商務英語翻譯實訓教程 課件 第3章 公示語的翻譯

公示語的翻譯

1.語篇類型、功能與翻譯目的TextType,FuntionandSkopos

語篇類型：“信息＋鼓動”TextType:informativeplusvocative,limitedspace,quickreading,shortandeye-catching,vocativeandpersuasiveAsignboardisaboardcarryingasignornotice,usuallyusedforpublicityoradvertisingofproducts,events,etc.

功能:警示，告知和宣傳Funtion:toinform,towarnandtopublicize目的:向在華外國友人和外國游客警示、告知、宣傳Skopos:offerofinformationandpublicitytowesternpeople2英漢公共標牌的差異及翻譯原則DifferencesandTranslationPrinciples

Chinese:Explicitanddirect“不許，不準，不得、禁止”;exaggeratedmodifiers,parallelstructurewiththesamenumberofcharacters,butalsosentimental,passiveandundemanding.appealstothereader’scareandsensitivity,e.g.“用您的愛心呵護這片綠色。Cherishthisgreenwithyourlove”English:informative,colloquil,expressiveandindirect,butalsomatter-of-fact,abruptanddemanding,e.g.“Keepoffthegrass”不得亂扔煙蒂，護林防火人人有責

IfYouMustSmoke–DisposeofCigaretteButtsCarefully

(Yousay“Ifyoumust”whenyouknowthatyoucannotstopsomeonedoingsomethingthatyouthinkiswrongorstupid.)Useofdiffererntstandardexpressions翻譯原則:入鄉(xiāng)隨俗，盡量套用譯語中現(xiàn)有的習慣說法，或者根據(jù)譯語標牌的通用表達規(guī)范和譯語讀者的接受習慣，在必要時進行調整改寫。信息性（譯文所提供的信息應該具體，正確、簡潔、明了）規(guī)范性（譯文語言應符合譯語使用規(guī)范，符合譯語標牌的通用表達規(guī)范）得體性（譯文應符合譯語讀者的接受習慣）Principles:informativeandconcise;inagreementwiththeTLconvention;pragmaticallyappropirate3翻譯要點Keypoints

3.1套用現(xiàn)成說法ReferringtostandardexpressionsintheTL

免費入場AdmissionFree營業(yè)中Open（辦事處、商店）休息Closed快餐冷飲SnackBar茶樓TeaBar門前不準停車或堆放雜物。Noparkingormaterialsinfrontofdoors出租車招手?？空綯axiStand入口，進口In;Entrance;WayIn出口Out;Exit;WayOut男廁所Men;Gentlemen女廁所Women;Ladies山路多彎道，行車須安全Twistsahead.Drivewithcare不準拍照Nophotographs當心碰頭Mindyourhead;Loweryourhead行李寄放處Left-luggageOffice（英）;Checkroom（美）超值享受Bestvalue年月日day/month/year或month/day/year2nd

March,

1996（英）March

2,

1996（美）對號入座Seatbynumber跟緊Stayclose車輛修理MechanicalHelp婦女、兒童優(yōu)先ChildrenandWomenFirst

游客止步OutofBounds照常營業(yè)Businessasusual閑人免進NoAdmittanceExceptonBusiness;StaffOnly高壓(電)，生命危險!DangerofDeath--HighVoltage!不準用閃光燈拍照Flashphotographisnotpermitted一日游Daytripto…旅游需要提前定票Alltoursrequireadvancebooking

建議所有乘客購買旅游保險。Allpassengersarestronglyadvisedtoobtaintravelinsurance.全天開放Accessallday老人優(yōu)惠Reducedratesforelderly售完為止。Ticketsaresubjecttoavailability.工地入口，危險Siteentrance,dangerous空調開放Airconditioned樓內禁止吸煙。Thisisasmokefreebuilding.謝絕推銷。Wedonotbuyatthisdoor.離開時請關門。Pleaseclosethedooronleaving.來客請到門房登記。Allvisitorspleasereporttothegatewarder.請不要在此倒垃圾。Pleasedonotleaverubbishhere.商場偷竊也是犯罪這并非戲謔，更不是威懾之詞。商場偷竊也是犯罪行為。在商場偷竊者將被依法懲辦，切勿以身試法。(Walmart沃爾瑪超市)ShopliftingisacrimeThisisnotajoke.Shopliftingisacrime.Evenifyouareafirsttimeoffender,youwillbefinedorputinjail.Thatwillbeputonyourcriminalrecord.Shoplifterswillbepunishedaccordingtothelaw.Don’tdoit.3.2提供正確信息，簡潔明了

Provideclearinformation

華林路HualinLuHualinRoad八一七中路BaYiqiZhongluMiddle817Road南后街NanHouJieSouthBackStreet江濱大道JiangbinDadaoRiversideAvenue禁止停步Don’tstopKeepmoving古今中外圣誕詩歌匯演ChristmasCarolsaroundtheWorld湖區(qū)水深，注意安全原譯文：Lakewaterisdeep.Mindyoursafety建議改為：DeepWater!Beware!營業(yè)中

原譯文：torunbusiness建議改為：Open

愛護草坪原譯文：Takegoodcareofthelawn花草宜人，請多關照原譯文：Takecareoftheflowersandplants建議改為：KeepoffthegrassKeepoffthegrassandtheflowerbeds3.3注意規(guī)范表達InagreementwiththeTLconvention“江濱路”應拼寫為JiangbinLu/Road，而不是JiangBinLu/Road安全提示險要地段小心慎行原譯文：ThesafetyhintshazardousdistrictItiscarefullyslowtowalk建議改為：DangerBeware!歡迎您！來自五大洲的朋友Welcome

to

Ningbo海峽西岸歡迎您Welcome

totheWesternTaiwan-StraitsEconomicZone保持水質清潔，請勿亂扔雜物原譯文：pleasekeepcleaningwaterqualitypleasedon’tthroughsomething建議改為：Keepthewaterclean攜手合作，共創(chuàng)平安Togetherwecanpreventcrime明德至誠博學遠志Inendlesspursuitofvirtueandlearning2005諾貝爾獎獲得者北京論壇NobelLaureatesBeijingForum2005“某某干洗連鎖店”不宜譯為…LaundryChainStore，而應為...DryCleaning；“某某海外旅行實業(yè)（總）公司”不宜譯為…OverseasTouristEnterpriseCorp，而應為...OverseasTourismIndustries；“某某房產(chǎn)公司”不宜譯為…HousePropertyCompany，而應為…RealEstate3.4講求語用得體pragmaticallyappropriate“請勿吸煙”Nosmoking根據(jù)場所不同，在英語中還有其他不同的表達：Forhygiene’ssake,pleaserefrainyourselffromsmokinginthisroom.（為保持環(huán)境衛(wèi)生，請勿吸煙）。Smokingisprohibitedbylaw.Fine$50.（法律禁止吸煙。違者罰款50美元）

綠色生命，請勿傷害Pleasedon’thurtthegreenlives登山健身浴室原譯文：thehealthybathroomformountainclimbing建議改為：Shower&.Changing只生一個，嚴禁超生原譯：Oneisgood,twoiscrime改譯：Youtwoandyouronechildmakeasweethome.講文明講禮貌，共同遵守社會公德原譯文：Stresscivilizationandcourtesy,jointlyobservethesocialethics盡興游覽，謹記文明原譯文：Bearinmindcivilbehaviorswhileenjoyingtheviews實踐道德規(guī)范，爭當文明使者原譯文：Followtheethicsandrulestobeanambassadorofcivilization.建議改為：NoSmoking或Welcometo…（景點名）“9.8”起舞，“海西”騰飛CIFIT:ADrivingForceforFujian’sEconomicDevelopment共創(chuàng)美好明天SharingaProsperousTomorrow文明行為，帶來健康人生原譯：Civilizedbehaviorbringsushealthylife改譯：Goodmentalhealthisageless.名勝鼓山，我們共同呵護的家園原譯：1ShowplaceGushanmountainourprecioushome2Gushanmountain,thefamousscenery,isahomelandneedofourcommoncare改譯：1Environmentalprotectionstartsfromyouandme2Let’sjoinhandstoprotecttheDrumMountain愛護草坪，足下留情原譯：Takecareofthegrass,pullyourfeet.改譯：Keepoffthegrass.做文明人，行清潔路原譯：Behaveproperlytokeepthepathclean建議改為：Keeptheenvironmentclean心觸一塊凈土，愛博一片藍天原譯：1.HeartconcernedwithcleangroundLovewinusabluesky2.Hearttouchsacleanland,loveoffersabluesky.改譯：Keeptheenvironmentclean4譯例分析例1.國家開發(fā)銀行（總行）誠聘國際精英參考譯文：ChinaDevelopmentBank(HeadOffice)SeekingProfessionalswithInternationalExperience例2．珍惜文物古跡，勿亂刻亂涂亂張貼參考譯文：NoGraffitiWriting例3．本公園嚴禁以下活動：踢球；單車；溜冰參考譯文：Noballgames,cycling,andskateboardingallowedinthispark例5.登山有益健康，敬老愛幼助人為樂參考譯文：Enjoythemountainandthepeople例6.保護環(huán)境，造福子孫后代