全球電影院市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

&

MARKETSCinema:

market

data

&

analysisMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Cinemamarket

ispartof

the

Media

market.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:MediaGoto

Mediamarket3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2324MarketDefinitionKeyTakeawaysTrendsMarket

NumbersRevenue11141720AverageRevenue

perViewerViewersCompanyProfiles4CHAPTER

1OverviewThe

Cinema

market

is

a

fast

growing

marketOverview:

SummarySummaryInthe

realm

of

entertainment,

theCinemamarket

represents

alongstandingpillarofculturalexperience,

withitsevolution

reflective

of

diverse

regionalpreferences,

technological

advancements,

andchanging

consumer

behaviorsworldwide.

Customer

preferences

playapivotal

role

inshapingthe

Cinemamarket's

trajectory.

While

streaming

services

and

on-demand

content

havegainedpopularity,theallureof

the

bigscreen

persists.

Theimmersive

experienceof

watchingmovies

intheaters,

coupled

with

thecommunal

aspect

of

sharedcinematic

moments,

remains

adrawforaudiences

across

variousregions.Thecinematicexperience

extendsbeyond

mere

movie-watching;

it'sacelebrationof

storytelling,

music,and

culturalidentity,fostering

aunique

allureforIndianaudiences.

Incontrast,European

marketsexhibit

avaried

landscape.

WhileWestern

Europe

boastsamature

cinema

culture,

Eastern

European

countriesundergo

transformations.

Factors

suchasrising

disposableincomes

and

theinfluxofmultiplexes

reshape

the

cinema-going

experience,

offering

ablendoflocal

andinternational

content

to

diverse

audiences.

TheAsia-Pacific

regionshowcases

diverse

cinema-going

patterns.

China,

aburgeoning

cinematicgiant,experiences

rapidgrowth

initsfilm

industry,with

domestic

productions

capturingbothlocal

andglobalattention.

Australiaembraces

cinema

asanintegralpartofleisure,

blendingmainstream

blockbusters

with

nicheand

independent

filmsfor

adiscerning

audience.

Local

special

circumstances

contributesignificantlytotheCinemamarket's

dynamics.

Indeveloping

regions

withlimited

access

to

digitalentertainment,

cinemas

remain

aprimary

source

of

leisure.

However,

in

regionswith

maturemarkets,

cinemas

facechallenges

posed

bydigitalalternatives,compelling

themtoenhanceofferings

andexperiences.Thetrends

inthe

Cinemamarket

showcase

amultifaceted

landscape.

IntheUnited

States,

despite

the

rise

of

digital

platforms,

cinemas

continuallyinnovate,offering

premium

experiences

like

IMAX,3D

screenings,

andluxuryseating

toentice

audiences.

Thisadaptation

isdriven

bythe

demand

foranelevatedcinematic

encounter

thattranscendshome

entertainment.In

countries

likeIndia,where

cinema

isdeeply

ingrainedinthe

culturalfabric,the

market

witnesses

ablendof

Bollywood

extravaganzas

and

regional

filmsdrawing

audiences

totheaters.6Sources:Market

Insights

2023The

Cinema

market

has

been

growing

ever

since,

as

it

is

one

of

the

mostpopular

entertainment

possibilities

for

usersOverview:

Market

DefinitionMarket

definitionTheCinemamarket

encompasses

theentertainment

industrysegment

dedicatedtothe

screening

ofmotion

pictureswithin

dedicated

venues,

commonly

known

ascinemas

or

movie

theaters.

Thismarket

provides

audiences

withacommunalexperience

of

watching

awide

rangeoffilms,includingfeaturefilms,Key

players

inthe

market

arecompanies,

suchasAMCEntertainment

Holdings,Inc.,Cineworld

Group

plc,andRegal

Entertainment

Group

(now

partofCineworld).documentaries,

andanimations,on

largescreens,

accompanied

byhigh-qualitysoundsystems,

creating

animmersive

and

theatrical

experience.AdditionalInformation:Themarket

includesvitalmetrics

suchasrevenues

andaverage

revenue

peruser(ARPU),usersanduserpenetration

with

revenues

being

generated

through

ticketsales,

concessions,

cinema

subscriptions,consumer

spendingon

cinema-relatedproductsand

services,

and

advertising

spendingsrelated

topromoting

filmsandproductswithincinemas.7Sources:Market

Insights

2023Cinema

accounted

for

4.76%

of

the

Media

market

revenue

in

2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheCinema

market

isprojected

to

reach

US$72.31bn

in2023.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

6.24%,resulting

inaprojected

market

volume

of

US$97.87bn

by2028.?Revenues

generated

frombox

officesales,

suchasticketsboughtonlineandoffline?Streaming

of

movies,

suchasstreaming

onAmazon

PrimeIntheCinema

market,

thenumberof

usersis

expected

toamountto1.9bn

usersby2028.?Merchandise

frommovies

soldthroughthird-party

services,

suchasMarvel

merchandise?Revenues

generated

fromadvertising,suchas

adsbefore

andafteramovieUser

penetration

will

be18.5%

in2023

and

is

expected

tohit23.7%

by2028.Theaverage

revenue

per

user(ARPU)isexpected

toamounttoUS$50.96.?Adspendingon

movies,

suchasTVadsformoviesInglobalcomparison,

most

revenue

will

begenerated

intheUnitedStates(US$18,440.00m

in2023).?Revenues

generated

fromconcessions,

suchassaleof

snacksanddrinks8Sources:Market

Insights

2023A

more

diverse

andinternational

world

opens

up

new

possibilities

forfilmmakers,

however

streaming

services

are

on

the

rise,

and

a

huge

competitionTrendsStreaming

andOn-Demand

Platforms:Therise

ofstreaming

and

on-demand

platformsisasignificanttrend

inthecinema

market.

Withthe

advent

ofplatforms

likeNetflix,Amazon

Prime,

andDisney+,

theway

people

consume

movies

haschangeddramatically.

These

platforms

offeravastlibrary

of

filmsandTVshows

thatcanbeaccessed

anytime,anywhere,

making

themaconvenient

alternative

to

traditionalcinema.

TheCOVID-19

pandemichasfurtheraccelerated

thistrend,with

manypeople

turning

totheseplatforms

forentertainment

duringlockdowns.

Moreover,

theseplatforms

arenot

just

distribution

channels;

theyhavealsobecome

majorplayers

infilm

production.

Theyare

investingheavily

increating

original

content,furtherintensifyingcompetition

inthe

filmindustry.International

Content:Anotabletrendisthegrowing

popularityof

international

content.

Astheworld

becomes

more

interconnected,

audiences

arebecoming

more

open

tofilmsfromdifferent

culturesand

languages.

Thistrend

isreflected

inthesuccess

ofnon-English

filmsandTVshows

onglobal

platforms.

For

instance,the

Korean

film“Parasite”

won

the

Palme

d’OratCannesand

fourAcademyAwards,includingBest

Picture,marking

amilestone

fornon-English

cinema.

Similarly,theSpanish

show

“Money

Heist”

and

theGerman

series

“Dark”

havegained

massive

global

followings

onNetflix.

Thistrend

toward

international

content

ispushingthefilmindustrytobecome

more

diverse

and

inclusive,

opening

upopportunities

forfilmmakers

aroundtheworld.9Sources:researchCHAPTER

2Market

NumbersCinema

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.4%

from

2017

to2028Market

Size:

GlobalRevenue

forecast

inbillionUS$97.874.63+4.4%(1)94.364.3690.854.0987.113.8381.643.5372.492.5472.303.1466.952.3444.1160.791.6142.4440.7756.562.5639.0036.7030.5033.1927.4723.4936.611.8827.4516.8919.696.9149.13202847.56202745.99202644.28202541.4139.45201935.69201737.1420181.5335.97202326.55202217.84202111.2520202024Box

OfficeCinema

ConcessionsCinema

Advertising11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

25.8

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.5%(1)34.83+5.7%(1)33.99+4.5%(1)25.8225.8123.1320.72+3.2%(1)+6.1%(1)1.962.290.700.9420232028202320282023

2028Americas2023202820232028EuropeAfricaAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

18.4

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+9.0%(1)28.37+5.1%(1)18.4415.6112.20+3.4%(1)+3.5%(1)+4.8%(1)3.673.723.113.183.132.522023202820232028202320282023202820232028ChinaUnited

StatesUnited

KingdomGermanyFrance13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cinema

average

revenue

per

viewers

are

estimated

to

increase

from2017

to2028Market

Size:

GlobalAveragerevenue

perviewer

forecast

inUS$3025201510528.2526.7426.1725.3125.5522.6425.7422.9725.9323.2925.5415.6825.3523.3925.2622.2524.7421.9320.7616.0519.4714.4018.5312.203.482.972.442.272.362.452.222.112.181.221.330.840201720182019202020212022202320242025202620272028Box

OfficeCinema

ConcessionsCinema

Advertising14Sources:Market

Insights

2023InAustralia

&

Oceania

users

spend

on

average

the

most

in

cinemas

in

2028Market

Size:

Regional

Comparison

(1/2)Averagerevenue

perviewer

forecast

inUS$142.54141.99150100140.74139.50137.64136.94137.99134.12111.29110.48104.7395.6355.7988.2474.8586.4767.8085.8873.0887.0673.9783.5473.2282.5470.8884.4571.9580.5870.8567.6553.7366.1551.4861.4146.9050

41.7341.1115.5836.2916.3432.9316.7130.7512.0430.0716.8630.3017.1030.7117.3231.0117.5031.3117.6723.0311.3621.0510.1918.809.14020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&Oceania15Sources:Market

Insights

2023With

average

revenue

per

viewer

of

US$

109.6,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)Averagerevenue

perviewer

forecast

inUS$114.3512010080113.44103.52112.07105.31113.21110.64103.60109.63101.24109.47101.95106.0495.26107.9389.8679.52106.6288.8978.8687.8987.2577.0167.0788.5676.6787.9277.8686.7476.6185.8074.9985.7775.4483.1682.3070.2877.1076.2666.7270.8261.9564.1655.9056.1954.546049.3344.1840

43.55200201720182019202020212022202320242025202620272028ChinaGermanyFranceUnitedKingdomUnitedStates16Sources:Market

Insights

2023Cinema

viewers

are

estimated

to

decrease

slightly

from

2017

to

2028

aftertaking

a

huge

setback

during

the

COVID-19

pandemicMarket

Size:

GlobalViewers

forecast

inbillion1.931.911.901.902.01.51.00.50.01.851.801.751.671.421.050.630.4420172018201920202021202220232024202520262027202817Sources:Market

Insights

2023Asia

has

the

biggest

market

in

Cinema

viewers

in

2028

reaching

over

1.09

billionby

2028Market

Size:

Regional

Comparison

(1/2)Viewers

forecast

inbillion1.091.061.061.061.061.11.00.90.80.70.60.50.40.30.20.10.01.031.000.960.780.580.220.420.400.380.400.350.390.380.380.340.370.330.360.330.330.330.320.370.290.290.220.170.110.200.040.100.010.000.050.0220170.050.020.050.020.050.010.050.020.050.020.050.020.050.020.040.010.010.002018201920202021Australia&Oceania2022Africa2023Americas2024Europe2025Asia20262027202818Sources:Market

Insights

2023With

viewers

of

200

million,

the

United

States

is

the

biggest

market

amongselected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)Viewers

forecast

inmillion250.00200.00240.00220.00240.00190.0025020015010050230.00210.00230.00190.00220.00210.00220.00180.00200.00180.00170.00160.00130.00130.00120.00110.0050.0040.0060.0050.00

50.0050.00

50.0050.0040.0040.0030.0040.0040.0030.0040.0040.0030.0040.0040.0030.0040.0040.0030.0040.0030.0020.0040.0040.0030.0010.00

10.00

10.0030.0010.0020.0020.0010.002020Germany0201720182019202120222023France2024China2025UnitedStates202620272028UnitedKingdom19Sources:Market

Insights

2023AMC

Theatres

is

the

leading

company

in

the

cinema

market

with

a

total

940cinemasCompany

profiles

(1/2):

AMCTheatresOverviewandkey

figuresStrategy

anddevelopmentAMCTheatres,

originally

anabbreviation

forAmerican

Multi-Cinema,

is

anAmerican

movie

theater

chainfoundedinKansasCity,Missouri,

andnowheadquartered

inLeawood,

Kansas.Itis

the

largest

movie

theater

chainintheworld.

AMCTheatres

aimstoprovide

the

best

possible

movie-going

experience

foritscustomers.

AMCTheatres

concentrate

on

anumberofareas

tomakethispossible.Firstly,AMCTheatres

exhibit

high-quality,in-demand

filmsfrom

topstudiosuppliers.

Second,

AMCTheatres

havebest-in-class

sightand

sound

systemsinstalled

intheirtheaters.

This

meansAMCTheatres

haveinvested

inthe

highestqualitytechnology

likeIMAXandDolby

todeliver

thebestaudiovisual

experiencepossible.

Third,AMCTheatres

haveconcentrated

onenhancingthetheatricalexperience

beyond

the

screen

to

includecomfortable

seating,mobile

ordering,bars,lounges,andavariety

of

concessions.Interms

oftechnology,

strategy,anddevelopment,

AMCTheatres

hasbeenimplementing

several

strategies

to

adapt

tothe

digitalageandenhancethe

movie-going

experience.

These

strategies

includethe

development

of

non-fungibletokens(NFTs)for

moviegoer

attendance,accepting

cryptocurrencies

as

payment,andexperimenting

with

variablepricing.

AMCTheatres

hasalsobeen

focusingonenhancingthetheatrical

experience

beyond

thescreen

toincludecomfortableseating,mobile

ordering,

bars,lounges,

and

avariety

of

concessions.Year

Founded:1920Number

ofemployees:Number

ofCinemas:Revenue:33,694

(asofDec

2022)940

(asof

2022)US$3.91

billion

(asof

2022)Leawood,

Kansas,U.S.Headquarters:20Sources:

Company

informationCineworld

is

the

biggest

cinema

in

Europe

with

over

750

cinemasCompany

profiles

(2/2):

CineworldOverviewandkey

figuresStrategy

anddevelopmentCineworld

Group

plc,founded

in1995,

is

aleadingcinema

operator

inEurope.

TheCineworld

Group

plchasbeen

apioneer

inthecinema

industry,constantly

evolvingcompany

operates

modern

multiplexcinemas

withIMAX,4DX,

and

VIP

technologies

tomeet

the

changingdemandsofmoviegoers.

Thecompany

hasastrong

portfolioinleisure

and

retail

parks.

Cineworld

screens

avariety

of

content

including

movies,

of

venuesaround

the

country

andthe

financialcapabilitiestocontend

withlargerliveevents,

andsportson

digital

screens.

Thecompany

hasmade

significant

strides

cinemas.

They

haveembraced

thedigitalswitchover

andthe

introduction

of

3Dintechnological

advancements

tooffer

anenhanced

service

compared

tothecompetition.films.

Inaddition,Cineworld

hasdeveloped

successful

iPhoneandAndroidmobileapps,which

aredriven

byasingleunderlying

flexibleRESTful

API.

Thisallows

otherdevelopers

access

toCineworld’s

cinema,

film,and