Kantar-全球經(jīng)濟(jì)狀況調(diào)查：2023年第四季度（英）_第1頁
Kantar-全球經(jīng)濟(jì)狀況調(diào)查：2023年第四季度（英）_第2頁
Kantar-全球經(jīng)濟(jì)狀況調(diào)查：2023年第四季度（英）_第3頁
Kantar-全球經(jīng)濟(jì)狀況調(diào)查：2023年第四季度（英）_第4頁
Kantar-全球經(jīng)濟(jì)狀況調(diào)查：2023年第四季度（英）_第5頁
已閱讀5頁，還剩15頁未讀， 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進(jìn)行舉報或認(rèn)領(lǐng)

文檔簡介

OOHBarometerIn&Outviewandfull

channellandscapeforsnacks&drinks

Q32023

NuriaMoreno

JavierSanchez

WorldpanelDivision,Kantar

January2024

TotalSnacksandDrinksgrowingduetobothIn-HomeandOut-of-Home

Snacks&Non-AlcoholicDrinks–Quarterlyvaluesales&growth($000Mio)OOHTakeHome

37,9

35,0

33,9

29,2

20,9

15,3

8,5

27,2

28,0

28,9

28,5

26,4

28,5

27,7

28,3

23,2

26,1

33,1

32,6

31,3

30,6

34,2

18,0

16,8

16,4

16,3

15,9

14,7

18,9

16,8

19,1

17,6

14,8

13,4

13,3

11,4

Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q32023

Combinedyearonyeargrowth

Q22019Q32019Q42019Q12020

7%

11%

8%

14%

9%

7%

5%

7%

10%

13%

9%

Q32023

-12%

Q22020

Q32020

-10%

Q42020

-3%

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Source:OOHpanels,Q32023,WorldpanelDivision,Kantar

Globalresultsbasedon6markets:UK,France,Spain,MainlandChina,Brazil,Mexico

2

-50%

Out-of-HomeisgrowingfasterthanIn-Homeduring2023

GrowthvsYearago

In&OutOOHIH

12%

7%

25%

7%

11%

58%

8%

25%

1%

14%

22%

10%

9%

29%

1%

19%

5%

9%

2%

7%

3%

8%

10%

11%

10%

13%

13%

12%

9%

11%

8%

7%

2%

-12%

-19%

-10%

-25%

-1%

-3%

-23%

-2%

Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q32023

Source:OOHpanels,Q32023,WorldpanelDivision,Kantar

Globalresultsbasedon6markets:UK,France,Spain,MainlandChina,Brazil,Mexico

3

OOHisoutperformingIHinBrazil,UK,FranceandMainlandChina

Snacks&Non-AlcoholicDrinksIn&OutValue–vsYearago

41%

TotalOOHIH

21%21%

19%

14%

12%

11%

11%9%

11%

8%

8%

6%

6%

6%

6%

3%

1%

TOTAL*

UK

0%

Spain

Brazil

France

Mexico

0%

-2%

MainlandChina

Source:OOHpanels,Q32023,WorldpanelDivision,Kantar

Globalresultsbasedon6markets:UK,France,Spain,MainlandChina,Brazil,Mexico

4

In-Home(IH)

Out-of-Home(OOH)

+13%+12%+23%+19%+21%

+11%

+6%

+9%

+11%

+13%

17%

12%

2%2%2%2%1%-6%-6%-7%-5%-3%

16%

13%

10%

1

71%

9%

14%

9%3%

12%

10%-42%

Q32023

Q3

Q42022

Q1

Q22023

Q32022

Q42022

Q12023

Q2

2022

2023

2023

OOHvaluegrowthisstilllinkedtoanaturalincreaseoftripsintheUK

Snacks&Non-AlcoholicDrinks–Value%EvolutionvsYearago

Q32023

TripsPricexunit

MoreUnits

TripsPricexunitMoreUnits

Source:TakeHomeandOOHpanelsGB,Q32023,WorldpanelDivision,Kantar5

69%

64%

63%

62%

31%

36%

37%

38%

53%

52%

54%

54%

47%

48%

46%

46%

62%

59%

60%

63%

38%

41%

40%

37%

62%

62%

62%

56%

38%

38%

38%

44%

58%

58%

57%

61%

42%

42%

43%

39%

65%

65%

58%

58%

35%

35%

42%

42%

16%84%

29%71%

31%69%

33%67%

Q320

Q321

Q322

Q323

Q320

Q321

Q322

Q323

Q3Q3Q3Q3

20212223

Brazil

Q320

Q321

Q322

Q323

Q320

Q321

Q322

Q323

Q320

Q321

Q322

Q323

France

UK

Spain

MainlandChina

Mexico

OOHproportioncontinuesescalatesince2020

Snacks&Non-AlcoholicDrinks–%Value-Quarter

IHOOH

Q323

Total*

Q320

Q321

Q322

Source:OOHpanels,Q32023,WorldpanelDivision,Kantar

Globalresultsbasedon6markets:UK,France,Spain,MainlandChina,Brazil,Mexico

6

GlobalOOHrecoverytopre-pandemiclevelsdependsonFull-ServiceRestaurants,ImpulseandTraditionaltrade

Snacks&Non-AlcoholicDrinks–TotalCountries–In&OutChannelValueShare

Q32020

Q32021

Q32022

Q32023

69%

7%3%2%4%3%1%4%3%3%

10%

64%

3%3%5%3%2%4%3%3%

11%

3%3%

63%

5%3%2%4%3%3%

11%

3%3%

62%

6%3%2%5%3%2%

Bars,Cafes,CoffeeShops

Bakeries,Sandwich,OthersHoreca

Hyper,Super,DiscountforOOH

InHomePurchases

FullServiceRestaurants

Streetvendors,Foodtrucks,Milkteahouses

ConvenienceStoreforOOH

QuickServiceRestaurants

Otherimpulse(Candystores,vendingmachines,petrolstations)TraditionalTradeforOOH

Source:OOHpanels,Q32023,WorldpanelDivision,Kantar

PureOOHChannels=Horeca(bars,restaurants,cafes)+Impulse(vendingmachines,streetvendors,gasstations,etc.)

7

PureTakeHomeChannels=Cashandcarry,doortodoor,catalogue

22,0

(+11%)

20,0

18,0

16,0

14,0

12,0

10,0

(+15%)

8,0

6,0

4,0

2,0

22,0

20,0

18,0

16,0

14,0

12,0

10,0

8,0

6,0

4,0

2,0

(+5%)

(+10%)

OOHValuegrowthisnowfasterinSnackingfoodsthaninDrinks

Snacks&Non-AlcoholicDrinks–ValueinBillionUSD(%EvolvsLastyear)

SnackingFood

OOHIH

Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q42021

Q12022

Q22022

Q32022

Q42022

Q32021

Q12023

Q22023

Q32023

Non-AlcoholicDrinks

OOHIH

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q32023

Q1

2020

Source:OOHpanels,Q32023,WorldpanelDivision,Kantar

Globalresultsbasedon6markets:UK,France,Spain,MainlandChina,Brazil,Mexico

8

%EvolValueInHome(Q32023vsY.Ago)

14%

12%

10%

8%

-5%

20%

6%

4%

2%

0%

BiscuitsandCoffeearethefastestgrowingOOHcategoriesinQ32023

Bubblesize:%sharevalueIn&OutinQ32023

Salty

溫馨提示

  • 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

最新文檔

評論

0/150

提交評論