廣告調(diào)查（第二版）英文 答案匯總 chapter 1 The Nature and Process of Advertising Research -Chapter 21 Reporting Research

AdvertisingResearch:TheoryandPractice,2e(Davis)

Chapter1TheNatureandProcessofAdvertisingResearch

1)Successfuladvertisingplanningalwaysbuildsuponaresearch-drivenanalysisofthemarketplace.

Answer:TRUE

PageRef:3

Difficulty:Easy

LearningObj.:LO1

Classification:Conceptual

2)Thequestion:"Whatarekeytrendsinthecompetitiveenvironment?"ismostrelatedtowhattypeofresearch?

A)Market

B)Consumer

C)Creative

D)Media

E)Domain-centered

Answer:A

PageRef:3

Difficulty:Moderate

LearningObj.:LO1

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

3)Thequestion:"Whatarechangesinteenattitudesoverthepastfiveyears?"ismostrelatedtowhattypeofresearch?

A)Market

B)Consumer

C)Creative

D)Media

E)Domain-centered

Answer:B

PageRef:3

Difficulty:Moderate

LearningObj.:LO1

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

4)Thequestion:"Howdoperceptionsofourbranddifferamongusersandnonusers?"ismostrelatedtowhattypeofresearch?

A)Market

B)Consumer

C)Creative

D)Media

E)Domain-centered

Answer:B

PageRef:3

Difficulty:Moderate

LearningObj.:LO1

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

5)Thequestion:"Whichadhasthegreatestpotentialtoturnnonusersintousers?"ismostrelatedtowhattypeofresearch?

A)Market

B)Consumer

C)Creative

D)Media

E)Domain-centered

Answer:C

PageRef:6

Difficulty:Moderate

LearningObj.:LO1

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

6)Thequestion:"Howmuchareourcompetitorsspendingontheirsocialmediacampaigns?"ismostrelatedtowhattypeofresearch?

A)Market

B)Consumer

C)Creative

D)Media

E)Domain-centered

Answer:D

PageRef:7

Difficulty:Moderate

LearningObj.:LO1

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

7)ThetextreferstosegmentationresearchconductedbyForresterResearch.Thissegmentationdividedthepopulationintermsof________.

A)useofmobilephoneapplications

B)amountoftimespentexclusivelyonFacebook

C)numberofTwitterfollowers

D)engagementwithsocialtechnologiesandmedia

E)amountofadvertisingexposure

Answer:D

PageRef:5

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:ReflectiveThinkingSkills

8)Maryisjustbecomingengagedwithsocialmedia.ShehasaFacebookpageandsheregularlyvisitssocialnetworkingsites.ForresterResearchwouldclassifyMaryasa________.

A)critic

B)collector

C)joiner

D)spectator

E)creator

Answer:C

PageRef:5

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:AnalyticSkills

9)A________statementpresentstheagency'sandclient'sviewsofthemarketplacenichetheybelievetheproductcanmostsuccessfullyfill.

A)creativity

B)proactivemessage

C)positioning

D)motivational

E)expositional

Answer:C

PageRef:6

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

10)Whattypeofactivityclearlypresentskeyresearchinformationinawaythatallowsadvertiserstounderstandnotonlythe"what"butalsothe"why"ofinterrelatedresearchfindingsandinsights?

A)Syntheticanalysis

B)Signaldetection

C)Synthesis

D)Scientiaanalysis

E)Discriminativeanalysis

Answer:C

PageRef:7

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:ReflectiveThinkingSkills

11)MilwardBrown's"DynamicTrackingStudy"helpsadvertisersunderstandthestrengthsandweaknessesofanadvertisingcampaign________.

A)beforeitisplacedinthemarketplace

B)whileitisrunninginthemarketplace

C)afterithasruninthemarketplace

D)initsearlystagesofdevelopment

E)fromtheclient'sperspective

Answer:A

PageRef:6

Difficulty:Easy

LearningObj.:LO1

Classification:Conceptual

12)Thesynthesisofresearchfindingsleadstoadeterminationof________.

A)tacticsandactions

B)theresearchbudget

C)researchtiming

D)theselectionofafieldservice

E)questionnairelength

Answer:A

PageRef:8

Difficulty:Easy

LearningObj.:LO1

Classification:Conceptual

13)Atanadvertisingagency,onlyindividualsintheresearchdepartmentareconcernedwithresearchfindings.

Answer:FALSE

PageRef:9

Difficulty:Easy

LearningObj.:LO1

Classification:Conceptual

14)JohnworksintheNewWaveAdvertisingAgencyresearchdepartment.Johnhasbeenaskedtodesignaverysophisticatedresearchstudyusingadesignandquestioningtechniquewithwhichheisunfamiliar.Johnismostlikelytoturntoa________forassistance.

A)mediaconsultingcompany

B)researchspecialist

C)fieldservice

D)tradeorganization

E)researchadvocate

Answer:B

PageRef:9

Difficulty:Moderate

LearningObj.:LO2

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

15)JohnworksintheNewWaveAdvertisingAgencyresearchdepartment.Johnhasbeenaskedtoprepareapresentationforseniormanagementthatfocusesonhowindividualsrespondtorichmediaadvertising.Johnismostlikelytoturntoa________forassistance.

A)mediaconsultingcompany

B)researchspecialist

C)fieldservice

D)syndicatedresearchcompany

E)proprietaryresearchcompany

Answer:A

PageRef:10

Difficulty:Moderate

LearningObj.:LO2

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

16)TheInteractiveAdvertisingBureauisanexampleofa________.

A)mediaconsultingcompany

B)researchspecialist

C)fieldservice

D)tradeorganization

E)syndicatedresearchcompany

Answer:D

PageRef:10

Difficulty:Easy

LearningObj.:LO2

Classification:Conceptual

17)Whichofthefollowingismostlikelytoprovideresearchdataonasubscriptionbasis?

A)Customresearchsupplier

B)Syndicatedresearchsupplier

C)Internalresearchsupplier

D)Externalresearchsupplier

E)Alloftheaboveareequallylikely

Answer:B

PageRef:9

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

18)ImaginethattheAAAagencyneedstosurvey500individuals.Whichofthefollowingcouldtheagencyturntofordatacollection?

A)Fieldservice

B)Fieldanalyst

C)Mediacompany

D)Syndicatedresearchcompany

E)Alloftheaboveareequallyappropriatechoices

Answer:A

PageRef:10

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

19)Thefirststageintheprocessofadvertisingresearchis________.

A)preliminarydiscussionsandagreements

B)planninganddatacollection

C)analysis

D)synthesis

E)tacticsandactions

Answer:A

PageRef:12

Difficulty:Easy

LearningObj.:LO3

Classification:Conceptual

20)Whencreatingthecompleteproblemstatement,whichsteptakesplaceatthesametimeas"Defineproblem?"

A)Selectfieldservice

B)Justifyresearch

C)Setresearchtiming

D)Setresearchbudget

E)Selectindividualtohaveprimaryresponsibilityforproject

Answer:B

PageRef:13

Difficulty:Easy

LearningObj.:LO3

Classification:Conceptual

21)Yourclientcomestoyouandsays:"Weneedresearchtodeterminechangesinconsumers'attitudestowardourbrandandourthreeprimarycompetitors."Thefirstquestionyoushouldasktheclientis:

A)Whoareyourthreeprimarycompetitors?

B)Howlongdowehavetocollectthisinformation?

C)Howisthisinformationgoingtobeused?

D)Whatisthebudget?

E)Whodoyouthinkisthebestpersontoplantheresearch?

Answer:C

PageRef:14

Difficulty:Difficult

LearningObj.:LO4

Classification:CriticalThinking

AACSBStandard:ReflectiveThinkingSkills

22)Thecreationofacompleteproblemstatementisanoptionalpartoftheresearchplanningprocess.

Answer:FALSE

PageRef:13

Difficulty:Easy

LearningObj.:LO4

Classification:Conceptual

23)Research-relatedproblemstatementsarisefromdifferentresearchneeds.Howmanyofthestatementsshownbelowreflectatypeofproblemstatement?

-thereisaneedtoevaluatethe"goodness"ofalternativeactions

-thereisaneedtocomparethecurrentresearchbudgettoprior,similarstudies

-thereisaneedtoidentifyproblemsandopportunities

-thereisaneedtobroadenunderstandingoftheconsumerormarketplace

A)0

B)1

C)2

D)3

E)4

Answer:D

PageRef:14-15

Difficulty:Difficult

LearningObj.:LO4

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

24)Problemdefinitionsreflectthedifferencebetweenwhatisknownandwhatneedstobeknowninordertoreduceuncertaintyandincreaseconfidenceindecisionsreached.

Answer:TRUE

PageRef:15

Difficulty:Easy

LearningObj.:LO4

Classification:Conceptual

25)Acompleteproblemstatementcontainsaproblemdefinition,ajustificationfortheresearchand________.

A)thecostoftheresearch

B)thetimingoftheresearch

C)theclientoragencyapprovaltoconducttheresearch

D)thespecificationofinformationalneeds

E)thenameofthepersonsupervisingtheresearch

Answer:D

PageRef:16

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

26)________researchexaminesdatagatheredbyothersforaresearchneedotherthanthecurrentone.

A)Primary

B)Secondary

Answer:B

PageRef:17

Difficulty:Easy

LearningObj.:LO3

Classification:Conceptual

27)Whenyouuselibraryresourcestoansweraclientneedyouareconducting________research.

A)primary

B)seconday

Answer:B

PageRef:17

Difficulty:Easy

LearningObj.:LO3

Classification:Conceptual

28)Allprimaryresearchisquantitative.

Answer:FALSE

PageRef:18

Difficulty:Difficult

LearningObj.:LO3

Classification:CriticalThinking

29)Adeterminationofresearchcostandtimingestimatesshouldalwayscomeaftertheselectionofthedatacollectionmethod.

Answer:TRUE

PageRef:18

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

30)Whatisthefirststepinthe"ResearchPlanninganddataCollection"process?

A)Specifytypeofresearch

B)Determinesamplingplan

C)Selectdatacollectionmethod

D)Estimatecostandtiming

E)Obtainapprovals

Answer:A

PageRef:18

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

31)Samplesizeisonlyaconsiderationinquantitativeresearch.

Answer:FALSE

PageRef:19

Difficulty:Moderate

LearningObj.:LO4

Classification:CriticalThinking

AACSBStandard:ReflectiveThinkingSkills

32)Whattypeofresearchprimarilyusesopen-endedprobingquestions?

A)Qualitative

B)Quantitative

Answer:A

PageRef:19

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

33)In-depthpersonalinterviewsandfocusgroupsarerepresentativeofwhattypeofresearch?

A)Qualitative

B)Quantitative

Answer:A

PageRef:19

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

34)Physiologicalandsurveyresearcharerepresentativeofwhattypeofresearch?

A)Qualitative

B)Quantitative

Answer:B

PageRef:19

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

35)Quantitativeresearchisbestusedtocollectbackgroundinformationinanareawherelittleisalreadyknown.

Answer:FALSE

PageRef:19

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

36)________researchistherecordingofobjects,events,situations,orpeople'sbehaviors.

A)Observation

B)Physiological

C)Survey

Answer:A

PageRef:19

Difficulty:Easy

LearningObj.:LO4

Classification:Conceptual

37)Whattypeofsampleincludesindividualswhoarenotselectedstrictlybychancefromtheuniverseofinterest?

A)Probability

B)Nonprobability

Answer:B

PageRef:20

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

38)Theadvertisingresearchbudgetshouldalwaysbesetpriortodeterminationofsamplesize.

Answer:FALSE

PageRef:18

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

39)Whichpartoftheresearchproposalcontainsabriefsynopsisofthekeypointsfromeachofthemoredetailedsectionsoftheproposal?

A)ExecutiveSummary

B)Background

C)ProblemStatement

D)Appendix

E)Methodology

Answer:A

PageRef:22

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

40)Whichpartoftheresearchproposalcontainsabriefstatementofthesituationalandinformationalneedsthatledtothedecisiontoconducttheresearch?

A)ExecutiveSummary

B)Background

C)ProblemStatement

D)Appendix

E)Methodology

Answer:B

PageRef:22

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

41)Theresearchproposalprovidesanimportantlastopportunityformanagementtocontributetheirthoughtstotheresearchprocess.

Answer:FALSE

PageRef:22

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

42)Whenconductingdataanalysis,itisalwaysmoreimportanttofocusonthedetailsratherthanthelargerpatternsandtrends.

Answer:FALSE

PageRef:23

Difficulty:Moderate

LearningObj.:LO4

Classification:Application

43)TheVERBcampaignwasacommunicationcampaigndesignedtoincrease________physicalactivity.

A)teens'

B)adults'

C)tweens'

D)onlygirls'

E)onlyboys'

Answer:B

PageRef:24

Difficulty:Easy

LearningObj.:LO3

Classification:Conceptual

44)ResearchplayedonlyalimitedroleinthedevelopmentoftheVERBcampaign.

Answer:FALSE

PageRef:25

Difficulty:Easy

LearningObj.:LO4

Classification:Conceptual

45)Explaintheimportanceofthe"synthesis"stepintheresearchprocess.

Answer:Thesynthesisofresearchinformationisimportantbecauseitallowsanadvertisertobetterseetheinterrelationshipsamongdiversetypesandsourcesofinformation.

PageRef:7

Difficulty:Difficult

LearningObj.:LO4

Classification:CriticalThinking

46)Whydoesonehavetobecautiousinusingresearchobtainedfromatradeassociation?

Answer:Theresearchmaybebiasedbecausetradeorganizationsareadvocacygroups.

PageRef:10

Difficulty:Difficult

LearningObj.:LO2

Classification:CriticalThinking

47)Listthreedifferenttypesofproblemstatements.

Answer:(1)theselectionofalternativesandevaluationofalternativeactions.(2)theidentificationandevaluationofproblemsandopportunities,and(3)theneedtobroadenknowledge

PageRef:14-15

Difficulty:Moderate

LearningObj.:LO4

Classification:Conceptual

48)Provideanexampleofwherequalitativeresearchwouldbeappropriatepriortotheconductofsurveyresearch.

Answer:Whenthereislittleknownaboutthetopicofinterest,focusgroupsorin-depthinterviewswouldhelptoinformareasthatshouldbepursuedviathesurvey.

PageRef:19

Difficulty:Difficult

LearningObj.:LO4

Classification:Application

49)Qualitativeresearchtypicallyusesnonprobabilitysamples.Why?

Answer:Thegoalofqualitativesamplingistolocateindividualswhocanprovideimportantinsights.Qualitativeresearchdoesnotseektogeneralizetheresultstothebroaderpopulationfromwhichthesamplewasdrawn.

PageRef:20-21

Difficulty:Difficult

LearningObj.:LO4

Classification:CriticalThinking

50)Janeisplanningresearchtodeterminewhichofthreecommercialsisthestrongest.Thereisconsiderabledebateattheagencyregardinghowtodefine"strongest."Timeisshort,asthecommercialneedstobeproducedwithinthenexttwoweeks.Janedecidestogoaheadwiththeresearch,andthenholdmeetingsattheagencytodefine"strongest"beforedataanalysisbegins.IsJane'splanacceptable?

Answer:No.Allkeyvariablesneedtobedefinedpriortothestartoftheresearch.

PageRef:16

Difficulty:Moderate

LearningObj.:LO4

Classification:Application

AdvertisingResearch:TheoryandPractice,2e(Davis)

Chapter2ResearchEthics

1)________aremoralprinciplesthathelpdeterminewhenacourseofactioniseitherrightorwrong.

A)Platitudes

B)Metaphors

C)Ethics

D)Analogies

E)Syllogisms

Answer:C

PageRef:31

Difficulty:Easy

LearningObj.:LO1

Classification:Conceptual

2)________havebeenwrittentohelpadvertisersdeterminethemostappropriatecourseofaction.

A)Codesofsituations

B)Codesofethics

C)Statementsofsituationalethics

D)Ethicalmetaphors

E)Ethicalsyllogisms

Answer:B

PageRef:31

Difficulty:Easy

LearningObj.:LO1

Classification:Conceptual

3)Considerthegroupsshownbelow.

-respondents

-managementandclients

-societyasawhole

-researchsuppliers

Researchershaveanethicalresponsibilitytohowmanyofthesegroups?

A)0

B)1

C)2

D)3

E)4

Answer:E

PageRef:31

Difficulty:Difficult

LearningObj.:LO2

Classification:Conceptual

4)Codesofethicsarewrittenbymembersofaspecifictradeorprofession.

Answer:TRUE

PageRef:31

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:EthicalUnderstandingandReasoningAbilities

5)Researchcodesofethicsincorporatetheprinciplesofautonomy,nonmaleficence,and________.

A)beneficialplanning

B)beneficence

C)parity

D)modesty

E)synchronicity

Answer:B

PageRef:31

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:EthicalUnderstandingandReasoningAbilities

6)Theethicalprincipalofautonomymeansthatallindividualsinvolvedintheresearchhave________.

A)therighttobepaidforparticipationintheresearch

B)therighttoknowwhytheresearchisbeingconducted

C)therighttoknowwhoisconductingtheresearch

D)theoptiontoreviewtheresearchresultspriortodissemination

E)freedeliberationanddecisionpowerregardingtheirparticipationintheresearch

Answer:E

PageRef:31

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:EthicalUnderstandingandReasoningAbilities

7)Theethicalprincipalofbeneficencestatesthatonehasanobligationto________.

A)removeallidentifyinginformationfromthesurveyorquestionnaire

B)providedetailedinformationontheresearchfindings

C)removeexistingharms,toconferbenefits,andtominimizeriskswhereverandwheneverpossible

D)conducttheresearchinatimelymanner

E)conducttheresearchwithinthebudget

Answer:C

PageRef:31

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:EthicalUnderstandingandReasoningAbilities

8)Theethicalprincipalofnonmaleficencestatesthatonehasanobligationto________.

A)removeallidentifyinginformationfromthesurveyorquestionnaire

B)completetheresearchprojectwithintheagreedupontimeframe

C)removeexistingharms,toconferbenefits,andtominimizeriskswhereverandwheneverpossible

D)avoidintentionallyinflictingharmonothers

E)conducttheresearchwithinwithinthebudget

Answer:D

PageRef:31

Difficulty:Moderate

LearningObj.:LO1

Classification:Conceptual

AACSBStandard:EthicalUnderstandingandReasoningAbilities

9)Informedconsentisrequired________.

A)onlyforquantitativeresearch

B)onlyforqualitativeresearch

C)bothqualitativeandquantitativeresearch

D)neitherqualitativenorquantitativeresearch

Answer:C

PageRef:32

Difficulty:Difficult

LearningObj.:LO2

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

10)Karlwantstoconductresearch.Considerthefollowingsituations.

I. Theresearchusesasurveytoobtaininformationon

televisionviewinghabits.

II. Theresearchusesobservationofindividualsinapark.

Forwhich(ifany)situationsisinformedconsentrequired?

A)Ionlyrequiresinformedconsent

B)IIonlyrequiresinformedconsent

C)BothIandIIrequireinformedconsent

D)NeitherInorIIrequireinformedconsent

Answer:A

PageRef:32,36

Difficulty:Difficult

LearningObj.:LO2

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

11)Jasonwantstoconductresearch.Considerthefollowingsituations.

I. Theresearchusesasurveytoobtaininformationonthe

useofsocialnetworkingsites.

II. TheresearchusesobservationtotrackbrandcommentsinTweets.

Forwhich(ifany)situationsisinformedconsentrequired?

A)Ionlyrequiresinformedconsent

B)IIonlyrequiresinformedconsent

C)BothIandIIrequireinformedconsent

D)NeitherInorIIrequireinformedconsent

Answer:A

PageRef:32,36

Difficulty:Difficult

LearningObj.:LO2

Classification:Application

12)Bettywantstoconductresearch.Considerthefollowingsituations.

I. Theresearchusesaobservationtotrackbrand

commentsinonlineblogs.

II. Theresearchusesfocusgroupstolearnaboutbrandperceptions.

Forwhich(ifany)situationsisinformedconsentrequired?

A)Ionlyrequiresinformedconsent

B)IIonlyrequiresinformedconsent

C)BothIandIIrequireinformedconsent

D)NeitherInorIIrequireinformedconsent

Answer:B

PageRef:32,36

Difficulty:Difficult

LearningObj.:LO2

Classification:Application

AACSBStandard:ReflectiveThinkingSkills

13)Underwhatcircumstancesisinformedconsentrequired?

A)Onlywhenprivateinformationisbeingcollected

B)Onlywhenpublicinformationisbeingcollected

C)Whenbothpublicandprivateinformationarebeingcollected

D)Informedconsentisneverrequired,itisalwaysoptional

Answer:A

PageRef:32,36

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

AACSBStandard:ReflectiveThinkingSkills

14)WhichofthefollowingisNOTacomponentofinformedconsent?

A)Makingitclearyouareaskingforparticipationinaresearchstudy

B)Explainingthepurposeoftheresearch

C)Notingwhoisconductingtheresearch

D)Explainingresearchtimingandbudget

E)Explainingwhatisrequiredtoparticipateintheresearch

Answer:D

PageRef:32

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

AACSBStandard:ReflectiveThinkingSkills

15)Awellwritteninformedconsentstatementmakesitclearthatparticipationintheresearchisvoluntary.

Answer:TRUE

PageRef:32

Difficulty:Easy

LearningObj.:LO2

Classification:Conceptual

16)Itisunethicaltodesignorconductaresearchstudyinawaythatpreventsarespondentfromexercisinghisorherrighttowithdraworrefusetoansweratanystageoftheinterview.

Answer:TRUE

PageRef:33

Difficulty:Easy

LearningObj.:LO2

Classification:Conceptual

17)Youpayrespondents$10atthestartofaresearchstudytoincreaseparticipation.Vern,arespondent,wantstoquithalf-waythroughthesurvey.Whatistheappropriatecourseofaction?

A)AllowVerntoquitandkeepthe$10

B)AllowVerntoquitbuttakebackthe$10

C)TrytotalkVernoutofquitting,andtellhimyouwillgivehimanother$10tocontinue

D)TrytotalkVernoutofquitting,butprovidenoadditionalmonetaryincentive

E)TellVernthatifhequits,hewillneedtopayapenaltyof$5

Answer:A

PageRef:33

Difficulty:Difficult

LearningObj.:LO2

Classification:CriticalThinking

AACSBStandard:AnalyticSkills

18)WhichofthefollowingisNOTarequirementofinformedconsent?

A)Tellingrespondentswhatisrequiredforthemtoparticipate

B)Tellingrespondentshowlongtheinterviewwilltake

C)Tellingrespondentsthenameofthepersoninchargeoftheresearch

D)Tellingrespondentswhatwillbedonewiththedata

E)Tellingrespondentswhattheyareexpectedtodo

Answer:C

PageRef:33

Difficulty:Difficult

LearningObj.:LO2

Classification:Conceptual

AACSBStandard:ReflectiveThinkingSkills

19)Thinkabouttheguidelinesforcreatinganinformedconsentdocument.Accordingtothetext,howmanyoftheguidelinesshownbelowapplytothisdocument?

-use14pointfonts

-presentthestudypurposeearlyinthedocument

-usewordsthatarefamiliartothereader

-organizethetextintojustafewlargeblocksoftext

A)0

B)1

C)2

D)3

E)4

Answer:C

PageRef:33

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

20)Howmanyofthecharacteristicsbelowareappropriateforawritteninformedconsentform?

-wordsandterminologyareconsistentthroughoutthedocument

-sentencesareshort,simpleanddirect

-avoidtheuseofpersonalpronouns

-verbsareinactivevoice

A)0

B)1

C)2

D)3

E)4

Answer:D

PageRef:33

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

21)Youaskrespondentstoviewacommercial,afterwhichyouaskthemtheiropinions.Thisaspectoftheirparticipationintheresearchwasfullyexplainedaspartofinformedconsent.Attheendofthesurvey,yougiveeachrespondentthreebottlesofshampooasa"thankyou"forparticipatingandnofurtherexplanationisprovided.Thesebottlesarealsopartoftheresearchasyouplantocalleachrespondentaweeklatertogethis/herreactionstotheshampoo.Whichofthefollowingbestdescribesthissituation?

A)Thissituationwouldbeconsideredethicalbecauserespondentsaregettingproductsforfree.

B)Thissituationwouldbeconsideredethicalbecauserespondentscoulddecidenottotaketheshampoo.

C)Thissituationwouldbeconsideredunethicalbecauserespondentswerenotfullyinformedwithregardtothisportionoftheresearch.

D)Thissituationwouldbeconsideredunethicalbecausenotallrespondentswilleventuallyusetheshampoo.

E)Thereisnotenoughinformationtodeterminetheethicsofthissituation.

Answer:C

PageRef:33

Difficulty:Difficult

LearningObj.:LO2

Classification:CriticalThinking

AACSBStandard:EthicalUnderstandingandReasoningAbilities

22)Thinkaboutthecriteriathatindicaterespondentmistreatment.Accordingtothetext,howmanyofbehaviorsshownbelowwouldbeconsideredrespondentmistreatment?

-frequent,repeatedattemptstocontacttherespondent

-overlylongsurveysnotdescribedassuch

-askingpersonalquestionsfor"information'ssake"

A)0

B)1

C)2

D)3

Answer:D

PageRef:34

Difficulty:Moderate

LearningObj.:LO2

Classification:Conceptual

AACSBStandard:EthicalUnderstandingandReasoningAbilities

23)Jeaniswritingtheinformedconsentformforaresearchstudy.Sheputsinhercontactinformationincaserespondentshavequestions.Thensheaddstheline:"Ifyouleavethesurveytocontacttheprincipalresearcher,SusanJones,thenyouwillnotbeabletoreturntothesurveyandparticipateintheprizedrawing."Thisadditionaldetailmakestheconditionsoftheresearch:

A)Acceptable

B)Unacceptable

Answer:B

PageRef:34

Difficulty:Difficult

LearningObj.:LO2

Classification:Application

24)Respondents'expectationsthattheirresponseswillbetreatedconfidentiallyareabsoluteunlesstheyareexplicitlyinformedotherwise.

Answer:TRUE

PageRef:35

Difficulty:Easy

LearningObj.:LO2

Classification:Conce