全球食品市場前景及投資研究報告-培訓課件外文版2024.4

INDUSTRIES

&

MARKETSFood:

market

dataanalysis

&

forecastOctober2023AgendaMarket

OutlookOverviewVegetables16018220422624827029231433638Bread&CerealProductsOils&FatsMarketSizeMarketInsightsMarketDriversConsumerInsightsTrends152835465360Sauces&SpicesConvenienceFoodSpreads&SweetenersConfectionery

&SnacksBabyFoodKeyPlayersSalesChannelsPetFoodMarketsAppendixDairyProducts&EggsMeat7294ProductOverviewAuthor359363Fish&SeafoodFruits&Nuts1161382MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

01Market

Overview?

Market

definition?

Market

segmentation?

Key

takeawaysFood

is

the

most

important

part

of

daily

lifeOverview:

Market

definitionMarket

definitionInscopeOutof

scopeThefood

market

covers

alledibleproducts

thatare

boughtand

consumed

fornutrient-based

purposes.

Themarket

includesbothfresh

and

processed

foods.Thismarket

includes:?Fresh

FoodThismarket

excludes:?Food

supplementsThemarket

consistsof

13

different

segments:

Dairy

Products

&Eggs,Meat,Fish&Seafood,

Fruits&Nuts,

Vegetables,

Bread

&Cereal

Products,Oils&Fats,Sauces&Spices,Convenience

Food,Spreads&Sweeteners,

Confectionery

&Snacks,BabyFood

and

Pet

Food.?Processed

foods?Pet

Food?Out-of-home

consumption?Baby

Food5Sources:Market

Insights

2023Food

market

consists

of

13

segmentsOverview:

Market

segmentationDairy

Products

&EggsMeatOils&FatsSauces&SpicesFish&SeafoodConvenience

FoodFoodmarketFruits&NutsSpreads&SweetenersVegetablesConfectionery

&SnacksBread

&Cereal

ProductsBaby

FoodPet

Food6China

generated

the

most

revenue

in

the

Food

market

with

US$1,387

billion

in2022Overview:

Key

takeawaysHighlightsRevenue

intheFood

market

amountsto

US$8.7tn

in2022.

Themarket

is

expectedtogrow

annuallyby6.74%

(CAGR2023-2028).Themarket's

largest

segment

isthesegment

Confectionery

&Snackswithamarketvolume

of

US$1.6tn

in2022.Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$1,387bn

in2022).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$1,148

aregenerated

in2022.IntheFood

market,

3.7%

oftotalrevenue

will

begenerated

through

onlinesales

by2023.IntheFood

market,

volume

isexpected

to

amount

to

3,118.0bn

kgby2028.

TheFood

market

is

expected

toshow

avolume

growth

of

4.3%

in2024.Theaverage

volume

perperson

intheFood

market

isexpected

toamount

to340.70kg

in2023.7Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:CHAPTER

02Market

Size?

Worldwide

revenue?

Worldwide

average

revenue

per

capita?

Worldwide

market

volume?

Worldwide

volume

percapita?

Worldwide

average

price

perunit?

Worldwide

saleschannelWorldwide

Food

market

revenue

will

reach

US$13

trillion

by

2028Market

size:

Worldwide

(1/6)Revenue

intrillionUS$13.012.211.56.2%(1)10.810.19.48.78.27.67.37.1201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Average

revenue

percapita

for

the

Food

market

is

estimated

to

increase

at

aCAGR(1)

of

5.3%

from2018

to

2028Market

Size:

Worldwide

(2/6)Averagerevenue

percapita

inUS$1,618.01,539.01,464.05.3%(1)1,379.01,299.01,219.01,148.01,081.01,018.0985.4969.52018201920202021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Food

volume

is

estimated

to

increase

at

a

CAGR(1)

of

2.7%

from2018

to

2028Market

Size:

Worldwide

(3/6)Volume

inbillionkilograms3,118.03,028.0+2.7%(1)2,949.02,837.02,730.02,617.02,532.02,483.02,436.02,393.02,394.02018201920202021202220232024202520262027202811

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Food

volume

per

capita

are

estimated

to

increasefrom

2018

to

2028Market

Size:

Worldwide

(4/6)Averagevolume

per

capita

inkilograms389.1381.040035030025020015010050374.1363.0352.2340.7332.6329.3326.9326.2323.802018201920202021202220232024202520262027202812Sources:Market

Insights

2023Average

price

per

unit

for

Food

marketis

estimated

to

increase

from2018

to2028Market

Size:

Worldwide

(5/6)Averagepriceperkilogram

inUS$4.54.164.043.913.804.03.53.02.52.01.51.00.50.03.693.583.453.283.123.042.972018201920202021202220232024202520262027202813Sources:Market

Insights

2023Offline

sales

continue

to

dominate

the

global

Food

marketMarket

Size:

Worldwide

(6/6)Online/offlinerevenue

distribution1.31.62.43.23.43.74.35.15.25.398.798.497.696.896.696.395.794.994.894.72018201920202021202220232024202520262027OfflineOnline14Sources:Market

Insights

2023CHAPTER

03Market

Insights?

Analystopinion?

Worldwide

market

comparison?

Regional

comparison?

Country-level

comparisonShifting

consumer

preferences

and

increased

food

prices

are

driving

changes

inthe

food

marketMarket

Insights:Analyst

opinionRising

awareness

of‘Clean

Label’products,increasing

intakeof

plant-based

food,growing

demand

forregional

food,

or

reducing

waste

toaminimuminboththeproduction

andtheconsumption

phases–thesechangesinconsumer

preferencesarerecently

influencingtheFood

market

and

causingthemarket

to

adaptquickly.TheCOVID-19

crisis

hasnotonly

strengthened

sustainabilitytrendsintheFoodmarket,

but

alsoaccelerated

eCommerce

growth

and

home

delivery.

Thisleadstoachallenge

forretailers:

How

toattractand

retain

consumers

inan‘omnichannel’world?

Inrecent

years,

food

prices

haveincreased

and

hitarecord

high

inFebruary2022.

Thekey

drivers

of

the

increased

food

pricesare

therecovery

ofglobaldemand,especially

thedemand

foragriculturalproducts

forindustrialusefromChina,

therise

offertilizer

prices,

andrisinginternational

freight

costs.

Therise

offood

prices

mostly

affectspartsof

Africa,theMiddleEast,andLatinAmerica,

whicharemore

dependent

onimported

food

than

other

regions.

Global

demand

forfoodispredicted

toincrease

steadily

over

thecoming

years.

Most

additionalfooddemand

comes

fromlow-

andmiddle-income

countries

dueto

economicdevelopment,

youngpopulation,fast

population

growth,

and

non-saturation

offood

consumption.16Sources:Market

Insights

2023The

Vegetables

market

and

the

Spreads

&

Sweeteners

market

has

the

highestgrowth

potential

with

a

CAGR(1)

of

7.6%

from2022

to

2028Market

Insights:Worldwide

market

comparisonRevenue

inbillionUS$+5.5%(1)+6.4%(1)1,875.22,200.0+7.0%(1)1,800.0

+6.2%(1)1,450.0(1)+7.6%1,600.0+6.9%(1)1,110.2745.41,400.01,289.4+7.0%(1)1,200.0+6.8%(1)1,010.0900.0871.2839.7+7.6%(1)358.8+6.6%(1)334.6+6.9%(1)327.3579.0564.5+5.7%(1)186.1+5.7%(1)94.2231.4228.4219.0133.767.4Confectionery&SnacksMeatBread

&CerealProductsDairyProducts&EggsVegetablesFruits&NutsFish&SeafoodConvenience

Spreads&SaucesOils&FatsPet

FoodBaby

FoodFood

Sweeteners

&Spices2022202817

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

4.2

trillion,

Asia

is

the

biggest

market

amongselectedregions,

in

2022Market

Insights:Regional

comparison

(1/5)Revenue

intrillionUS$+7.3%(1)6.44.2+5.4%(1)+4.9%(1)2.6+9.8%(1)2.41.91.81.40.0%(1)0.80.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

2.5

thousand,

Australia

&

Oceania

is

thebiggest

market

amongselected

regions,

in

2022Market

Insights:Regional

comparison

(2/5)Averagerevenue

percapita

inthousand

US$+6.1%(1)+3.8%(1)3.13.1+4.4%(1)2.52.32.2+6.3%(1)1.8+8.6%(1)1.41.01.00.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1446

billion

kilograms,

Asia

is

the

biggestmarket

amongselected

regions,

in

2022Market

Insights:Regional

comparison

(3/5)Volume

inbillionkilograms+4.2%(1)1,850.01,446.0+2.2%(1)494.1+2.5%(1)497.9+3.8%(1)251.3434.2429.6+2.4%(1)201.221.224.520222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Food

market

volume

per

capita

in

2028Market

Insights:Regional

comparison

(4/5)Volume

percapita

inkilograms582.6571.16005004003002001000560.5546.5529.7522.2435.8533.0524.9523.2524.6522.7514.9426.7519.9519.6433.0515.2511.3427.5555.5476.2396.2546.3461.9376.2550.1468.6385.5535.0452.7527.3443.0514.8428.5427.0300.2169.9362.1348.5333.5322.0313.0165.6305.1169.0299.9177.1176.52026177.22027178.82028168.62024171.92025163.92022165.320232018201920202021EuropeAfricaAmericasAsiaAustralia&Oceania21Sources:Market

Insights

2023Australia

&

Oceania

has

the

highest

Food

price

per

unit

in

2028Market

Insights:Regional

comparison

(5/5)Price

perunit

inUS$5.65.25.0

5.45.465.63.55.45.53.44.44.24.84.74.15.33.24.75.14.5

5.04.74.23.64.13.84.93.04.35432104.13.63.7

4.03.63.64.83.74.74.64.54.43.15.03.84.13.13.53.23.12.92.53.32.92.82.62018201920202021Europe2022Africa202320242025202620272028AmericasAsiaAustralia&Oceania22Sources:Market

Insights

2023With

a

revenue

of

US$

1.4

trillion,

China

has

the

biggest

Food

market

in

2022Market

Insights:Country-level

comparison

(1/5)Revenue

intrillionUS$+7.8%(1)2.2+4.9%(1)1.41.20.9+7.0%(1)0.0%(1)+12.2%(1)0.30.20.20.20.20.12022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023France

has

the

highest

average

revenue

per

capita,

amounting

to

US$3.08thousand

in

2022Market

Insights:Country-level

comparison

(2/5)Averagerevenue

percapita

inthousand

US$+2.9%(1)+4.2%(1)+3.2%(1)3.653.47+4.0%(1)3.393.082.862.802.712.26+7.7%(1)1.480.952022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom24

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

322.10

billion

kilograms,

China

is

the

biggest

market

amongselected

countries,

in

2022Market

Insights:Country-level

comparison

(3/5)Volume

inbillionkilograms+5.9%(1)453.20322.10+1.8%(1)194.80175.10+1.5%(1)56.20+1.1%(1)35.402022+1.6%(1)32.20202851.3037.7029.3020222028202220282022

2028Germany20282022United

KingdomUnited

StatesChinaFrance25

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

0.6thousand

kilograms,

Germany

is

the

biggestmarket

among

selected

countries,

in

2022Market

insights:Country-level

comparison

(4/5)Volume

percapita

inthousand

kilograms0.70.70.60.50.40.30.20.10.00.70.60.70.60.60.60.60.60.60.50.60.60.50.60.60.60.50.60.60.60.60.60.60.50.60.50.50.40.50.40.50.40.50.40.50.40.50.40.50.40.50.40.50.30.30.30.30.30.20.20.20.20.20.220182019202020212022202320242025202620272028UnitedStatesChinaGermanyFranceUnitedKingdom26Sources:Market

Insights

2023With

price

per

kilogram

of

US$

5.7,

France

has

the

highest

price

among

selectedcountries,

in

2022Market

Insights:Country-level

comparison

(5/5)Price

perkilogram

inUS$6.26.56.05.9765432105.85.95.85.76.05.75.66.35.04.76.25.35.56.15.56.05.05.45.85.74.95.04.35.54.24.64.34.94.04.84.55.14.85.03.84.93.74.94.64.84.54.74.54.64.44.44.33.8

3.83.820182019202020212022202320242025UnitedKingdom202620272028UnitedStatesChinaGermanyFrance27Sources:Market

Insights

2023CHAPTER

04Market

Drivers?

Summary?

Consumer

spending?

Price

level

index?

Commodity

prices?

Organic

food?

FairtradeThrough

commodity

markets,

food

markets

worldwide

are

increasinglyinterconnectedMarket

Drivers:

SummaryConsumers’

heightened

awareness

of

food

asone

pillarof

ahealthyandspikesor

lows

inlocal

supplycanhaverepercussions

inother

regions.

However,barring

external

shocks,prices

formost

agricultural

commodities

areexpected

tostaystableover

theforecast

period

until

2025,

with

exception

of

salmon

andwheat.sustainablelifestyle

translatesinto

highgrowth

potential.

Asanaggregate

analysisof

household

spendingshows,

spendingon

food

forathome

consumption

aswellasspending

onrestaurant

andhotel

services

isset

to

grow

atabove-average

rates.Concerns

abouthealthandsustainability

havealsoled

tohigh

growth

of

organicandfair-trade

productsover

thelastdecade.

Organicfood

retail

sales

haverisen

onaverage

by9.3%

every

year

between

2005

and

2018

tomore

thanUS$109

billion.Themost

important

markets

fororganicfood

aretheU.S.,Germany

andFrance.Fairtradeaimsto

put

relationships

between

food

producers

indevelopingcountries

andconsumers

indeveloped

countries

onamore

equal

footing

byguaranteeing

social

standardsand

minimum

prices

forgrowers.

Global

salesoffair-trade

productshaverisen

even

fasterthanorganicfood

sales

and

amount

toUS$9.8

billion

in2018.Fairtradeproductsexemplify

theglobal

integration

of

food

markets.

Most

foodstaplesarehighlycommoditized

items

thataretraded

globally.

Therefore,

sudden29Sources:Market

Insights

2023,

FairtradeInternationalOut-of-home

food

consumption

is

gaining

more

importanceMarket

Drivers:

Consumer

spendingGlobal(1)

consumerspending

CAGR

(2)

2021-2026National

statisticaloffices

estimate

the

consumption

ofprivate

households

aspartof

theirmission

tomeasure

economic

activity

atlarge.

Consumption

expenditurecanbeclassified

according

to

theClassificationof

IndividualConsumption

byPurpose

(COICOP)into

twelve

categories,

which

canbeseen

inthediagramon

theright.Restaurants,

hotelsRecreation,

cultureEducation8.1%6.2%5.8%5.7%5.2%TransportThediagramshows

theprojected

average

growth

ratesof

globalconsumerspendingbycategory

up

totheyear

2026.

SpendingonFood

and

beverages

athome

is

forecast

to

grow

ataCAGR(2)

of

4.8%,

which

isahighergrowth

ratethantheone

foralcohol,

and

tobacco.

Spendingon

RestaurantsandHotels

isforecast

tohavethehighest

growth,

ataCAGR2of

8.1%,

which

automatically

alsoeffects

theconsumption

offood.HealthClothing,

footwearWeightedaverageFood,

beverages

(at

home)Household(3)5.1%5.0%4.8%4.4%4.3%3.9%3.7%3.1%While

education

and

healthare

mostly

born

out

ofactualand

perceived

necessity,thegrowth

inspending

onrestaurants

and

hotels

indicatesthewillingness

ofconsumers

worldwide

tospendmore

on

leisure

and

culturalimmersion.HousingMiscellaneous(4)CommunicationAlcohol,tobacco30

Notes:Sources:(1)

Only

countries

listed

in

the

Consumer

MarketInsights;

(2)

CAGR:Compound

Annual

GrowthRate;(3)

Servicesforroutine

household

maintenance

arealso

included;

(4)

Personalcare,prostitution,

personal

effects,socialprotection,

insurance,

financial

services,

other

servicesMarket

Insights

2023,DigitalMarket

Insights

2023,

United

Nations

2000Australia

and

the

Nordic

countries

havevery

high

price

levels

for

food

andbeveragesMarket

Drivers:

Pricelevel

indexEvery

few

years,

the

World

Bankconducts

theInternational

Comparison

Program(ICP)

tofacilitatetheinternational

comparability

ofnationalGDP

and

consumerspendingdata.Thisisachieved

byestablishing

comparable

price

and

volumemeasures,

with

theprimary

outcome

being

PurchasingPower

Parities(PPPs).ThesePPPsare

conversion

factors

thatnotonly

accountfor

currency

differences

but

alsoadjustfordisparitiesinpricelevels

forvarious

goodsandservices

across

countries.Estimated

nominal

price

levelindex

forfood

andnonalcoholic

drinks

inselectedcountriesin2021

(U.S.=100)(1)SwitzerlandNorway163156AustraliaDenmarkAustriaSwedenCanadaChinaFinlandFranceBelgiumItaly140125122119116116115114Withintheframework

oftheConsumer

Market

Outlook

models,

we

utilizenominal

price

level

indexdata

sourced

from

the2011

International

ComparisonProgram.

Thisdataemploys

theUnitedStatesasthebaseline

(=100)

forcalculations.

Inadditionto

currency

adjustments,we

factorinrelative

currencydevelopments

and

employ

inflationdata

toproject

trends.

Thisextrapolationbecomes

necessary

due

tothe

intermittent

publicationofthestudy,

even

asconsumer

pricedatacontinuestobecollected

continuously.112107102100100NetherlandsU.S.GermanySpainIt'simportant

torecognize

thatthepricelevel

indexisformulated

basedonnominal

prices,

and

itisconstructed

without

weighing

prices

againstsalesvolumes.Thisabsence

of

volume

weighting

canpotentially

leadtoanoverestimation

ofprices

incountries

characterized

byasignificant

presence

ofdiscount

retailers,suchasGermany.9392UKIndonesiaRussia8355India46Japan3731

Notes:Sources:(1)

Classification

according

to

COICOP;

2011

price

data

adjusted

for2017

exchange

ratesand

forecastusing

inflation

data

(CPI)Market

Insights

2023,

based

onInternational

Comparison

Program

and

national

statistical

officesBarring

external

shocks,

most

commodity

prices

are

expected

to

realize

littlegrowth

in

the

coming

yearsMarket

Drivers:

Commodity

pricesNominal

priceforecasts

for

selectedagricultural

commodities

inUS$

perton15,36014,74014,0005,3905,3005,4902,5602,4002,2302,2002,7302,3101,2601,2301,280660

720

760Oranges580560584455

427Rice471390

390

400Sugar255

249

259WheatShrimpBeefCocoa

BeansChickenBananas2021Soybeans2025203032Sources:

WorldBankWorldwide

organic

food

sales

have

more

than

tripled

between2005

and

2018Market

Drivers:

Organic

foodOrganicfood

denotes

food

thathasbeen

produced

byfarmers

adhering

to

organic

Organic

food

salesin2018

inbillionUS$farming

standards.Apartfrom

official

nationaland

international

certifications,U.S.49.8multipleindependent

labels

byvarious

associations

exist.

They

havethe

commongoal

to

make

agriculture

assustainableaspossible

byusing

as

littlesyntheticfertilizers

andpesticides

inthe

production

process

aspossible.GermanyFranceChina13.411.29.9Incomparison

to

conventional

agriculture,

yieldsof

organic

farming

areoftenlower,

resulting

inhigherprices.

However,

consumers

areincreasingly

prepared

topayapremium,

as

worldwide

saleshavegrown

on

average

9.3%

every

yearbetween

2005

and2018.Italy4.33.8Worldwide

salesof

organic

food

inbillionUS$(1)CanadaSwitzerlandUK+9.4%(1)71

721193.310496908581673.16157524437SwedenSpain2.82005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

20182.333

Notes:(1)

Values

are

depicted

in

currentUS$and

are

notadjusted

forcurrencyeffects.

The

decline

in

2015

is

therefore

solely

attributable

to

adepreciation

ofthe

Euroin

that

yearversusthe

US$;.(2)CAGR:

Compound

AnnualGrowthRateSources:

FiBLFair

trade

is

a

driver

for

fostering

change

through

consumptionMarket

Drivers:

FairtradeFairtradeisalabelissuedbyseveral

tradeassociations

thatare

organized

underthe

umbrella

of

FairtradeInternational.

Itcertifies

ethicalandecological

minimumstandardslikeguaranteed

lower

barriers

forpricesfor

agriculturalproducts

fromdeveloping

nations.Sales

volumesharesoffair

trade

commodities

in2020Canesugar5%Cocoa

beans8%Thefair-trade

label

allows

consumers

tocounteract

unfavorable

terms

oftradethatoften

work

to

thedetriment

offood

exporting

countries

inthe

developing

world.They

areoften

highlydependent

onexports

of

oneor

few

commodities

whereasbuyersindeveloped

nationscanchoose

between

manypotential

suppliers.Flowers

&plantsCoffee

beans10%43%Worldwide

salesof

fair

trade

productsinbillionUS$+15.2%(1)9.69.88.98.26.76.25.65.44.93.33.02.71.834%Banans2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

201834

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

FairtradeInternationalCHAPTER

05Consumer

Insights?

Summary?

Engagement?

Health

&sustainabilityConsumers

long

for

health

and

sustainabilityConsumer

Insights:SummaryConsumers

across

the

countries

surveyed

inStatista’sGlobal

Consumer

Survey

are

target

groupsinthecountries

surveyed.

WhilstNorth

American

andNorthinterested

infood,and

itisapopulartopicinonlineconversations

where

theyEuropean

consumers

rarely

havetimeforaproper

meal,

SouthEuropean

andengage

withfood

contentbytalkingaboutit,sharingor

likingit.Theonline

dialogue

Chineseconsumers

claimto

havemore

timeforaproper

meal.isincreasingly

driven

by

bloggers,

vloggers

and

similar

influences.

Additionally,probably

duetoahigh

degree

ofcommoditization,

overall

brandawareness

isrelatively

low

forfood

incomparison

toother

consumer

goodscategories.Among

productfeatures

consumers

care

about,items

related

to

health

andsustainabilityrankhigh.Alsovisible

isaheightened

awareness

forfood

safetyamong

Chinese

consumers

whohadtocontend

with

multiplefood

scandalsintherecent

past.Theshareof

respondents

who

trytoavoid

artificialflavors

andsweeteners

ishighestinEurope

andChina,

while

British

and

North

Americanconsumers

are

lessworried

bythem.

Inreturn,North

American

consumers

claimtosuffermore

from

food

intolerances,

highlighting

theimportance

offree-fromproducts.

People

who

trytoeat

lessmeat

(flexitarians),

donoteat

meat(vegetarians)

or

do

noteat

anyanimalproducts

(vegans)

havebecome

sizable36Sources:GlobalConsumer

SurveyMany

consumers

are

interested

in

foodConsumer

Insights:Engagement

(1/3)Share

ofrespondentswhoare

interestedinfood

&drinksSouthAfricaRussia77%73%PolandBrazilFinlandUKCanadaSpainSwedenU.S.69%68%68%67%66%66%66%65%Italy65%65%64%63%MexicoGermanyAustriaIndiaAustraliaFrance60%59%57%55%SwitzerlandNetherlandsChina52%48%SouthKorea45%37

Notes:Sources:Question:

Which

ofthese

products

and

servicesareyouinterested

in?;Multi

Pick;n=40,448GlobalConsumer

Survey

as

ofSeptember

2022Food

is

a

popular

topic

in

online

conversationsConsumer

Insights:Engagement

(2/3)Topicsengaged

with

online

bytalkingabout

or

liking

them33%33%36%33%33%29%3130%26%303029%29%28%27%25%2625%19%25%22%2524%24%2422%21%2120%1919191918%15%1818171512Food&drinks