全球美容個人護理市場調研和分析報告（英文版）-2024年1月上傳培訓課件

INDUSTRIES

&

MARKETSBeauty

&

Personal

Care:

marketdata

&

analysisMarket

InsightsreportNovember2023Table

of

ContentsMarket

OutlookOverviewFragrances809448BeautyTechMarketSizeMarketInsightsMarketDriversConsumerInsightsTrends1218212932AppendixProductOverviewAuthor107108KeyPlayersMarketsCosmeticsPersonalCareSkinCare3751652STATISTAMARKET

INSIGHTSThis

reportis

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

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currencies,

selectvisualizations,

and/or

customize

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Usecases:

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planning,

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decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:/outlook/Goto

Market

Insights3Market

OverviewBeauty

&

Personal

Care

is

an

important

of

the

Consumer

Goods

market.Overview:

Market

definitionMarket

definitionInscopeOutof

scopeTheBeauty

&Personal

Care

market

is

defined

here

asconsumer

goods

forcosmetics

andbodycare.

Includedare

beautycosmetics

fortheface,lips,skincareproducts,fragrances

and

personal

care

products

suchashaircare,

deodorants

andshavingproducts.

Excludedare

beautyservices,

suchashairdressers,

professionalproducts

and

electric

personal

care

products.

Products

thatprimarily

serve

medicalpurposes

are

alsoexcluded

here

butshown

as

partoftheOTC

Pharmaceuticalsmarket.

Allshown

salesvaluesrefer

to

theretail

valueandincludesales

taxes.?Decorative

cosmetics?Professional

products

&services?Skincare?Electronic

personal

care

products(hairdryers,

shavers)?Personal

care?Haircare

and

stylingproducts?Perfume

andeaux

detoilette5Sources:

Statista

Market

Insights

2023Luxury

Goods

market

consists

of

five

sub-segmentsOverview:

Market

segmentationCosmeticsFragrancesBeauty

&Personal

CarePersonal

CareSkinCareBeauty

Tech6The

Personal

Care

segment

accounts

for

the

biggest

share

in

the

Beauty

&Personal

Care

market

with

a

revenue

of

US$

258.9

billionOverview:

Key

takeawaysHighlights?Revenue

intheBeauty

&Personal

Caremarket

amountstoUS$625.70bn

in2023.Themarket

isexpected

togrow

annuallyby3.32%

(CAGR2023-2028).?Themarket's

largest

segment

isthesegment

Personal

Carewith

amarket

volumeof

US$274.20bn

in2023.?Inglobalcomparison,

most

revenue

isgenerated

inthe

UnitedStates(US$98bn

in2023).?Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$81.42

aregenerated

in2023.?Inthe

Beauty

&Personal

Caremarket,

17.7%

oftotal

revenue

will

begeneratedthroughonline

salesby2023.7Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023CHAPTER

02Market

Size?

Worldwide

revenue?

Worldwide

average

revenue

per

capita?

Worldwide

saleschannelWorldwide

Beauty

&

Personal

Care

revenue

will

reach

US$736.79

billion

by

2028Market

size:

Worldwide

(1/3)Revenue

inbillionUS$736.83.0%(1)720.4691.4667.3646.1625.6581.9559.4559.7550.4530.7201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023Average

revenue

per

capita

for

the

Beauty

&

Personal

Care

market

is

estimatedto

increase

at

a

CAGR(1)

of

2%

from

2018

to

2028Market

Size:

Worldwide

(2/3)Averagerevenue

percapita

inUS$2.1%(1)92.190.887.885.483.481.476.374.875.274.070.72018201920202021202220232024202520262027202810

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023Offline

sales

continue

to

dominate

the

global

Beauty

&

Personal

Care

marketMarket

Size:

Worldwide

(3/3)Online/offlinerevenue

distribution10.712.116.318.417.917.782.319.221.021.421.989.387.983.781.682.180.879.078.678.12018201920202021202220232024202520262027OfflineOnline11Sources:

Statista

Market

Insights

2023CHAPTER

03Market

Insights?

Worldwide

market

comparison?

Regional

comparison?

Country-level

comparisonThe

Personal

Care

has

the

highest

growth

potential

with

a

CAGR(1)

of

3.6%

from2022

to

2028Market

Insights:Worldwide

market

comparisonRevenue

inbillionUS$+3.6%(1)319.4+3.8%(1)210.7258.9+5.6%(1)128.9168.6+3.9%(1)93.167.4+4.7%(1)53.47.910.4Personal

CareSkinCareCosmeticsFragrancesBeauty

Tech2022202813

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

revenue

of

US$

230

billion,

Asia

is

the

biggest

Beauty

&

Personal

Caremarketamong

selected

regions,

in

2022Market

Insights:Regional

comparison

(1/2)Revenue

inbillionUS$+4.0%(1)290.8+3.9%(1)197.0230.0+3.0%(1)155.3156.8130.2+6.7%(1)83.2+3.9%(1)56.58.410.620222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania14

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

average

revenue

per

capita

of

US$

233.4,

Australia

&

Oceania

is

the

biggestmarketamong

selected

regions,

in

2022Market

Insights:Regional

comparison

(2/2)Averagerevenue

percapita

inUS$+2.7%(1)233.4+3.2%(1)189.0+3.0%(1)184.2198.6154.1156.2+2.4%(1)+4.3%(1)62.554.158.645.520222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania15

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

a

revenue

of

US$

93.4

billion,

the

United

States

has

the

biggest

Beauty

&Personal

Care

market

in

2022Market

Insights:Country-level

comparison

(1/2)Revenue

inbillionUS$+2.8%(1)110.3+5.1%(1)93.485.063.0+1.7%(1)+1.4%(1)+2.6%(1)18.4521.319.218.016.615.782022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom16

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023The

United

States

has

the

highest

average

revenue

per

capita,

amounting

toUS$

276

in

2022Market

Insights:Country-level

comparison

(2/2)Averagerevenue

percapita

inUS$+2.3%(1)+1.2%(1)316.2+2.3%(1)268.1+1.8%(1)256.5276.0275.2256.4233.8230.5+5.2%(1)59.644.02022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom17

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023CHAPTER

04Market

Drivers?

Consumer

spendingIn

2021,

consumer

spending

in

the

United

States

reached

US$47,160

per

capitaMarket

drivers:

consumer

spending(1/2)Consumer

spending

isthe

average

per-capita

spendingof

privatehouseholds

andisPer-capita

consumerspending

inUS$

in2021influenced

byvarious

factors.

Key

determinants

includeincome,

household

debtlevels

and

consumer

expectations.

Asdisposable

income

levels

areconstantlyincreasing,

demand

grows

aswell

and

with

itthe

economy

asawhole.

Inaddition,per-capita

income

alsoplaysasignificant

role.

Itindicateshow

muchmoney

eachperson

hastospendon

average.

Per-capita

income

shedslight

on

how

the

standardof

livingdevelops

over

the

years.U.S.UK47,16026,62023,670Thelevel

of

household

debt,especially

inrelation

tothe

disposable

income,

showshow

muchpeople

really

haveleft

to

spend.

Household

debtlevels

havereached

newheightsand

particularly

the

increasing

healthcare

costshavecontributed

toworldwide

debt

rises.

Consumer

confidence

alsoimpacts

consumer

spending.Depending

on

how

confident

people

are,they

spend

theirmoney,

or

they

save.

Inother

words,

people's

expectations

of

the

country's

economic

development

haveaninfluenceon

how

prices

develop

andifaninflationis

likely.

Themore

stabletheeconomic

situation,the

more

confidently

people

spend

theirmoney.GermanyFranceItaly22,330Thedevelopment

of

consumer

spendingindicateshow

the

industryandeconomyaregoing

toevolve.

Consumer

spendingintheUnitedStatesisone

of

the

highestworldwide

andexpected

togrow

even

more.20,18019Sources:

Statista

Market

Insights

2023,

Statista

Key

MarketIndicators,

based

onIMF,UN,WorldBank,

Eurostatand

national

statistical

officesWorldwide

spending

on

household

goods

is

increasing

at

CAGR

of

4.4%between2021

and

2026Market

drivers:

consumer

spending(2/2)National

statisticaloffices

estimate

the

consumption

ofprivate

households

aspartof

theirmission

tomeasure

economic

activity

atlarge.

Thisconsumptionexpenditure,

roughly

US$51

billionin2021

worldwide,

canbeclassified

according

tothe

Classification

of

Individual

Consumption

byPurpose

(COICOP)into

twelvecategories

thatareshown

inthe

diagramon

the

right.Global

consumerspending

percapita

CAGR1

2021

to2026Restaurants,hotelsRecreation,cultureEducation8.1%6.2%5.8%5.7%5.2%Thediagramshows

the

projected

average

growth

ratesof

globalconsumerspendingbycategory

up

tothe

year

2026.

Spendingonhousehold

goods

andservices

is

forecast

togrowth

ataCAGR1

of

4.4%,

which

isahighergrowth

ratethanthe

one

forclothing,footwear

andtransport.TransportHealthClothing,

footwearWeighted

averageFoodstuffs,beverages(athome)5.1%5.0%4.8%Aseducation

andhealtharemostly

born

outof

actualandperceived

necessity,

thehighgrowth

in

spending

onhousehold

goods

indicatesawillingness

of

consumersworldwide

tospendmore

on

everyday

items

toensure

quality

andsustainability.Household4.4%4.3%3.9%3.7%3.1%HousingMiscellaneous2CommunicationAlcohol,tobacco20Sources:

Statista

Market

Insights

2023,

Statista

DigitalMarket

Insights

2023CHAPTER

05Consumer

Insights?

Summary?

Regional

comparisonConsumers

around

the

world

have

included

beauty

products

in

their

dailyroutinesConsumer

Insights:SummaryTheconsumer

insightsgathered

from

the

StatistaGlobal

Consumer

Survey

andStatista’sbeautysurvey

show

theimportance

anddifferent

needsfor

beautyandpersonal

care

productsin

aninternational

comparison.

Cosmetics

aremore

thanjustanaisleinthe

supermarket.

Rising

revenues

depictthefinancialside,

but

thevalueof

beautyproducts

and

services

ison

the

rise

aswell:

Women

attributeindividualcomfort

to

cosmetics

and

beautyproducts

andread

and

watch

alot

onthe

topic.Most

people

own

3to

5beautyproducts

inthe

field

of

facialmake-up

,but

inGermany

14%

own

up

to10

or

more

items.

Theregular

useof

beautyandpersonalcare

products

creates

alot

ofopportunities

fortheindustry.Consumers

are

sohabituated

tousingbeautyproducts

thatthey

havebecome

apartoftheir

dailyroutine.

Thetop

answers

tothe

question

ofwhich

beauty

productisthemostimportant

inthe

area

offacialcleansing

were

daycream

andnight

cream

for

theUS,UK,and

Germany.Brand

awareness

inthecosmetic

and

body

caresegment

ishigherincountriessuchasItaly,Spainand

Chinaand

lowest

inGerman

speaking

countries

suchasGermany

andAustria.Theshareof

consumers

who

purchasepremium

or

luxury

cosmetics

and

body

careproducts

ismuch

higheramongst

Chineseconsumers

than

their

European

or

NorthAmerican

counterparts.22Sources:

Statista

GlobalConsumer

Survey,20227%

of

German

respondents

say

they

own

15

or

more

facial

make-upitems,morethan

in

the

UK

or

the

U.S.Consumer

insights:regional

comparison

(1/6)Attitudestowards

luxury

productsUnitedStates31%31%GermanyUnitedKingdom2orless3to525%43%43%43%15%15%5to917%5%10

to158%5%5%more

than157%5%23

Notes:“How

many

products

in

the

field

offacial

make-up

do

you

own?“;Single

Pick;n=

1092

(U.S.);n=1051

(DE);n=1041

(UK);Sources:

Statista

Consumer

Insights

Global

2023Day

cream,Night

cream,

and

Lip

care

are

the

top

3

beauty

products

in

the

areaof

facial

careConsumer

insights:regional

comparison

(2/6)Top3beauty

productsintheareaof

facial

care

andcleansingDaycreamNightcreamLipcare33%32%DaycreamNightcreamLipcare66%Day

creamNightcreamLipcare54%37%35%28%29%26%Usage

ofnatural

cosmetics

inlast12

monthsDon’tknow11%Don’tknowDon’tknow18%18%YesYesYes34%32%39%No50%No49%50%NoUnited

KingdomUnited

StatesGermany24

Notes:”Have

youpurchased

natural

cosmetics

in

the

last12

months?“;

n=1,032

(U.S.);

n=1,035

(DE);n=1,047

(UK)“What

are

the

threemostimportant

beauty

products

foryoupersonally

in

the

areaoffacial

care

and

cleansing?”;

n=1,032

(U.S.);

n=1,035

(DE);n=1,047

(UK)Sources:

StatistaGlobal

Consumer

Survey,202135%

of

Italians

pay

attention

to

brands

when

buying

cosmetics

and

body

careConsumer

insights:regional

comparison

(3/6)Brand

awareness

of

cosmetics

&bodycareItalySpain35%33%32%ChinaFranceU.S.29%28%28%CanadaSwitzerlandUK24%25%GermanyAustria22%22%25

Notes:"In

which

ofthese

categoriesdo

youpay

particular

attention

tobrands?";

multi-pick;

Respondents

paying

attention

tothe

brandofcosmetics

&body

care;Multi

Pick;n=

110,343Sources:

Statista

Consumer

Insights

Global

,2021The

majority

ofrespondents

get

their

beauty

inspiration

from

friends

and

inmagazinesConsumer

insights:regional

comparison

(4/6)Beauty

inspirationU.S.GermanyUK21%21%fromfriendsandacquaintances27%10%inmagazinesatthe

store7%9%37%41%34%22%17%17%onYouTube20%onTV22%14%21%onsocial

networksonblogs21%22%20%20%8%8%6%fromonlinestores26%26

Notes:In

the

last12

months,

wheredid

youbecome

awareofbeauty/care

products

that

you

laterpurchased?”;

n=1,032

(U.S.);n=1,035

(DE);n=1,047

(UK)Sources:

Statista

Consumer

Insights

Global,

202129%

of

Canadians

find

low

priced

products

important

when

shopping

forcosmetics

and

body

careConsumer

insights:regional

comparison

(5/6)Relevanceof

lowpricefor

purchasedecisionsofcosmetics

&bodycareFranceCanadaSpain30%29%28%U.S.24%SwitzerlandUK23%23%China22%21%20%GermanyAustriaItaly17%27

Notes:"Which

ofthese

products

orserviceshave

youbought

/used

in

the

past12

months

because

bloggers/YouTubers

orotherfamous

people

advertisedthem?";

Multi

Pick;n=

110,343Sources:

Statista

Consumer

Insights

Global,

2021With

31%,

China

has

the

highest

share

of

people

who

buy

luxury

productsConsumer

insights:regional

comparison

(6/6)Share

ofrespondentswho

buy

premium

or

luxury

cosmetics

&bodycareChinaAustriaSwitzerlandItaly31%20%19%19%GermanyU.S.18%18%18%CanadaUK17%16%SpainFrance12%28

Notes:"In

which

ofthese

product

categoriesdo

youalso

buy

premium

orluxury

items?";Multi

Pick;n=

110,343Sources:

Statista

Consumer

Insights

Global,

2021CHAPTER

06Trends?

Beauty,wellness,

and

health?

Fresh

approaches

to

omnichannel

solutionsBy

focusing

on

health,

beauty

has

increasingly

integrated

itself

into

the

wellnesseconomyTrends:

beauty,wellness,

andhealthTheincreasing

consumerfocusonself-care

amidthe

pandemic

hasfurthered

thegrowth

ofthewellnessmarket.

Moreover,the

conceptofwellnesshasextended

toareassuchasskincare,whichin

thepast

was

positioned

within

thebeauty

segment.Oneofthe

mostrecent

trends

isingestible

beauty,

namely,products

thatpromise

weight

loss,clearer

skin,andstronger

hairthrough

vitaminsandsupplements.

Already

popular

inAsia,

thistrend

isstarting

togaintraction

aroundthe

globe.Keyplayers

intheareaargue

thatwhereasbeauty

products

onlycoverupexisting

problems,

ingestible

beauty

products

canstop

skinproblems

from

occurring

inthe

first

place.

Withbacking

from

investors,

newinnovativecompanies,such

asskincare

supplement

startup

MoonJuice,vitamin

provider

HUM

Nutrition,andthenutraceutical

companyNutrafol,

haveincreased

theiractivity.

Theinterest

inthese

typesofcompanieshavegenerated

from

giants

likeUnilever

andNestlé

suggests

the

significance

ofingestible

beauty

andwellnessproducts.Alongside

companiesthat

promise

beauty

through

ingestible

products,

othercompaniespromote

thehealthbenefits

thatcomewith

the

adaptation

ofspecific

products

andlifestyles

andusetheir

scientific

expertise

inthe

health

sector

topenetrate

the

market.Forexample,Hims&Hersoffers

telehealth

consultations

andprescriptions

toaddress

amyriad

ofhealthissues,including

those

related

toskin

andhair.By

doing

so,they

have

mergedtheirfocus

on

healthwiththe

beauty

andwellnessmarket.30Sources:

HYBE,KoreaCustoms

Service,LVMH,Burberry,

KeringThe

COVID-19

pandemic

has

increased

the

digital

presence

of

the

beautyindustryTrends:

fresh

approachestoomnichannel

solutionsThebeauty

industry

hasbeenforced

toadjust

tothe

challengescausedby

the

COVID-19

pandemic,

whichmade

itnecessary

toclose

physical

stores

andshifted

customercontact

todigital

platforms.

Thanksto

innovative

digital

solutions,beauty

retailers

havebeen

able

tocreate

omnichannelexperiences

for

their

customers,

wherein-storeexperiences

are

supplemented/complemented

by

onlineexperiences

invirtual

stores.Japan’swellrenowned

beauty

company

Shiseido

hastaken

auniqueapproach

toomnichannelsolutions.

When

the

company

openeditsflagship

store

opened

inJuly2020,

italsolaunchedavirtual

store.

Inthephysical

store,

customers

canusewristbands

toscanandautomatically

add

products

totheirdigital

baskets,

which

theyreceive

atthe

in-store

checkout.Other

in-store

digital

features

include

technologiesthatprovide

product

information,

enable

customerstotest

items

(e.g.,skincare

products),andreceive

customizedrecommendations.

Foritsonlinestore,

Shiseidousesvirtualreality

technology

that

enablescustomerstobrowse

allthe

different

floors

of

itsflagship

store.Acrucial

part

ofits

digital

services

isquality

onlinecustomer

service,

including

apickupservice

(e.g.,customers

maketheirpurchases

onlineandcollecttheir

items

inthestore).

Thisomnichannelmethodprovides

agoodbalance

inthatthe

customercancomfortably

place

orders

from

anywhere

they

wish

whilecompaniescanconnectwiththeircustomers

during

the

pickup

process.31Sources:

Statista

Market

Insights

2023CHAPTER

07Key

Players?

KeyPlayers?

L’Oréal?

Unilever?

Procter

&GambleWith

US$40.6bn

global

revenue,

L’Oréal

is

the

biggest

beauty

&

personal

carecompany

worldwideKey

players:

representative

companies

andtheirbrandsRevenue

inbillionUS$+18.5%(1)+3.6%(1)+18.3%(1)+9.4%(1)+16.3%(1)40.634.233.334.527.523.216.217.76.520217.6202120222021202220212022202120222022L’OréalEstée

LauderUnilever(2)P&G(2)Beiersdorf33

Notes:(1)(2)CAGR:

Compound

Annual

GrowthRateSegmentincluded:

beauty

&

wellbeing

and

personalcarefor

unilever;

beauty

and

baby,

feminine

&family

careforP&GSources:

Statista

Market

Insights

2023L’Oréal

is

a

global

beauty

&

personal

care

powerhouseKey

Players:

L’OréalTheFrench

company

L’Oréal

isthe

biggest

beautyandpersonal

care

company

inthe

world.

They

aredivided

into

fourmaindivisions,

L’Oréal

Luxe,consumerproducts,dermatological

beauty

and

professional

products.

In2022,

L’Oréal

boughtSkinbetter

Science,

aphysician-dispensed

skincare

brand.Thetotalrevenue

ofL’Oréal

reached

more

than

US$40

billion

in2022,

growing

18.5%

from

2021.

38.3%of

the

sales

aregenerated

withL’Oréal

Luxeincludingthe

product

linesLanc?me,Yves

SaintLaurent,Kiehl’sandGiorgio

Armani.

Theconsumer

productssegmentfollows

takingup

36.6%

intotalrevenue.

Itshows

thattheshift

towards

premiumproducts

issuccessfully

ongoing.L’Oréal

S.A.

worldwide

revenue

inbillion

Euro38.3+6%132.329.928.026.925.826.025.3L’Oréal

S.A

revenue

sharesin2022SAPMENA-SSA8%Europe30%30%NorthAsia6%

LatinAmerica2015201620172018201920202021202227%NorthAmerica34

Notes:1CAGR:

Compound

Annual

GrowthRate/average

growthrateperyearSources:

L’OréalIn

2022,

23%

ofUnilever’s

revenue

came

from

personal

care

salesKey

Players:

UnileverTheDutch-British

company

Unilever

was

foundedin1929/30

and

itsproduct

range

Unileverworldwide

revenue

inbillion

Euroincludesfood,cosmetics,

personal

care

andhome

care,

availablein190

countries.Unilever’s

best-selling

brandsinclude:

Axe(Lynxinthe

UK),Ben

&Jerry’s,

Dove,Heartbrand(Wall’s

intheUK),KnorrandLipton.Unilever

was

adual-listed

companyconsisting

of

twolegal

entities,

Unilever

plc,based

inLondon

and

Unilever

N.V.based

inRotterdam,

with

two

different

stocks.

InSeptember

2020,

shareholdersvoted

for

the

N.Ventity

to

merge

into

thePLC,

meaning

the

one

holdingcompanyof

Unilever

is

now

basedinLondon

inthe

UK.+2%160.153.753.352.752.452.051.050.7Unileverrevenue

sharesin2022TheAmericas46%Europe19%2015201620172018201920202021202235%Asia

pacificAfrica35

Notes:1CAGR:

Compound

Annual

GrowthRate/average

growthrateperyearSources:

UnileverProcter

&

Gamble

increasednet

sales

reaching

80

billion

US$Key

Players:

Procter

&GambleEstablished1837,

Procter

&Gamble

(P&G)isamulti-national

consumer

goodscorporation

with

awide

productrangeincludingHome,

Personal

and

Health

Care.In2022,

P&Greached

US$80

billion

innetsales

worldwide.

Between

2014

and2017P&Gnetsales

decreased

by-13%,

duetothe

factthatP&Gstreamlined

thecompany

andannounced

to

drop

up

to100

brands.In2015,

P&Gsold

the

VicksVapoStream

U.S.

businessto

Helen

of

Troy

andcontinued

to

sell

43

beauty

brandstoCoty.In2018,

P&Ghad

thefirstincrease

innetsales

sincethen,withapproximately

US$66.8

billion.P&Gworldwide

revenue

inbillion

US$+2%180.276.170.771.067.766.865.365.1P&Grevenue

sharesin2022Europe21%India,MiddleEast

&Africa(IMEA)LatinAmerica5%7%Asia

Pacific8%9%Greater

China50%20152016201720182019202020212022Northamerica36

Notes:1CAGR:

Compound

Annual

GrowthRate/average

growthrateperyearSources:

Procter&GambleMARKETSCosmeticsCHAPTER

1OverviewThe

Cosmetics

market

has

grown

15.2%Overview:

SummarySummaryIn2022,

the

Cosmetics

market

reached

US$93.07

billioninrevenue,

which

is

anincrease

of15.2%

compared

to

theprevious

year’s

revenue.

Thisdevelopment

isaresult

of

a50.3%

growth

inthe

Eyescosmetics

market

anda21.5%

growth

intheFacecosmetics

market.

TheUnited

Statesrecorded

the

highest

revenue,

followedbyMainlandChina,

Japan,India,and

the

United

Kingdom.

Outofthetop20countries

with

the

highest

revenues,

Nigeria

recorded

the

highest

growth,followed

byBrazil,

India,Argentina,andIndonesia.Between

thein-store

and

onlinepurchase

channels,in-store

purchases

stilldominate

the

market.

However,

because

onlineretail

ofcosmetics

is

booming,the

online

salesrevenue

hasconstantlyincreased,

reaching

28%

ofthetotalrevenue

in2022

and

with

apredicted

increase

of

upto

35%

by2025.39Sources:

Statista

Market

Insights

2023Cosmetics

is

an

important

part

of

the

Beauty

&

Personal

Care

marketOverview:

Market

D