,whichisourstrategicstepinthenearfuture.Yourwishofestablishingbusinessrelationscoincideswithours.

Couldyoupleasesendusyourlatestcatalogueandpricelist?

Yourearlyreplywouldbeappreciated.Yourssincerely,第二節(jié)范例講解一、CaseStudy二、教材范例

見教材P29第三節(jié)實用例句1、We’velearntyournameandaddressfromtheCommercialCounselor’sOfficeoftheBritishEmbassyinChina.

我們從英國駐中國大使館的商務(wù)參贊處得知你們的名字和地址。2、OntherecommendationofMr.White,weobtainedthenameandaddressofyo