新視野商務(wù)英語視聽說(第三版)(上) Unit 6-電子教案

教案

課程名稱新視野商務(wù)英語視聽說（第三版）（上）

課時_____________________________

班級_____________________________

專業(yè)_____________________________

教師_____________________________

系部_____________________________

教研室_____________________________

教材《新視野商務(wù)英語視聽說（第三版）（上）》

Unit6CompanyPresentations

LearningObjectives（教學(xué)目標(biāo)）

Aftercompletingthisunit,Ssshouldbeableto:

—identifythestructureofacompanypresentation;

一developcommunicativeskillsto:

?talkaboutacompanyprofile;

?answergeneralquestionsaboutacompany;

?giveabriefself-introduction;

?giveanintroductiontoacompanypresentation.

BusinessProfile(內(nèi)容概覽)

WhatMakesanEffectivePresentation

Apresentationisapreparedtalkgivenbyaspeakertooneormorelisteners.To

beeffective,thespeaker'smessagemustpasstothelisteners—itmustbeheardand

correctlyunderstood.Ingeneral,two-waycommunicationismoreeffectivethan

one-waycommunication;so,encouragetheaudiencetoparticipate—byasking

questionsormakingcomments.Inanycase,rememberthatthetalkisgivenfortheir

benefits—notforthespeaker's.

So,whataretheelementsofaneffectivepresentation?

?effectiveorganisationofinformation

?effectivedeliveryofinformation

?effectiveuseoflanguage

?neverforgettingyouraudience

?allowingparticipationthroughquestionsorcomments

Thefollowingpointsmayhelpyouidentifytheskillsandtechniquesyouneed.

Organisationofinformation

?Transparencyofstructure(haveaclearbeginning,middleandend)

?Organisationofcontent(clearlyidentifythemainpointsandsupportingpoints)

?Levelofinformation(startintheaudience*sareaofinterest)

Deliveryofinformation

?Image(decidewhethertoappearformalorinformal,relaxedorhigh-powered?)

?Audiencefeatures(knowtheirinterests?)

?Nonlinguistictechniques(usesuitablebodylanguageandeyecontact)

?Linguistictechniques(payattentiontovoiceaudibilityandclarity,variationinpace

andpitch,pauses,questionsandhumour)

?Technicalsupport(useofvisualaids,e.g.slides,flipchart,transparenciesand

PPTs)

Useoflanguage

?Vocabulary(choosetherightwordforspokenratherthanwrittenlanguage)

?Grammar(assemblethesentencesincorrectlanguageforms)

?Pronunciation(stresswordscorrectly)

?Fluency(variationinsentencestructureandlength)

?Speed(linkyourideas,anddon'ttalktooquickly)

Abriefintroductionisalwaysgivenattheverybeginningofthepresentation.Itshould

includeatleastfourpiecesofinformation:

?WhatyouYegoingtotalkabout;

?Howlongyoulltake;

?Whatyourmainpartsorsectionswillbe;

?Whetheryou'dwelcomequestionsduringyourtalk,oronlyattheend.

Thiscouldtakeaslittleas45seconds,butitwillgiveyoutimetoestablishcontact

withtheaudience.Don'tonlytrytoimpressthembyyourorganisationandobvious

preparation.Gooutofyourwaytomakesomecommentsonthepresentsituation(e.g.

excellentlunch,weather-anythingwhichshowsawarenessoftheworldoutsideyour

subject).Bewareofjokes,andmakeasmucheyecontactaspossible.Ifnecessary,

giveafewfactsaboutyourselfandthepurposeorbackgroundofyourtalk.

LanguageExpansion（語言擴充）

Talkingaboutcompanyprofile

Introducingyourpresentation

?I'mgoingtotalkabout/explain/informyouaboutthelaunchofthenewproduct.

?Thesubject/focusofmytalk/presentationisthehistoryofourcompany.

?Thisshouldlast30minutes.

?Therearethreepartsinmypresentation.TheyareCompanyHistory,MainMarkets

andPeople.

?Ifyouhaveanyquestions,pleasefeelfreetointerrupt.

Introducingyourcompany

?Ourcompanyprovides/manufactureshomeappliances.

?We*rebased/headquarteredinLondon.

?We*rethegeneralagentforCanonInc.

?Weemploymorethan60,000people.

?Wehavemorethan150clients/officesallovertheworld.

?Ourproductsareforbothdomesticandforeignmarkets.

?Ourannualincome/revenueis11millionUSdollars.

?WecametoChinain1995.

?Currently,ourcompanyisdevelopingveryquickly.

?Saleshaveincreased/droppedslightlysinceJuly.

?Productionhasincreased/droppedby21%.

?Profitshavegoneupby40%.

TeachingTips（教學(xué)步驟）

Video1

Pre-viewing

?Dividetheclassintogroupsoffour,withonenote-takerineachgroup.

?AskSstoexchangeideaswithingroupandaskeachnote-takertonotedownthe

ideasofhis/hergroupmembers.

?Invitetwoorthreenote-takerstoreporttheresultsoftheirgroupdiscussion.

?ListtheideasSscomeupwithontheboard.

?Seeifothergroupshavesomethingtoadd.

Post-viewing

?Gothroughthestructureoftheintroductionpartofthepresentationwiththeclass.

?Dividetheclassintogroupsofthree.Askeachgrouptochooseasituation.

?TellSstodiscussandputtogetherthe“fourpieces"oftheintroductionpartofa

presentation:

Whatabout?

Howlong?

MainpartsorsectionsQ&A?When?

?GetSstotaketurnstogiveanintroductiontotheirgroupmembers.

?EncourageSstouseexpressionsinLanguageFocus.Arouseawarenessof

languageformality.

?Askafewstudentstogivetheirintroductiontothewholeclass.

?InviteotherSstonotewhattheylikeordislikeabouteachintroduction.

?Givecommentsandsuggestionsforimprovement.

Video2

Pre-viewing

?DivideSsintogroupofthreeorfour.Askthemto:

□ranktheseverity;

□comparetheirrankingwithothergroupmembers;

□giveexplanations;

□changerankingifconvinced.

?AskSstousedifferentexpressionsofagreementanddisagreement.

?Makesuregroupmemberssharetime,andencouragethesilentonestojumpin

moreoften.

?Askonestudenttogivehis/herrankingbeforeandafterdiscussion.Explainthe

changesifthereareany.

?EncourageSstothinkofotherfactorsthatleadtofailedpresentations.

Post-viewing

Taskl

?Dividetheclassintogroupsofthree.

?AskSstoreorganiseJoanCopper'spresentationinalogicalandclearframework

withthehelpoftheflowchart.

?AskSstodividethepresentationintothreeparts,i.e.,beginning,body,conclusion,

eachgroupmemberdealingwithonepart.

?Choosetwoorthreegroupstogivecompletepresentations.

?Inviteothergroupstogivecommentsandsuggestionsforimprovement.

Task2

?GiveSsafewminutestoreadthecardsandgetfamiliarwiththegiveninformation.

?Sstaketurnstogivethepresentationandlistenersgivereminderwhenneeded.

?Circulateandmonitor.

?Emphasisetheimportanceofdeliveryandbodylanguage.

?ChooseafewSstogivethepresentationinclass.

?Haveacommentsessionwheretheclasscomparestheperformance.

TextBank（擴展閱讀）

McDonald'sCorporation

McDonald'sistheleadingglobalfoodserviceretailerwithmorethan30,000local

restaurantsservingnearly50millionpeopleinmorethan119countrieseachday.Itis

oneoftheworld5smostwell-knownandvaluablebrandsandholdsaleadingsharein

thegloballybrandedfastfoodsegmentoftheinformalrestaurantmarketinvirtually

everycountryinwhichtheydobusiness.McDonald'sservestheworldsomeofits

favouritefoods—world-famousFrenchFries,BigMac,QuarterPounder,Chicken

McNuggetsandEggMcMuffin.

ThefirstMcDonald'srestaurantopenedinDesPlaines,IllinoisbyMcDonald's

Corporationfounder,RayKroc,onApril15th,1955.Firstday'srevenues一$366.12!In

1965,McDonald'swentpublicwiththecompany'sfirstofferingonthestockexchange.

Ahundredsharesofstockcosting$2,250dollarsthatdaywouldhavemultipliedinto

74,360sharestoday,worthover$1.8milliononDecember31st,2003,andalmost

$2.4milliononDecember31st,2004.In1985McDonald'swasaddedtothe

30-companyDowJonesIndustrialAverage.

McDonald'shasalwaysbeenafranchisingcompanyandhasreliedonits

franchiseestoplayamajorroleinitssuccess.McDonald'scontinuallyseeksqualified

individualstobecomefranchisees,andhasaddedapproximately100new

franchiseestothesystemeachyearformanyyears.Thereareanincreasingnumber

ofrestaurantopportunitiesavailableinsmalltownsandinareasrepresentativeofa

diversecustomerbase.Anindividualmusthaveaminimumof$175,000of

non-borrowedpersonalassetstoqualifyfinancially.

NowMcDonald'sispoppingupinmorenon-traditionallocationslikeAmocoand

Chevronstations,withfullmenuofferingsanddiningroomseating,justlikeyoullfind

inanytraditionalMcDonald's.

Discussion:

1.HaveyouevereateninMcDonald'srestaurants?Doyoulikeitsfoodandservice?

2.DoyouthinkMcDonald'sneedstolocalisetoachievegreatersuccessinChina?

3.CanyousuggestanidealplaceinyourcityforanewMcDonald'srestaurant?

Why?

補充教學(xué)資源

Video1

Makingastart

Hello,andwelcometoStandard日ectronics.I'mGeoffBolton,theFactoryManagerin

chargeoftheplantyou'llbeseeingtoday.Iknowyouhavecomealongwaytoday,sowe

aimtomakeyourtourbothinterestingandworthwhile.Beforewestartthetour,Kdliketo

giveyouabriefpresentationaboutthecompany.Itwilllastabout15minutesandI'llbe

usingtheflipchart.Sincethere/squitealottocover,I'dbegratefulifyou'dholdany

questionsuntiltheendofmytalk.

Asyoucansee,I'vedividedupmypresentationintothreemainparts.Firstofallzwellrun

brieflythroughthehistoryofthecompany.Secondly,111tellyousomethingaboutourmain

markets—thisisimportantinunderstandingtheproductionprocess.Andfinally,I'llcometo

thepeople—ourmostimportantasset.

OK!Let'sstartwiththehistory.StandardElectronicsstartedoutasaprivatelimited

companywhenitwasfirstestablishedin1985.

Video2

Whatisthepoint?

I'msorryI'mabitlate...um...I'mnotexactlysurehowtostartthis...um...IsupposeI

shouldstartbytellingyousomethingaboutthebrewery...Itsoldofcourse,veryold,and...

itwasfoundedin17...1778.Yes,