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ⅹⅹⅹⅹ大學科技園ⅹⅹ公司商業(yè)籌劃書模板第一某些公司基本狀況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中鈔票到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________公司性質(zhì)為(請劃)國有___________民營_________國有民營聯(lián)營_________中外合資________股份公司___________其他_________公司成立后組織機構(gòu)演變及營業(yè)執(zhí)照變更狀況闡明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當前公司重要股東狀況股東股東名稱投資額(萬元)我司股份比例聯(lián)系人聯(lián)系電話甲方乙方丙方丁方戊方當前公司內(nèi)部部門設(shè)立狀況序號部門名稱負責人聯(lián)系電話12345678從屬于我司獨資、控股、參股、承包、合伙經(jīng)營、三來一補以及對外采用其他合伙方式下屬公司狀況:序號公司名稱從屬關(guān)系公司性質(zhì)我司持股比例聯(lián)系人聯(lián)系電話12345公司曾經(jīng)經(jīng)營過業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司當前經(jīng)營業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________。公司當前擁有員工________人,其中大專以上文化限度有________人,占員工總數(shù)________%,大學本科以上有_________人,占員工總數(shù)_________%,研究生學位(含中級職稱)以上有_________,占員工總數(shù)_________%,博士學位(含高檔職稱)以上有_________人,占員工總數(shù)_________%公司經(jīng)營財務(wù)歷史(單位:萬元)項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)公司經(jīng)營負債狀況闡明:(來源、金額、期限)----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------公司近期及將來3~5年要實現(xiàn)目的(行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務(wù)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其她對公司發(fā)展負有重要負責人員(可增長附頁)姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三某些產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(行業(yè)特點、競爭焦點、重要技術(shù)指標和核心技術(shù)闡明、重要簡介產(chǎn)品/服務(wù)背景、當前所處發(fā)展階段、與同行業(yè)其他公司同類產(chǎn)品/服務(wù)比較,我司產(chǎn)品/服務(wù)新穎性、先進性和獨特性,如擁有專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、允許證、專營權(quán)、特許權(quán)經(jīng)營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有和擬申請知識產(chǎn)權(quán)(專利、商標、版權(quán)等)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否已訂立了關(guān)于專利權(quán)及其他知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)允許合同等,如果有,請闡明,并附重要條款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)申請專利狀況__________________________________________________________________________________________________________________________產(chǎn)品商標注冊狀況__________________________________________________________________________________________________________________________產(chǎn)品面向顧客有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期__________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)和技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品銷售成本構(gòu)成及銷售價格制定根據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品形成規(guī)模銷售時,毛利潤率為____________%,純利潤率為____________%如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢,請闡明與哪些因素關(guān)于(如成本相似但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品,等等)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四某些研究與開發(fā)公司已往研究與開發(fā)成果及其技術(shù)先進性(涉及技術(shù)鑒定狀況、獲國際、國家、省、市及關(guān)于部門和機構(gòu)獎勵狀況)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參加制定產(chǎn)品或技術(shù)行業(yè)原則和質(zhì)量檢測原則狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術(shù)與產(chǎn)品開發(fā)方面競爭對手狀況,以及公司為提高競爭力擬采用辦法________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到當前為止,公司在技術(shù)開發(fā)方面資金總投入是多少,籌劃再投入開發(fā)資金是多少(涉及購買開發(fā)設(shè)備、開發(fā)人員工資、實驗檢測費用、以及與開發(fā)關(guān)于其他費用)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明,此后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進水平,公司開發(fā)方向、開發(fā)重點和正在開發(fā)技術(shù)和產(chǎn)品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有技術(shù)開發(fā)資源以及技術(shù)儲備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司謀求技術(shù)開發(fā)依托(如大學、研究所等)狀況,這些依托可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采用如何勉勵機制和辦法,保持核心技術(shù)人員和技術(shù)隊伍穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年在研發(fā)資金投入和人員投入籌劃(萬元)年份第1年第2年第3年第4年第5年資金投入人員(個)第五某些行業(yè)及市場狀況行業(yè)狀況(行業(yè)發(fā)展歷史及趨勢,哪些行業(yè)變化對產(chǎn)品利潤、利潤率影響較大,進入該行業(yè)技術(shù)壁壘、貿(mào)易壁壘、政策限制等,行業(yè)市場前景分析與預(yù)測)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額(萬元)年份前5年前4年前3年前2年前1年銷售收入銷售增長率我司銷售收入我司銷售增長率將來3~5年各年全行業(yè)銷售收入預(yù)測(萬元)年份第1年第2年第3年第4年第5年銷售收入我司與行業(yè)內(nèi)五個重要競爭對手比較競爭對手市場份額競爭優(yōu)勢競爭劣勢我司市場銷售有無行業(yè)管制,公司產(chǎn)品進入市場難度分析_______________________________________________________________________________________________________________________________________________________________詳細描述我司產(chǎn)品/服務(wù)競爭優(yōu)勢(涉及性能、價格、服務(wù)等方面)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年銷售收入預(yù)測(融資不成功狀況下)(萬元)年份第1年第2年第3年第4年第5年銷售收入市場份額公司將來3~5年銷售收入預(yù)測(融資成功狀況下)(萬元)年份第1年第2年第3年第4年第5年銷售收入市場份額公司將來3~5年成本費用、營業(yè)稅及附加、所得稅、利潤預(yù)測(融資成功與融資不成功分別闡明第六某些營銷方略在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面方略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面方略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面方略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售方略詳細實行有效性,請闡述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采用什么樣勉勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________依照營銷方略,預(yù)算將來3~5年銷售費用(涉及人工費用)(萬元)年份第1年第2年第3年第4年第5年銷售費用第七某些產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式(公司自建廠生產(chǎn)產(chǎn)品,還是委托生產(chǎn),或其他方式,請闡明因素)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠狀況下,購買廠房還是租用廠房,廠房面積是多少,生產(chǎn)面積是多少,廠房地點在哪里,交通、運送、通訊與否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________既有生產(chǎn)設(shè)備狀況(專用設(shè)備還是通用設(shè)備,先進限度如何,價值是多少,與否購買保險,最大生產(chǎn)能力是多少,能否滿足公司產(chǎn)品銷售增長規(guī)定,如果需要增長設(shè)備,采購籌劃、采購周期及安裝調(diào)試周期)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明,如果設(shè)備操作需要特殊技能員工,如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及核心零部件等生產(chǎn)必要品進貨渠道穩(wěn)定性、可靠性、質(zhì)量及進貨周期,列出3家重要供應(yīng)商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________重要供應(yīng)商1__________________________________________________________重要供應(yīng)商2__________________________________________________________重要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下,成品率、返修率、廢品率控制在如何范疇內(nèi),描述生產(chǎn)過程中產(chǎn)品質(zhì)量保證體系、以及核心質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制,有如何詳細辦法___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格如何制定,產(chǎn)品毛利潤率是多少,純利潤率是多少____________________________________________________________________________第八某些管理請闡明,為保證融資項目按籌劃實行,公司準備此后各年陸續(xù)設(shè)立哪些機構(gòu),各機構(gòu)配備多少人員,人員年收入狀況。請用圖表登記表達出來,附在本調(diào)查表后。公司對管理班子及核心人員將采用如何勉勵機制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否考慮員工持股問題,請闡明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否與掌握公司核心技術(shù)及其他重要信息人員簽定競業(yè)禁止合同,若有,請闡明合同重要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否與每個雇員簽定勞動用工合同___________________________________公司與否與有關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密保密合同_______________公司與否為每位員工購買保險,請闡明保險品種_________________________________________________________________________________________________公司與否存在關(guān)聯(lián)經(jīng)營和家族管理問題,若有,請闡明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、重要管理者、核心雇員之間與否有實際存在或潛在利益沖突,如果有,請闡明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明,公司對知識產(chǎn)權(quán)、技術(shù)機密和公司機密保護辦法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明,項目實行過程中,公司需要哪些外部支持,如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________

第九某些融資闡明為保證項目實行,需要鈔票總額是多少請闡明投入資金用途和使用籌劃_______________________________________需要鈔票總額中,投資方投入-------------------,對外借貸------------公司自身投入。如果有對外借貸,抵押或擔保辦法是甚麼?擬讓投資方參股我司里,還是與投資方成立新公司,為什么?_______________向投資方出讓多少股份,計算根據(jù)是什么?_______________________________預(yù)測將來3年平均每年資產(chǎn)回報率是多少擬向投資方提供如何監(jiān)督和管理權(quán)力___________________________________-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------如果你做為項目實行者,沒有實現(xiàn)項目發(fā)展籌劃,你樂意出讓你在公司中哪些利益_____________________________________________________

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