全球新聞消費行業(yè)市場前景及投資研究報告-培訓課件外文版2024.4

INDUSTRIES

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MARKETSNewsconsumptionworldwideCHAPTER

01OverviewSourcesfornewsconsumptioninselectedmajormediamarketsworldwideasofFebruary2023,bytypeNewsaccessinselectedcountriesworldwide2023,bytypeOnline(incl.socialmedia)TVSocialmediaPrint300%250%200%150%100%50%30%73%12%57%40%16%48%14%38%21%29%52%49%23%23%65%51%52%48%59%51%90%79%74%72%72%63%61%0%SouthAfricaBrazilUnitedKingdomIndiaUnitedStatesGermanyJapan3Description:Accordingtotheresultsofaglobalsurveyheldinearly2023,amongselectedmajormediamarkets,consumersinBrazilweretheleastlikelytouseprintmediatogettheirnews,with12percentreportingconsumingprintnewscomparedto16percentofrespondentsfromtheUnitedStates.Meanwhile,newsfromsocialmediawasmostpopularinSouthAfrica,andprintconsumptionwashighestinIndia.ReadmoreNote(s):Worldwide;JanuarytoFebruary,2023;2,000*;amongthosewhohadusedeachsourceinthelastweek;*Samplesizewasapproximately2,000percountry.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovNewsconsumerswhosawfalseormisleadinginformationaboutkeytopicsinthelastweekinselectedcountriesworldwideasofFebruary2023Consumerswitnessingfalseinformationoncertaintopicsworldwide2023ShareofrespondentsJapan15%Slovakia20%18%UnitedKingdom25%UnitedStates30%0%5%10%35%34%40%45%50%41%42%PoliticsCOVID-1926%30%31%42%12%17%ClimatechangeWarinUkraine22%21%35%45%19%26%4Description:Astudyheldinearly2023foundthatbetween30and45percentofsurveyedconsumersinselectedcountriesworldwidehadwitnessedfalseormisleadingCOVID-19newsintheweekrunningtothesurvey.Suspiciousorfalsepoliticalnewswasalsoaproblem,particularlyintheUnitedStates,whereasSlovakianconsumerswerethemostlikelytohaveseenfalseinformationaboutthewarinUkraine.ReadmoreNote(s):Worldwide;JanuarytoFebruary2023;2,000*;*Thenumberofrespondentsforeachcountrywasapproximately2,000.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovLeadingglobalEnglish-languagenewswebsitesonTikTokworldwideasofOctober2023,bynumberoffollowers(inmillions)English-languagenewswebsitesonTikTokworldwide2023,byfollowercount1412.8121086.765.154.43.642.82.72.52.41.81.81.71.71.71.71.51.421.30.7205Description:AsofOctober2023,theleadingglobalEnglish-languagenewssiteonTikTokworldwidewasLadbible,with12.8millionfollowers.SecondintherankingwaslegacynewspublishertheDailyMailwith6.7million.TheDailyMail,likeotherlegacynewssites,branchedouttoTikTokinabidtodrawinyoungeraudiences.ReadmoreNote(s):UnitedStates;October2023;followersonmainTikTokaccount;contentmaynotbeexclusivelynewsSource(s):PressGazette;TikTokCHAPTER

02SocialmedianewsconsumptionShareofconsumerswhousedselectedsocialmedianetworkstoaccessnewsinthelastweekworldwidefrom2019to2023Socialnetworkusagefornewsaccessworldwide2019-20232019202020212022202340%35%30%25%20%15%10%5%36%36%32%30%28%21%20%

20%19%17%16%16%16%15%14%12%12%11%11%9%11%11%11%10%8%

8%

8%7%6%6%4%3%3%

3%2%

2%

2%1%0%FacebookYouTubeWhatsappInstagramTwitterFacebookMessengerTikTokSnapchat7Description:In2023,Facebookremainedthemostpopularsocialmedianetworkfornewsworldwide,with28percentofrespondentstoasurveyheldinFebruarythatyearsayingthattheyhadusedtheplatformfornewsinthelastweek.Usagedecreasedhoweverfrompreviousyears,whereasTikToknewsconsumptionisontheupandwassixtimeshigherin2023thanin2020.ReadmoreNote(s):Worldwide;2019to2023;2,000*;across12countriesincludedinthereport**;*Countisapproximately2,000foreachcountry.**Countriesincludedin2023:UnitedKingdom,UnitedStates,Germany,France,Spain,Italy,Ireland,[...]

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovShareofadultswhousesocialmediaasasourceofnewsinselectedcountriesworldwideasofFebruary2023Socialmediaasanewsoutletworldwide2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%NigeriaThailandMalaysiaSouthAfricaKenyaPhilippinesPeruChileIndonesiaColombiaMexicoGreeceBulgaria8Description:Duringa2023survey,78percentofrespondentsfromNigeriastatedthattheyusedsocialmediaasasourceofnews.Incomparison,just23percentofJapaneserespondentssaidthesame.Largeportionsofsocialmediausersaroundtheworldadmitthattheydonottrustsocialplatformseitherasmediasourcesorasawaytogetnews,andyettheycontinuetoaccesssuchnetworksonadailybasis.

ReadmoreNote(s):Worldwide;JanuarytoFebruary2023;2,000*;18yearsandolder;respondentsacross46markets;*Samplesizepermarketwasroughly2,000.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovLeadingsourcesaudiencespaythemostattentiontowhenconsumingnewsonsocialnetworksworldwideasofFebruary2023Topnewssourcesglobalaudiencespaymostattentiontoonsocialmedia2023Mainstreamnewsoutlets/mainstreamjournalistsPoliticians/politicalactivistsSmalleroralternativenewssourcesPersonalities(includingcelebritiesandinfluencers)Ordinarypeople60%50%40%30%20%10%0%55%55%55%52%45%44%43%

43%43%42%42%39%38%37%36%35%34%33%33%31%31%30%30%29%27%26%25%25%25%24%TwitterFacebookYouTubeInstagramSnapchatTikTok9Description:Accordingtoasurveyconductedamongsocialmediausersworldwideinearly2023,TikTokandSnapchatuserswerefoundtobepayingmoreattentiontopersonalitiesandinfluencersthantomainstreamjournalistswhenitcametonews.ThiswasincontrastwithTwitterandFacebook,whereconventionaloutletsandjournalistswerefoundtostillbeking.ReadmoreNote(s):Worldwide;JanuaryandFebruary2023;seenotes;18yearsandolder;amongrespondentsacross46marketsSource(s):NiemanJournalismLab;ReutersInstitutefortheStudyofJournalism;YouGovNewstopicspaidmostattentiontoamongsocialmedianewsusersworldwideasofFebruary2023,bynetworkNewstopicsmostaccessonsocialmediaworldwide2023,bynetworkShareofrespondentsFunnews(newsthatmakesmelaugh)0%

10%Socialjustice20%Climate30%Businessandeconomics40%HealthWarinUkraine50%Nationalpolitics60%70%TwitterFacebookYouTubeInstagramSnapchatTikTok10Description:A2023surveyrevealedthataudiencesusingsocialnetworksfornewsengagewithtopicsdifferentlydependingonthenetwork;forexample59percentofTwitterusersdevotemostoftheirattentiontonationalpolitics,whereasthesamewastrueofjust36percentofTikTokusers.Thelatternetworkwasusedmoreforfunnews,withTwitter,Facebook,andYouTubegenerallythemostlikelyplatformsforserioustopicslikehealth,business,theclimate,andsocialjustice.ThewarinUkraine[...]

ReadmoreNote(s):Worldwide;JanuarytoFebruary2023;seenotes;18yearsandolder;respondentsacross46marketsSource(s):ReutersInstitutefortheStudyofJournalism;YouGovCHAPTER

03PayingfornewsLeadingEnglish-languagenewswebsitesworldwidefromMarch2021toMarch2023,bynumberofdigital-onlysubscriptions(in1,000s)Onlinesubscriptionstonewswebsitesworldwide2023Numberofsubscribersinthousands01,0002,0003,0004,0005,0006,0007,0008,0009,00010,000TheNewYorkTimes(U.S.)TheWallStreetJournal(U.S.)TheWashingtonPost(U.S.)Gannett(U.S.)9,4003,5002,5002,0002,0001,700Substack(U.S.)U.S.Weekly(U.S.)DowJones-excludingTheWallStreetJournal(U.S.)FinancialTimes(UK)1,2001,000WeatherChannel(U.S.)TheGuardian(UK)NewsCorpAustralia(Australia)Medium(U.S.)1,0001,0001,000825697TheEconomist(UK)TheTelegraph(UK)LeeEnterprises(U.S.)67060612Description:TheNewYorkTimeshad9.4milliondigitalsubscribersasofSeptember2023,makingthepublicationthegloballeaderinthisregard,followedbyTheWallStreetJournalandTheWashingtonPostwith3.5millionand2.5milliononlinenewssubscribersrespectively.ThesourcenotedthatTheWashingtonPostlostsubscriberswhereasotherpublishersintherankinggenerallysawanincrease.ThePost`slosseswerepartiallyattributedtoapost-Trumpslumpinreportingfollowing[...]

ReadmoreNote(s):Worldwide;March2021toMarch2023*;top15publicationstakenfromtotalranking;*Datawastakenatdifferenttimesfordifferentpublicationsaccordingtowhenthefigureswerepubliclyreported.Datawastakenforthefollowing[...]ReadmoreSource(s):PressGazetteShareofconsumerswhopaidforonlinenewscontentinselectedcountriesworldwideinthelastyearasofFebruary2023Digitalnewspurchasesworldwide2023Shareofrespondents0%5%10%15%20%25%30%35%40%NorwaySweden39%33%AustraliaFinland22%21%21%UnitedStatesDenmarkSwitzerlandNetherlandsBelgium19%17%17%15%15%IrelandPolandAustria14%14%Spain13%13Description:NewsaudiencesinNorwaywerebyfarthemostlikelytopayforonlinenewsaccordingtoaglobalstudyonpaiddigitalnewscontentconsumption,with39percenthavingpaidfornewsonlineinthelastyear.RankedsecondwasSweden,followedbyAustralia,Finland,andtheUnitedStates.ReadmoreNote(s):Worldwide;JanuarytoFebruary,2023;2,000*;includespaymentviaasubscription,donation,one-offpayment,ordonation;*Samplesizewasapproximately2,000permarket.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovPercentageofinternetuserswhopaidfordigitalnewsinselectedcountriesinLatinAmericaasofFebruary2023LatinAmerica:digitalnewspurchasepenetration2023,bycountry25%20%20%15%10%5%16%14%13%12%11%0%BrazilMexicoColombiaPeruArgentinaChile14Description:Duringa2023survey,lessthanone-fifthofrespondentsinfiveofthelargestLatinAmericancountriessaidtheypaidforonlinenews.Brazilhadthemostconsumerspayingforonlinenewsat20percent,whereasthepercentageinChilewasthelowestatonly11percent.ReadmoreNote(s):LAC;JanuarytoFebruary2023;seenotes*;18yearsandolder;*Samplesizesineachcountry:Argentina:n=2,014;Brazil:n=2,047,Chile:n=2,013;Colombia:n=2,036;Mexico:n=2,029;Peru:n=2,010.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMainreasonsforsubscribingordonatingtonewsoutletsinselectedcountriesworldwideasofFebruary2023Reasonsforpayingfornewsworldwide2023UnitedStatesUnitedKingdomGermany70%60%50%40%30%20%10%0%65%48%47%44%44%38%30%30%29%28%28%25%21%20%16%BetterqualityordistinctivecontentHelpfundgoodjournalismIdentificationwithbrand/journalistsEasytousewebsiteorapp

Games,puzzles,andnon-newsfeatures15Description:AsofFebruary2023,themainreasonforsubscribingordonatingtonewsoutletsintheUnitedStates,UnitedKingdom,andGermanywasbetterqualityordistinctivecontent.U.S.consumerswerethemostlikelytocitethisasareason,withthesharewhodidsoroughly20percenthigherthanintheUKandGermany.Althoughnon-newscontentisgrowinginpopularityandoftenincludedaspartofsubscriptionbundles,thisrankedamongtheleastcitedreasonsforpayingfornews,along[...]ReadmoreNote(s):Worldwide;JanuarytoFebruary2023;seenotes;amongongoingnewssubscribersSource(s):PressGazette;ReutersInstitutefortheStudyofJournalismCHAPTER

04TrustandaccuracyLeveloftrustinmediaworldwidefrom2018to2023Trustinmediaworldwide2018-202351.5%51%51.0%50.5%50%50%50%50.0%49.5%49%49.0%48.5%48.0%47.5%47%47.0%46.5%20182019202020212022202317Description:Duringa2023survey,50percentofrespondentsfrom28countriesacrosstheworldstatedthattheytrustedthemediaasasourceofreliableinformation,downfrom51percentin2020butthesameasin2021and2022.ThereportedalsorevealedthatthecountrywiththemosttrustinmediawasChina,whereastheUnitedKingdomfaredthepoorestinthatregardwithjust31percentofrespondentssayingthattheyhadfaithinthemedia.ReadmoreNote(s):Worldwide;2018to2023;33,050respondents;18yearsandolderSource(s):EdelmanMosttrustedsourcesofgeneralnewsandinformationworldwidefrom2011to2023Mosttrustedsourcesofgeneralnewsandinformationworldwide2011-2023TraditionalmediaSearchenginesOwnedmediaSocialmedia70%65%60%55%50%45%40%35%30%201120122013201420152016201720182019202020212022202318Description:Asoflate2023,62percentofadultswhorespondedtoaglobalsurveystatedthattheytrustedtraditionalmediawhereas68percentsaidtheytrustedsearchengines.Thesourceconsideredtheleasttrustworthywassocialmedia.SocialmediawasbyfartheleasttrustednewssourceinEuropeandNorthAmerica,andasurveyheldintheUnitedStatesrevealedthatmostU.S.adultsconsideredthemajorityofnewsseenonsocialmediatobebiased.

ReadmoreNote(s):Worldwide;2011to2023;1,150*;18yearsandolder;2023:28countriesworldwide;topfourboxfortrustonaninepointscalewhere1=

'donottrustatall',9='trustitagreatdeal';*Surveysamplepercountryrefersto2023.Sample[...]

ReadmoreSource(s):EdelmanTrustinjournalistsworldwideasofJune2023,bycountryTrustinjournalistsworldwide2023,bycountryShareofrespondents0%5%10%15%20%25%30%35%40%45%50%IndonesiaIndia47%39%NetherlandsBrazil34%34%ThailandMexico33%31%Canada29%UnitedStatesIreland28%28%27%26%26%MalaysiaSwedenGermanySingapore24%19Description:Accordingtoasurveyconductedin31countries,IndonesianandIndianrespondentshadthemosttrustinjournalists,at47and39percentrespectively.Onthecontrary,trustinjournalistswasthelowestinHungary,Japan,andSouthKorea.

ReadmoreNote(s):Worldwide;May26toJune9,2023;22,816respondents;16-74years*;amongthosewhoanswered1or2onascaleof1to5,where1isverytrustworthyand5isveryuntrustworthy;*RespondentsfromSouthAfrica,Canada,Turkey,[...]

ReadmoreSource(s):IpsosCHAPTER

05NewsavoidanceCountrieswiththehighestshareofaudiencesactivelyavoidingthenewsworldwideasofFebruary2023Newsavoidanceinselectedcountriesworldwide202360%50%40%30%20%10%0%57%57%46%44%41%GreeceBulgariaArgentinaPolandUnitedKingdom21Description:TheshareofnewsconsumerswhoactivelytrytoavoidnewswashighestinGreeceandBulgariaasofearly2023,with57percentofrespondentsfromeachcountrysayingtheydeliberatelychosenottoengagewithnews.ActivenewsavoidancewasalsocommoninArgentina,Poland,andtheUnitedKingdom,wheretheshareofrespondentssayingtheydidsowasover40percent.ReadmoreNote(s):Worldwide;JanuarytoFebruary,2023;2,000foreachmarket;18yearsandolder;topfivecountrieswithhighestshareofnewsavoidersfromatotalof46countriesSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMethodsofavoidingnewsamongnewsavoidersworldwideasofFebruary2023Waysofavoidingnewsamongnewsavoidersworldwide2023Shareofrespondents0%10%20%30%40%50%60%Avoidingmostsourcese.g.scrollingpastnews,changingchanne