電大一網(wǎng)一平臺(tái)《商務(wù)英語(yǔ) 2》一體化考試機(jī)考形考任務(wù)2-4題庫(kù)答案

國(guó)家開(kāi)放大學(xué)電大一網(wǎng)一平臺(tái)《商務(wù)英語(yǔ)2》一體化考試機(jī)

考形考任務(wù)2-4題庫(kù)答案

形考任務(wù)2題庫(kù)

一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入

空白處的最佳選項(xiàng)。

試題1

-Itseemsthatthesalesvolumehasnotreachedourobjective.

選擇一項(xiàng)：

A.Thankyouverymuchaboutit.

B.Itdoesn,tmattertoomuch.

C?It'strue.I'msorryaboutthat.

試題2

一WearenowlookingforagentstocoversouthernChina.

-Excellent.

選擇一項(xiàng)：

A?I'mveryfamiliarwiththemarketthere.

B.WearefullofconfidenceintheChinesemarket,too.

C.Ourtargetmarketsarelargecorporationsandgovernmentagencies.

試題3

—Ok,whatareyourinitialthoughtsonourcomputersinChina?Isthereamarket?

選擇一項(xiàng)：

A.Thereisacomputershoparoundthecornertotheright.

B.Ourcurrentagentagreementsarebrokenupintoregions.

C.IamveryoptimisticaboutthemarketopportunitiesinChina.

試題4

Whendata,ithastobeanalyzedtodecidewhatitallmeans.

選擇一項(xiàng):

A.hadbeencollected

B.hascollected

C.hasbeencollected

試題5

Asitisknownthattheaimofeverybusinessistomakeprofitas

possible.

選擇一項(xiàng)：

A.asmany

B.asmuch

C.more

試題6

二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，選“T”錯(cuò)誤選“F"o

PrinciplesofMarketing

Marketingisthepartofyourbusinesswheremoneyismade.Inordertosucceed

inbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.

First,customersarethemainstayofanybusiness.Attractingcustomerstoa

businessmakesthedifferencebetweensucceedingandfailing.Therefore,the

businessneedstodirectallactivitiestowardssatisfyingthecustomersJneeds.

Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalong

timeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotential

customers.

Anotherprincipleforabusinessisthatprofitablesalesvolumeismore

importantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeof

salesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolume

simplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinesses

istomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolume

ofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,it

isimportantformarketerstofocusontheirprofitablesalesvolume.

DecideifeachofthefollowingstatementisTRUE(T)orFALSE(F).

1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekept

inmind.(F)

2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopleto

buytheproductsorservices.(T)

3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusiness

profit.(T)

4.Themaximumsalesvolumereferstothebiggestsumofretailsales.(T)

5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.(F)

一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入

空白處的最佳選項(xiàng)。

試題1

—Butwhyisitsomuchhigherinthismarket?

選擇一項(xiàng)：

A.Idon'tthinkIcanfollowthecourse.

B.Sometimesthingsdon'tgoasexpected.

C.Therearemanyrichpeopleinthisarea.

試題2

-IwonderifyouareabletooffermarketexclusivityforallofChina?

選擇一項(xiàng)：

A'I'dlovetogotothesupermarketwithyouifIhavethetime.

B?I'mnotsurprisedtohearthataboutthehugemarketinChina.

C.Thankyouforyourinterestinrepresentingourproduct.

試題3

一Ok,whatareyourinitialthoughtsonourcomputersinChina?Isthereamarket?

選擇一項(xiàng)：

A.Thereisacomputershoparoundthecornertotheright.

B.Ourcurrentagentagreementsarebrokenupintoregions.

C.IamveryoptimisticaboutthemarketopportunitiesinChina.

試題4

Sometimesitoverhalfthetotaltimespentonaresearchproblem.

選擇一項(xiàng)：

A.takesup

B.takesoff

C.takeson

試題5

WearefullofconfidencetheChinesemarket.

選擇一項(xiàng)：

A.on

B.in

C.with

試題6

二、翻譯：從以下A、B、C三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯。

1.HavingbeenaplayerinthecomputerindustryinChinaforthelastdecade,

ourcompanyhaswitnessedfirsthandtheindustry,sphenomenalgrowth.()

A.在上一個(gè)十年中，已經(jīng)成為中國(guó)計(jì)算機(jī)行業(yè)的運(yùn)動(dòng)員，我們公司親眼目睹了這個(gè)

行業(yè)令人矚目的成長(zhǎng)。

B.在過(guò)去的十年中，我們公司作為參與者，親眼見(jiàn)證了中國(guó)計(jì)算機(jī)行業(yè)令人矚目的

發(fā)展。

C.在最后的十年中，作為中國(guó)計(jì)算機(jī)行業(yè)的一個(gè)球員，我們的公司已經(jīng)見(jiàn)證了行業(yè)

的驚人增長(zhǎng)。

2.Butpricingisbasedontheneedsoftargetcustomersanditdiffersfrom

placetoplaceandovertime.()

A.但定價(jià)是基于目標(biāo)客戶需求的，它不同于地點(diǎn)，隨著時(shí)間的推移。

B.但定價(jià)是基于目標(biāo)客戶需求的，它隨著不同的地點(diǎn)和時(shí)間而推移。

C.但定價(jià)是基于目標(biāo)客戶需求的，并且價(jià)格也因地域和時(shí)間而有所不同。

3.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketing

shouldbekeptinmind.()

A.為了在商業(yè)上取得成功，以下兩條營(yíng)銷(xiāo)原則應(yīng)該牢記在心。

B.企業(yè)若想取得成功，必須牢記以下原則。

C.為了取得商業(yè)成功，兩條市場(chǎng)原則應(yīng)當(dāng)被置于腦海中。

4.Attractingcustomerstoabusinessmakesthedifferencebetweensucceeding

andfailing.()

A.能否吸引顧客，是成功還是失敗的區(qū)別。

B.能否吸引客戶對(duì)企業(yè)產(chǎn)生興趣，決定了經(jīng)營(yíng)的成敗。

C.能否吸引顧客來(lái)做生意，是成功與失敗之間的區(qū)別。

5.Ifcustomersaresatisfied,thereisachancethattheywillberetainedfor

alongtimeandpossiblypermanently.()

A.如果客戶滿意了，就可能成為我們的較長(zhǎng)期的客戶或永久客戶。

B.吸引客戶滿意，就能夠使其成為我們的長(zhǎng)期客戶或永久客戶。

C.如果滿足了客戶，就有機(jī)會(huì)長(zhǎng)期保留他們，成為永久客戶。

形考任務(wù)3題庫(kù)

一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填

入空白處的最佳選項(xiàng)。

試題1

-ThisisFocusAdvertisingAgency.HowmayIhelpyou?

選擇一項(xiàng)：

A.Excuseme,Tdliketobuyapairofsportsshoes.

B.Hi,there.I'mgladtointroducemyselftoyou.

C.Ineedsomeinformationontheadvertisingratesofyourmagazines.

試題2

-I'mplanningtogotoCanadaforfurtherstudy.

選擇一項(xiàng)：

A.Whyareyougoingtoresignyourcurrentjob?

B.Whendoyouintendtoresignyourcurrentjob?

C.Whatisyourintentionafterresigningyourcurrentjob?

試題3

—Itwilltakeatleastthreeweeks.

選擇一項(xiàng)：

A.HowsoonwillyoufinishourTVcommercial?

B.WhenwillyoufinishourTVcommercial?

C.HowlonghaveyoufinishedourTVcommercial?

試題4

Rememberwewanttocreateaforward-lookingimageincreasetheawarenessof

ourbrand.

選擇一項(xiàng)：

A.aswellas

B.but

C.so

試題5

TheDigitalImageProcessingofthiscopierisaprimereasonyoucanonit.

選擇一項(xiàng)：

A.account

B.count

C.discount

試題6

二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，寫(xiě)“T”錯(cuò)誤寫(xiě)“F"o

Productadvertisingisanimportantpartofmarketing.Itaimsatincreasingsalesbymakinga

productorserviceknowntoawideraudience,andbyemphasizingitspositivequalities.A

companycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Thereare

differentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,theInternet

anddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythejobofan

advertisingagency.Agoodadvertisingprogramtellspotentialcustomerswhytheyneedthe

product,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogramalsotellsthe

consumerhowtheproductisbetterthansimilarofferingsbycompetitors.

Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticular

productorservice,butmorewiththebrandimageandreputationacompanywantstopresent

tothegeneralpublicorwithinanindustry.Corporateadvertisingcomesinthreedifferenttypes:

imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertisingattemptsto

promotetheimportanceofacompany.Opinionadvertisingpresentstheimpressionofdoinga

publicservicebyaddressingtheimportanceofacompany.Investmentadvertisingisdesignedto

attractpotentialinvestors.

DecideifeachofthefollowingstatementisTRUE(T)orFALSE(F).

1.Generally,anadvertisingagencyisresponsiblefordesigningandorganizingaproductts

advertisement.(T)

2.Itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediafor

advertising.(F)

3.Accordingtothetext,therearethreetypesofmediausedinadvertising.(F)

4.Productadvertisingisdifferentfromcorporateadvertising.(T)

5.Thispassageismainlyaboutthehistoryofadvertising.(F)

一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填

入空白處的最佳選項(xiàng)。

試題1

——Wewouldliketogetinwiththefallpublication,ifpossible.

選擇一項(xiàng)：

A.Howmuchdoyouplantospendonadvertisement?

B.Whicheditionwouldyoulikeyouradvertisementtoappearin?

C.Whatdoyouwanttosayaboutyourproductsintheadvertisement?

試題2

-Onceaweek.

選擇一項(xiàng)：

A.Howsoonwillyourdepartmentfinishthemeeting?

B.Howoftendoesyourdepartmentholdameeting?

C.Howlongwillthedepartmentmeetinglast?

試題3

—ThisisFocusAdvertisingAgency.HowmayIhelpyou?

選擇一項(xiàng)：

A.Excuseme,I'dliketobuyapairofsportsshoes.

B.Hi,there.Pmgladtointroducemyselftoyou.

C.Ineedsomeinformationontheadvertisingratesofyourmagazines.

試題4

Ouradvertisingratesaresizeandlocation.

選擇一項(xiàng)：

A.dependedon

B.puton

C.basedon

試題5

TheSmartColorLaserCopieriscomparableprofessionalediting.

選擇一項(xiàng)：

A.to

B.on

C.at

試題6

二、翻譯：從以下A、B、C三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯。

1.Ouradvertisingagencywilljusthavetocomeupwithathemefortheadvertisementby

tomorrow.()

A.明天之前我們廣告公司將會(huì)索取廣告的主題。

B.明天之前我們廣告公司將會(huì)收到廣告的主題。

C.明天之前我們廣告公司將會(huì)拿出廣告的主題。

2.Productadvertisingaimsatincreasingsalesbymakingaproductknowntoawider

audience.()

A.產(chǎn)品廣告旨在通過(guò)廣泛宣傳其產(chǎn)品來(lái)提高銷(xiāo)售。

B.產(chǎn)品廣告提高了銷(xiāo)售，從而讓廣大消費(fèi)者了解了產(chǎn)品。

C.產(chǎn)品廣告在增長(zhǎng)銷(xiāo)售的同時(shí)也把產(chǎn)品推薦給了消費(fèi)者。

3.Agoodadvertisingprogramtellspotentialcustomersthebenefitsderivedfromtheuseof

products.()

A.一個(gè)好的廣告方案告訴潛在的客戶從產(chǎn)品使用中能有哪些受益。

B.一個(gè)好的廣告方案告訴潛在的客戶如何使用產(chǎn)品。

C.一個(gè)好的廣告方案將自己使用產(chǎn)品的受益告訴了潛在的客戶。

4.Youcanuseeitheryourowndesignersorateamofdesignersinouragency.()

A.您可以同時(shí)采用您自己的設(shè)計(jì)師和我們公司的設(shè)計(jì)團(tuán)隊(duì)。

B.您可以采用您自己的設(shè)計(jì)師，或者采用我們公司的設(shè)計(jì)團(tuán)隊(duì)。

C.您不應(yīng)采用您自己的設(shè)計(jì)師，而應(yīng)采用我們公司的設(shè)計(jì)團(tuán)隊(duì)。

5.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingthe

importanceofacompany.()

A.輿論廣告展示公司重要形象，履行公共事務(wù)。

B.輿論廣告強(qiáng)調(diào)公司地址的重要性，展示高大形象。

C.輿論廣告通過(guò)強(qiáng)調(diào)公司在公共服務(wù)中的重要性來(lái)展示公司形象。

形考任務(wù)4題庫(kù)

一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填

入空白處的最佳選項(xiàng)。

試題1

-Inmostcases,itisthetotalincomereceived.

選擇一項(xiàng)：

A.Whatdoestaxableincomereferto?

B.Whydoyouwanttoknowtaxableincome?

C.Whendoyoustarttolearntaxableincome?

試題2

——Isthereanytimerequirementforregistration?

—within30daysafterwereceiveourbusinesslicense.

選擇一項(xiàng):

A.Sure.Wewillregisterwithin

B.Ofcourse.Wemightregister

C.Certainly.Weshouldregister

試題3

—Generallyspeaking,valueaddedtaxismainlychargedonthetaxableservices.

—Well,

選擇一項(xiàng)：

A.howdoyouknowit?

B.whydoyousayso?

C.whatdoyoumeanbythat?

試題4

Tax,canbeusedinpublicservices,isveryimportanttoourcountry.

選擇一項(xiàng)：

A.which

B.that

C.what

試題5

Mobilebankingfunctionsnearlytelephonebanking.

選擇一項(xiàng)：

A.thesameas

B.assameas

C.asthesame

試題6

二、翻譯：從以下A、B、C三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯。

1.Thetaxratesaredividedinto7brackets.()

A.稅率包含了7個(gè)括號(hào)。

B.稅率可以分為7個(gè)等級(jí)。

C.稅率被分為7種類(lèi)型。

2.Asweallknow,taxmakesupagreatpartofourcountry,srevenue.()

A.眾所周知，稅收決定了很大一的國(guó)家財(cái)政收入。

B.眾所周知，很大一的稅收配制了國(guó)家財(cái)政收入。

C.眾所周知，我們國(guó)家的財(cái)政收入很大一來(lái)自稅收。

3.Itisimportanttoprotectyourpersonalinformationwhenbankingonline.()

A,在銀行上網(wǎng)時(shí)要防止你個(gè)人信息外露，這點(diǎn)很重要。

B.進(jìn)行網(wǎng)上銀行操作時(shí)，保護(hù)好你個(gè)人信息非常重要。

C.上網(wǎng)之前把銀行卡的信息保存好是很重要的。

4.Inshort,payingtaxisourresponsibilitytothesociety.()

A.總之，納稅是我們的對(duì)社會(huì)的責(zé)任。

B.總之，納稅的意思就是社會(huì)責(zé)任。

C.總之，我們必須給我們社會(huì)上稅。

5.Ifyouprefer,however,youcanstillfileyourtaxestheold-fashionedwaywithoutspending

adime.()

A.如果你選擇的話，當(dāng)然，你也可以用老辦法報(bào)稅，一個(gè)子兒也不用花。

B.不過(guò)，你也可以自己選擇不花錢(qián)的過(guò)時(shí)方法，記錄自己的納稅檔案。

C.然而，如果你愿意，你仍然可以用老舊方式來(lái)報(bào)稅，而且也不用花一分錢(qián)。

一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填

入空白處的最佳選項(xiàng)。

試題1

—Youwanttoknowaboutthevalueaddedtax,don'tyou?

選擇一項(xiàng)：

A.Yes,youneedtointroduceitforme.

B.Yes,couldyougivemeabriefoverviewofit?

C.Yes,youmusttellittome.

試題2

-Needwefillintheapplicationform?

選擇一項(xiàng)：

A.Yes,youmust.

B.Yes,youneed.

C.Yes,youdo.

試題3

一Inmostcases,itisthetotalincomereceived.

選擇一項(xiàng)：

A.Whatdoestaxableincomereferto?

B.Whydoyouwanttoknowtaxableincome?

C.Whendoyoustarttolearntaxableincome?

試題4

Youshouldmakesurethatyourpasswordislongenoughtopreventitbeingeasily

hacked.

選擇一項(xiàng)：

A.in

B.from

C.out

試題5

Denial,doyouknowhowtoregisterthetaxationbureaunow?

選擇一項(xiàng)：

A.on

B.for

C.With

二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，選“T”錯(cuò)誤選“F”。

PersonalIncomeTaxRate(monthly)

(ValidfromSept.1,2011)

bracketgradingtaxrate(%)(TR)simplecoefficient

(SC)

1lessthan1,50030

21,500-4,50010105

34,500-9.00020555

49,000-35,000