英國雜志the independent on sunday用戶市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓課件

CONSUMERS&BRANDSMagazines:

The

Independent

onSunday

readers

in

the

UnitedKingdomConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofTheIndependent

on

Sundayreaders

intheUnited

Kingdom:

who

theyare;

whatthey

like;what

theythink;and

how

to

reach

them.

Itprovidesinsightson

theirdemographics,

lifestyle,

opinions,

andmarketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

toNumberof

respondents:benchmark

TheIndependent

on

Sundayreaders

intheUnited

Kingdom

(’’brand

users’’)

againstUKmagazinereaders

ingeneral

(’’category

users’’),

and

theoverallUKonliner,

labelled

as’’all

respondents’’

inthecharts.?

12,000+

forcountries

with

theextended

survey(including

theUnited

Kingdom)?

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey,

anFieldwork:international

survey

thatcovers

more

than15,000brandsacross

56

countries.?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsThe

Independent

on

Sunday

ranks

outside

the

top

10

of

most

read

magazinesin

the

UKManagement

summary:

brandusageand

competitionTop10

most

read

magazinesintheUKGood

HousekeepingNational

GeographicRadioTimes18%17%17%16%16%16%15%Best

MagazineCosmopolitanGlamourTheMail

onSundayTakeaBreak14%14%13%TheSun

on

SundayTheSundayTimes4Notes:"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3

months?";

Multi

Pick;Base:

n=1,301

magazine

readersConsumer

Insights

Global

as

of

August

2023Sources:The

share

of

magazine

readers

reading

The

Independent

on

Sunday

grew

by3percentage

points

since

Q1

of

2022Management

summary:

brandusagetimelineTimeline

of

magazine

readersreadingThe

Independent

onSunday8%7%7%6%6%6%5%5%2021

Q32021

Q42022

Q12022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3

months?";

Multi

Pick;Base:

n=30-

99

The

Independent

onSunday

readers,

n=488

-

1301

magazine

readersConsumer

Insights

Global

as

of

August

2023Sources:The

Independent

on

Sunday

readers

in

the

United

KingdomManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsTheIndependent

onSundayismorepopularamong

Millennials

thanothermagazines.Success

and

career

advancement

areItstands

out

that58%

ofTherelatively

important

to

TheIndependent

Independent

on

Sunday

readers

preferTheIndependent

onSundayreadersaccess

the

internet

viaagaming

consolemore

often

than

theaverage

magazinereader.on

Sunday

readers.digitalcontent

asitiseasier

to

manage.TheIndependent

onSundayismorepopularamong

malemagazine

readersthan

female

magazinereaders.Gaming

and

eSports

are

relativelyprevalent

interests

of

TheIndependenton

Sunday

readers.38%

ofTheIndependent

on

Sundayreaders

areinnovators

or

earlyadopters

ofnew

products.Onsocial

media,

TheIndependent

onSunday

readers

interact

with

companiesmore

often

than

other

magazinereaders.TheIndependent

onSundayhasalarger

share

ofreaders

with

ahighincome

thanothermagazines.Outdooractivities

arearelativelyArelatively

highshare

ofThepopularhobbyamong

TheIndependent

Independent

on

Sunday

readers

thinkon

Sunday

readers.thatcivil

rightsare

issuesthatneed

tobeaddressed.TheIndependent

onSundayreadersremember

seeing

adson

editorialwebsites

andapps

more

often

thanother

magazinereaders.TheIndependent

onSundayreaders

aremore

likely

toliveincitiesandurbanareas

thanmagazine

readers

ingeneral.6Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+The

Independent

on

Sunday

is

more

popular

among

Millennials

than

othermagazinesDemographic

profile:

generationsAgeof

consumersintheUKBrand

users26%66%7%

1%Category

usersAllrespondents16%39%31%14%20%37%31%13%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3

months?";

Multi

Pick;Base:

n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,n=24,183

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

is

more

popular

among

male

magazine

readersthan

female

magazine

readersDemographic

profile:

genderGenderofconsumersintheUKBrand

users69%31%Category

usersAllrespondents55%45%49%51%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99

The

Independent

onSunday

readers,

n=1,301

magazinereaders,

n=24,183

all

respondentsSources:Consumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

The

Independent

on

Sunday

readers

have

a

collegedegreeDemographic

profile:

educationConsumer’s

level

of

educationintheUK42%32%30%28%22%22%20%18%18%15%9%8%8%7%6%6%4%3%1%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

you

readin

the

past

3months?";

Multi

Pick;Base:n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

has

a

larger

share

of

readers

with

a

high

incomethan

other

magazinesDemographic

profile:

incomeShare

ofconsumersintheUK

inthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users62%21%17%Category

usersAllrespondents40%32%29%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthe

following

printed

magazines

orweeklynewspapers

have

youreadin

the

past3

months?";

Multi

Pick;Base:

n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

magazine

readers,

The

Independent

on

Sunday

readers

arerelatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheUKlive54%38%34%24%

24%16%

16%13%12%12%10%9%8%7%6%6%4%3%2%

2%Multi-0%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenTwo

or

moreOthergenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3months?";

Multi

Pick;Base:n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

readers

are

more

likely

to

live

in

cities

and

urbanareas

than

magazine

readers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheUK39%26%26%24%22%20%20%19%17%16%12%11%10%10%9%8%7%3%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3months?";

Multi

Pick;

Base:

n=99

The

Independent

onSunday

readers,n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

20238%

of

The

Independent

on

Sunday

readers

consider

themselves

part

of

theLGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheUKBrand

users8%8%8%90%89%2%2%3%Category

usersAllrespondents89%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthe

following

printed

magazines

orweeklynewspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSuccess

and

career

advancement

are

relatively

important

to

The

Independenton

Sunday

readersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheUK59%55%49%46%44%42%39%39%37%29%29%34%32%32%32%29%29%25%28%27%26%24%21%15%15%12%13%13%13%10%TobesuccessfulAhappyrelationshipHavingagood

timeAnhonest

andrespectable

lifeSafety

andsecurityAdvancingmy

careerMaking

myown

decisionsLearningnew

thingsSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3

months?";Multi

Pick;Base:n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023Gaming

and

eSports

are

relatively

prevalent

interests

of

The

Independent

onSunday

readersConsumer

lifestyle:

main

interestsTop10

interestsofTheIndependent

onSunday

readersinthe

UK55%53%56%55%47%46%44%40%42%43%41%40%39%34%39%38%37%37%37%36%35%32%32%31%29%25%22%18%15%9%Health

&fitnessMovies,TVshows&musicTravelSportsFinance&economyScience

&technologyFood

&diningGaming

&eSportsHome

&gardenCareer

&educationBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3

months?";

Multi

Pick;Base:

n=99

The

Independent

onSunday

readers,n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023Outdoor

activities

are

a

relatively

popular

hobby

among

The

Independent

onSunday

readersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofThe

Independent

onSunday

readersintheUK61%45%44%44%39%35%40%35%39%38%37%36%36%35%34%

32%29%32%29%29%30%30%28%25%24%22%19%19%16%15%OutdooractivitiesDoing

sportsandfitnessTravelingVideo

gamingTech

/computersSocializingCars/vehiclesCooking/bakingMeditation/wellnessPetsBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99

The

Independent

onSundayreaders,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

readers

are

more

likely

to

play

basketball

thanother

magazine

readersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofTheIndependent

on

SundayreadersintheUK37%32%30%29%26%24%23%21%20%20%17%15%14%13%12%12%12%10%10%10%10%9%7%7%6%6%5%4%3%4%Fitness,aerobics,cardioBasketballRunning/JoggingSoccerBadmintonCyclingCricketTableTennisHunting/FishingSwimming/DivingBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3

months?";

Multi

Pick;

Base:

n=69

The

IndependentonSunday

readers,

n=588

magazine

readers,

n=9,322

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

readers

are

more

likely

to

follow

basketball

thanother

magazine

readersConsumer

lifestyle:

sports

followedTop10

sports

followed

byThe

Independent

on

SundayreadersintheUK29%28%26%26%19%19%19%19%18%18%18%15%12%10%9%9%9%9%9%8%8%6%6%6%5%5%5%5%4%4%SoccerBasketballCyclingGolfMixedMartial

ArtsTennisAthletics(track&

field)BoxingSwimming/divingAmericanfootballBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

you

readin

the

past

3months?";

Multi

Pick;Base:n=42

TheIndependent

onSunday

readers,

n=502

magazine

readers,

n=8,230

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

digital

media?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21Itstands

out

that

58%

of

The

Independent

on

Sunday

readers

prefer

digitalcontent

as

it

is

easier

to

manageConsumer

attitudes:media

&digitalmediaAgreementwithstatements

towards

media&digital

mediaintheUK62%59%58%49%45%44%41%39%38%

38%38%27%17%16%14%Itis

important

tometogetthebestimageandsoundqualityDigitalservices

allowme

to

discover

newandexcitingcontentIprefer

digitalcontentasitiseasier

tomanageIprefer

toown

hardcopies

of

films,books

or

music(e.g.,DVD,

CD,vinyl)Idon’ttrustthemainstream

media

inmy

country

ofresidence(e.g.,news

channels)Brand

usersCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99

The

Independent

onSunday

readers,n=1,301

magazine

readers,

n=4,034

all

respondentsConsumer

Insights

Global

as

of

August

202338%

of

The

Independent

on

Sunday

readers

are

innovators

orearly

adopters

ofnew

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

UK37%36%35%35%32%30%20%18%17%16%11%8%3%1%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99The

Independent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

The

Independent

on

Sunday

readers

think

that

civilrights

are

issues

that

need

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedKingdomaccording

toThe

Independent

onSunday

readers63%58%50%48%46%43%44%44%40%40%35%38%32%39%

39%38%36%36%33%34%34%33%31%27%25%30%30%30%16%15%EconomicsituationClimatechangeHealth

andsocial

securityRising

prices/inflation/cost

of

livingEnvironmentCivilrightsCrimeFood

andwater

securityEducationPovertyBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3months?";

Multi

Pick;Base:n=99

The

Independent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

magazine

readers,

The

Independent

on

Sunday

readerstend

to

have

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheUKBrand

users10%28%58%4%Category

usersAllrespondents19%36%35%26%9%23%37%14%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthe

following

printed

magazinesorweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99

The

Independent

on

Sunday

readers,

n=1,301magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsThe

Independent

on

Sunday

readers

access

the

internet

via

a

gaming

consolemore

often

than

the

average

magazine

readerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinthe

UK

useregularlyto

accesstheinternet97%91%

91%88%76%69%69%68%64%61%62%60%58%55%52%53%52%43%41%41%38%38%36%36%37%31%30%SmartphoneLaptopSmart

TVGaming

consoleBrand

usersDesktop

PCTabletSmartwatchSmart

speakers

Streaming

deviceCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;Base:n=99

TheIndependent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

The

Independent

on

Sunday

readers

interact

with

companiesmore

often

than

other

magazine

readersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesintheUK

by

type52%52%51%55%54%

55%54%54%44%51%48%

47%47%45%41%39%44%35%44%41%34%34%32%27%31%30%27%22%20%15%8%7%7%5%4%1%Sentprivate

Commentedmessages

on

postsFollowedpeopleLiked

postsbyotherusersLikedcompanypostsPosted

texts/statusPostedpictures/videosSharedpostsbyother

usersFollowedcompaniesSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;

Base:

n=99

TheIndependent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

readers

tend

to

go

to

the

movies

more

often

thanmagazine

readers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersintheUK

havebeen

using

inthepast4weeks88%83%81%79%78%75%75%71%70%68%68%55%68%65%64%59%54%55%50%48%46%46%44%35%40%39%31%37%26%27%25%18%15%DigitalvideocontentTVDailynewspapersMagazinesMovies

/cinemaDigitalmusiccontentPodcastsRadioOnlinemagazinesOnlinenewswebsitesWeeklynewspapersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past3months?";

Multi

Pick;

Base:

n=40

The

Independent

onSundayreaders,

n=647

magazine

readers,

n=12,093

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

readers

remember

seeing

ads

on

editorialwebsites

and

apps

more

often

than

other

magazine

readersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereTheIndependent

onSunday

readersintheUK

havecome

across

digitaladvertisinginthepast4weeks54%43%43%

43%45%45%44%43%43%39%37%41%40%35%40%36%32%32%31%31%27%27%25%21%21%20%18%16%13%10%OnlinestoresVideo

games

Video

streaming

Video

portalsservicesEditorialwebsitesandappsSearch

engines

Social

mediaMusicportalsWebsitesandappsof

brandsBlogs/forumsBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthe

following

printed

magazines

orweekly

newspapers

have

youreadin

the

past

3months?";

Multi

Pick;

Base:

n=99

TheIndependent

onSunday

readers,

n=1,301

magazine

readers,

n=24,183

all

respondentsConsumer

Insights

Global

as

of

August

2023The

Independent

on

Sunday

readers

remember

ads

they

saw

in

printed

dailynewspapers

more

often

than

the

average

onlinerMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

UK

havecome

across

non-digital

advertisinginthepast4weeks56%55%51%46%41%45%36%45%37%44%37%43%43%41%36%35%32%31%29%27%24%19%18%18%OnTVOntheradioDirectly

inthestoreInprinteddailynewspapersInprintedmagazinesandjournalsAtthemovies

Onadvertising

By

mailshot

//cinemaspacesadvertisingmailon

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

a