英語啟蒙app推廣方案

英語啟蒙app推廣方案REPORTING2023WORKSUMMARY目錄CATALOGUEMarketanalysisandtargetuserpositioningProductfeaturesandadvantagesdisplayMarketingstrategyformulationandexecutionSelectionandoptimizationofpromotionchannelsDatamonitoring,effectivenessevaluation,andcontinuousimprovementPART01MarketanalysisandtargetuserpositioningMarketdemandgrowth:Withtheaccelerationofglobalization,thedemandforEnglishenlightenmenteducationmarketcontinuestogrow.Parentsarepayingmoreattentiontotheirchildren'sEnglishenlightenmenteducationandarewillingtoinvestmoretimeandmoneyinit.Diversifiedneeds:Differentfamilybackgrounds,economicconditions,andeducationalphilosophiesleadtoadiversifiedtrendinthedemandforEnglishenlightenmenteducation.MarketdemandanalysisMaincompetitorsCurrently,themainEnglishenlightenmentappsonthemarketincludeVIPKID,51talk,DaDaEnglish,etc.AdvantagesanddisadvantagesofcompetitorsVIPKIDandotherbrandshavehighbrandawareness,buttheirpricesareexpensive;Pricessuchas51talkarerelativelyaffordable,buttheteachingstaffvaries.DifferentiationopportunitiesByprovidingmorecost-effective,personalizedcustomization,andhigh-qualityteachingstaff,Englishenlightenmentappscanstandoutinthemarket.CompetitiveanalysisAgepositioning01mainlytargetingchildrenaged2-8andtheirparents.Regionalpositioning02Priorityshouldbegiventopromotingfirstandsecondtiercities,graduallyexpandingtothirdandfourthtiercitiesandruralareas.Familybackgroundpositioning03Middleclassandabovefamilies,parentswhovaluetheirchildren'sEnglisheducation.TargetusergrouppositioningParentsborninthe1980sand1990sarethemaingroup,withahighlevelofeducationandanopeneducationalphilosophy.Theyarewillingtoinvesttimeandmoneyintheirchildren'sEnglishenlightenmenteducation.UserprofileParentshopetheirchildrencanlearnEnglishinarelaxedandenjoyableatmosphere,cultivatingtheirinterestandconfidenceinEnglish;Atthesametime,theyhopethattheappcanprovidepersonalizedlearningplansandhigh-qualityteachingstafftoensurethelearningeffectivenessofchildren.RequirementinsightUserprofilinganddemandinsightsPART02ProductfeaturesandadvantagesdisplayInteractivelearningStimulatechildren'sinterestinlearningthroughinterestinginteractivegamesandexercises.SpeechrecognitionAdvancedspeechrecognitiontechnologyhelpschildrenpracticepronunciationandoralexpression.PersonalizedlearningProvidepersonalizedlearningplansandresourcesbasedoneachchild'slearningprogressandabilities.Richresourcesincludingalargenumberofmultimediaresourcessuchasnurseryrhymes,stories,animations,etc.,providingchildrenwithdiverselearningexperiences.IntroductiontothefunctionsoftheEnglishenlightenmentappBasedonauthoritativeteachingconceptsandmethods,combinedwithchildren'scognitivecharacteristics,ensuresignificantlearningoutcomes.ScientificandeffectiveStrictlyfollowrelevantlaws,regulations,andpoliciestoensurethepersonalinformationsecurityandprivacyrightsofchildren.SafeandreliableSupportsmultipledevicesandoperatingsystems,makingitconvenientforparentsandchildrentolearnanytime,anywhere.CrossplatformsupportRegularlyintroducenewlearningcontentandfeaturestomeettheconstantlychanginglearningneedsofchildren.ContinuousupdatesUniquesellingpointsanddifferentiationadvantagesFamilyscenarioParentscanaccompanytheirchildrentousetheappforlearning,enhanceparent-childrelationships,andimprovetheirchildren'sEnglishproficiency.SchoolscenarioTeacherscanuseappstoassistclassroomteaching,enrichteachingmethodsandresources,andimproveteachingeffectiveness.CasestudyShowsomesuccessfulcasesofusingthisapptoimproveEnglishproficiency,includingchildren'slearningoutcomesandparentalevaluations.Displayofusagescenariosandcasestudies要點三UserreviewsCollectanddisplaypositivereviewsandfeedbackfromrealuserstoenhancethetrustofpotentialusers.要點一要點二WordofmouthpromotionEncouragesatisfieduserstosharetheirusageexperienceandinsights,andpromoteword-of-mouththroughsocialmedia,socialcircles,andothermeans.CollaborativepromotionCollaboratewithopinionleadersandeducationexpertsinrelevantfieldstojointlypromotetheEnglishenlightenmentappandexpandbrandinfluence.要點三Userevaluationandword-of-mouthdisseminationPART03MarketingstrategyformulationandexecutionOnlinechannels:usingsearchengineoptimization(SEO)andsearchenginemarketing(SEM)toincreasebrandexposure;ImprovetherankingofappsintheappstorethroughAppStoreOptimization(ASO);Usingsocialmediaadvertisingandinformationflowadvertisingfortargeteddelivery,accuratelyreachingtargetusers.Offlinechannels:Holdofflineactivitiessuchasparent-childEnglishcorners,Englishenlightenmentlectures,etc.,toattracttargetusergroups;Collaboratewithchildren'seducationinstitutions,motherandbabystores,etc.toshowcaseandpromotethebrand;Utilizepublictransportationadvertisementssuchassubwaysandbusesforbrandexposure.OnlineandofflineomnichannelcoveragestrategySelectionofsocialmediaplatforms:accordingtothecharacteristicsoftargetusergroups,selectappropriatesocialmediaplatformsforoperation,suchasWeChat,Weibo,Tiktok,etc.Contentcreation:CreateinterestingandeducationalEnglishenlightenmentcontent,suchasanimations,nurseryrhymes,stories,etc.,toattractuserattentionandshare;Atthesametime,combininghoteventsandfestivals,planrelatedthemedactivitiestoincreaseuserengagement.Userinteraction:ThroughmethodssuchasQ&A,voting,andtopicdiscussion,guideuserstoparticipateininteraction,enhanceuserstickinessandactivity.SocialmediaoperationandcontentcreationPartnerselectionFindpartnersthatmatchthepositioningoftheEnglishenlightenmentapp,suchaschildren'seducationinstitutions,maternalandchildproductbrands,andjointlypromotethebrandandproducts.ResourceintegrationIntegratetheresourcesofpartners,suchascoursecontent,faculty,usergroups,etc.,toprovideuserswithricherandhigherqualityEnglishenlightenmentservices.JointmarketingCollaboratewithpartnerstoorganizeonlineandofflineeventstoexpandbrandexposureandinfluence.PartnerexpansionandresourceintegrationEventplanningBasedontheneedsofthetargetusergroupandmarkettrends,planattractiveandimpactfulonlineandofflineactivities,suchasparent-childEnglishchallenge,Englishenlightenmentcarnival,etc.ActivityExecutionDevelopadetailedactivityexecutionplan,includingtime,location,personnelallocation,materialpreparation,etc.,toensurethesmoothprogressoftheactivity.Activityfollow-upRealtimetrackingandanalysisofactivityresults,andtimelyadjustmentofactivitystrategies;Atthesametime,collectuserfeedbackandsuggestions,andcontinuouslyoptimizetheactivityplan.Eventplanningandexecutionfollow-upPART04Selectionandoptimizationofpromotionchannels010203KeywordoptimizationConductin-depthresearchonthesearchhabitsoftargetusers,selectkeywordsrelatedtoappfunctionalityandcontentforoptimization,andimprovethesearchrankingoftheappintheappstore.ApplicationDescriptionOptimizationWritedetailedandattractiveapplicationdescriptions,highlightthecorefunctionsandcharacteristicsoftheapp,andincreaseuserdownloadwillingness.IconandscreenshotoptimizationDesignconciseandbrightappicons,provideclearandintuitiveappscreenshots,enhancevisualeffects,andattractuserstoclickanddownload.MainstreamAppStoreOptimization(ASO)TargetuserpositioningClarifythecharacteristicsofthetargetusergroup,suchasage,gender,geography,etc.,toachievepreciseadvertisingplacement.AdvertisingchannelselectionSelectappropriateadvertisingchannelsbasedonthecharacteristicsofthetargetusergroup,suchassocialmedia,searchengines,inappadvertising,etc.AdvertisingeffectivenessevaluationMonitoradvertisingeffectivenessthroughdataanalysistools,includingclickthroughrate,conversionrate,retentionrate,etc.,andadjustadvertisingstrategiesinatimelymanner.Developmentandeffectivenessevaluationofadvertisingplacementstrategiesselectappropriatesocialmediaplatformsaccordingtothecharacteristicsoftargetusergroups,suchasWeibo,WeChat,Tiktok,etc.CreateinterestingandeducationalEnglishenlightenmentrelatedcontenttoattracttheattentionandsharingoftargetusers.CollaboratewithopinionleadersandeducationalinstitutionsinrelevantfieldstojointlypromotetheEnglishenlightenmentapp.SelectionofsocialmediaplatformsContentmarketingCollaborativepromotionExploringsocialmediacommunicationchannelsEducationExhibitionParticipationParticipateinvariouseducationexhibitions,showcasethefunctionsandfeaturesoftheapp,andattractpotentialuserstopayattention.OfflineeventhostingHoldofflineactivitiesincommunities,schools,andotherplaces,suchasEnglishcorners,parent-childactivities,etc.,toincreasethepopularityandinfluenceoftheapp.CollaborativepromotionCollaboratewithrelevantinstitutionstopromotetheappintheirofflineactivitiesandexpandcoverage.OfflineactivitiesandexhibitionparticipationPART05Datamonitoring,effectivenessevaluation,andcontinuousimprovement0102ActivatedUsersMonitorthedaily,weekly,andmonthlyactivatedusersoftheapptounderstandusergrowthtrends.Numberofactiveuserstrackstheactivityofusers,includingdailyactiveusers,weeklyactiveusers,andmonthlyactiveusers.RetentionrateAnalyzetheretentionofuserswithinaspecificperiodoftime,suchasthenextday,7days,and30days.UsagedurationCalculatetheaveragedailyusageoftheappbyuserstoevaluatetheattractivenessanduserstickinessofthecontent.ConversionrateMonitortheconversionofusersonkeybehaviors,suchasregistration,purchase,sharing,etc.030405KeyindicatorsettinganddatamonitoringPresentationofeffectivenessevaluationreportDatavisualizationDisplaykeyindicatordatavisuallythroughcharts,dashboards,andotherforms.TrendanalysisComparehistoricaldataandanalyzethechangingtrendsofkeyindicators.UserbehavioranalysisConductin-depthresearchonuserusagehabitsandneedstoprovideabasisforoptimization.Comparativean