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WEB2.0Thewebiscertainlymakinganimpact

somewherenearyou.TableofcontentsDefiningweb2.0What’shappening?You’rein(trytoenjoytheride)Business2.0What’snext?DEFININGWEB2.0Abillionpeople,abilliondefinitions.oreillynet/lpt/a/6228TimO’Reilly’sWeb2.0TheWebAsPlatformHarnessingCollectiveIntelligenceDataistheNextIntelInsideEndoftheSoftwareReleaseCycleLightweightProgrammingModelsSoftwareAbovetheLevelofaSingleDeviceRichUserExperiences1.0<->2.0CoreCompetenciesofWeb2.0CompaniesServices,notpackagedsoftware.Controloverunique,hard-to-recreatedatasourcesthatgetricherasmorepeopleusethemTrustingusersasco-developersHarnessingcollectiveintelligenceLeveragingthelongtailthroughcustomerself-serviceLightweightuserinterfaces,developmentmodels,ANDbusinessmodelsSource:O’ReillyAdisputedtermNorealboundariesMultipleinterpretationsDefiningamovingconceptWebcan’tbeversionedOriginalvisionofthewebAdisputedtermWorldEconomicForumAnnualMeeting2007-TheImpactofWeb2.0(checkthevideoonvideos.google)“Web2.0definitelyisabuzzword,andit’soverused.Butthemovementisonlystarting.Thatmovementisaboutleveragingthepowerofpeople〞

CHADHURLEY“Whatwe’reseeingisareturntotherootsoftheweb.〞

CATARINAFAKE

Web2.0“isenablingafundamentalshiftinpowerthatreallyisgivingpowertotheconsumer〞

MARKPARKER

“It’sawaytocollaboratewithyourcustomers,toallowthemtoco-createwithyou〞.

PETERSCHWARTZWHAT’SHAPPENING

(ANDWHY?)Whyyoucan’tnotcareabouttheinternetanymoreNewplayersONLINE$Theendofthe50%ofuselessadsTotalU.S.InternetSpending(M$)2000:7’1342006:15’998SearchAdvertising2000:2862006:6’6818%oftotalUSadvertisingonlinein2006E,13%+within5years.Source:TheStateoftheInternet,MorganStanleyNEWTOOLS

ANDINFRASTRUCTUREToolsforthepeopleBlogsTechnoraticoCommentWikisDiggCMSSourceforgeIMChatADSLRSSAPIsASPROR/LAMPAjaxTagsCONNECTEDPEOPLEFromanelite/geekymedia

tograndma’slivingroomInternetMobile20051’039300+20061’191600+20071’3431’000+Source:TheStateoftheInternet,MorganStanley10-15%usergrowth20-30%usagegrowth30%+monetizationgrowthSource:TheStateoftheInternet,MorganStanleyGETTINGTO

MARKETISEASYIdea=businessCheaphardwareCheapplatforms(Linux,Apache)Opensource=youneverstartfromscratchCoderseverywhereMoney,reputation,location,networkdon’tmatterasmuchasbefore.StartupingischeapDropSend:Build$48,012/Monthly$3,625FreshbooksBuild$20,000/Monthly$46,000Maya’sMom:Build$70,000/Monthly$30,000Mobissimo:Build$60,000/Monthly$150,000Wesabe:Build$200,000/Monthly:$3,000thebankwatch/2007/03/15/how-much-does-it-cost-to-build-the-best-web-apps-today-and-how-should-banks-react/laurent@liftconferenceliftconferencelaurent@liftconferenceliftconferencescoblelaurent@liftconferenceliftconferenceTechcrunchlaurent@liftconferenceliftconferencelaurent@liftconferenceliftconferencetechnoratitechnorati/search/cocommentlaurent@liftconferenceliftconferencelaurent@liftconferenceliftconferenceBUZZWORD?laurent@liftconferenceliftconferenceAnewrealityCustomerasthenewcenterofgravityGlobalcompetition,openworldNewmarkets(china,russia,seniorcitizens,longtail)andspaces(onlineworlds,TVoip,voip,advertising,workcollaboration)NewaudiencesImpactonallaspectsofbusinesslaurent@liftconferenceliftconferenceNewrulesNewbalanceofpowerNewworkforceNewtoolsNewcompetitionNewbusinessmodelsNewlifestyleNewenvironmentlaurent@liftconferenceliftconferenceNewplayersGYMAmazonEbayWikipediaFeedburnerFlickr,blogger,Skype,technorati,techcrunch,mybloglog,cocomment,weblogsinc,numsum,writely,etcetc…laurent@liftconferenceliftconferenceNewopportunitiesNewpossibilitiesNewaudiencesNewmarketsNewworldslaurent@liftconferenceliftconferenceNewchallengesSharecontrolCompetitioneverywhereIdeaseverywherePrivacy/transparencySustainabilityofbusinessmodelsBubble?etc…laurent@liftconferenceliftconferenceNewconceptsandideasMarketsareconversationsCustomeriskingFolksonomiesWisdomofthecrowdsCrowdsourcingNetworkeffectOpenissustainableCo-creationSocialNetworkPerpetualbetaOpensourceMashupsLongtailTheworldisflatlaurent@liftconferenceliftconferenceMarketsareconversationsMicropublicationBlogs,podcasting,vlogsDecentralizationofinformationgatheringBarriertoentryistalentAudiencesareupforgrabSomebodyoutthereistalkingaboutyouNobodycancontroltheonlineconversation“Thecluetrainmanifesto〞,DocSearls,DavidWeinberger,etc…“Nakedconversations〞,RobertScobleandShelIsrael.laurent@liftconferenceliftconferenceCustomerisking

(nokidding!)Peoplewanttoparticipateandhavethetoolstodoso.Trustinpeers,notinmarketingdiscourse.Peoplecannowforceacompanytochangeit’spath(Sony,Kryptonite,Broadcastflag,Vichy,Googlebombs)laurent@liftconferenceliftconferencelaurent@liftconferenceliftconferenceGooglebombslaurent@liftconferenceliftconferenceTheworldisflatThomasFriedman(NYTcolumnist)“theworldisbecomingflat.Severaltechnologicalandpoliticalforceshaveconverged,andthathasproducedaglobal,Web-enabledplayingfieldthatallowsformultipleformsofcollaborationwithoutregardtogeographyordistance-orsoon,evenlanguage.〞wired/wired/archive/13.05/friedman_pr.htmllaurent@liftconferenceliftconferenceFriedman’s10GreatLevelersFalloftheBerlinWallNetscapeIPOWorkflowsoftwareOpen-sourcingOutsourcingOffshoringSupply-chainingInsourcingIn-formingWirelesslaurent@liftconferenceliftconferenceThelongtaillaurent@liftconferenceliftconferenceONETHINGTOREMEMBERlaurent@liftconferenceliftconferenceThewebisoutofitssiloItishavinganimpactonyourmarket,yourstrategy,yourpeople,yourcompetitors,yourprocesses,etc..TakeitoutoftheITdepartment.liftconferencelaurent@liftconferenceliftconferenceYOU’REINYouarealreadymakingthenewwebbetter.laurent@liftconferenceliftconferencePassivecontributionsEverytimeyousearch,youmakeGooglebetterAmazonGmailAnalyticslaurent@liftconferenceliftconferenceActivecontributionsBloggingCommentingTaggingDiggingWikiinglaurent@liftconferenceliftconferencePeoplearetalkingaboutyouTechnoraticoCommentVideo/audiosearchFlickrlaurent@liftconferenceliftconferenceBUSINESS2.0Buckleuplaurent@liftconferenceliftconferenceAfewexamplesUsergeneratedcontentCommunitiesCo-creationOutsourcingGlobalmicrobrand3Dlaurent@liftconferenceliftconferenceYoutubeUsergeneratedcontentTargetedadsSeealso:vPod,DailyMotion,mySpacelaurent@liftconferenceliftconferenceMTVFollowingchangesinaudiencehabitsMovingfromTVtocommunityCompletechangeinbusinessmodelCompletechangeincompetitivelandscapeSeealso:LeMonde,Guardian,BBCBREAKINGNEWS:ReadthelatestStateoftheMedia2007report!/2007/laurent@liftconferenceliftconferenceLegoCo-creationwithcustomerLegomindstormAndalso:Lafraise,Microsoft,Google.laurent@liftconferenceliftconferenceL’oréalOutsourcingofcritical(andfun)taskstocustomersFocusonpracticalsidecurrent_TV(tinyurl/25kr3v)Seealso:IBMbrainstorm,Apple,Wikipedia.laurent@liftconferenceliftconferenceStormhoekGlobalmicrobrands,leveragingthelongtailAndalso:Moo,37signals,EnglishCut,Thingamy,TVBgone,Cafepress,Stardoll“mostofourmembersaregirlsandboysbetweentheagesof7and17.StardollisoneoffewplacesontheInternetdevelopedwithanemphasisongirls’self-expressionandfantasyfashionplay〞laurent@liftconferenceliftconferenceWorldofwarcraftPersistent3DworldParalleleconomySeealso:SecondLife,Playstationhome,Xboxlivelaurent@liftconferenceliftconferenceWEB2.0BUSINESSMODELSlaurent@liftconferenceliftconferenceServicebasedMooServicemodelProbably2-3monthsofcodingBuiltontopofFlickr25$for100businesscardsMostviralproducteverlaurent@liftcon