肯德基公司介紹及管理模式(英文)課件

KFC肯德基公司介紹及管理模式(英文)KFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchart組織結(jié)構(gòu)肯德基公司介紹及管理模式(英文)肯德基在中國所開店數(shù)肯德基公司介紹及管理模式(英文)銷售規(guī)?？系禄窘榻B及管理模式(英文)差異化戰(zhàn)略肯德基公司介紹及管理模式(英文)KFCinChina'sdevelopmentexperience

KFCafteryearsofexploration,effectivelyusethelocalizationstrategytoovercometheeconomic,management,andsysteminChinameetvariousobstacles,andavoidthewaterandtheculturaldifferences,establishedtomeettheconsumerdemandasthecoreofmarketingstrategyinChina.肯德基經(jīng)過多年的探索，有效地利用本土化戰(zhàn)略，以克服經(jīng)濟，管理和制度在中國滿足各種障礙，并避免了水與文化的差異，建立以滿足消費者需求為營銷戰(zhàn)略在中國的核心?？系禄窘榻B及管理模式(英文)1,talentlocalizationtraining,promotionanduseoflocaltalent,givefullplaytoitsfamiliarwiththecharacteristicofthepolicyenvironmentandmarketadvantage.Currentlyhas16marketinChinainthegeneralmanagerofeightwiththemainland.Theseniormanagementpersonneldirectlyinchargeofrestaurantoperationssuchas"operationsmanager","manager"and"therestaurantmanager",allthelocalization.人才本土化培訓(xùn)，推廣和使用本地人才，充分發(fā)揮其熟悉政策環(huán)境和市場優(yōu)勢的特點。目前有16個在中國市場的八個與大陸總經(jīng)理。高級管理人員直接負責(zé)餐廳營運，如“業(yè)務(wù)經(jīng)理”，“經(jīng)理”和“餐廳經(jīng)理”，全部本土化。肯德基公司介紹及管理模式(英文)2,qualityofservicestandardization.Emphasizetheserviceistheextensionofproductquality,attentiontomakecustomerfeeltheenthusiasmofthewaiterpoliteandconsiderateservices,andbyKFCrespectfullyexperiencethefeeling.Whethertohaveasmileserviceconsciousnessasahiredemployeesimportantexaminationcontent,andthenewemployeesarenearly200hoursoftraining,toensurethatemployeeshaveahighlevelofserviceconsciousnessandserviceskills.服務(wù)標準化質(zhì)量。強調(diào)服務(wù)是產(chǎn)品質(zhì)量，重視讓顧客感受到服務(wù)員禮貌和周到服務(wù)的積極性，并通過肯德基方面充分體驗到的感覺的延伸。是否有一個微笑的服務(wù)意識作為錄用員工的重要考核內(nèi)容，與新員工近200小時的培訓(xùn)，以確保員工具備的服務(wù)意識和服務(wù)技能高的水平?？系禄窘榻B及管理模式(英文)3,repastenvironmentstandardization.Emphasisoncleanandelegantdiningenvironmentistheembodimentofthebrandvalue,onaregularbasistotherestauranttodecorateandtherenewaloftheequipmentandfacilities,tofullyenjoydiningserviceandfood,andfeelthevalue.Hasclearelaborationtothecleanenvironmentmaintenancestandardsandspecifications,suchastoiletsanitation,cleanthe,whatitems,howlongwillittakewhatdegreequalified,andwhoisgoingtocheckallhavedetailedandclearstandardsandrequirements.就餐環(huán)境標準化。注重干凈和優(yōu)雅的就餐環(huán)境是品牌價值的體現(xiàn)，定期到餐廳裝飾及設(shè)備設(shè)施的更新，充分享受餐飲服務(wù)和食品，并覺得很值。有明確的闡述，以環(huán)境清潔維護標準和規(guī)范，如洗手間衛(wèi)生，清潔，有什么項目，多長時間會采取何種程度的資格，并且誰去檢查所有的都有詳細和明確的標準和要求。肯德基公司介紹及管理模式(英文)HistoryandSignofKFC

Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.whichisthebestsymbolofKFC.肯德基公司介紹及管理模式(英文)KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitude肯德基公司介紹及管理模式(英文)ModeofoperationFast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonth肯德基公司介紹及管理模式(英文)KFCenterprisecultureKFC企業(yè)文化ServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellence肯德基公司介紹及管理模式(英文)ProductsafetyandhealthmanagementSupplier'ssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificate"and"animalsandanimalproductsvehicledisinfectionproof"肯德基公司介紹及管理模式(英文)Restaurantsoperatinghealthmanagement:

Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.請給餐館就餐時間每天設(shè)施和所有的清洗和消毒的設(shè)備，要加強對員工的個人健康及衛(wèi)生管理，原料嚴格的安全和健康管理的存儲，從肯德基餐廳在產(chǎn)品安全運行?？系禄窘榻B及管理模式(英文)KFCinChina

ThegrowthinChina'sKFCrestaurants肯德基公司介紹及管理模式(英文)KFCChina'schaineffectInChina,16yearsinthecityhasbeenopened1,000230stores,ProductrawmaterialsfrommainlandChina100%HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear,directlyorindirectly,creatingjobs23millionInthenextfewyears,KFCwillpromotemoreitemsfromabroadanddomesticproduction,supplyintoChinaandbuildinChinaforbasetotheworld'ssupplyofnew"chain"肯德基公司介紹及管理模式(英文)KFCsecretofsuccessandmanagementexperience:Nevertovigorous,willingtochallengetheiryoung,andtoopenthedoortothetrainingofthestaff,encourageemployeesandKFCgrowtog