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Unit2PeriodIIIUsingLanguage一、1.Shewantsherpaintings(display)inthegallery,butwedon’tthinktheywouldbeverypopular.2.Everygreatcultureinthepasthaditsownideasofbeauty(express)inartandliterature.3.Whenhewasdecoratinghishouse,hegotthebedroom(paint)first.4.Clairehadherluggage(check)anhourbeforeherplaneleft.5.Witheverythingwell(arrange),helefthisofficeandhaddinnerwithhisfriends.6、ItwasnotuntilthenextdayFORMTEXT

Ilearnedthetruth.7、I’mtoldthatIcanparkon

FORMTEXT

sideofthestreet.8、TheyvisitedtheTowerofLondon,FORMTEXT

ispopularwithmanyvisitors.9、MysisterkeepsintouchwithherfriendsFORMTEXT

sendingemails.二、

Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingonespecificjob.

Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,hedidmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁),oranyoftheotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings.

SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows.

HowdidMr.Plowrightletpeopleknowwhathewasdoing?Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhisreallygoodplows.

Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsale.

Amedium,inadvertisingtalk,isthewayyoumunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedtogetpeople'sattention.

Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobeheardovertheothernoisesofacity.InancientEgypt,shopkeepersmighthiresuchapersontospreadthenewsabouttheirproducts.Oftenthisearliestformofadvertisinginvolvedanewlyarrivedshiploadedwithgoods.Perhapsthecrierdescribedthegoods,explainedwheretheycamefrom,andpraisedtheirquality.Hisjobwas,inotherwords,nottoodifferentfromaTVorradiomercialintoday’sworld.1.Whatprobablyledtothestartofadvertising?A.Thediscoveryofiron.

B.Thespecializationoflabor.

C.Theappearanceofnewjobs.

D.Thedevelopmentoffarmingtechniques.2.Toadvertisehisplows,Mr.Plowright__________.A.praisedhisplowsinpublic

B.placedasignoutsidetheshop

C.hunganarrowpointingtotheshop

D.showedhisproductstothecustomers3.ThewritermakesupthetwostoriesofMr.FielderandMr.Plowrightinorderto

.A.explaintheoriginofadvertising

B.predictthefutureofadvertising

C.exposeproblemsinadvertising

D.providesuggestionsforadvertising4.Thelasttwoparagraphsaremainlyabout

.A.thehistoryofadvertising

B.thebenefitsofadvertising

C.theearlyformsofadvertising

D.thebasicdesignofadvertising三、假如你是高二學生李華,得知你的美國筆友Peter被Harvard(哈佛大學)錄取,請你給他寫一封電子郵件。要點如下:1.表示祝賀且備受鼓舞;2.介紹自己目前的學習情況;3.請教學習方法。注意:1.詞數100左右;2.開頭和結尾已給出,不計入總數;3.可以適當增加細節(jié),以使行文連貫。DearPeter,

Ihavereceivedyouremail.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Yours,LiHua

答案以及解析一、1.答案:

1.客觀填空displayed

解析:考查動詞ed形式作賓補herpaintings與display之間為邏輯上的動賓關系,故用動詞ed形式。2.答案:

1.客觀填空expressed

解析:考查動詞ed形式。句意:過去每一種偉大的文化,在藝術和文學中都有它句己的審美觀被表達。該句考查havesth.done的結構,句中的ideas是被表達出來,故用動詞ed形式作賓補。3.答案:

1.客觀填空painted

解析:考查非謂語動詞。句意:當他裝修房屋時,他先把臥室粉刷了。bedroom與paint之間為邏輯上的動賓關系,故用動詞ed形式作賓補。4.答案:

1.客觀填空checked

解析:考查非謂語動詞。句意:Claire在登機前一小時,讓她(攜帶)的行李接受了檢杳。havesth.done"讓某物被",賓語herluggage和check之間是邏輯上的動賓關系。5.答案:

1.客觀填空arranged

解析:考查非謂語動詞。句意:一切都很好地被安排就緒,他離開他的辦公室與他的朋友們共進晚餐。此處為with復合結構,everything被安棑,故用動詞ed形式作賓補。6.that考查強調句型。句意:直到第二天,我才得知(事情的)真相。分析句子結構可知,該題考査"Itis/was...+that..."強調句型,強調時間狀語,故填that。

7.either考查either。句意:我被告知我可以在這條街的任何一邊停車。根據句意可知,填either”(兩者中)任何一個"。

8.which考查定語從句。句意:他們參觀了倫敦塔,倫敦塔受許多游客的歡迎??崭窈笫嵌ㄕZ從句修飾先行詞TowerofLondon,又是非限制性定語從句,且從句中缺少主語,故用which。

9.by考查介詞。句意:我妹妹和她的朋友們通過發(fā)郵件保持聯系。介詞by+doing...作方式狀語。

二、1.B;2.B;3.A;4.C1.細節(jié)理解題。根據第一段內容“...itgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization...”可知,廣告源自勞動分工的產生。

2.細節(jié)理解題。根據第四段內容“Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.”可知答案選B項。

3.細節(jié)理解題。作者在第一段提出“廣告源自勞動分工”這一觀點后,用Mr.Fielder和Mr.Plowright的故事來支持自己的觀點,故選A項。

4.主旨大意題。最后兩段介紹了除了“signswithsymbols”,當時人們還用“audio,orsound”的方式來做廣告,它們都是各種各樣的廣告形式。故選C。三、答案:DearPeter,

Ihavere

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