歐洲電商報(bào)告2023-英

LIGHTVERSIONEUROPE

ANE

-

COMMERCEREPORT

2023Executedby:2|Europe

E-Commerce

Report

2023

|

IntroductionA

word

from

Ecommerce

EuropeLuca

CassettiSecretaryGeneralWhen

the

2024

EU

elections

inevitably

re-shu?e

the

EuropeanEcommerce

Europe’s

Public

A?airspoliticallandscape,thenarrativearounddigitalizationanddigitalcommerce

will

also

shift,

in?uencing

future

policy

agendas

andnegotiations

over

the

next

?ve

years.

Early

voting

predictionssuggest

a

more

polarized,

potentially

less

regulatory-orientedEuropean

Parliament,

which

will

impact

the

evolution

of

the

EUregulatory

landscape

for

years

to

come.

Against

this

potentialbackdrop

of

increased

political

uncertainty,

it

is

crucial

for

thedigital

commerce

sector

to

remain

vocal

about

the

challenges

itfacesandwhatitneedstodrivethenecessarychangesfora

fairandsustainabledigitaltransition.activitiesEcommerce

Europe

represents

the

interests

of

the

digitalcommerce

sector

towards

European

legislators.

Our

advocacyactivitiesfocusonthefollowingmainpillars:e-RegulationsSustainabilityDigitalTransactionsandInnovatione-Logistics&

TaxationEcommerce

Europe,

representing

the

European

digitalcommerce

sector,

would

like

to

thank

the

Centre

for

MarketInsights

of

the

Amsterdam

University

of

Applied

Sciences

fortheirvaluableworkincreatingthisreport.PlatformsThere

is

still

a

lot

of

work

to

be

done.

2022

marked

the

30-yearanniversary

of

the

EU

Single

Market

and

while

EcommerceEurope

recognises

the

important

steps

undertaken

over

theyears,

we

also

see

that

businesses

still

face

signi?cant

barriers,especially

in

relation

to

cross-border

selling.

Policymakers

havea

responsibility

to

reduce

market

fragmentation

and

remove

redtapeforcross-borderbusinessoperations.These

pillars

are

structured

into

‘working

committees’

wheremembers

of

Ecommerce

Europe

can

participate

by

contributingto

the

development

of

the

policy

positions

of

the

association

on

awide

range

of

topics.

These

meetings

are

also

the

occasion

to

getinformed,sharebestpracticesanddiscussobstaclesmerchantsand

platforms

face

in

their

daily

operations.

EcommerceEurope

translates

the

outcome

of

the

committees

into

policyrecommendations

for

legislators

on

how

to

make

it

easier

formerchants

to

sell

to

their

customers,

especially

cross-border.Atthesametime,weprovidepracticalandusefulinformationtoourmembersonrelevantdevelopmentsatEUlevel.Europe

continues

to

be

a?ected

by

Russia’s

aggression

againstUkraine,

which

has

brought

about

high

in?ation

rates,

surgingenergypricesandgeneralgeopoliticalinstability.Allofthesenotonly

impact

the

purchasing

power

of

consumers

but

also

disruptmarkets

and

global

supply

chains.

Despite

this,

the

?ndings

ofthis

year’s

report

show

that

e-commerce

still

continues

to

grow.In

fact,

the

turnover

in

European

B2C

e-commerce

increasedfrom

€849bn

in

2021

to

€899bn

in

2022,

even

though

the

growthrate

did

decrease

from

12%

in

2021

to

6%

in

2022.

That

said,

thegrowth

rate

for

2023

is

forecast

to

slightly

increase

to

8%,

withthe

turnover

in

European

B2C

e-commerce

also

continuing

itspositivegrowthtendency.Designing

realistic,

future-proof

and

channel-neutral

policiesthat

are

capable

of

adapting

to

the

evolving

expectations

of

bothcompanies

and

consumers,

will

be

of

paramount

importancewhen

the

next

EU

cycle

starts.

Ecommerce

Europe

will

continueits

lobbying

and

advocacy

e?orts,

in

cooperation

with

itsmembers,

to

bring

the

interests

and

challenges

of

the

sector

totheattentionofthenewlegislators.From

a

legislative

point

of

view,

we

are

witnessing

howpolicymakers

at

the

EU

level

are

gradually

wrapping

up

thedi?erent

political

priorities

of

this

mandate,

since

next

year

willbe

marked

by

the

European

elections,

taking

place

on

6-9

June2024.Inpastyears,theEUhasrolledouta

numberoflegislativeacts

that

have

attempted

to

adapt

the

legal

landscape

of

Europeto

the

digital

and

green

transitions.

Many

of

these

policieshave

proved

to

be

of

key

relevance

to

the

e-commerce

sector,addressing

topics

such

as

online

platforms

and

marketplaces,greenclaimsandsustainablepackaging,tonamejustafew.Thenext

couple

of

years

will

therefore

be

critical

for

companies

asthese

initiatives

gradually

start

to

be

implemented

across

thewhole

industry,

a

move

that

will

require

investment

in

order

toensurecompliancewithnewEUandnationalrules.Ecommerce

Europe:

The

EuropeanDigital

Commerce

AssociationEcommerce

Europe

represents,

through

its

national

associations,more

than

150,000

companies

selling

goods

and

servicesonline

to

consumers

in

Europe.

Ecommerce

Europe

acts

atEuropean

level

to

help

legislators

create

a

better

framework

foronline

merchants,

so

that

their

sales

can

grow

further.

We

arethe

European

platform

for

digital

commerce,

where

nationalassociations,

company

members

and

business

partners

cannetwork

and

share

best

practices,

exchange

information

andknowledgeonissuesconcerningtheirbusiness.If

you

would

like

to

get

involved

with

Ecommerce

Europeor

one

of

our

national

associations,

please

visit

our

websitewww.ecommerce-europe.eu

or

send

us

an

e-mail

atinfo@ecommerce-europe.eu.3|Europe

E-Commerce

Report

2023

|

IntroductionA

word

from

EuroCommerceChristel

DelbergheDirector-GeneralAs

the

sector

faces

up

to

these

challenges,

it

is

going

throughEuroCommerce:

The

voice

of

Europeanretail

and

wholesalesigni?cant

transformation

to

become

more

digital

andsustainable,whilestillseekingtoattractandretaintalent.Ajointstudy

with

McKinsey

identi?es

that

the

sector

must

nearly

doubleits

current

investment

rate

by

2030.

We

are

working

with

EUpolicy

makers,

through

aco-creation

process,

to

explore

how

todevelop

a

more

supportive

environment

and

unlock

potential

forgreaterlevelsofinvestmenttoachievethisvitaltransformation.EuroCommerce

is

the

principal

European

organizationrepresenting

the

retail

and

wholesale

sectors.

It

embracesnationalassociationsin27countriesand?vemillioncompanies,including

leading

global

players

and

many

small

businesses.Over

a

billion

times

a

day,

retailers

and

wholesalers

distributegoodsandprovideessentialservicestomillionsofbusinessandindividual

customers.

The

sector

generates

one

out

of

everysevenjobsando?ersavariedcareerto26mnEuropeans,manyof

them

young

people.

It

also

supports

millions

of

jobs

throughoutthe

supply

chain,

from

small

local

suppliers

to

internationalbusinesses.

EuroCommerce

is

the

recognized

European

socialpartnerfortheretailandwholesalesectors.Throughout

the

Covid-19

pandemic,

many

consumers

switchedto

online

out

of

necessity

but

continued

to

shop

online

throughchoice.

We

expect

online

sales

to

keep

growing

in

the

comingyears,

reaching

an

estimated

30%

of

retail

sales

by

2030.

Beingpresent

online

has

become

vital

for

many

retailers,

especiallyfor

smaller

businesses.

The

consumer

journey

is

also

rapidlychanging

and

combining

online

and

o?ine

interaction

hasbecome

the

new

normal.

Retailers

have

no

choice

but

to

investin

making

this

hybrid

shopping

a

seamless

experience.

Whilephysical

stores

remain

essential,

their

role

is

evolving

and

theirfocus

increasingly

shifting

to

o?ering

enhanced

experience

andin-personadvice.AstheEuropeanvoiceoftheretailandwholesalesector,wearepleased

to

share

this

year’s

edition

of

the

European

E-commerceRegional

Report.

We

hope

it

will

inform

you

all

on

e-commercetrendsoccurringinsucha

rapidlychangingenvironment.As

the

largest

private

sector

employer

in

Europe,

our

sectorprovides

26

million

jobs

and

plays

an

essential

role

in

the

lifeof

local

communities

and

city

centers,

ensuring

that

Europeanconsumers

and

businesses

have

daily

access

to

critical

servicesandproducts.The

past

few

years

have

been

challenging

in

Europe.

We

arerecovering

from

the

Covid-19

pandemic

and

dealing

witha

plethora

of

newer

challenges

such

as

a

severe

cost-of-livingcrisis

and

the

impact

of

the

war

in

Ukraine,

as

well

as

climatechange,

aging

populations,

tightening

labor

markets

anda

rapidlyevolvingdigitallandscape.Over

the

past

few

years,

the

European

Union

has

been

designingnewregulationsforthedigitalworld.Theserequiree-commerceplayers

to

remain

in

step

with

such

changes.

EuroCommercecontributes

on

behalf

of

its

members

to

this

process

andmonitors

the

implementation

and

enforcement

of

these

rules

toensure

that

Europe

provides

an

environment

that’s

conducive

toinnovation

while

ensuring

fair

competition

and

appropriate

levelsofconsumerandenvironmentalprotection.In

2022,

with

in?ation

soaring,

consumers

became

a

lot

moreprice

sensitive.

They

increasingly

looked

to

save

money

anddid

so

by

comparing

and

diversifying

their

online

and

o?ineshopping

channels.

This

year’s

report

includes

a

special

focus

ontheimpactofin?ationonturnovergrowthinthesector.If

you

would

like

to

get

involved

with

EuroCommerce,

pleasevisit

our

website

www.eurocommerce.eu

or

send

us

an

e-mailat

eurocommerce@eurocommerce.eu4|Europe

E-Commerce

Report

2023

|

ContentsContents05

EuropeMarketOverview07

EuropeE-CommerceOverview12

EU-27E-CommerceOverview48

CENTRAL

EUROPE49

Austria83

SOUTHERN

EUROPE84

Cyprus85

Greece50Interview:

Rainer

Will,

Handelsverband52

Czechia86

Italy15

WESTERN

EUROPE53Interview:

Jan

Vety?ka,

APEK87Interview:

Roberto

Liscia,

Netcomm16

Belgium54

Hungary90

Malta91

Portugal92

Spain17Interview:

Greet

Dekocker,

SafeShops&

BeCommerce55Interview:

Norbert

Madar,

GKI

Digital19

France57

Poland20Interview:

Marc

Lolivier,

FEVAD58Interview:

Patrycja

Sass-Staniszewska,

EIZBA93Interview:

Miguel

Ferrer,

Adigital22

Germany61

SlovakRepublic61

Slovenia63

Switzerland23Interview:

Martin

Gro?-Albenhausen,

BEVH95

Methodologyandsources96

Aboutusandthanks97

Copyright25

Ireland26Interview:

Lorraine

Higgins,

Digital

Business

Ireland64Interview:

Bernhard

Egger,

HANDELSVERBAND.swiss28

Luxembourg29

Netherlands66

EASTERN

EUROPE67

Albania30Interview:

Marlene

ten

Ham,

T32

UnitedKingdom68

BosniaandHerzegovina69Interview

:Orhan

Gazibegovi?,

E-commerce

Association33

NORTHERN

EUROPE72

Bulgaria34

Denmark73Interview:

Janet

Naidenova,

Bulgarian

E-commerce

Association35Interview:

Niels

Ralund,

Dansk

Erhverv75

Croatia36

Estonia76

Montenegro77

NorthMacedonia78

Romania37Interview:

T?nu

V??t,

Estonian

E-commerce

Association38

Finland39Interview:

Ilari

Kallio,

Kaupan

litto79Interview:

Cristian

Pelivan,

ARMO41

Iceland42

Latvia43

Lithuania44

Norway81

Serbia82

Ukraine45Interview:

Marianne

Bjarstad,

Virke

e-Handel46

Sweden47Interview:

Martina

Elfgren,

Svensk

Digital

Handel5|Europe

E-Commerce

Report

2023

|

MarketOverview|

EuropeMarket

Overview:

EuropeThe

European

continent

is

home

to

diverse

markets,

inparticular,

intricate

digital

markets.

After

the

rapid

growth

ofinternet

users

during

the

Covid-19

pandemic,

they

appearto

have

stabilized

at

92%

of

the

total

European

population.Despite

challenges

with

in?ation

and

a

declining

population,GDPcontinuestogrowbothregionallyandacrossEurope.Europe’sE-commerce

Regionsn

Western

Europen

Central

Europen

Northern

Europen

Eastern

Europen

Southern

EuropeGDP

(€bn)Population

of

EuropeInternet

usersGross

Domestic

Product

(GDP)

in

€bnYear

by

year

population,

in

millionsPercentage

of

the

population

accessing

the

internet€21,000bn590m100%€20,826589.7€20,568588.9588.592%92%91%89%587.987%85%585.1€18,510€17,651584.0€17,353€17,277€16,000bn580m50%20182019202020212022

2023

(F)20182019202020212022

2023

(F)20182019202020212022

2023

(F)SOURCE:

IMFSOURCE:

WORLD

BANK,

UN

POPULATION

DIVISIONSOURCE:

EUROSTAT,

DATAREPORTAL6|Europe

E-Commerce

Report

2023

|

MarketOverview|

EuropeInfrastructure

&

LogisticsRankings

highlighted

are

leaders

among

countries

in

the

reportBelgium713339192230269244211213246187Norway197175-1132441416-20543MontenegroNorth

MacedoniaRomaniaSerbia73575173795119194338137180574046273337153818--633430795222282348657303537433225332016FranceSwedenGermanyIreland1434-6Austria720455134472123639652448530-232639Czechia43512643433331346187216LuxembourgNetherlandsUnited

KingdomDenmarkEstonia3617112HungaryUkraineCyprus-8112Poland1224158-1931115Slovak

RepublicSloveniaGreece1820-1925-1-Italy2628143101SwitzerlandAlbania10-9MaltaFinland29761514362102411661594223PortugalSpain2874827Iceland2634385-101531221439Bosnia

&

HerzegovinaBulgaria-Latvia2924-28-Lithuania25CroatiaDe?nitionsLogistics

Performance

Index

(LPI):LPI

measures

performance

along

thelogistics

supply

chain

within

a

country.E-Government

Development

Index:The

E-government

DevelopmentIndex

measures

the

willingness

andcapacity

of

national

administrationsto

use

information

and

communicationtechnologies

in

order

to

deliverpublic

services.Inclusive

Internet

Index:Environmental

Performance

Index:This

index

provides

a

data-drivensummary

of

the

state

of

sustainabilityusing

32

performance

indicators

across11

issue

categories,

the

EPI

rankscountries

on

environmental

healthand

ecosystem

vitality.SDG

Index

Ranking:Benchmark

based

on

internet

availability,affordability,

relevance

and

the

readinessof

people

to

use

it.This

index

provides

an

assessment

ofprogress

made

towards

the

SDGs

by

allUN

Member

States.

The

SDG

Index,

inwhich

scores

are

presented

on

a

scaleof

0

to

100

and

can

be

interpreted

asa

percentage

towards

optimal

SDGperformance.SOURCES:

WORLDBANK,

UNITED

NATIONS,

THE

ECONOMIST

INTELLIGENCE

UNIT,

YALE,

SDGINDEX7|Europe

E-Commerce

Report

2023

|

E-commerceOverview|

EuropeE-commerce

Overview:

EuropeThe

e-commerce

overview

section

of

the

report

includes

dataE-Shoppers,

EuropePercentage

of

internet

users

who

bought

goodsor

services

onlineE-GDP,

EuropeThe

percentage

of

GDP

comprised

of

e-commerce

salesfrom

37

countries

on

the

European

continent,

showcasing

theimportance

of

the

EU-27

and

neighboring

digital

economies.Overall,

European

B2C

e-commerce

turnover

continues

to

grow.As

has

been

the

trend

for

quite

some

time,

Eastern

Europeshows

higher

growth

rates

in

B2C

e-commerce

turnover

thanmany

Western

European

countries.

However,

Western

Europestill

holds

the

largest

share

of

total

turnover,

at

67%

comparedtoEasternEurope’s2%.100%5%4.68%4.59%4.40%4.37%78%75%76%3.76%74%70%67%3.41%This

is

the

Light

Version

of

theReport.

The

Full

Version

is

onlyavailable

to

Ecommerce

Europe’sand

EuroCommerce’s

members

andpolicymakers.Countries

included:AlbaniaAustriaLithuaniaLuxembourgMalta50%0%20182019202020212022

2023

(F)20182019202020212022

2023

(F)SOURCE:

EUROSTAT,

STATISTASOURCE:

IMFBelgiumBosnia

&

HerzegovinaBulgariaCroatiaCyprusCzechiaMontenegroNetherlandsNorth

MacedoniaNorwayPolandPortugal12%14%14%12%6%8%2%B2C

e-commerceturnover

(€bn)11%9%-2%Growth

rateIn?ation-adjusted

growth

rate*DenmarkEstoniaRomaniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyLatviaSerbiaSlovak

RepublicSloveniaSpainSwedenSwitzerlandUkraineUnited

Kingdom€975€899€849€760€6642019€5912018SOURCE:

NATIONAL

E-COMMERCEASSOCIATIONS,

STATISTA2020202120222023

(F)*All

Inflation-adjusted

growth

rates

throughout

this

report

were

supplied

by

Eurocommerce.

Further

explanation

of

the

methodology

can

be

found

on

page

958|Europe

E-Commerce

Report

2023

|

E-commerceOverview|

ByRegionE-commerce

Overview:

By

RegionWestern

Europe

remains

the

leader

in

terms

of

its

share

of

B2CInternet

users

by

region,

2022E-shoppers

users

by

region,

2022e-commerce

turnover

in

Europe,

consistently

encompassingover

67%

of

total

turnover,

with

Southern

Europe

catching

upat

16%.

This

share

of

turnover

is

re?ected

in

the

E-GDP

of

theregions,

with

Western

Europe

remaining

the

highest

at

5.2%.

Thee-commerce

markets

are

robust

and

expected

to

contribute

5%to

GDP

in

2023.

Eastern

Europe’s

fast-growing

digital

economyprovidesampleopportunityfore-commerceplayers.Western

EuropeNorthern

EuropeCentral

EuropeEastern

Europe95%97%Western

EuropeNorthern

EuropeCentral

EuropeEastern

Europe87%85%91%77%88%48%Southern

Europe89%Southern

Europe64%SOURCE:

EUROSTAT,

DATAREPORTALSOURCE:

EUROSTAT,

STATISTAShare

of

total

Europeane-commerce

turnoverby

region,

2022B2C

e-commerce

turnoverby

region

in

€bn,

2022E-GDP

as

a

percentageof

GDP,

2022Western

Europe€603Western

Europe5.2%Western

Europe:

67%Southern

Europe:

16%Central

Europe:

8%Northern

Europe:

7%Eastern

Europe:

2%Northern

Europe€65Northern

EuropeThis

is

the

Light

Version

of

the3.3%Report.

The

Full

Version

is

onlyCentral

Europe

€72Eastern

Europe

€14Central

Europe2.9%available

to

Ecommerce

Europe’sand

EuroCommerce’s

members

andpolicymakers.Eastern

Europe1.9%Southern

Europe€146Southern

Europe3.9%SOURCE:

NATIONAL

E-COMMERCE

ASSOCIATIONS,

STATISTASOURCE:

IMF9|Europe

E-Commerce

Report

2023

|

E-commerceOverview|

ByCountryE-commerce

Overview:

By

CountryIcelandNorway100%100%100%99%98%98%98%97%96%96%95%95%94%93%92%92%92%92%92%91%90%90%90%90%90%89%88%88%86%86%85%84%84%83%83%80%79%United

KingdomNetherlandsNorway95%92%92%90%90%89%88%87%85%84%83%82%82%81%79%78%77%73%73%72%70%70%70%68%68%67%63%63%57%57%55%51%49%49%49%39%31%Internetusers

percountry,2022E-shoppersper

country,2022SwitzerlandUnited

KingdomLuxembourgDenmarkFinlandDenmarkSwitzerlandIrelandSwedenIcelandSlovak

RepublicCzechiaSwedenIrelandNetherlandsSpainFranceBelgiumAustriaGermanyEstoniaLatviaMaltaFranceCzechiaLuxembourgGermanyFinlandBelgiumHungaryEstoniaMaltaPolandSpainGreeceAustriaSloveniaLithuaniaCroatiaLatviaSerbiaPortugalItalyUkraineCyprusUkraineSlovak

RepublicSloveniaMontenegroHungaryRomaniaLithuaniaPolandItalyNorth

MacedoniaPortugalCyprusSerbiaGreeceBulgariaCroatiaRomaniaNorth

MacedoniaAlbaniaBulgariaBosnia

&

HerzegovinaBosnia

&

HerzegovinaAlbaniaMontenegroSOURCE:

EUROSTAT,

DATAREPORTALSOURCE:

EUROSTAT,

STATISTA10|Europe

E-Commerce

Report

2023

|

E-commerceOverview|

ByCountryE-commerce

Overview:

By

CountryEstoniaRomaniaBulgariaSpainBelgiumItaly106%51%31%31%22%19%14%14%13%11%10%10%10%10%9%United

KingdomEstonia9.89%9.67%7.52%6.44%5.49%5.42%4.96%4.10%3.49%3.45%3.39%3.17%2.63%2.62%2.61%2.51%2.48%2.29%2.07%2.02%1.99%1.95%1.92%1.88%1.84%1.80%1.65%1.58%1.38%1.31%1.28%0.95%0.94%0.92%0.81%0.65%0.18%B2CE-GDP

bycountry,2022e-commercegrowth

rateby

country,GreeceDenmarkFranceSpainPoland2022Bosnia

&

HerzegovinaFranceCzechiaNetherlandsNorwayNorwayPolandMontenegroGreecePortugalRomaniaBelgiumGermanyCyprusCyprusNorth

MacedoniaLithuaniaNetherlandsAlbania9%Ireland8%ItalyThis

is

the

Light

Version

of

thePortugalSwitzerlandMaltaIcelandIrelandLuxembourgAustria7%North

MacedoniaMontenegroFinlandReport.

The

Full

Version

is

onlyavailabl5e%to

Ecommerce

Europe’sand

EuroC5o%mmerce’s

members

andpolicymakers.5%AlbaniaSwedenBulgariaAustria5%2%2%2%1%1%0%0%-1%-1%-2%-5%-6%-7%-12%-91%SerbiaSloveniaHungaryLatviaSlovak

RepublicSwitzerlandHungaryCroatiaUnited

KingdomSlovak

RepublicDenmarkCroatiaLithuaniaSloveniaLuxembourgBosnia

&

HerzegovinaSerbiaGermanyFinlandCzechiaSwedenUkraineIcelandLatviaMaltaUkraineSOURCE:

IMF11|Europe

E-Commerce

Report

2023

|

E-commerceOverview|

ByCountry77%44%16%5%95%30%17%5%Online

purchasing

nationally

andFinlandNetherlandscross-border,

three

months,202247%37%77%36%30%28%49%83%12%18%1%NorthMacedonian

From

national

sellersFranceGermanyGreecen

From

sellers

from

other

EU

countriesn

From

sellers

of

the

rest

of

the

world

(non-EU

countries)n

From

sellers

from

unknown

countriesn

From

sellers

from

other

countries

(EU

or

non-EU)27%73%17%9%83%33%20%8%NorwayPolandPortugalRomaniaSerbia16%20%42%92%29%17%29%35%88%25%12%6%91%13%6%AlbaniaAustriaBelgium7%29%16%72%71%23%15%74%89%31%12%7%85%45%19%3%HungaryIceland35%53%82%63%15%6%79%38%59%8%94%18%7%2%67%72%21%70%29%24%6%75%60%38%8%97%13%7%Bosnia

andHerzegovinaIreland1%45%73%18%94%32%18%1%71%38%26%31%43%83%39%15%12%43%BulgariaCroatiaItalySlovakiaSloveniaSpain37%83%35%19%3%79%43%22%1%82%47%19%3%Latvia43%54%52%85%78%60%6%90%35%20%2%92%31%29%14%42%CyprusLithuaniaLuxembourgMalta84%42%86%31%15%7%33%73%26%13%79%91%32%16%9%CzechiaDenmarkEstoniaSwedenEU-2735%37%85%40%12%8%77%65%55%11%88%81%31%19%15%37%43%88%41%25%5%78%38%24%4%Montenegro50%49%SOURCE:

SOURCE:

EUROSTAT

(2022):

PERCENTAGE

OF

INDIVIDUALS

WHO

PURCHASED

ONLINE

IN

THE

LAST

THREE

MONTHS12|Europe

E-Commerce

Report

2023

|

MarketOverview|

EU-27Market

Overview:

EU-27The

EU-27

is

the

powerhouse

of

European

e-commerce.EU-27

member

countriesAlthough

the

United

Kingdom,

which

o?cially

left

the

EuropeanUnion

in

2020,

represents

the

bulk

of

European

e-commerceturnover,

the

Single

Market’s

digital

economy

continues

to

thrive.Every

year,

the

e-shopper

population

grows,

as

does

E-GDP.

Thedata

reveals

that

consumers

are

con?dent

in

their

domesticmarkets,

evidenced

by

81%

having

reported

purchasing

fromnationalsellersin2022.Austria,

Belgium,

Bulgaria,

Croatia,

Cyprus,

Czechia,

Denmark,

Estonia,

Finland,

France,

Germany,

Greece,

Hungary,

Ireland,Italy,

Latvia,

Lithuania,

Luxembourg,

Malta,

Netherlands,

Poland,

Portugal,

Romania,

Slovakia,

Slovenia,

Spain,

Sweden15%14%10%10%16%12%10%1%10%3%B2C

e-commerceturnover

(€bn)Population

of

the

EU-27Year-by-year

population,

in

millionsGrowth

rateIn?ation-adjusted

growth

rate450MThis

is

the

Light

Version

of

theReport.

The

Full

Version

is

onlyavailable

to

Ecommerce

Europe’s€628448.9448.5€5732022€5222021and

EuroCommerce’s

members

and447.3€452policymakers.€410445.32020€3552018445.02019444.52018440MSOURCE:

NATIONAL

E-COMMERCEASSOCIATIONS,

STATISTA20212022

2023

(F)201920202023

(F)SOURCE:

WORLDBANK,

UN

POPULATION

DIVISIONInternet

usersE-ShoppersGDP

and

E-GDP

(€bn)Percentage

of

the

population

accessing

the

internetPercentage

of

internet

users

who

boughtgoods

or

services

onlineThe

Gross

Domestic

Product

(GDP)

in

€bn

and

thepercentage

of

GDP

comprised

of

e-commerce

sales100%100%n

GDP

n

E-GDP2018

2.60%This

is

the

Light

Version

of

the€13,668Report.

The

Full

Version

is

only92%91%90%90%202187%2019

2.95a%vailable

to

Ecommerce

Europe€’s13,87385%and

EuroCommerce’s

members

and2020

3.31%2021

3.60%2022