電子商務(wù)概論英文版第二版課件

IntroductiontoE-commerceEnglishVersionSecondCATALOGUE目錄OverviewofE-commerceFundamentalsofE-commerceTechnologyE-commercemodelE-commerceapplicationsTheFutureDevelopmentofE-commerce01OverviewofE-commerceE-commercereferstothebuyingandsellingofgoodsandservicesthroughelectronicmeans,typicallyovertheinternet.Itincludesbusiness-to-business(B2B),business-to-consumer(B2C),andconsumer-to-consumer(C2C)transactions.E-commercetransactionsaretypicallyconductedonline,usingwebsitesormobileapplicationsasplatformsforproductdisplay,orderplacement,paymentprocessing,anddelivery.Thedefinitionofe-commerceTheearlystagesofe-commercebeganinthe1960swiththeestablishmentofelectronicdatainterchange(EDI)forbusinesstransactions.Mobilecommerce(m-commerce)hasemergedinrecentyearswiththewidespreaduseofsmartphonesandtablets,providingconveniente-commerceexperiencesonthego.Thedevelopmentoftheinternetinthe1990sprovidedamorewidelyaccessibleplatformfore-commerce,leadingtotheestablishmentofonlinemarketplacesande-commercewebsites.TheDevelopmentHistoryofE-commerceClassificationofE-commerceB2Be-commerceTransactionsbetweenbusinesses,typicallyinvolvinglargeordersandwholesalequantitiesofgoods.B2Ce-commerceTransactionsbetweenbusinessesandindividualconsumers,commonlyseeninonlineretailshopping.C2Ce-commerceTransactionsbetweenindividuals,oftenthroughplatformssuchasonlineauctionsorpeer-to-peermarketplaces.O2Oe-commerceTransactionsthatcombineonlineandofflineexperiences,suchasbookingservicesforrestaurantsortransportation.02FundamentalsofE-commerceTechnologyTCP/IPprotocolTheTransmissionControlProtocol(TCP)andtheInternetProtocol(IP)arethecoreprotocolsoftheinternet,responsiblefordatatransmissionandrouting.DNSTheDomainNameSystemtranslatesdomainnamesintoIPaddresses,enablinguserstoaccesswebsitesusingeasy-to-remembernames.HTTPandHTTPSHypertextTransferProtocol(HTTP)isusedforretrievingwebpages,whileHTTPSaddsencryptionforsecurecommunication.InternettechnologyE-commercewebsiteconstructionAsoftwareapplicationthatenableswebsiteadministratorstomanagecontent,layout,andotherwebsitefeatureswithoutwritingcode.ContentManagementSystem(CMS)Designingandbuildingtheuserinterfaceofawebsite,includingwebpages,graphics,andinteractivefeatures.Front-enddevelopmentProgrammingtheserver-sidelogicofawebsite,managingdatastorage,userauthentication,andprocessingtransactions.Back-enddevelopmentE-commercesecuritytechnologySecuritysystemsthatfilterincomingandoutgoingnetworktrafficbasedonpredefinedsecurityrules.EncryptionTheprocessofconvertingplaintextintociphertextusingasecretkeytoprotectsensitiveinformationduringtransmission.Anti-virussoftwareProgramsthatdetectandremovemalicioussoftware(viruses,worms,Trojans)fromcomputerstopreventdatabreachesandsystemdamage.FirewallsCreditcardsApaymentmethodwherethebuyer'screditcardinformationisusedtoauthorizeandprocessapayment.PayPalAnonlinepaymentservicethatallowsuserstosendandreceivemoneysecurelywithoutsharingfinancialinformation.CryptocurrencyAdigitalcurrencythatusesencryptiontechniquestosecuretransactionsandcontrolthecreationofnewunits.E-commercepaymenttechnology03E-commercemodelB2Be-commercemodel01B2Be-commerceisabusinessmodelthatinvolvestransactionsbetweenbusinesses,suchassuppliersandmanufacturers.02Itenablesbusinessestobuyandsellproductsandservicesonline,reducingcostsandimprovingefficiency.03B2Be-commerceofteninvolveslargevolumesoftransactionsandhigh-valuegoods.04SomeexamplesofB2Be-commerceincludeAandG.B2Ce-commerceisabusinessmodelthatinvolvestransactionsbetweenbusinessesandindividualconsumers.B2Ce-commercehasbecomepopularthroughplatformssuchasAmazon,eBay,andAlibaba'sTmall.Thismodelbenefitsbothbusinessesandconsumersbyprovidingconvenienceandchoice.Itallowsbusinessestosellproductsandservicesdirectlytoconsumersonline.B2Ce-commercemodel01Itenablesindividualstobuyandsellgoodsandservicesonline,typicallythroughplatformssuchaseBayorTaobao.C2Ce-commerceofteninvolvesusedgoods,collectibles,andotheritemsthatindividualswanttosell.Thismodelbenefitsfromtheabilitytoreachalargenumberofindividualbuyersandsellers.C2Ce-commerceisabusinessmodelthatinvolvestransactionsbetweenindividuals.020304C2Ce-commercemodelO2Oe-commerceisabusinessmodelthatinvolvesonlinetoofflinetransactions.O2Oe-commercebenefitsbusinessesbyexpandingtheirreachandattractingnewcustomers.Italsobenefitsconsumersbyprovidingconvenientaccesstoavarietyofserviceswithouttheneedtoleavehome.Itallowsbusinessestouseonlineplatformstopromoteandsellproductsorservicesthatrequirephysicalinteraction,suchasrestaurants,cinemas,orretailstores.O2Oe-commercemodel04E-commerceapplications03案例Amazon,Alibaba,eBay。01定義在線零售是指通過(guò)互聯(lián)網(wǎng)平臺(tái)銷售商品和服務(wù)的過(guò)程。02特點(diǎn)不受地域限制，可提供全天候服務(wù)，降低庫(kù)存成本，提高運(yùn)營(yíng)效率。Onlineretail在線旅游是指通過(guò)互聯(lián)網(wǎng)預(yù)訂和購(gòu)買旅游服務(wù)。定義方便快捷，個(gè)性化定制，價(jià)格透明。特點(diǎn)Expedia,B,Airbnb。案例Onlinetravel定義在線教育是指通過(guò)互聯(lián)網(wǎng)進(jìn)行的教育活動(dòng)。案例Coursera,edX,Udemy。特點(diǎn)靈活的學(xué)習(xí)時(shí)間，豐富的課程內(nèi)容，個(gè)性化的學(xué)習(xí)計(jì)劃。Onlineeducation定義在線醫(yī)療是指通過(guò)互聯(lián)網(wǎng)提供的醫(yī)療服務(wù)和健康管理。特點(diǎn)遠(yuǎn)程診斷，在線咨詢，健康管理軟件。案例Teladoc,WebMD,春雨醫(yī)生。Onlinehealthcare05TheFutureDevelopmentofE-commerceTheDevelopmentofMobileE-commerceMobilee-commercereferstothepurchaseandsaleofgoodsorservicesthroughmobiledevices.Withthepopularityofsmartphonesandtablets,mobilee-commercehasbecomeanimportanttrendinthedevelopmentofe-commerce.Mobilee-commercehastheadvantagesofconvenience,anytimeandanywhere,andpersonalizedservice,andhasbroughtnewopportunitiesandchallengestoe-commerceenterprises.Mobilee-commercehasgraduallyreplacedthetraditionalPCe-commerce,becomingthemainbattlefieldofe-commerceenterprises.Withthecontinuousimprovementofmobilepaymenttechnologyandthecontinuousimprovementofnetworkspeedandstability,mobilee-commercewillbecomemoreconvenientandsecure,andwillbemorewidelyusedinpeople'slives.Thedevelopmentofsociale-commerceSociale-commercereferstothesaleofgoodsorservicesthroughsocialmediaplatforms.Withthepopularityofsocialmedia,sociale-commercehasgraduallybecomeanimportanttrendinthedevelopmentofe-commerce.Sociale-commercecombinestheadvantagesofsocialmediaande-commerce,whichnotonlyhasthecharacteristicsoftraditionale-commerce,butalsocantakeadvantageofsocialmediausers'attentionandinfluencetopromoteproductsales.Sociale-commercecanhelpenterprisesbuildbrandreputation,expandmarketshare,andimprovecustomerloyalty.Atthesametime,sociale-commercecanalsohelpenterprisesreducemarketingcostsandimprovemarketingefficiency.Inthefuture,sociale-commercewillbecomemorepopularwiththecontinuousdevelopmentofsocialmediaande-commercetechnologies.Thedevelopmentofcross-bordere-commerceCross-bordere-commercereferstothepurchaseandsaleofgoodsorservicesbetweendifferentcountriesorregionsthroughtheInternet.Withthecontinuousglobalizationofeconomyandtrade,cross-bordere-commercehasgraduallybecomeanimportanttrendinthedevelopmentofinternationaltrade.Cross-bordere-commercecanhelpenterprisesexpandmarketshare,improveproductdiversityandreduceoperatingcosts.Cross-bordere-commercefacesmanychallenges,suchaslanguagebarriers,culturaldifferences,policydifferencesandsoon.Inordertodevelopcross-bordere-commerce,enterprisesneedtohaveagoodunderstandingofthetargetmarket,complywithlocallawsandregulations,andstrengthenbrandpromotionandmarketingactivities.Inthefuture,cross-bordere-commercewillbecomemorepopularwiththeco