物業(yè)管理咨詢服務(wù)內(nèi)容劃分全套

物業(yè)管理咨詢服務(wù)內(nèi)容劃分ShoppingmallandPropertyManagementConsultingServiceContentsOutline方法:我們會(huì)就以下4方面與當(dāng)?shù)毓芾韴F(tuán)隊(duì)協(xié)作收集市場(chǎng)資訊、策劃所須的開(kāi)業(yè)前與咨詢服務(wù),并擬出所須工作計(jì)劃、進(jìn)度報(bào)告或講解：Methodology:Wewillworkwiththelocalmanagementteamtocollectthemarketinformation,planthenecessarypreopeningandconsultingservicesin4partsandproducenecessaryworkplan,progressreportsorpresentation：Part1-業(yè)態(tài)規(guī)劃Trademixplanning/店鋪劃分Shoplotssizing1.1調(diào)查市場(chǎng)現(xiàn)狀／進(jìn)行市場(chǎng)分析Surveymarketingconditionandconductmarketanalysisafterreceivingowner’sresearchedinformationanddocuments.Reviewsurveyinformationofmarketresearchcompanyandprovideadditionalinputsoninformationtobecollectedbyresearchcompany1.2市場(chǎng)優(yōu)劣勢(shì)／市場(chǎng)戰(zhàn)略分析Strength&weakness,andmarketstrategyanalysis1.3競(jìng)爭(zhēng)對(duì)手分析Competitorsanalysis1.4商場(chǎng)定位Mallpositioning1.5商場(chǎng)總面積建意ProposedMallGFA1.6業(yè)態(tài)規(guī)劃Trademixplanning1.7租戶選配Tenantprofiling1.8店鋪劃分Shoplotssizing為了達(dá)致最高和最好的概念,需要全面的研究調(diào)查：1..市場(chǎng)類(lèi)層資料主要住宅密集區(qū)，辦公室/酒店職員的數(shù)量/類(lèi)型，旅客與暫時(shí)寄住的訪客，外地訪客的數(shù)量，住宅/外勞密集區(qū)和其它尚未開(kāi)發(fā)的零售與服務(wù)類(lèi)層2..競(jìng)爭(zhēng)數(shù)據(jù)當(dāng)前市面上所供應(yīng)的，包括所提供的服務(wù)和商場(chǎng)與零售業(yè)的建筑特色-租戶清空存貨-當(dāng)前零售、飲食、娛樂(lè)和休閑中心的表現(xiàn)-計(jì)劃和擬議中的直接和非直接競(jìng)爭(zhēng)的擴(kuò)建和新建筑3.當(dāng)前建筑表現(xiàn)的數(shù)字-租金，服務(wù)費(fèi)，租用率-物業(yè)管理和服務(wù)的標(biāo)準(zhǔn)4目標(biāo)場(chǎng)地分析-舒適設(shè)施包括出口-交通方便-人潮流通-周邊用戶-環(huán)境問(wèn)題-停車(chē)(立即改進(jìn)是可能的)5.業(yè)主的行銷(xiāo)團(tuán)隊(duì)/代理(本地及國(guó)際)-招聘員工的水平-行銷(xiāo)陳述/員工專(zhuān)門(mén)技術(shù)的質(zhì)量-行銷(xiāo)代理所承接的項(xiàng)目-利益沖突-已執(zhí)行的市場(chǎng)研究資料可供參考(如果當(dāng)前的數(shù)據(jù)資料不足，超群可能會(huì)建議作補(bǔ)充研究)目標(biāo)物業(yè)的競(jìng)爭(zhēng)對(duì)比-零售-辦公室-其它支援設(shè)備SWOT分析(弱點(diǎn)、優(yōu)點(diǎn)、機(jī)遇、威脅)加入顧問(wèn)在中國(guó)或亞洲類(lèi)似項(xiàng)目方面的專(zhuān)門(mén)知識(shí)，判斷以及經(jīng)驗(yàn)-物業(yè)(零售和辦公室和設(shè)施)物理屬性和業(yè)主規(guī)定-價(jià)格戰(zhàn)略(不同的選擇，業(yè)主的財(cái)務(wù)目標(biāo))-行銷(xiāo)戰(zhàn)略(代理，示范單位，直銷(xiāo)，戰(zhàn)略聯(lián)盟)-促銷(xiāo)(媒體，雜志社與報(bào)館的關(guān)系，廣告計(jì)劃)增值-硬件(建筑和舒適設(shè)施)-軟件(新服務(wù)以吸引顧客，制造不容易采用的競(jìng)爭(zhēng)優(yōu)勢(shì))定位和租戶刮析和顧客建議與實(shí)行這報(bào)館將成為項(xiàng)目質(zhì)量的依據(jù)－在硬件、軟件方面－以增強(qiáng)項(xiàng)目的競(jìng)爭(zhēng)能力。將發(fā)出設(shè)計(jì)概述以提供開(kāi)發(fā)的設(shè)計(jì)意向。Part2-平面和空間設(shè)計(jì)及設(shè)計(jì)評(píng)審工作內(nèi)容PlanandSpaceDesign&DesignCritiqueWorkDetails1、建筑設(shè)施顧問(wèn)：Building&FacilitiesConsultant1.1建筑結(jié)構(gòu)及功能設(shè)計(jì)BuildingStructuralandFunctionalDesign1.1.1柱距設(shè)置建議SuggestionsonthePillarDistance&Setup1.1.2層高建議SuggestionsontheLevelHeight1.1.3樓層單元分隔及編號(hào)FloorModularDemarcationandNumbering1.1.4門(mén)窗高度、寬度建議SuggestionsontheRenovationMaterialSelection1.3廣告牌預(yù)留位置的建議SuggestionsontheMarkingoutofAdsPostLocation1.4人流、車(chē)流的外部導(dǎo)向HumanandVehicularTrafficExternalDirection1.5物業(yè)用房的設(shè)置PropertyRoomSetup1.6員工通道設(shè)置StaffAccessSetup1.7員工食堂的設(shè)置建議，是否設(shè)置，如設(shè)置，位置及大小的建議SuggestionsontheSetupofStaffCanteen,toSetupornot,ifso,suggestionsonthelocationandsize.1.8員工區(qū)設(shè)置的建議，具備哪些功能，位置和大小的建議SuggestionsontheSetupofStaffArea,toincorporatewhatfunctions,suggestionsonthelocationandsize.1.9公共區(qū)域裝飾裝修的建議，要便于日后使用中的維修和清潔SuggestionsontheDecorationandRenovationofCommonArea,suchthatthereiseaseofoperationalmaintenanceandcleaningwhenpropertybecomesoperational1.10衛(wèi)生間的設(shè)置建議，數(shù)量、位置、大小的建議SuggestionsontheSetupofWashrooms,suggestionsonthenumbers,locationandsize1.11商場(chǎng)卸貨區(qū)以及倉(cāng)庫(kù)的設(shè)置的建議，位置、大小以及交通的組織等的建議SuggestionsontheontheSetupofLoading/UnloadingAreaandWarehouse,SuggestionsontheLocation,SizeandTrafficCoordination1.12車(chē)庫(kù)、出入口的設(shè)置建議，包括位置、項(xiàng)目?jī)?nèi)部的車(chē)流、人流的交通組織等SuggestionsontheSetupofGarage,ingress/egress,includingLocation,CoordinationofProjectInternalHumanandVehicularTraffic1.13指示牌的設(shè)置SetupofSignboards1.14垃圾房的設(shè)置SetupofGarbageRoom1.15機(jī)房、管道井的設(shè)置建議SuggestionsontheSetupofPlantRoom&PipeworkAccessDuct1.16緊急疏散通道的設(shè)置建議SuggestionsontheSetupofEmergencyExits1.17實(shí)際過(guò)程中提出的其他問(wèn)題Otherquestionsraisedduringactualprocess2、工程其他方面的設(shè)置建議SuggestionsontheSetupofOtherEngineeringAspects2.1商場(chǎng)照明設(shè)置以及布線建議，考慮各個(gè)位置的照明所需要的照度、需要的電量、布線方式是否利于日后維修、保養(yǎng)等；SuggestionsontheLightingandCablingSetup,takingintoconsiderationoftherequirementsonillumination,electricity,methodofcablingofeachlocationastowhethertherewillbeeaseofmaintenanceinthedaystocome2.2空調(diào)系統(tǒng)的建議：綜合考慮項(xiàng)目出售主力百貨店等的空調(diào)系統(tǒng)的設(shè)置，以及高層部分預(yù)留空調(diào)室外機(jī)位及空調(diào)走線的考慮Suggestionsontheair-conditioningsystem:Overallconsiderationonthesetupofair-conditioningsystemoftheflagshipshop,andthespacetobemarkedoutonthehigherlevelsfortheoutdoorunitsoftheair-conditioningsystemandthecablingconsiderations2.3背景音樂(lè)系統(tǒng)的設(shè)置建議，考慮緊急情況的廣播問(wèn)題Suggestionsonthesetupofbackgroundmusicsystem,withconsiderationonPAsystemintimesofemergency2.4綜合布線部分的建議，包括需要增設(shè)的綜合布線機(jī)房的設(shè)置建議Suggestionsontheoverallcabling,includingsuggestionsontheadditionalrequirementsforanintegratedcablingplantroom.2.5智能化管理系統(tǒng)，包括監(jiān)視系統(tǒng)、安防報(bào)警系統(tǒng)、可視對(duì)講系統(tǒng)、網(wǎng)絡(luò)系統(tǒng)、聯(lián)網(wǎng)收銀系統(tǒng)、停車(chē)場(chǎng)管理系統(tǒng)等的設(shè)置建議SuggestionsontheSetupofIntelligentManagementSystems,includingmonitoringsystem,securityalarmsystem,AVintercom,Internet/Intranet,On-linePaymentSystem,CarParkManagementSystem,etc.2.6消防系統(tǒng)的設(shè)置建議SuggestionsontheSetupofFireControlSystem2.7煤氣報(bào)警系統(tǒng)的設(shè)置建議SuggestionsontheSetupofGasAlarmSystem2.8空調(diào)系統(tǒng)的設(shè)置建議SuggestionsontheSetupofAir-ConditioningSystem2.9信號(hào)放大器的設(shè)置建議SuggestionsontheSetupofAmplifiers(SignalAmplifiers?)2.10給、排水系統(tǒng)的設(shè)置建議SuggestionsontheWaterSupply&DrainageSystem2.11中水系統(tǒng)的設(shè)置建議SuggestionsontheSetupof2.12熱力供應(yīng)系統(tǒng)的設(shè)置建議SuggestionsontheSetupofHeatingSystem2.13電梯、貨梯、扶梯以及消防電梯的設(shè)置建議SuggestionsontheSetupofPassengerLift,CargoLift,EscalatorandFireLift2.14程控交換機(jī)系統(tǒng)的設(shè)置建議SuggestionsontheSetupofRemoteExchangeSystem2.15供配電系統(tǒng)的建議，考慮供電量的估算、后備供電系統(tǒng)、供電線路等SuggestionsontheElectricalSupplySystem,considerationforcomputationofthepowerrating,backuppowersupplysystem,cabling,etc.2.16應(yīng)急照明系統(tǒng)的設(shè)置SetupoftheEmergencyLightingSystem2.17可視對(duì)講系統(tǒng)AVIntercomSystem2.18電話系統(tǒng)的設(shè)置建議SuggestionsontheSetupofTelecommunicationSystem2.19項(xiàng)目景觀設(shè)計(jì)建議SuggestionsontheProjectLandscapeDesign2.20實(shí)際過(guò)程中提出的其他問(wèn)題OtherquestionsraisedduringactualProcess以上部分的建議報(bào)告，要求結(jié)合文字說(shuō)明以及圖紙介紹兩部分。TheProposalfortheabovetoincorporatetwoaspects,namely,writtendescriptionandgraphicalexplanation.3.1平面和空間設(shè)計(jì)SchematicandSpatialDesign3.1.1有效設(shè)置人行通道、扶梯、升降梯等商業(yè)設(shè)施，將客流引到商業(yè)的每一個(gè)角落EffectiveSetupofCommercialFacilitieslikeCorridors,Escalators,Elevators,etc.,todirecttheflowshopperstoeverycornerofthebuilding3.1.2商場(chǎng)出入口設(shè)計(jì)如何與周邊公共交通工具Entrance&ExitDesigntoCoordinatewithPerimeterPublicTransportTraffic3.1.3相鄰店面的搭配Totie-inwithNeighboringShop-front3.2停車(chē)場(chǎng)CarPark4.Landlord'sprovisiontotenantedpremises承租店面的業(yè)主規(guī)定-Anchortenant,minianchor,restaurants,fastfood旗艦店，小旗艦店，餐廳，快餐-standardshop標(biāo)準(zhǔn)店鋪-listdownmechanical,electrical,plumbingandsanitaryprovisions列出機(jī)電、水管以及衛(wèi)生規(guī)定-listdownarchitecturalfinishes.,height,floorloadingofalltenantedpremises列出所有承租店面的建筑終飾、高度，地板承重量5.Commonareassignages-externalandinternal共用區(qū)指示牌－內(nèi)部與外部-Majortenantsignsonexternalwalls外墻的主要租戶標(biāo)示牌-Mallsignsandlogo商場(chǎng)的標(biāo)志和商標(biāo)-Facilitiessignssuchastoilets,carparktelephonesetc設(shè)備指示牌比如衛(wèi)生間，停車(chē)場(chǎng)，電話，等等-Carparksignagesandoperationalsignages停車(chē)場(chǎng)指示牌和日常運(yùn)作指示牌-Workwiththedesigneronbriefonsignagesandgraphicsneeds與設(shè)計(jì)師合作擬定指示牌和圖象需要的設(shè)計(jì)概要-Reviewworkdonebydesigner審核設(shè)計(jì)師的所有工作6.Carpark停車(chē)場(chǎng)-Recommendequipmentandsystemsforcarpark推薦停車(chē)場(chǎng)裝置與系統(tǒng)-Suggestlistofsafetymirrors,humps,protection/guardrailssystemtopreventvehiculardamages建議并列出防止車(chē)輛損壞的安全鏡，路丘，防護(hù)/圍桿系統(tǒng)7.AdvertisingandPromotionalrequirements廣告與促銷(xiāo)需求-Informationorservicecounter咨詢或服務(wù)臺(tái)-Stageforperformances表演臺(tái)-Exhibitionsandeventsarea展覽和節(jié)目區(qū)-Advertisingbox-lightedandnonlighted廣告版－有燈和無(wú)燈-Postalpanels廣告招貼版-LED/plasmascreens液晶屏/plasma屏-Pushcartsandkiosks花車(chē)和售賣(mài)亭-Providebrief,locationofsigns/advertisingboxesfordesignertoproducedesign提供指示牌/廣告版的設(shè)計(jì)摘要與位置予設(shè)計(jì)師以完成設(shè)計(jì)-Review審核8.ITinfrastructureIT基礎(chǔ)架構(gòu)-Providebriefforbroadband(wiredandwireless)提供寬頻(有線和無(wú)線)設(shè)計(jì)概要-Workwithdesigneroncurrentandfutureneeds就當(dāng)前與將來(lái)的需求與設(shè)計(jì)師合作結(jié)合商業(yè)業(yè)態(tài)、交通動(dòng)線與項(xiàng)目的設(shè)計(jì)圖紙等，對(duì)體內(nèi)停車(chē)場(chǎng)的設(shè)置提出符合商業(yè)規(guī)律的方案IncorporatingCommercialPresence,TrafficMovementAxis&ProjectDesignPlans,proposeaSetupforInternalcarparkinaccordancewithcommercialnorms.PART3-、市場(chǎng)及租賃計(jì)劃MarketingandLeasingPlans1市場(chǎng)調(diào)查MarketResearch1.1調(diào)查市場(chǎng)現(xiàn)狀／進(jìn)行市場(chǎng)分析Researchoncurrentmarketconditions/conductmarketanalysis1.2市場(chǎng)優(yōu)劣勢(shì)／市場(chǎng)戰(zhàn)略分析CompetitivenessAnalysis/MarketingStrategyAnalysis1.3競(jìng)爭(zhēng)對(duì)手分析CompetitiveAnalysis2細(xì)分市場(chǎng)及目標(biāo)MarketSegmentationandObjective2.1市場(chǎng)的細(xì)分MarketSegmentation2.2市場(chǎng)目標(biāo)的確立EstablishingMarketingObjectives3市場(chǎng)戰(zhàn)略MarketingStrategy3.1預(yù)算Budget3.2產(chǎn)品策略（租金表、服務(wù)費(fèi)、價(jià)格折扣／優(yōu)惠）ProductStrategy(LeaseSchedule,ServiceCharges,Disounts)4招商策劃Marketing&LeasingPlanning提出適合的租賃條件，確定商鋪出租、銷(xiāo)售的價(jià)格Proposesuitableleasingconditions;establishleasing/salepricingforshopspace5租賃策略LeasingStrategy5.1建立潛在租戶名單EstablishNameListforProspectiveTenantswithlandlord’sLeasingteam5.2確認(rèn)競(jìng)爭(zhēng)對(duì)手在物業(yè)及服務(wù)方面的優(yōu)缺點(diǎn)IdentifyCompetitor’sStrengths&WeaknessesinPropertyandServicePart4-開(kāi)業(yè)前運(yùn)營(yíng)顧問(wèn)咨詢及培訓(xùn)計(jì)劃Pre-openingOperationConsultingandTrainingPlan1、物業(yè)驗(yàn)收、交接計(jì)劃PropertyInspection&HandoverPlan1.1提供成品保護(hù)措施方案1.2檢查交接資料，確保日后物業(yè)管理的正常進(jìn)行CheckHandoverinformation;ensurepropertymanagementinfuturetobenormal2、二次裝修的管理ManagementofSecondRenovationPropertymanagerandchiefEngineerrecruited2.1制定二次裝修的審批驗(yàn)收程序Establishchecking&takeoverprocedurefor2ndRenovation2.2制定二次裝修的管理制度，包括裝修的材料運(yùn)輸、垃圾堆放等要求EstablishtheManagementSystemfor2ndRenovation,includingtherequirementsfortransportingofrenovationmaterials,pilingofwaste,etc.3.物業(yè)管理員工崗位職責(zé)PropertyManage