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TheFutureofPPC:StartNow!DavidSzetela

ClixMarketing1/28/20242DownloadFreeCopy:http://CustomersNowB1/28/20243AvailableNowhttp://PPC1HTodayI’llCover:Non-siteConversionsStopMicro-managingKeywordBidsTurboCampaignEditingHyper-TargetingwithAdWordsHyper-targetingwithFacebook,LinkedIn1/28/20244ComingSoon:Non-webConversions1/28/20245AutoKeywordBidManagementGoogleConversionOptimizerAvailableforeverycampaignwithatleast15conversionsinprevious30daysWorksonSearchandDisplayCampaigns1/28/20246NextStepsBepatientMonitorResultsTweakTargetCPAbidsifnecessary CaveatAnticipatepeaksandvalleys,andadjustTargetCPATurbo-editingwithAdWordsEditorFastcampaignconstructionandeditingHugetime-saverLotsofexperttechniques GoodstartingpointforMicrosoftcampaigns SegmentingAdGroupswithAdWordsEditor1/28/202415CopyandPasteAdGroup1/28/202416ChangetheNameoftheCopy1/28/202417ClickonKeywordsTab1/28/202418SetUpakeywordFilter1/28/202419DeleteFilteredKeywords1/28/202420KeywordSubsetisLeft1/28/202421AddExactMatchVersionsofAllkeywords1/28/202422AddExactMatchVersionsofAllkeywords1/28/202423AddExactMatchVersionsofAllkeywords1/28/2024241/28/2024251/28/2024261/28/202427InstructionsforadCenterExporthttp://bit.ly/bWdvB01/28/202428Hyper-targetingwithAdWords1/28/202429RemarketingResourceshttp://ClixM/blog/remarketingAdvertiserBenefitsPeoplewhovisityoursiteseeyouradsonGoogleDisplayNetworksitesthereafterAds(andevenlandingpages)canbecustomizedforthevisitorbehavior(e.g.abandonedshoppingcart)ConceptsAudienceRemarketingListsMethodDefineVisitorSubsetCreatethecorrespondingRemarketingListPastremarketingcodeonappropriatepagesCreateanadgrouptargetingtheentiredisplaynetworkExample1ReturntoSiteExample1Example2VisitedDepartmentExample2Example3ShoppingCartAbandonedExample3AnnouncedYesterday:Interest-BasedAdvertising1/28/202440SocialMediaPPCRules600MillionPotentialCustomersRelativelylowcompetition

Insanelygreattargetingcapabilities

GettingStartedGettingStartedStartwithanAdStartwithanAdSpecifyTargetingGeographicTargetingGeographicTargetingDemographicTargetingLikesandInterestsSetBudgetsandBidsCreateAccountDetails2EmailsLater…MainPPCWebInterfaceImplementConversionTrackingImplementConversionTrackingCampaignPerformance–WebInterfaceConversionPerformance–ReportsConversionPerformance–ReportsPost-Impression:conversionsthatresultfrompeopleseeingtheadbutnotnecessarilyclickingonitPost-click:conversionsthatresultfrompeopleclickingontheadDemographicReportResponderProfileReportHyper-TargetAd/LandingPageCombinationsTargetingRoulettePlayersinSwanageRoulette/Swanage

LandingPage1/28/202464Blackjack/Bournemouth

LandingPage1/28/202465MoreResourcesLinkedInAdvantages

World’slargestprofessionalsocialnetwork

ProminentAdPlacementGettingStartedGettingStartedAdviceAdviceTagurlstotrack

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