王立非教授商務(wù)英語

2024-02-03王立非教授商務(wù)英語延時符Contents目錄IntroductionBasicknowledgeofBusinessEnglishBusinesscommunicationandnegotiationskillsBusinessLettersandEmailWriting延時符Contents目錄BusinessConferenceandSpeechSkillsEnhancementGuidelinesforInternationalTradePracticeOperations延時符01IntroductionGlobalizationWiththeincreasingglobalizationofbusiness,theabilitytocommunicateeffectivelyinEnglishhasbecomeessentialforsuccessininternationalmarketsCrossCulturalCommunicationBusinessEnglishenablesprofessionalstonavigateculturaldifferencesandunderstanding,facilitatingsmoothbusinesstransactionsandstrongrelationshipsEnhancedProfessionalismPostingstrongBusinessEnglishskillsdemonstrationsatahighlevelofprofessionalismandcommitmenttoone'scareer,oftenleadingtoincreasedopportunitiesandadvancementTheImportanceofBusinessEnglishExpert01ProfessorWangLifeiisahiredexpertinthefieldofBusinessEnglish,withyearsofexperienceteachingandconsultingforleadingbusinessesEducationalBackground02ProfessorWangholdsadvanceddegreesinEnglishlanguageeducationandbusinessadministration,providingauniqueperspectiveontheintersectionoflanguageandbusinessPublicationsandResearch03ProfessorWanghasauthorizednumericalbooksandarticlesonBusinessEnglish,andherresearchhasbeenbroadlyrecognizedandcitedintheacademiccommunityIntroductiontoProfessorWangLifeiLanguageProficiency:StudentswilldevelopstrongexpertiseinBusinessEnglish,includingvocabulary,grammar,andcommunicationskillsspecifictothebusinesscontextCrossCulturalUnderstanding:Thecoursewillfocusonanunderstandingofdifferentculturesandbusinesspractices,enablingstudentstocommunicateeffectivelyinavarietyofinternationalsettingsBusinessKnowledge:Studentswillgainanunderstandingofkeybusinessconceptsandterminology,enhancingtheirabilitytoparticipateinandcontributetobusinessdiscussionsanddecisionsCareerPreparedness:Bytheendofthecourse,studentswillbewellpreparedtopurchasecareininternationalbusiness,withtheskillsandconfidencenecessarytosucceedintoday'sglobalmarketplaceCourseObjectivesandExpectedOutcomes延時符02BasicknowledgeofBusinessEnglishProfessionalismBusinessEnglishvocabularyischaracterizedbyitsprofessionalism,withalargenumberofprofessionaltermsandabbreviationsusedinspecificfieldssuchasfinance,marketing,andmanagementFormalityBusinessEnglishtenstobemoreformalandlesscolloquialthangeneralEnglish,withapreferenceforwrittenlanguageoverspokenlanguageAccuracyPrecisionandclaimareessentialinBusinessEnglishtoavoidmisunderstandingsandpotentiallegaldisputesTherefore,vocabularyischosencarefullytoconfirmexactmeaningsCharacteristicsofBusinessEnglishVocabulary要點(diǎn)三ComplexSentencesBusinessEnglishoftenusescomplexSentenceswithmultipleclaimsandphrasestoconfirmdetailedinformationaccuracy要點(diǎn)一要點(diǎn)二PassiveVoiceThepassivevoiceiscommonlyusedinBusinessEnglishtoemphasizetheactionbeingperformedcomparedtothepersonperformingit,whichcanmakethelanguagemoreobjectiveNominalizationNominalization,theprocessofformingnounsfromotherpartsofspeech,isfrequentlyusedinBusinessEnglishtomakethelanguagemoreconciseandformal要點(diǎn)三GrammarAnalysisofBusinessEnglishClearandConsensusBusinessEnglishsensestendtobeclearandconsistent,withafocusondeliveringinformationeffectivelyLogicalFlowSentencesinBusinessEnglishfollowingalogicalflow,oftenbeginningwithatopicpresencefollowedbysupportingdetailsUseofTransitionsTransitionssuchas"however,""therebefore,"and"more"areusedtoconnectideasandmaintainacoherentflowofthoughtSentenceStructureofBusinessEnglish延時符03Businesscommunicationandnegotiationskills010203ClearandconditionmessagingTheabilitytoreceiveinformationinaclear,condition,andwellstructuredManneriscriticalinbusinesscommunicationActivelisteningUnderstandingtheotherparty'sperspectiveisessentialforeffectivecommunicationActivelisteninginvolvespayingattention,showingempathy,andrespondingappropriatelyNonverbalcommunicationBodylanguage,legalexpressions,andtoneofvoiceallplayaroleincommunicationItisimportanttobeawareofthesenon-verbalcupsandhowtheycaninfluencethemessagebeingconveyedEffectivecommunicationskillsPreparationandplanningSuccessfulnegotiationrequiresthroughpreparation,includingunderstandingtheotherparty'sposition,identifyingkeyissues,anddevelopingastrategyBargainingandcompetitionNegotiationsofinvolvementBargainingandfindingareaswherebothpartiescancompeteItisimportanttoretainflexibleandopentonewideasPracticalexercisesRoleplayingandsimulationscanbeeffectivetoolsfordevelopingnegotiationskillsTheseexercisesprovideanopportunitytopracticestrategiesandtechniquesinasafeandcontrolledenvironmentNegotiationstrategiesandpracticalexercisesCultureplaysasignificantroleinbusinesscommunicationItisimportanttobeawareofculturaldifferencesandhowtheycanimpactcommunicationWhencommunicatingwithpeoplefromdifferentcultures,itisimportanttoadaptyourcommunicationstyletoensurethatyourmessageisreceivedasintendedInsomecases,languagebarriersmayexistItisimportanttobepatientanduseclear,simplelanguagetoovercomethesebarriersAdditionally,consideringtheuseofinterpretersortranslationservicesmaybenecessaryUnderstandingculturaldifferencesAdaptingcommunicationstyleLanguagebarriersCrossculturalbusinesscommunication延時符04BusinessLettersandEmailWritingLetterheadSalutationBodyComplianceCloseInsideAddressDateIncludesthesender'sname,address,phonenumber,emailaddress,andlogo(ifapplicable)Writteninfullornumericalform,placedatthetoprightorleftcorneroftheletterRecipient'snameandaddress,alignedtotheleftorright,dependingontheformatBeginswithanappropriatetitle(e.g.,Mr.,Ms.,Dr.)andtherecipient'slastname,followedbyacolororcommonDividedintoparagraphswithclearanddecisionlanguage,statingthepurposeoftheletter,providingnecessarydetails,andclosingwithapolicyrequestorstatementApolicyphrasesuchas"Sincerely,""Bestwishes,"or"Thankyou,"followedbythesender'ssignature(forhandwrittenletters)ortypenameBasicFormatandSpecificationofBusinessLettersSubjectLineClearanddecide,summarizingthemainpointorpurposeoftheemailGreetingBeginwithanappropriatesale,suchas"Hi[FirstName],""Dear[Recipient'sName],"or"Goodmorning/afternoon/evening."BodyUseshortparagraphsandbulletpointstomaketheemaileasiertoread;Maintainaprofessionalandpoliticaltone;Andincludeallnecessaryinformation,suchasdetailsaboutthetopic,requests,orattachmentsKeypointsofemailwritingEndwithapoliticalphrasesuchas"Thankyou,""Bestwishes,"or"Lookingforwardtoyourreply."ClosingIncludeyourname,contactinformation,andanyrelevantjobtitlesorpositionsSignatureKeypointsofemailwritingOriginalletterwithformattingandlanguageissues;Modifiedversionwithimprovedformatting,clearlanguage,andmoreprofessionaltoneExample1Emailwithvaguesubjectlineandlakeofnecessarydetails;RevisedversionwithmorespecificsubjectlineandadditionalinformationinthebodyExample2LetterwithInappropriateSaleandClosing;SuggestedchangestomakethelettermorepoliticalandprofessionalExample3Emailthatistoolongandcontainsirrelevantinformation;EditedversionthatismoreconsistentandfocusedonthemainpointExample4Exampleanalysisandmodificationsuggestions延時符05BusinessConferenceandSpeechSkillsEnhancementUnderstandingtheconferenceagendaandobjectives:Clarifythepurpose,format,andexpectedoutcomesoftheconferencetoensureeffectiveplanningandexecutionVentureselectionandarrangement:Chooseanappropriaterevenuethatmeetstheneedsoftheconference,takingintoaccountfactorssuchascapacity,facilities,andaccessibilityHostingtechniques:Developstronghostingskills,includingtheabilitytomanagetheflowoftheconference,handleunexpectedsituations,andengagewithparticipantsPreconferencebriefs:Conductbriefsforspeakersandparticipantstoensuretheyarefamilieswiththeconferenceformat,expectations,andanyrelevantinformationConferencepreparationandhostingskills01Researchthebackground,interests,andexpectationsoftheaudiencetodetailorthespeechcontentaccordingtoUnderstandingtheaudience02Developaclearandlogicalstructureforthespeech,includinganintroduction,body,andconclusiontoensureeffectivecommunicationStructuringthespeech03Incorporateappropriatevisualaids,suchasPowerPointslidesorvideos,toenhancethepresentationandengagetheaudienceUseofvisualaids04Practiceeffectivedeliverytechniques,includingclearentertainment,appropriatespaceandtone,andeffectiveuseofbodylanguageDe