2024安全行業(yè)趨勢-英

2024SECURIT

YMEGATRENDS?THE

ANNUAL

VISION

FOR

THE

SECURITY

INDUSTRY2024SECURITYMEGATRENDS?JAMES

ROTHSTEINSIAChairoftheBoardMegatrendsAdvisorsBILL

BOZEMANFounder,BozemanStrategicSolutionsAN

EVOLVING

INDUSTRYTHATS

TAYS

MISSIONFOCUSEDTARA

DUNNINGVicePresident,GlobalSecurityStrategyandSales,Communications&SecuritySolutions,

WescoKASIA

HANSONGlobalSeniorDirector,PhysicalandCybersecurityEcosystems,IntelJOHNE.MACKIIIEVPandCo-HeadofInvestmentBanking,ImperialCapitalAtSIA,wemayrepresentthesecurityindustry,buttheboundariesofourindustry’svaluearedisappearingasweevolve.

Thischangeisvisibleinthisyear’srankingofthe2024SecurityMegatrends,whereAI-relatedtrendsheldthetopfourslotsandwherethereturnoninvestment(ROI)ofsecurityholdsBRIAN

RUTTENBURSenior

VicePresident,InvestorRelations,SmartRentSTEVE

VAN

TILLFounderandCEO.Brivothe?fth.ERIC

YUNAGVicePresidentofInnovation,ConvergintOurindustryisdeeplyfocusedonaddingvalue—fromthinkingcreativelyabouthowsecuritytechnologiescanprovidevaluetoo?cepropertyownerswhoareseekingtomaketheirbuildingsmoree?cientastheyadapttoalong-termtrendofmobileworktosupportingsmallbusinesseslikeretailerswhoneedtheirsecurityinvestmentstoservetonotonlyprotecttheiroperations,butalsogivethemtheinsightstheyneedontheirretailperformance.Insurveyingourmembersaspartoftheresearchforthe2024SecurityMegatrendsreport,93%saidtheyexpectedtoseegenerativearti?cialintelligence(AI)likeChatGPTmakeanimpactupontheirbusinessstrategieswithinthenext5years,andover89%saidthattheyhadAIprojectsactiveintheirresearchanddevelopment(R&D)pipelines.

ThisisprofoundgiventhatOpenAI’s

ChatGPTprojectwasonlyintroducedtotheworldayearago.SIArespondedtothishyperfocusonAIbyimmediatelyestablishingtheSIAArti?cialIntelligenceAdvisoryBoard,agroupcomprisedofindustryleaderswithamissiontoeducateourmembersaboutrelevanttrends,applicationsandregulations.DON

ERICKSONSIACEOderickson@GEOFF

KOHLSIASeniorDirectorofMarketingAuthorandEditor,2024SECURITYMEGATRENDSReportgkohl@KEVIN

MURPHYSIASeniorDirectorofMemberServiceskmurphy@MARC

BENSONAssociateDirectorofMembershipmbenson@Atthe2023SecuringNewGroundconference,heldinOctoberinNew

YorkCity,thediscussionfromtopbusinessleaderswhotookthestagewasnotjustabouthowtheyweresecuringtheirbusinessclients.Rather,theconversationsfocusedonhowtheywereworkingwithend-userclientstoidentifywaysinwhichtheirsolutionsandserviceswereabletodeliverbusinessvalue—data,insightsandincreasedoperationalperformance—fortheirclientsinnonsecurityusecases.Thatcommitmenttoaddingvalueisatthecoreofhowourindustrythinksandmoves.

We

havealwaysgivenourclientsthecomfortofknowingthattheirpeople,propertyandassetsareprotected.Aseverygreatbusinessleaderknows,thevalueoftheirpeopleisofthemostimportance,andthatstillholdstrueinaworldthatreliesmoreonAI.Protectingpeoplewillalwaysbethegreatestvaluewecanprovide,butasanindustry,weareinsatiableinourquestforprogress,andwillneverstopasweunlocknewvalueforourcustomers,clientsandpartners.MICHELLE

WANDRESProductionDesignMATT

MARAISTSIASeniorManagerofGraphicsandVideographymmaraist@Copyright2024SecurityIndustryAssociation.Reproductionprohibitedwithoutpriorpermission.SecurityIndustryAssociation8455ColesvilleRoadSuite1200SilverSpring,MD20910Main:301-804-4700Fax:301-804-4701To

ourmembers:

Thankyouforyourinputinshapingthesemegatrendsandthenallowingustosharethemasthe2024SecurityMegatrends.

Thesearethetrendsthatwebelievearenotonlyimpactingourindustry,butalsotouchingthebroadertechindustryandtheworldatlarge.Sincerely,JamesRothsteinChair,

SIABoardofDirectors22024SECURITYMEGATRENDS

|THANK

YOUSIAGREATLY

APPRECIATES

THE

SUPPORTOF

ITS2023

SNG

SPONSORSMEDIA

PARTNERS

|2024SECURITYMEGATRENDS3THE

BUSINESS

OF

SECURITYSAV

E

THE

DAT

EOC

TOBER

8-9,

2024

|

NYCHOW

WE

DEFINED

ANDRESEARCHED

THE

2024SIA

SECURITY

MEGATRENDS2024SECURITYMEGATRENDSEachyearatSecuringNewGround(SNG),senior-levelindustryleadersand?nancialpartnersgather,trendsarediscussed,connectionsareformedandideasaresharedopenly.InadvanceofSNG,aspartofourannualmembershipsurvey,SIAaskedhundredsofexecutivesfromSIAmembercompanieswhatfactorswereshapingtheirbusinessdecisionsandwhattrendstheywerewatching.

We

thenfurthersurveyedSIAmembers,alongwithcurrentandrecentspeakersandattendeesofSNG,aboutwhichprevioustrendswerestillrelevant,whichtrendswerenolongerasimpactfultotheindustryandwhichtrendscouldbeidenti?edtobeaddedtoourreport.1AI:SECURITY

OF

AIpage82AI:

VISUAL

INTELLIGENCE,NOT

VIDEO

SURVEILLANCEpage103AI:GENERATIVE

AISimultaneoustothesurveysatSNGandtheSIAmembership,ourgroupofSIAMegatrendsadvisors—includingSteve

VanTillofBrivo,BrianRuttenburofSmartRent,

Tara

DunningofWesco,

KasiaHansonofIntel,Eric

Yunag

ofConvergint,BillBozemanofBozemanStrategicSolutionsandJohnMackofImperialCapital—providedfocusedfeedbackonthemegatrendsviain-depthconversationsandcollaborativeediting.

Theearchandthefocusedconversations,theselectionofthesetrendsreliesonthespeakers,panelandaudiencemembersofSNG,becausetheconferenceistheultimateprovinggroundfordeep-divediscussionsonwhatwecandoasanindustrytopaveasuccessfulfuture.Aspecialpoll-drivensessionduringthe2023SNGconference(hostedby

Van

Till,DunningandHanson)providedadditionalfeedbackrelatedtotheSecurityMegatrendsandhelpedgeneratesomeofthechartdataincludedinthisreport.Lastly,asweauthoredthisreport,wetriedtonotonlyre?ectthevendor/integrator/serviceprovidersideoftheindustrybutincludeagainabriefre?ectiononhoweachtrendmayimpactthesecuritypractitionerorchiefsecurityo?cer(CSO).page124AI:REGULATION

OF

AIpage145EXPANSION&

EVOLUTIONOF

SECURITY’S

ROIpage166SAAS

RESHAPESINTEGRATION

BUSINESSMODELpage187IMPACT

OF

THEMEGATECH

COMPANIESpage20ThroughSIA’s

researchandthevetting,validationandadditionalresearchthatoccursduringandafterSNG,herewehave,hopefully,notonlycapturedtheindustry'sdrivingforcesinthe2024SecurityMegatrendsreport,butalsoprovidedyouinsightsandactionitemstofacilitateasuccessfulfutureinthesecurityindustry.8MEGACLOUDCONSOLIDATIONpage229REALESTATEREOPTIMIZATIONGeo?Kohlpage24Editor,2024SecurityMegatrendsreportSr.

DirectorofMarketing,SIA10IT-OTCONVERGENCEpage26

|2024SECURITYMEGATRENDS5Thesetrends,somepreviouslylongrecognizedasSecurityMegatrends,arenowsomuchpartofthefabricoftheworldthattheyareviewednolongerasfuture-lookingmegatrends,butinsteadascommonconcernsthatallbusinessleadersmustmanageastheyoperatewithinthesecurityindustry.GLOBAL

TENSIONSFrom

globaltensionsthatplayoutintheformofcyberespionagetoonesinvolvingtanks,terrorattacksandremotedronestrikes,globaltensionsareaconstantmarkontheradarofbusinessandsecurity.Securityandbusinessleadershavetothinkahead:Howwillthiscon?icta?ectmy

overseasortravelingteammembers?

Whatwillthismeanforoursourcing,shippingandmarketsectorgrowth?CLOUDMODEL

FOR

TECHNOLOGY

DELIVERYCloudserviceswerelongaSecurityMegatrend,buttodaycloudisjustpartofhowtechnologyservicesaredeployed,withevenmostofthesoftware-and-servercompaniesnowo?eringtheirsolutionsascloud-deliveredsolutions.AndwhilecloudleaderslikeKenFrancisofEagleEyeNetworkstoldtheaudienceatSNG2023thatthesecurityindustrystillhasalongwaytogointermsoftransformingitso?eringsascloud-basedservices,wethinkthisnowhasbecomesuchacoreoptiontotechnologydeliverythatwe’re

callingita

“foundationaltrend.”CHANGING

ECONOMIC

CONDITIONSAfterarelativelylongperiodofsteadyeconomicgrowththatbene?tedfromconsistently

“normal”(read:low)in?ationandlowinterestrates,today’sbusinessleadersarefacingmorevolatilityanduncertainty,increasedin?ationandhigherinterestrates.Anyonewhothoughtwe’d

snapoutofthatperiodofeconomicuncertaintycametobesorelydisappointed,andtodaythisvolatilityisjustfundamentaltotoday’seconomicconditions.SUPPLY

CHAIN

ASSURANCEWhen

supply

chainsofall

typesgroundtoa

nearhaltduring

theCOVID-19pandemic,

supply

chain

assurance

earnedthe

attention

ithas

always

deserved.

AsWesco’s

Bill

Geary

saidat

SNG

2023,“[Thefocus

onthe]supplychain

is

growing

andhas

a

prominence

inthe

C-suite

that

itnever

had

before.

Companies

are

lookingat

it

in

a

di?erent

way,

and

that

focus

willbe

a

driver.”62024SECURITYMEGATRENDS

|CYBERSECURITYCybersecurityhaslongreignedsupremeamongthemegatrends,buttodayit’s

100%foundational.Securityexecutiveswhoarenotthinkingaboutcybersecurity,planningforacyberincidentandbuildingtheirinternalresourcesaremissingtheobvious.InNovember2023,the

“Cyberav3ngers”workingforIran’s

RevolutionaryGuardCorpsbreachedthenetworksofmultipleU.S.water/wastewaterutilities,andthiskindofbreachbarelyregisteredanymediaattention—that’showaccustomedtheworldhasbecometocyberattacks,andthat’s

whysecurityleadersmustbesteadfastintheirattentiontothisconcern.Convergenceofcybersecurityandphysicalsecuritycontinuestoprogress,andtohelpsupporttheindustrywithcyberscurityandconvergenceresources,SIAoperatesaCybersecurityAdvisoryBoard,dedicatedtoprovidinginsightsandresourcesinthisfoundationalarea.WORKFORCE

DEVELOPMENTHiringisdi?cult;unemploymentremainslow,

androlesacrossthesecurityindustry—fromguardstotechnicianstosystemsarchitects—requireevenmoreskillsthaneverbefore.Companiesneedtofo-cusoncoreactivitieslikeworkingwithlocaluniver-sities,collegesandtradeschools,andtheindustryneedstocontinuetobondtogetherthroughgroupsliketheFoundationforAdvancingSecurity

Talent(FAST)todemonstratecareerpathsandhelpmarkettheindustryasagreatdestinationforarewardingandful?llingtechnicalcareer.SUSTAINABILITYDesigningsolutionsandsystemsforincreasedenergye?ciencyisbecoming33%thenorm,evenifanenvironmental,socialandgovernanceapproachtobusinesshasn’tbecomeastandard.CompaniesarealsoseekingtoreduceShareofSIAsurveyedwaste,reduceenergycostsofproductionandoperationandconnectmemberswhoexpectsustainabilityinitiativestomakeastrongimpactontheirbusinessorsustainabilitywiththeirbottomlines.Sustainabilityisn’tjustaboutyourcarbonfootprintandnaturalresources—it’salsoaboutsustainableeconomicgrowthandyoursocialsustainability,includingatthehumanlevel.AsASSAABLOY

DirectorofSustainableBuilidingSolutionsAmyMusantiremarkedtoproductstrategywithinthe2023SNGaudience,

“Ifit’s

importanttoourcustomer,it’s

importanttothenext5yearsus.”

AspartofthisfoundationaltrendSIAcreatedanESGAdvisoryBoardinfall2023toprovideguidanceformembersnavigatingthisaspectoftheirbusinesses.TRENDS

WE

LOVE

SO

MUCH

THATTHEY

ARE

JUST

STRUCTURAL

TOTHE

BUSINESS

OF

SECURITY7MEGATREND1THE

SECURITY

OF

AIIfAIistheoverarchingmegatrend,claimingthefourtoptrendspots,thespeci?cAImegatrendthathastoprefacethemallisthesecurityofAI—thisisthesecurityindustry,afterall,andwealwaysleadwithprotectionandtrust.MEGATRENDMOVEMENTWiththeongoingadoptionofAIintobusinessesofallsizes,theneedtoprioritizecybersecurityfortheprotectionofdata,IPandcorporateintegrityhasneverbeengreater.

AcomprehensiveandproactivesecuritypostureforAIshouldenableanorganizationtodevise,developanddeploymachinelearningmodelsfromdayoneinasecureenvironment,withreal-timeawarenessthat’s

easytoaccess,understandandactupon.ThereisanopportunityforintegratorsandmanufacturerstounderstandAIimpactsontheirbusinessandtheircustomers.

Whatarethecustomer’sAIpolicies,plans,investmentsandecosystem?AIsecuritytoolsandplatformsshouldprotectorganizationswithsmallerbudgetswhomustturntoopen-sourcemarketplacesformachinelearningmodelsorready-to-useAIcomponentsbyallowingthemtousetheseproductswithsafetyandsecurityfromthestart.

WithouttoolstomonitorthehealthandsecurityofAImodelsinuse,it’s

onlyamatterofwhen,notif,

acompanywillexperienceasecuritybreach.WithAIrisingtotheNo.

1spotfor2024andcybersecuritymovingintoa

“foundationaltrend”spot,thesecurityofAIissomewhatofablendofAIandcybersecurity(andalotmorethanthat).82024SECURITYMEGATRENDS

|DEFINING

THE

SECURITY

OF

AIIMPACT

TO

THE

SECURITY

PRACTITIONERFor

thepractitioner,AIisanenormousopportunity,butforasecuritypractitioner,anyadditionaltechnologysystemalsobecomesonemorethreatvector.ThesecurityofAIisde?nedbythesethreetopicsandquestions:BecauseAIisbuiltondata,ingestsdataandmakessenseofdata,tocontrolthesecurityofAI,practitionerswillneedtostartbygettingcontroloftheirdata—understandwhereitexists,whattheprivacyconcernsare,etc.—andbuildcorporatepoliciesabouthowtheyusethatdata.

ThatworkwillbetransformativetothecontrolofAIasapractitioner.PractitionerswillalsoberequiredtoevaluatethecybersecuritypracticesoftheirAIvendorsandtheintegratorsandserviceprovidersthattouchthosesystemsandwillalwaysneedtobeabletobetransparenttotheirboardsandseniorleadersabouthowtheyareapplyingAI.1.

TrustofAI.HowdowetrustAIasitbegins

to

automate

moreofourbusinessandlifeexperiences?2.

EthicalApplicationofAI.Howdoweensure

thatAIisappliedethicallyandfairly?

Do

we

have

consent

tousethedata

towhichwe

areapplyingAI?Establishingaframeworkforsafeandethicaluseofdatahelpstoprotectyourbusinessandcustomersandfacilitatestheadoptionofnewtechnologiesbystreamliningdecisionmaking.

Thattransparencyandclaritycanprovidepeaceofmind—bothinternallyandtocustomers.3.

CybersecurityofAI.HowdoweensuretheAIalgorithmsandeventhehardwarerunningtheAIdonotbecomecorrupted,poisonedorattacked?30%34%54%ExpectedpercentageofAIcyberattacksthatwillleveragetraining-datapoisoning,AImodelNumberofcompanies/organizationswhichNumberofsecuritytechnology?rmswhichsaidthatpublicperceptionofsomeAItechnologies(e.g.,facialrecognition)waslimitingtheirfurtherexpansionintoAIapplicationsarealreadyusingorimplementingAIapplicationsecuritytoolstheftoradversarialsamplesSource:GartnerSource:Gartner“PREVENTING

ADVERSARIAL

AIATTACK

TYPES

SUCH

AS

DATA

POISONING

AND

PROMPT

INJECTION,WHILE

PREVENTING

AND

MITIGATINGSUPPLY

CHAINATTACKS

LIKE

RANSOMWARE

AND

BACKDOORS

AREKEYFACTORS

INFACILITATING

A

COMPREHENSIVE

SECURITY

POSTURE

FOR

AI.”–

INTEL/HIDDENLAYER

REPORT,

“THE

FUTURE

OF

RISK

IS

UPON

US.”“ADVERSARIAL

DATA

POISONING

IS

AN

EFFECTIVEATTACK

AGAINST

MACHINE

LEARNING

AND

THREATENSMODEL

INTEGRITYBY

INTRODUCING

POISONED

DATA

INTO

THE

TRAINING

DATASET.

SO

FAR,

IT

HAS

BEENSTUDIEDMOSTLY

FOR

CLASSIFICATION,

EVEN

THOUGH

REGRESSION

LEARNING

IS

USED

IN

MANY

MISSION-CRITICAL

SYSTEMS

(SUCH

AS

DOSAGE

OF

MEDICATION,

CONTROL

OF

CYBER-PHYSICAL

SYSTEMS

ANDMANAGING

POWERSUPPLY).”–

FRAUNHOFER

INSTITUTE

FOR

APPLIED

AND

INTEGRATEDSECURITY,“DATA

POISONINGATTACKS

ON

REGRESSION

LEARNING

AND

CORRESPONDING

DEFENSES,”2020

|2024SECURITYMEGATRENDS9MEGATREND2AI:

VISUAL

INTELLIGENCE,NOT

VIDEO

SURVEILLANCEAIhasreachedtheapexofthemegatrends,andthecamerahasbecometheultimatesensor.NowAIispermanentlychangingthevaluepropositionofvideosurveillance.It’s

now

“visualintelligence,”notvideosurveillance.MEGATRENDMOVEMENTThecameraisrapidlybecomingthe

“everythingtool”in

ourindustry—movingbeyonditsearlycapacityasarecordingdeviceandcreatingtheopportunityforexponentialvalue.Morethanacamera,thesedevicesareaplatformformultiplesensors(audio,chemical,temperature,etc.).AIandanalyticsappliedtothesecameras’sensorswillmakethecameras10,100ormaybeeven1,000timesmorevaluabletoenduser,

particularlywhenyoucompareyesterday’snormofunmonitoredcamerastotoday’scamerawherethesystemdoesthemonitoring24/7andalertsinrealtime,ontheopticalsensoraswellastheothersupportedsensors.Thecapabilitiesofvisualintelligenceareevolving,andbusinessesarebeginningtocreateavisualintelligenceinfrastructure.

Thesecurityindustry’sfundamentalchallengeiswhetherwewillleadinthisgrowthareaasvideosurveillancebecomesvisualintelligence:

Willourindustry’sproductmakers,installation/integrationchannelsandsecuritypractitionersbetheonesdrivingtheshiptoleveragethesesystemsforbusinessprocessautomationandimprovementsrelatedtocustomer,visitorandemployeeexperiences?AI:

VisualIntelligence,Not

VideoSurveillanceissomethingofasynthesisoftwotrends:2023’sNo.

10Megatrend,

TheProliferationofSensors,andthatyear’sNo.

2trend,AI.THE

INTERNET

OF

THINGS:

MOSTLY

CAMERAS?TheInternetof

Things(IoT)wasonceperceivedtobeavastnetworkofsensors.Asitturnsout,manyofthosesensorswillbecameras.Bytheendof2023,16.7billionconnectedIoT

devicesareprojected.

Thatisexpectedtogrowto29billionby2027.10

2024SECURITYMEGATRENDS

|KEY

PREDICTIONSAIwilltransformexistingsystems,allowingfordeepsearchofrecordedcontent.For

futuresystems,VideotechnologyJusti?cationforinvestmentsincameratechnologywillbeeasierallvideowillbeanalyzedinrealtime,notjuststored.operationalownershipwillnotbeexclusivetothesecurityteam.IMPACT

ON

THE

SECURITY

INTEGRATORAsthecameraevolvesandbecomestheultimatesensor,itwillhelpexpandtheintegrator’sopportunitytodelivervaluetotheenduserthatextendsbeyondthetraditionalsecurityusecases.

TherateofinnovationischallengingtheentireecosystemtorisetotheconsultativerequirementsandenactpoliciesandregulationsthatleverageAIandlargelanguagemodels(LLMs)responsibly.Thecamera’s

expandingrolecreatesopportunityanddisruption.Integratorsthatadaptandexpandtheirdepthandbreadthinfunctionalconsultingcanreaptherewardsandmaximizethevalueoftheircustomers’investmentinsurveillancesystems.Ontheotherhand,thosethatstaynarrowlyfocusedmaybeedgedoutofhigher-valueprojects.Justlikethemanufacturingcommunity,integratorsmusttakeahardlookattheusecasesthatleverageAIandsetboundariesaroundapplicationstheywillnotconsiderintheirpractices.

Thismaymeanpassingonbusiness,butbuildingapracticeonsolutionsthatbecomeregulatedoutofexistencewillyieldshortreturnsandthepotentialforreputationalharm.16.778billionmillionNumberofconnectedIoT

devicesexpectedbyendof2023Source:IOTAnalyticsNumberofsecuritycamerasshippedgloballyin2022Source:OMDIA/SIA

|2024SECURITYMEGATRENDS11MEGATREND3GENERATIVE

AIChatGPTdebutedattheendofNovember2022(sadly,toolateforthe2023editionofSecurityMEGATRENDMOVEMENTMegatrendsthatcameoutafewdayslater)asatext-prompt-onlyAIprogrammedwithdatathatwastwoyearsold,butbyFebruary,newsmediawereproclaimingthatithadalreadybrokentheGartnerhypecyclefortechnology,anditsinterfaceandfunctionalityimprovedrapidlyduring2023.Inthetimesince,theworldatlargehasbecomefamiliarwithlargelanguagemodelsandgenerativeAIandhashaditwritepoemsforfamilygatheringsand,yes,authoressaysforstudents.

Today,

scoresofAI-poweredimagegeneratorsexist,andAIapplicationslikeGoogleBardandevenChatGPTcanhelpprogrammerswritecode.GenerativeAIisbrandnewtotheMegatrendsfor2024,butthistrendisanexpansionoftheoverallAItrendthatwasrankedNo.2inour2023report.Asthesetechnologiesimproveandadoptionexpands,thesecurityindustryislikelytochangeinthreeprimaryareas:1.

LLMapplications(likeChatGPT)

willbeappliedtosecuritysystems

data2.

GenerativeAIwillbeusedfor

content

creation3.

GenerativeAIapplicationswillbeappliedtosolvingbusinessoperationalchallenges“GENERATIVEAI

IS

POISED

TO

REVOLUTIONIZE

THE

SECURITY

LANDSCAPEBY

DYNAMICALLY

ADAPTING

TOEVOLVING

THREATS,AUGMENTING

HUMAN

DECISION

MAKING

AND

PROVIDING

AN

AGILE

DEFENSE

THAT

ANTICIPATESAND

RESPONDS

TO

THE

EVER-CHANGING

SECURITY

CHALLENGES

OF

THE

FUTURE.

IT

WILL

BE

LIKE

GENIE

WHICHWILL

DO

EVERYTHING

SECURITY

LEADERS

WANT,

AND

MOSTIMPORTANTLY

IT

WILL

ALSO

SHOW

THEM

WHAT

THEYSHOULD

BE

DOING

SO

THAT

THEY

ARENOT

BLINDSIDEDBY

ANY

POTENTIAL

THREATS.”–JASVIR

GILL,CEO,ALERT

ENTERPRISE12

2024SECURITYMEGATRENDS

|1LLM

AND

GENERATIVE

AI

APPLIED

TO

SECURITYWhetherit’s

textchatorvoiceconversations,LLM-stylegenerativeAIappliedtosecuritysolutionswillunlockdataandinsights,providetrainingandilluminatepoliciesandprocedureswithinsecuritydepartments.

“Wehavealotoftimeswhenpeoplehavetomakeadecisionprettyquicklyabouttherightthingtodo,”explainedBrivoCEOSteve

Van

TillatSecur-ingNewGround2023.

“GenerativeAIcanbeanactiveassisttopeopleintheseexamplesofcriticalroles.????Unlockdata:[Security:“Export

allvideoclipsinwhichsomeonewasinthenorth

stairwell

lastnightbetweenmidnightand5

a.m.”]Unlockinsights:[Security:“Show

allunusualactivity

inthenorth

stairwell.”]Personnel

training:[Security:“Train

meonhow

to?leanincident

report.”]Speedresponse:[Security:“Show

mea

recommendedsecurity

response

fora

verbal

threatmadetoanemployee

bya

customer.”]TheindustryisalreadyseeingearlyexamplesofLLMapplications(similartoChatGPT)appliedtosecurityandislikelytoseeanewwaveofinnovationcomingfromsecuritycommandandcontrolprovidersastheyleveragethesetoolstoimprovetheinterfaceandfunctionalityoftheirsystems.2GENERATIVE

AI:

THE

BLESSING

VS.

THE

CURSETheblessing:Syntheticdata.Oneofthecommoncomplaintsofvideoanalyticdevelopersisthatmachinelearn-ingoftenrequiresmanyexamplestobeabletoe?ectivelytrainanAI.

Want

toteachanAIwhataslip-and-falllookslike?

You

havetoshowrealslip-and-fallincidents,andAI/machinelearningexpertsnotethattherejustisn’t

abigdatabaseofsecurityvideofootagewithspeci?cincidentclassi?edandtaggedthatisaccessibletothem.CompanieslikeNvidiaarealreadydevelopingdigitaltwin-stylevirtualrealityworldstohelptrainAIforroboticsandclaimsitsvirtualrealityenvironment

“augmentscostly,laborioushuman-labeledreal-worlddata,whichcanbeerrorproneandincomplete,withtheabilitytocreatelargeanddiversephysicallyaccuratedatatailoredtotheneedsofAV

androboticsdevelopers.”There’searlyspeculationthatsyntheticdatacouldbethe

“goldenunicorn”thatAIdevelopersneedtotrainAIforvisualintelligencesystemslikethoseforvideosecurityappli-cations,solvingtheproblemoftheresimplynotbeingenoughtestdata.Thecurse:Deepfakes.AsgenerativeAImovesbeyond2Dartisticimagecreation,itstepsintotheworldofbeingabletoconvincinglycreatefakevideoclips.

TheIsrael-HamasandRussia-Ukrainecon?ictshavedemonstratedtheproclivityforfakedvideoclipsasatooltoattempttoshapepublicopinion,andthisstrategyislikelytoeventuallybeappliedintheformoffakesecurityincidentsthatcouldcausebrandreputation.3GENERATIVE

AI:

BROAD

APPLICATIONS

FOR

BUSINESSGenerativeAIandotherAItoolsarebecomingpartofhowyouoperateyourbusiness,andbusinessesthatarenotbeginningtoadoptAIrightnowwillbefallingbehind.

Today,

AIchatbotsarenowcommonplaceforreal-timecustomerservice,butyoucannowfeedinlargedatasetstouseAIto?ndinsightsfromthatdataoridentifyareasforpotentialoperationale?ciencyimprovements.To

?ndthesee?ciencyopportunities,userswillneedclearlyde?nedprocessesandacorrespondingdataset.For

companiesthathavetheprocessesandthedataandwhicharecurrentlyapplyingalotofpersonnelhourstoe?ect/actuatethatprocess,it’slikelytheycanapplyAItosolvethatproblem.ExamplesareusingAItoimprovealarmmonitoring,bettermatchsta?nglevelsforcontracto?cerswithincidentoccurrences,combinedatafromintrusionandaccesssystemstoidentifyaberrantbehaviororevencombineprojectlocations,projecttypes,technicianskillsandservicetruckGPSdatatodeterminemoree?cientroutinganduseof?eldtechs.74%Shareofsecuritysolutionsdeveloperswhocharacterizedtheir?rm'sR&Dinvestmentsasbeingfully,heavilyorsomewhatfocusedonAIIMPACT

ON

THE

SECURITYPRACTITIONERGenerativeAIappliedtotheinterfaceofsecuritysystemscanmeanmoree?cientcontrolofsecuritysystemsandthepossibilitytoapplygenera-tiveAItoguidesecurityo?cersonoperatingprocedures,whileallowingo?cerstoquerysystemstoe