羅馬尼亞快速消費(fèi)品行業(yè)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

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MARKETSFMCGmarketinRomaniaCHAPTER

01OverviewValuegrowthofFMCGmarketbasketproductsinRomaniain1sthalf2023ValuegrowthofFMCGmarketbasketproductsinRomania202325%19.7%20%15%10%5%17.5%16.6%12.3%0%FoodNon-alcoholicdrinksDrugsAlcoholicdrinks4Description:Allproductmacro-categoriesexperiencedsignificantvaluegrowthinthefirsthalfof2023.Thehighestgrowthisinthefoodcategory(19.7percent),representingoverhalfofRomania`stotalFMCGmarketbasket,followedbynon-alcoholicbeverages,whichsawavaluegrowthof17.5percent.Non-foodproductsincreasedinvalueby16.6percent,whilealcoholicbeveragesgrewbyonly12.3percentduetoaportionofconsumptionshiftingtowardsthehotels,restaurants,andcafessector.

ReadmoreNote(s):Romania;H12023Source(s):NielsenIQValueshareontotalFMCGmarketinRomaniain1sthalf2023ValueshareontotalFMCGmarketinRomania2023Traditionaltrade33%Hypermarkets23%Supermarkets10%Petrol/Convenience1%Discounters20%Minimarkets13%5Description:Thechannelwiththehighestvalueshareinthefirsthalfof2023inRomaniawastraditionaltradecoveringathirdofthetotalFMCGmarket.Itwasfollowedbyhypermarketsanddiscounterswith23and20percentrespectively.ReadmoreNote(s):Romania;H12023Source(s):NielsenIQValueshareofFMCGmarketbasketsinRomaniain1sthalf2023,byproductValueshareofFMCGmarketbasketsinRomania2023,byproduct60%55%50%40%30%20%10%0%18%17%12%FoodNon-alcoholicdrinksDrugsAlcoholicdrinks6Description:Foodhadthehighestvalueshareofallproductmacro-categories,representingoverhalfofRomania'stotalFMCGmarketbasketinthe1sthalfof2023.Itwasfollowedbynon-alcoholicdrinksanddrugswith18and17percentrespectively.

ReadmoreNote(s):Romania;H12023Source(s):NielsenIQGrowthoftotalFMCGmarketinRomaniain1sthalf2023,bychannelsGrowthoftotalFMCGmarketinRomania2023,bychannels30%26.3%25%22.7%20%15%10%5%16.5%15.3%13%12.4%0%Petrol/ConvenienceHypermarketsTraditionaltradeSupermarketsMinimarketsDiscounters7Description:Thechannelwiththehighestgrowthinthefirsthalfof2023wasthediscounters(26.3percentinvalue),followedbysmallerformats-mini-markets(22.7percent)andsupermarkets(16.5percent).Traditionaltradeincreasedinvalueby15.3percent,whilehypermarketsrecordedtheslowestgrowth,at13percent.OveralltheFMCGmarketincreasedinvalueby17.8percent.Anotabletrendintheyear`ssecondquarteristhechangeinconsumptionpatternsinhypermarketsandsupermarkets:[...]

ReadmoreNote(s):Romania;H12023Source(s):NielsenIQMostimportantproducersanddistributorsintheFMCGindustryinRomaniain2022,byrevenue(inmillionRomanianlei)LeadingproducersanddistributorsintheFMCGindustryinRomania2022.byrevenueRevenueinmillionRomanianlei05001,0001,5002,0002,500Procter&GambleDistributionUnileverSouth&CentralEuropeDalliDCOST2,145.21,106.1344.3325.4319.9Colgate-PalmoliveEssity8Description:In2022,Procter&GambleDistributionwasthemostimportantproduceranddistributorintheFMCGindustryinRomania,witharevenueofover2.14billionRomanianlei.UnileverSouth&CentralEuroperankedsecondwithaturnoverofslightlymorethan1.1billionRomanianlei.ReadmoreNote(s):Romania;2022Source(s):MinistryofPublicFinancesRomania;ZiarulFinanciarNumberofemployeesinthebrewingindustryinRomaniafrom2015to2022NumberofemployeesinthebrewingindustryinRomania2015-20227,0006,0906,0155,9735,9505,9425,8006,0005,0004,0003,0002,0001,00005,6005,500201520162017201820192020202120229Description:ThehighestnumberofemployeesinthebrewingindustryinRomaniawasregisteredin2020at6,090employees.In2022,thedirectemploymentnumberslightlydroppedto5,942employees.

ReadmoreNote(s):Romania;2015to2022Source(s):BrewersofEuropeVolumeofnon-alcoholicbeerproducedinRomaniafrom2017to2022(in1,000hectoliters)Volumeofnon-alcoholicbeerproducedinRomania2017-20221,000900915.1897.2800733.1700606.4600480.25004003002001000430.820172018201920202021202210Description:Thevolumeofnon-alcoholicbeerproducedinRomaniatotaled897.2thousandhectolitersin2022.Thisrepresentedaslightdecreaseoftwopercentcompartedtotheproductionvolumeregisteredin2021.Atthesametime,thetotalvolumeofnon-alcoholicbeerinRomaniaamountedtonearly70millionlitersin2021andisexpectedtopeakat84millionlitersby2025.ReadmoreNote(s):Romania;2017to2022Source(s):NationalInstituteofStatisticsRomaniaVolumeofsoftdrinksproducedinRomaniafrom2017to2022(in1,000hectoliters)VolumeofsoftdrinksproducedinRomania2017-202225,00023,755.822,729.521,492.721,048.119,433.519,246.520,00015,00010,0005,000020172018201920202021202211Description:ThevolumeofsoftdrinksproducedinRomaniain2022amountedtoapproximately23.75millionhectoliters.Thisrepresentedanincreaseofaround4.5percentcomparedtotheproductionregisteredin2021.

ReadmoreNote(s):Romania;2017to2022Source(s):NationalInstituteofStatisticsRomaniaVolumeofsparklingwaterproducedinRomaniafrom2017to2022(in1,000hectoliters)VolumeofsparklingwaterproducedinRomania2017-202225,00022,892.922,314.221,334.921,082.521,175.720,514.320,00015,00010,0005,000020172018201920202021202212Description:ThevolumeofsparklingwaterproducedinRomaniapeakedin2022atnearly22.9millionhectoliters,increasingby2.6percentsince2021.ReadmoreNote(s):Romania;2017to2022Source(s):NationalInstituteofStatisticsRomaniaCHAPTER

02RevenuesFoodmarketrevenueinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)FoodmarketrevenueinRomania2018-2028,bysegmentMeatConfectionery&SnacksFish&SeafoodPetFoodDairyProducts&EggsConvenienceFoodBabyFoodVegetablesOils&FatsBread&CerealProductsSauces&SpicesFruits&NutsSpreads&Sweeteners70,00060,00050,00040,00030,00020,00010,00002018201920202021202220232024202520262027202814Description:TherevenueoftheRomanianfoodmarketisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Particularlystrikingistherobustincreaseinthemeatsegmenttowardstheendoftheforecastperiod.Thevalueof709.8millionU.S.dollarsstandsoutsignificantlyfromtheaveragechanges,estimatedat221.4millionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):At-homerevenueofnon-alcoholicdrinksinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)Non-alcoholicdrinksat-homerevenueinRomania2018-2028,bysegmentSoftDrinksBottledWaterJuicesReady-to-Drink(RTD)Coffee&Tea6,0005,0004,0003,0002,0001,00002018201920202021202220232024202520262027202815Description:Overthelasttwoobservations,theindicator'Revenue,Combined'isforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallfourdifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentSoftDrinksstandsoutwiththehighestvalueof3.1billionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):At-homerevenueofalcoholicdrinksinRomaniafrom2023to2028,bysegment(inmillionU.S.dollars)Alcoholicdrinksat-homerevenueinRomania2023-2028,bysegmentBeerSpiritsWineCider,Perry&RiceWineHardSeltzer6,0005,0004,0003,0002,0001,000015.71113.315.33106.65655.3412.34100.46649.98663.129.493.56643.846.6587.77638.823.98624.4777.181,240.51,179.41,117.421,057.031,008.07915.373,203.0820283,082.4420272,964.6220262,848.2920252,749.0620242,573.1202316Description:Theindicator'Revenue,Combined'isforecasttoexperiencesignificantgrowthinallsegmentsin2028.Thetrendobservedfrom2023to2028remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theBeersegmentachievesthehighestvalueof3.2billionU.S.dollarsat2028.ReadmoreNote(s):2023to2028Source(s):TobaccomarketrevenueRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)TobaccomarketrevenueinRomania2018-2028,bysegmentCigarettesE-CigarettesSmokingTobaccoCigars12,00010,0008,0006,0004,0002,00002018201920202021202220232024202520262027202817Description:Overthelasttwoobservations,therevenueofthetobaccomarketinRomaniaisforecastedtoincreasesignificantlyinallsegments.Particularlystrikingisthesolidincreaseinthecigarettesegmenttowardstheendoftheforecastperiod.Thevalueof364.6millionU.S.dollarsstandsoutsignificantlyfromtheaveragechanges,estimatedat92.75millionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):ApparelmarketrevenueinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)ApparelmarketrevenueinRomania2018-2028,bysegmentWomen'sApparelMen'sApparelChildren'sApparel16,00014,00012,00010,0008,0006,0004,0002,00002018201920202021202220232024202520262027202818Description:Overthelasttwoobservations,therevenueisforecastedtoincreasesignificantlyinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyistheWomen'sApparelsegment,whichhasthehighestvalueof7.8billionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):FootwearmarketrevenueinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)FootwearmarketrevenueinRomania2018-2028,bysegmentLeatherFootwearAthleticFootwearSneakersTextile&OtherFootwear3,0002,5002,0001,5001,00050002018201920202021202220232024202520262027202819Description:Overthelasttwoobservations,therevenueisforecasttoincreasesignificantlyinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentofLeatherFootwear,whichhasthehighestvalueof1.5billionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):AccessoriesmarketrevenueinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)AccessoriesmarketrevenueinRomania2018-2028,bysegmentLuggage&BagsWatches&Jewelry80070060050040030020010002018201920202021202220232024202520262027202820Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforalltwodifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentLuggage&Bags,whichhasthehighestvalueof413.44millionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):Toys&GamesmarketrevenueinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)Toys&GamesmarketrevenueinRomania2018-2028,bysegmentToysforToddlers&KidsBoardGamesPlastic&OtherToysActionFiguresConstructionSets&ModelsCardGamesDolls&StuffedToysPuzzles70060050040030020010002018201920202021202220232024202520262027202821Description:Overthelasttwoobservations,therevenueisforecastedtoincreasesignificantlyinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossalleightsegmentsbytheendofthecomparisonperiod.Notably,thesegmentToysforToddlers&Kidsstandsoutwiththehighestvalueof137.49millionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):Home&LaundryCaremarketrevenueinRomaniafrom2018to2028,bysegment(inmillionU.S.dollars)Home&LaundryCaremarketrevenueinRomania2018-2028,bysegmentLaundryCareHouseholdCleanersPolishes,RoomScents&InsecticidesDishwashingDetergents1,00090080070060050040030020010002018201920202021202220232024202520262027202822Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.EspeciallynotableistheremarkablyrobustgrowthobservedintheLaundryCaresegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching22.7millionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,estimatedat8.1millionU.S.dollars.ReadmoreNote(s):2018to2028Source(s):CHAPTER

03TradeImportvalueofcoffeeintoRomaniafrom2011to2022(inthousandeuros)CoffeeimportvalueintoRomania2011-2022400,000350,000300,000250,000200,000336,944263,526236,569216,673209,711203,471197,604169,380145,960145,834143,818150,000100,00050,0000135,65720112012201320142015201620172018201920202021202224Description:ThisstatisticshowsthevalueofcoffeeimportedintoRomaniafrom2011to2022.ThevalueofcoffeeimportsintoRomaniahasincreasedfrom135.66millioneurosin2011to336.94millioneurosin2022.

ReadmoreNote(s):Romania;2011to2022;Commoditycode0901*;*Dataextractedfromusingthecommoditycode0901:Coffee,whetherornotroastedordecaffeinated;coffeehusksandskins;coffeesubstitutescontainingcoffeein[...]

ReadmoreSource(s):UNComtradeValueofwineimportstoRomaniafrom2009to2022(inmillionU.S.dollars)ValueofwineimportstoRomania2009-202214012010080123.06109.6181.0173.9770.3269.4863.05604020053.9652.45201650.547.03201544.627.65201020.652009201120122013201420172018201920202021202225/statistics/1120626/romania-value-of-wine-importsThelowestvalueofwineimportstoRomaniawasregisteredin2009,amountingto20.65millionU.S.dollars.Subsequently,wineimportvaluehasoverallincreased,peakingin2022atover123millionU.S.dollars,almostdoublethevaluein2017.

ReadmoreNote(s):Romania;2009to2022;*Importsofcommoditygroup2204"Wineoffreshgrapes,includingfortifiedwines;grapemustotherthanthatofheading20.09"ReadmoreSource(s):TrendEconomy;UNComtradeValueofbeerimportedtoRomaniafrom2018to2022,bycountry(inmillioneuros)ValueofbeerimportedtoRomania2018-2022,bycountryImportvalueinmillioneuros2022202120180246810121411.3911.47GermanyCzechRepublicGreece10.966.76.676.452.72.881.850.52NetherlandsPoland3.883.175.425.051.475.165.03Mexico3.122.82.94HungaryBelgium2.12.421.71.582.24France2.922.671.83Italy0.530.3826Description:ThemostimportanttradepartnerinbeerimportsforRomaniain2022wasGermany,whichimportedafifthoftotalbeervalue.CzechRepublicandGreecefollowedit.ReadmoreNote(s):Romania;2018to2022Source(s):InternationalTradeCentre;UNComtradeValueofimportedpetfoodinRomaniafrom2020to2022,bycountry(inmillioneuros)ValueofimportedpetfoodinRomania2020-2022,bycountryImportvalueinmillioneuros2022

2021

2020600204080100120111.37HungaryPoland87.5276.3481.1664.4648.3929.2GermanyFrance23.2720.8513.2810.247.159.2613.15CzechRepublicItaly7.4912.0912.0211.889.758.247.85Spain7.3LithuaniaNetherlandsAustria3.071.726.768.355.283.943.0727Description:ThetotalvalueofimportedpetproductsbyRomaniain2022wasover311.8millioneuros,whichincreasedby51.4percentsince2020.Hungarywasthemaintradepartner,withanimportvalueof111.37millioneuros,followedbyPoland,withanimportvalueof81.16millioneuros.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;TradeMapValueofapparelimportedtoRomaniafrom2020to2022,bycountry(inmillioneuros)ValueofapparelimportedtoRomania2020-2022,bycountryImportvalueinmillioneuros202220211002020020406080120140160180200220196.64PolandGermanyItaly153.52154.76120.76120.4695.01143.99130.41137.31111.54112.01Spain90.8887.02105.1TürkiyeNetherlandsChina76.3747.8541.6833.220.2132.6137.757.42France29.7126.1529.5126.62HungaryAustria13.9329.2130.8444.9828Description:ThetotalvalueofimportedapparelarticlesbyRomaniain2022wasover1.11billioneuros,whichhasincreasedby27.9percentsince2020.Polandwastheleadingtradepartner,withanimportvalueof196.6millioneuros,followedbyGermany,withanimportvalueof154.7millioneuros.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;TradeMapValueofapparelexportedfromRomaniafrom2020to2022,bycountry(inmillioneuros)ValueofapparelexportedfromRomania2020-2022,bycountryExportvalueinmillioneuros2022200202120203000100400500600532.68ItalyGermany461.17486.97240.41229.41197.2138.47118.69122.01France105.57UnitedKingdomNetherlandsSpain111.61134.7553.6846.6134.1340.5341.5646.3235.8323.8421.86Sweden34.9750.5947.96Belgium32.9720.6419.7UnitedStatesofAmericaHungary29.1619.1514.7529Description:ThetotalvalueofexportedarticlesofapparelbyRomaniain2022wasover1.43billioneuros,whichhasincreasedby12.6percentsince2020.Italywastheleadingtradepartner,withanexportvalueof532.6millioneuros,followedbyGermany,withanimportvalueof240.4millioneuros.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;TradeMapValueofimportedfootwearinRomaniafrom2020to2022,bycountry(inmillioneuros)ValueofimportedfootwearinRomania2020-2022,bycountryImportvalueinmillioneuros202215020212020050100200250300350288.2ItalyPoland244.19189.96211.04175.76147.83133.94GermanyChina103.6781.5190.9163.9467.4989.14BelgiumUkraineFrance52.1533.6456.1858.551.0853.7644.4240.5450.7654.0455.88HungaryTürkiyeAustria50.5536.4828.1534.6520.8210.3630Description:ThetotalvalueofimportedfootwearbyRomaniain2022was1.25billioneuros,whichhasincreasedby41.3percentsince2020.Italywastheleadingtradepartner,withanimportvalueof288.2millioneuros,followedbyPoland,withanimportvalueof211millioneuros.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;TradeMapValueofexportedfootwearinRomaniafrom2020to2022,bycountry(inmillioneuros)ValueofexportedfootwearinRomania2020-2022,bycountryExportvalueinmillioneuros2022

2021

2020300

4000100200500600700800721.46ItalyAustria581.91517.798.1278.24133.9697.77GermanyHungaryBulgariaFrance72.670.7688.3355.0922.2127.1620.8216.4423.2423.0124.8221.3236.4523.8818.7316.316.3616.378.0110.1715.1710.0812.28PolandCzechRepublicTürkiyeSpain31Description:ThetotalvalueofexportedfootwearbyRomaniain2022was1.23billioneuros,whichhasincreasedby34.4percentsince2020.Italywastheleadingtradepartner,withanexportvalueofover721.4millioneuros,followedbyAustria,withanexportvalueof98.1millioneuros.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;TradeMapValueofexportedarticlesofknittedapparelinRomaniafrom2020to2022,bycountry(inmillioneuros)ValueofexportedarticlesofknittedapparelinRomania2020-2022,bycountryExportvalueinmillioneuros202210020212020050150200250208.75ItalyGermany182.19176.31123105.82102.1966.3864.3971.41France49.03Hungary24.0917.1829.45Bulgaria17.5712.2722.6219.25UnitedKingdomCzechRepublicIreland19.5720.6811.568.6519.5913.619.691613.9510.4NetherlandsPoland12.878.835.8332Description:ThetotalvalueofexportedarticlesofknittedapparelbyRomaniain2022was642.8millioneuros,whichhasincreasedby31.9percentsince2020.Italywastheleadingtradepartner,withanexportvalueof208.7millioneuros,followedbyGermany,withanimportvalueof123millioneuros.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;TradeMapValueofexportedbeverages,spiritsandvinegarbyRomania2022,bycountry(inmillioneuros)ValueofexportedbeveragesbyRomania2022,bycountryExportvalueinmillioneuros30

400102050607080BulgariaGreece66.8726.29Hungary22.7122.6422.12RepublicofMoldovaSerbiaUnitedKingdomNetherlandsItaly20.1917.3313.74Germany10.95Croatia8.5533Description:ThemostimportanttradepartnerinbeerexportsforRomaniain2022wasBulgaria,withover66.8millioneuros,followedbyGreeceandHungary.ReadmoreNote(s):Romania;2020to2022Source(s):InternationalTradeCentre;UNComtradeCHAPTER

04SalesPercapitasalesvolumeinthesnackfoodsegmentofthefoodmarketinRomaniafrom2018to2028PercapitasalesvolumeinthesnackfoodsegmentinRomania2018-2028353025201510502018201920202021202220232024202520262027202835Description:Theaveragevolumepercapitainthe'SnackFood'segmentofthefoodmarketinRomaniawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.9kilograms(+6.92percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach29.4kilogramsandthereforeanewpeakin2028.ReadmoreNote(s):Romania;2018to2028Source(s):MarketInsightsPercapitasalesvolumeinthesauces&spicessegmentofthefoodmarketinRomaniafrom2018to2028Percapitasalesvolumeinthesauces&spicessegmentinRomania2018-202825201510502018201920202021202220232024202520262027202836Description:Theaveragevolumepercapitainthe'Sauces&Spices'segmentofthefoodmarketinRomaniawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.8kilograms(+9.18percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach21.35kilogramsandthereforeanewpeakin2028.ReadmoreNote(s):Romania;2018to2028Source(s):MarketInsightsPercapitasalesvolumeinthepetfoodsegmentofthefoodmarketinRomaniafrom2018to2028PercapitasalesvolumeinthepetfoodsegmentofthefoodmarketRomania2018-2028201816141210864202018201920202021202220232024202520262027202837Description:Theaveragevolumepercapitainthe'PetFood'segmentofthefoodmarketinRomaniawasforecasttocontinuouslyincreasebetween2024and2028byintotal0.9kilograms(+5.2percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach18.25kilogramsandthereforeanewpeakin2028.ReadmoreNote(s):Romania;2018to2028Source(s):MarketInsightsPercapitasalesvolumeinthecarbonatedsoftdrinkssegmentofthenon-alcoholicdrinksmarketRomaniafrom2018to2028PercapitasalesvolumeinthecarbonatedsoftdrinkssegmentRomania2018-20281401201008060402002018201920202021202220232024202520262027202838Description:Theindicator'VolumeperCapita,Combined'inthe'CarbonatedSoftDrinks'segmentofthenon-alcoholicdrinksmarketinRomaniawasforecasttocontinuouslyincreasebetween2024and2028byintotal13.6litres(+13.28percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach116litresandthereforeanewpeakin2028.ReadmoreNote(s):Romania;2018to2028Source(s):MarketInsightsPromotionalsalesofFMCGinRomaniafrom2018to2022PromotionalsalesofFMCGinRomania2018-202230%25%25%20%15%10%5%23.2%21.9%20.6%20.4%0%2018201920202021202239Description:Accordingtothesource,theshareofpromotionalsalesofFMCGwas25percentinRomaniain2018-typicalforastableeconomy.In2020,themarketsharedropped,althoughitisusuallyexpectedtoriseduringperiodsaffectedbyinflation.Thesharedroppedconstantlysince2018,reaching20.4percentin2022inRomania.ReadmoreNote(s):Romania;2018-2022Source(s):RetailZoom;ZiarulFinanciarPrivatelabelsalesofFMCGinRomaniain2022,byproductPrivatelabelsalesofFMCGinRomania2022,byproduct40%36%35%30%25%20%15%10%5%33%25%17%13%9%7%6%3%1%0%MeatCheeseCannedvegetablesBiscuitsChocolateCoffeeSnacksWaterBeerSoftdrinks40Description:Accordingtothesource,privatelabelsare30percentcheaperthanotherbrandsbecauseofthelowadvertisementbudget.Inthetop10mostsoldFMCGproducts,meathasthebiggestshareofprivatelabelsales-36percent.

ReadmoreNote(s):Romania;2022Source(s):NielsenIQ;ZiarulFinanciarDistributionofbeersalesinRomaniain2022,bytypeofpackagingShareofbeersalesinRomania2022,bytypeofpackaging45%38.7%40%35%30%25%20%15%10%5%33.3%24.8%3.2%0%PETBottleCanDraught41Description:In2022,thehighestshareofbeersalesinRomaniacamefromPETbottles.Draftbeersalesaccountedforonly3.2percentofthetotalsalesamount.

ReadmoreNote(s):Romania;2022Source(s):Asocia?iaBerariiRomanieiValueofplant-basedfoodsalesinRomaniafrom2020to2022(inmillionRomanianlei)Valueofplant-basedfoodsalesinRomania2020-2022180160140163.5132.41209810080604020020202021202242/statistics/1410739/romania-plant-based-food-sales-valuePlant-basedfoodsalesinRomaniagrewby23percentin2022toreach163.5millionRomanianlei,followingagrowthof35percentinthepreviousyear.Yet,RomaniaremainsoneofthesmallestmarketsintheEuropeanUnionforplant-basedfoodretail.ReadmoreNote(s):Romania;2020to2022Source(s):TheGoodFoodInstituteValueofplant-basedmeatsalesinRomaniafrom2020to2022(inmillionRomanianlei)Valueofplant-basedmeatsalesinRomania2020-20226050403048.137.626.32010020202021202243/statistics/1410772/romania-plant-based-meat-sales-valuePlant-basedmeatsalesinRomaniagrewby28percentin2022toreach48.1millionRomanianlei,followingagrowthof43percentinthepreviousyear.Yet,RomaniaremainsoneofthesmallestmarketsintheEuropeanUnionforplant-basedfoodretail.ReadmoreNote(s):Romania;2020to2022Source(s):TheGoodFoodInstituteValueofplant-basedmilksalesinRomaniafrom2020to2022(inmillionRomanianlei)Valueofplant-basedmilksalesinRomania2020-20221