目的論視角下化妝品說明書的漢譯

目的論視角下化妝品說明書的漢譯一、本文概述Overviewofthisarticle隨著全球化的推進(jìn)和消費(fèi)者需求的多樣化，化妝品市場日益繁榮，跨國化妝品品牌的競爭也愈發(fā)激烈。在這個(gè)過程中，化妝品說明書作為品牌與消費(fèi)者溝通的重要橋梁，其翻譯質(zhì)量直接影響到產(chǎn)品在目標(biāo)市場的接受度和品牌形象。本文旨在從目的論視角出發(fā)，探討化妝品說明書的漢譯策略，以提高翻譯質(zhì)量，促進(jìn)跨國化妝品品牌在目標(biāo)市場的有效傳播。Withtheadvancementofglobalizationandthediversificationofconsumerdemand,thecosmeticsmarketisbecomingincreasinglyprosperous,andthecompetitionamongmultinationalcosmeticsbrandsisalsobecomingincreasinglyfierce.Inthisprocess,cosmeticproductmanualsserveasanimportantbridgeforcommunicationbetweenbrandsandconsumers,andtheirtranslationqualitydirectlyaffectstheproduct'sacceptanceinthetargetmarketandbrandimage.Thisarticleaimstoexplorethetranslationstrategiesofcosmeticproductmanualsfromateleologicalperspective,inordertoimprovetranslationqualityandpromoteeffectivedisseminationofmultinationalcosmeticbrandsinthetargetmarket.本文首先簡要介紹了化妝品說明書的特點(diǎn)和功能，以及漢譯在化妝品市場國際化中的重要性。隨后，文章回顧了目的論在翻譯研究中的應(yīng)用，并分析了目的論對(duì)化妝品說明書漢譯的指導(dǎo)意義。在此基礎(chǔ)上，文章結(jié)合具體案例，探討了目的論視角下化妝品說明書漢譯的策略和方法，包括詞匯選擇、句式調(diào)整、文化信息的傳遞等方面。Thisarticlefirstbrieflyintroducesthecharacteristicsandfunctionsofcosmeticproductmanuals,aswellastheimportanceofChinesetranslationintheinternationalizationofthecosmeticmarket.Subsequently,thearticlereviewedtheapplicationofSkoposTheoryintranslationresearchandanalyzeditsguidingsignificancefortranslatingcosmeticproductmanualsintoChinese.Onthisbasis,thearticlecombinesspecificcasestoexplorethestrategiesandmethodsoftranslatingcosmeticproductmanualsintoChinesefromtheperspectiveoffunctionalism,includingvocabularyselection,sentencestructureadjustment,andculturalinformationtransmission.本文的研究不僅有助于提升化妝品說明書漢譯的準(zhǔn)確性和可讀性，也為其他類型文本的翻譯提供了有益的參考。通過深入研究和實(shí)踐，我們期待能夠推動(dòng)化妝品翻譯領(lǐng)域的發(fā)展，為跨國化妝品品牌在全球市場的成功傳播貢獻(xiàn)力量。ThisstudynotonlyhelpstoimprovetheaccuracyandreadabilityoftheChinesetranslationofcosmeticproductmanuals,butalsoprovidesusefulreferencesforthetranslationofothertypesoftexts.Throughin-depthresearchandpractice,wehopetopromotethedevelopmentofcosmeticstranslationandcontributetothesuccessfuldisseminationofmultinationalcosmeticsbrandsintheglobalmarket.二、目的論翻譯理論概述AnOverviewofSkoposTheoryinTranslation目的論（Skopostheorie）是20世紀(jì)70年代由德國翻譯理論家漢斯·弗米爾（HansJ.Vermeer）提出的翻譯理論。它顛覆了傳統(tǒng)等值翻譯理論的束縛，強(qiáng)調(diào)翻譯行為和翻譯過程的主要原則是“目的原則”（Skoposrule），即翻譯應(yīng)服務(wù)于翻譯行為所要達(dá)到的目的。這一理論為翻譯研究和實(shí)踐提供了全新的視角。SkopostheorieisatranslationtheoryproposedbyGermantranslationtheoristHansJ.Vermeerinthe1970s.ItsubvertstheconstraintsoftraditionalequivalencetranslationtheoryandemphasizesthatthemainprincipleoftranslationbehaviorandprocessistheSkoposrule,whichmeansthattranslationshouldservethepurposethatthetranslationbehavioraimstoachieve.Thistheoryprovidesanewperspectivefortranslationresearchandpractice.在目的論中，翻譯被看作是一種有目的的交際行為，而不僅僅是語言之間的轉(zhuǎn)換。翻譯的目的決定了翻譯的策略和方法。弗米爾和賴斯（KatharinaReiss）共同提出的翻譯行為理論（TheoryofTranslationAction）進(jìn)一步發(fā)展了目的論，他們認(rèn)為翻譯是一種復(fù)雜的交際行為，涉及原文作者、譯者、譯文接受者和翻譯發(fā)起者等多個(gè)參與者。每個(gè)參與者都在翻譯過程中發(fā)揮著不同的作用，而翻譯的目的則是滿足譯文接受者的需求和期待。InSkopostheory,translationisseenasapurposefulcommunicativeact,ratherthanjustaconversionbetweenlanguages.Thepurposeoftranslationdeterminesthestrategiesandmethodsoftranslation.TheTheoryofTranslationActionjointlyproposedbyVermeerandKatharinaReissfurtherdevelopsthetheoryofpurpose.Theybelievethattranslationisacomplexcommunicativebehaviorinvolvingmultipleparticipants,includingtheoriginalauthor,translator,targetreceiver,andtranslationinitiator.Eachparticipantplaysadifferentroleinthetranslationprocess,andthepurposeoftranslationistomeettheneedsandexpectationsofthetargetaudience.目的論強(qiáng)調(diào)譯者在翻譯過程中的主體性和創(chuàng)造性。譯者需要根據(jù)翻譯的目的和譯文接受者的文化背景、語言習(xí)慣等因素，靈活選擇翻譯策略和方法。這意味著譯者在翻譯過程中擁有較大的自由度，可以根據(jù)實(shí)際情況進(jìn)行適當(dāng)調(diào)整和創(chuàng)新。Skopostheoryemphasizesthesubjectivityandcreativityoftranslatorsinthetranslationprocess.Translatorsneedtoflexiblychoosetranslationstrategiesandmethodsbasedonfactorssuchasthepurposeoftranslationandtheculturalbackgroundandlanguagehabitsofthetargetaudience.Thismeansthattranslatorshavegreaterfreedominthetranslationprocessandcanmakeappropriateadjustmentsandinnovationsaccordingtotheactualsituation.在化妝品說明書的漢譯過程中，目的論具有重要的指導(dǎo)意義?；瘖y品說明書的主要目的是向消費(fèi)者傳達(dá)產(chǎn)品的成分、功效、使用方法等信息，幫助消費(fèi)者正確使用產(chǎn)品并達(dá)到預(yù)期效果。因此，在翻譯過程中，譯者需要充分考慮消費(fèi)者的需求和期待，選擇恰當(dāng)?shù)姆g策略和方法，確保譯文能夠準(zhǔn)確、清晰地傳達(dá)原文信息。譯者還需要關(guān)注目標(biāo)語言的文化背景和語言習(xí)慣，避免出現(xiàn)翻譯錯(cuò)誤或引起誤解的情況。IntheprocessoftranslatingcosmeticproductmanualsintoChinese,teleologyhasimportantguidingsignificance.Themainpurposeofcosmeticproductmanualsistoconveyinformationabouttheingredients,efficacy,andusageoftheproducttoconsumers,helpingthemusetheproductcorrectlyandachievetheexpectedresults.Therefore,inthetranslationprocess,translatorsneedtofullyconsidertheneedsandexpectationsofconsumers,chooseappropriatetranslationstrategiesandmethods,andensurethatthetranslationcanaccuratelyandclearlyconveytheoriginalinformation.Translatorsalsoneedtopayattentiontotheculturalbackgroundandlanguagehabitsofthetargetlanguagetoavoidtranslationerrorsormisunderstandings.目的論為化妝品說明書的漢譯提供了理論支持和指導(dǎo)原則。在實(shí)際翻譯過程中，譯者需要靈活運(yùn)用目的論的相關(guān)理論和方法，確保譯文能夠準(zhǔn)確、清晰地傳達(dá)原文信息，滿足消費(fèi)者的需求和期待。ThepurposetheoryprovidestheoreticalsupportandguidingprinciplesfortheChinesetranslationofcosmeticproductmanuals.Intheactualtranslationprocess,translatorsneedtoflexiblyapplytherelevanttheoriesandmethodsofSkopostheorytoensurethatthetranslationcanaccuratelyandclearlyconveytheoriginalinformation,meettheneedsandexpectationsofconsumers.三、化妝品說明書的特點(diǎn)與翻譯難點(diǎn)Thecharacteristicsandtranslationdifficultiesofcosmeticproductmanuals化妝品說明書作為一種特定的產(chǎn)品說明書，其主要目的是向消費(fèi)者提供詳細(xì)的產(chǎn)品信息，包括產(chǎn)品的成分、功效、使用方法、注意事項(xiàng)等。因此，化妝品說明書通常具有以下幾個(gè)顯著特點(diǎn)：Asaspecificproductmanual,themainpurposeofcosmeticproductmanualsistoprovideconsumerswithdetailedproductinformation,includingtheingredients,efficacy,usagemethods,precautions,etc.Therefore,cosmeticproductmanualsusuallyhavethefollowingsignificantcharacteristics:信息準(zhǔn)確性：化妝品說明書涉及產(chǎn)品的核心信息和數(shù)據(jù)，如成分含量、功效描述等，這些信息必須準(zhǔn)確無誤，以確保消費(fèi)者的安全和產(chǎn)品的有效性。Informationaccuracy:Thecosmeticproductmanualinvolvesthecoreinformationanddataoftheproduct,suchasingredientcontent,efficacydescription,etc.Theseinformationmustbeaccuratetoensureconsumersafetyandproducteffectiveness.語言規(guī)范性：說明書語言應(yīng)當(dāng)簡潔明了，避免使用過于復(fù)雜或晦澀難懂的詞匯，以便消費(fèi)者能夠輕松理解。同時(shí)，詞匯和語法應(yīng)當(dāng)符合相關(guān)法規(guī)和標(biāo)準(zhǔn)，不得含有虛假宣傳或誤導(dǎo)消費(fèi)者的內(nèi)容。Languagestandardization:Thelanguageoftheinstructionmanualshouldbeconciseandclear,avoidingtheuseofoverlycomplexorobscurevocabulary,sothatconsumerscaneasilyunderstand.Meanwhile,vocabularyandgrammarshouldcomplywithrelevantregulationsandstandards,andshouldnotcontainfalseadvertisingormisleadingcontenttoconsumers.文化敏感性：由于不同國家和地區(qū)的消費(fèi)者對(duì)化妝品的期望和需求可能存在差異，因此說明書在翻譯時(shí)需要考慮目標(biāo)市場的文化背景和消費(fèi)習(xí)慣，確保翻譯內(nèi)容既符合當(dāng)?shù)胤ㄒ?guī)，又能吸引消費(fèi)者。Culturalsensitivity:Duetothepossibledifferencesinconsumerexpectationsandneedsforcosmeticsamongdifferentcountriesandregions,thetranslationoftheinstructionmanualneedstoconsidertheculturalbackgroundandconsumptionhabitsofthetargetmarket,ensuringthatthetranslatedcontentnotonlycomplieswithlocalregulationsbutalsoattractsconsumers.信息對(duì)等性：如何在保持原文信息準(zhǔn)確性的同時(shí)，確保譯文在目標(biāo)語言中同樣準(zhǔn)確傳達(dá)相同的信息，是翻譯過程中的一大挑戰(zhàn)。這要求譯者具備豐富的專業(yè)知識(shí)和對(duì)兩種語言的深入理解。Informationequivalence:Howtoensurethatthetranslatedtextaccuratelyconveysthesameinformationinthetargetlanguagewhilemaintainingtheaccuracyoftheoriginaltextisamajorchallengeinthetranslationprocess.Thisrequirestranslatorstohaverichprofessionalknowledgeandadeepunderstandingofbothlanguages.語言風(fēng)格轉(zhuǎn)換：由于中英文在表達(dá)習(xí)慣和風(fēng)格上存在差異，如何在保持原文信息的同時(shí)，使譯文符合目標(biāo)語言的表達(dá)習(xí)慣，是化妝品說明書翻譯中的另一個(gè)難點(diǎn)。Languagestyleconversion:DuetodifferencesinexpressionhabitsandstylesbetweenChineseandEnglish,howtomaintaintheoriginalinformationwhilemakingthetranslationconformtotheexpressionhabitsofthetargetlanguageisanotherdifficultyintranslatingcosmeticproductmanuals.文化適應(yīng)性：化妝品說明書翻譯不僅要考慮產(chǎn)品的物理特性，還要考慮到目標(biāo)市場的文化背景和消費(fèi)者心理。如何在翻譯中妥善處理文化差異，使產(chǎn)品更容易被目標(biāo)市場接受，是翻譯過程中需要重點(diǎn)考慮的問題。Culturaladaptability:Thetranslationofcosmeticproductmanualsshouldnotonlyconsiderthephysicalcharacteristicsoftheproduct,butalsotheculturalbackgroundandconsumerpsychologyofthetargetmarket.Howtoproperlyhandleculturaldifferencesintranslationandmakeproductsmoreeasilyacceptedbythetargetmarketisakeyconsiderationinthetranslationprocess.化妝品說明書的翻譯是一項(xiàng)復(fù)雜而細(xì)致的工作，需要譯者具備專業(yè)知識(shí)、語言能力和文化素養(yǎng)等多方面的素質(zhì)。在目的論視角下，翻譯應(yīng)當(dāng)以實(shí)現(xiàn)特定的交際目的為導(dǎo)向，綜合考慮信息對(duì)等性、語言風(fēng)格轉(zhuǎn)換和文化適應(yīng)性等因素，以確保翻譯質(zhì)量滿足目標(biāo)市場的需求。Thetranslationofcosmeticproductmanualsisacomplexandmeticuloustaskthatrequirestranslatorstopossessvariousqualitiessuchasprofessionalknowledge,languageproficiency,andculturalliteracy.Fromtheperspectiveoffunctionalism,translationshouldbeguidedtowardsachievingspecificcommunicativepurposes,takingintoaccountfactorssuchasinformationequivalence,languagestyleswitching,andculturaladaptabilitytoensurethattranslationqualitymeetstheneedsofthetargetmarket.四、目的論視角下化妝品說明書的漢譯策略TranslationStrategiesofCosmeticInstructionsfromthePerspectiveofSkoposTheory在目的論的指導(dǎo)下，化妝品說明書的漢譯策略應(yīng)注重信息傳遞的準(zhǔn)確性和目標(biāo)讀者的接受性。這要求譯者在翻譯過程中，不僅要準(zhǔn)確傳達(dá)原文的信息，還需考慮目標(biāo)讀者的文化背景、語言習(xí)慣和審美需求，以實(shí)現(xiàn)翻譯的目的。Undertheguidanceofteleology,theChinesetranslationstrategyofcosmeticproductmanualsshouldfocusontheaccuracyofinformationtransmissionandtheacceptabilityoftargetreaders.Thisrequirestranslatorstonotonlyaccuratelyconveytheinformationoftheoriginaltext,butalsoconsidertheculturalbackground,languagehabits,andaestheticneedsofthetargetreadersinthetranslationprocess,inordertoachievethepurposeoftranslation.在詞匯翻譯上，譯者應(yīng)選取符合目標(biāo)讀者語言習(xí)慣的詞匯，避免直譯導(dǎo)致的誤解或歧義。例如，某些化妝品成分在中文中可能有特定的譯名，譯者應(yīng)熟悉這些譯名，并準(zhǔn)確使用。同時(shí)，對(duì)于化妝品說明書中的專業(yè)術(shù)語，譯者應(yīng)進(jìn)行詳細(xì)的解釋和說明，以幫助目標(biāo)讀者理解。Intermsofvocabularytranslation,translatorsshouldchoosevocabularythatconformstothelanguagehabitsofthetargetaudiencetoavoidmisunderstandingsorambiguitiescausedbyliteraltranslation.Forexample,certaincosmeticingredientsmayhavespecifictranslatednamesinChinese,andtranslatorsshouldbefamiliarwiththesetranslatednamesandusethemaccurately.Atthesametime,thetranslatorshouldprovidedetailedexplanationsandexplanationsfortheprofessionaltermsinthecosmeticproductmanualtohelpthetargetreadersunderstand.在句子結(jié)構(gòu)上，譯者應(yīng)根據(jù)目標(biāo)讀者的閱讀習(xí)慣，適當(dāng)調(diào)整原文的句子結(jié)構(gòu)。由于中英文的語法和表達(dá)習(xí)慣存在差異，直譯可能導(dǎo)致句子冗長、結(jié)構(gòu)復(fù)雜，不利于目標(biāo)讀者的理解。因此，譯者應(yīng)對(duì)原文進(jìn)行必要的刪減、合并或重組，使譯文更加簡潔明了。Intermsofsentencestructure,thetranslatorshouldadjustthesentencestructureoftheoriginaltextappropriatelyaccordingtothereadinghabitsofthetargetreaders.DuetodifferencesingrammarandexpressionhabitsbetweenChineseandEnglish,literaltranslationmayleadtolengthyandcomplexsentences,whichisnotconducivetotheunderstandingofthetargetreaders.Therefore,translatorsshouldmakenecessarydeletions,mergers,orreorganizationsoftheoriginaltexttomakethetranslationmoreconciseandclear.在文化處理上，譯者應(yīng)注重目標(biāo)讀者的文化背景和審美需求。化妝品說明書往往涉及一些與美容、護(hù)膚相關(guān)的文化元素，這些元素在不同文化背景下可能有不同的理解和接受度。因此，譯者應(yīng)對(duì)這些文化元素進(jìn)行適當(dāng)?shù)慕忉尯驼f明，以使目標(biāo)讀者能夠更好地理解和接受。Intermsofculturalprocessing,translatorsshouldpayattentiontotheculturalbackgroundandaestheticneedsofthetargetaudience.Cosmeticinstructionsofteninvolveculturalelementsrelatedtobeautyandskincare,whichmayhavedifferentunderstandingsandacceptancelevelsindifferentculturalbackgrounds.Therefore,translatorsshouldprovideappropriateexplanationsandexplanationsoftheseculturalelementstoenablethetargetreaderstobetterunderstandandacceptthem.在翻譯過程中，譯者還應(yīng)注重翻譯的連貫性和一致性?；瘖y品說明書的信息通常是連貫的，譯者應(yīng)保持譯文的連貫性，避免出現(xiàn)信息斷裂或重復(fù)。對(duì)于同一詞匯或表達(dá)，譯者應(yīng)保持譯文的一致性，避免出現(xiàn)歧義或誤解。Inthetranslationprocess,translatorsshouldalsopayattentiontothecoherenceandconsistencyofthetranslation.Theinformationincosmeticproductmanualsisusuallycoherent,andtranslatorsshouldmaintainthecoherenceofthetranslationtoavoidinformationbreakageorrepetition.Forthesamevocabularyorexpression,thetranslatorshouldmaintainconsistencyinthetranslationtoavoidambiguityormisunderstanding.目的論視角下的化妝品說明書漢譯策略應(yīng)注重信息傳遞的準(zhǔn)確性、目標(biāo)讀者的接受性、詞匯翻譯的準(zhǔn)確性、句子結(jié)構(gòu)的調(diào)整、文化處理的恰當(dāng)性以及翻譯的連貫性和一致性。通過遵循這些策略，譯者可以更好地實(shí)現(xiàn)翻譯的目的，幫助目標(biāo)讀者更好地理解和使用化妝品。Thetranslationstrategyofcosmeticproductmanualsfromapurposiveperspectiveshouldfocusontheaccuracyofinformationtransmission,theacceptabilityoftargetreaders,theaccuracyofvocabularytranslation,theadjustmentofsentencestructure,theappropriatenessofculturalprocessing,andthecoherenceandconsistencyoftranslation.Byfollowingthesestrategies,translatorscanbetterachievethetranslationobjectivesandhelptargetreadersbetterunderstandandusecosmetics.五、案例分析Caseanalysis本章節(jié)將通過具體的案例分析，探討目的論視角下化妝品說明書的漢譯過程及其特點(diǎn)。我們將選取幾款不同品牌、不同功能的化妝品說明書作為翻譯對(duì)象，分析其在漢譯過程中的策略與技巧。ThischapterwillexploretheprocessandcharacteristicsoftranslatingcosmeticproductmanualsintoChinesefromateleologicalperspectivethroughspecificcasestudies.Wewillselectseveralcosmeticproductmanualswithdifferentbrandsandfunctionsastranslationobjects,andanalyzetheirstrategiesandskillsintheChinesetranslationprocess.案例一：某國際知名品牌保濕霜說明書漢譯。在翻譯過程中，我們首先明確了說明書的主要目的——為消費(fèi)者提供清晰、準(zhǔn)確的產(chǎn)品使用方法和注意事項(xiàng)。因此，在翻譯時(shí)，我們注重保留原文的準(zhǔn)確性和專業(yè)性，同時(shí)考慮到中文讀者的閱讀習(xí)慣，適當(dāng)調(diào)整句式和詞匯選擇，確保譯文通俗易懂。Case1:Chinesetranslationoftheusermanualforawell-knowninternationalbrandmoisturizingcream.Inthetranslationprocess,wefirstclarifiedthemainpurposeofthemanual-toprovideconsumerswithclearandaccurateproductusagemethodsandprecautions.Therefore,whentranslating,wepayattentiontopreservingtheaccuracyandprofessionalismoftheoriginaltext,whileconsideringthereadinghabitsofChinesereaders,adjustingsentencestructuresandvocabularychoicesappropriatelytoensurethatthetranslationiseasytounderstand.案例二：某新興品牌彩妝產(chǎn)品說明書漢譯。這款產(chǎn)品的說明書風(fēng)格獨(dú)特，充滿創(chuàng)意，因此在翻譯時(shí)，我們需要在保留原文創(chuàng)意的基礎(chǔ)上，進(jìn)行適當(dāng)?shù)奈幕m應(yīng)和語言調(diào)整。我們采用了更加輕松、活潑的譯文風(fēng)格，以吸引年輕消費(fèi)者的注意，同時(shí)保留了產(chǎn)品特點(diǎn)和功能的核心信息。Case2:Chinesetranslationofacertainemergingbrandmakeupproductmanual.Theinstructionmanualofthisproducthasauniquestyleandisfullofcreativity.Therefore,whentranslating,weneedtomakeappropriateculturaladaptationandlanguageadjustmentswhileretainingtheoriginalcreativity.Wehaveadoptedamorerelaxedandlivelytranslationstyletoattracttheattentionofyoungconsumers,whileretainingthecoreinformationofproductfeaturesandfunctions.案例三：某傳統(tǒng)中藥品牌護(hù)膚品說明書漢譯。對(duì)于這類產(chǎn)品，翻譯過程中需要特別注意對(duì)中藥成分的準(zhǔn)確翻譯和解釋，以便讓消費(fèi)者了解產(chǎn)品的獨(dú)特之處。我們采用了專業(yè)的醫(yī)學(xué)術(shù)語進(jìn)行翻譯，并在必要時(shí)添加了注釋和解釋，幫助消費(fèi)者更好地理解和使用產(chǎn)品。Case3:ChinesetranslationoftheskincareproductmanualforacertaintraditionalChinesemedicinebrand.Forsuchproducts,specialattentionshouldbepaidtotheaccuratetranslationandinterpretationoftraditionalChinesemedicineingredientsduringthetranslationprocess,inordertoletconsumersunderstandtheuniquenessoftheproduct.Wehaveusedprofessionalmedicalterminologyfortranslationandaddedannotationsandexplanationsasnecessarytohelpconsumersbetterunderstandandusetheproduct.通過以上案例分析，我們可以看到，在目的論視角下，化妝品說明書的漢譯需要綜合考慮原文信息、目標(biāo)讀者需求和語言文化差異等因素。翻譯過程中需要靈活運(yùn)用各種策略和技巧，以確保譯文既準(zhǔn)確又易于理解，從而達(dá)到傳遞信息、引導(dǎo)消費(fèi)的目的。Throughtheabovecaseanalysis,wecanseethatfromtheperspectiveofteleology,theChinesetranslationofcosmeticproductmanualsneedstocomprehensivelyconsiderfactorssuchastheoriginaltextinformation,targetaudienceneeds,andlanguageandculturaldifferences.Duringthetranslationprocess,itisnecessarytoflexiblyapplyvariousstrategiesandtechniquestoensurethatthetranslationisbothaccurateandeasytounderstand,inordertoachievethegoalofconveyinginformationandguidingconsumption.六、結(jié)論與展望ConclusionandOutlook本文從目的論視角出發(fā)，深入探討了化妝品說明書漢譯的策略與實(shí)踐。通過對(duì)源語言和目標(biāo)語言的文化、社會(huì)、法律等背景因素的考量，以及翻譯過程中不同翻譯方法的運(yùn)用，我們得出了一些有益的結(jié)論。ThisarticledelvesintothestrategiesandpracticesoftranslatingcosmeticproductmanualsintoChinesefromateleologicalperspective.Byconsideringthecultural,social,legalandotherbackgroundfactorsofthesourceandtargetlanguages,aswellastheapplicationofdifferenttranslationmethodsinthetranslationprocess,wehavedrawnsomeusefulconclusions.目的論視角下的化妝品說明書漢譯，需要充分考慮目標(biāo)讀者的需求和期待。這要求譯者在翻譯過程中，不僅要準(zhǔn)確傳達(dá)源文本的信息，還要確保譯文在目標(biāo)語言文化中具有可讀性和可接受性。為此，譯者需要靈活運(yùn)用各種翻譯策略，如直譯、意譯、增譯、減譯等，以實(shí)現(xiàn)翻譯的目的。Fromtheperspectiveofteleology,thetranslationofcosmeticproductmanualsintoChineseneedstofullyconsidertheneedsandexpectationsofthetargetreaders.Thisrequirestranslatorstonotonlyaccuratelyconveytheinformationofthesourcetextduringthetranslationprocess,butalsoensurethatthetranslationhasreadabilityandacceptabilityinthetargetlanguageandculture.Therefore,translatorsneedtoflexiblyapplyvarioustranslationstrategies,suchasliteraltranslation,freetranslation,additiontranslation,reductiontranslation,etc.,inordertoachievethe