國際市場(chǎng)營銷學(xué)智慧樹知到期末考試答案章節(jié)答案2024年青島黃海學(xué)院

國際市場(chǎng)營銷學(xué)智慧樹知到期末考試答案+章節(jié)答案2024年青島黃海學(xué)院Today,themarketsegmentationargumentinglobalmarketingisframedas“standardizationversusadaptation.”

答案:錯(cuò)Marketsconstantlychange;theyarenotstaticbutevolve,expand,andcontractinresponsetomarketingeffort,economicconditions,andotherculturalinfluences.

答案:對(duì)Thedifferencebetweendomesticandinternationalmarketingliesinthedifferentconceptsofmarketing.

答案:錯(cuò)TheWorldCourtcansettledisputesbetweenacompanyandagovernment

答案:錯(cuò)TheWorldBankwasformedwiththeprimaryobjectiveofovercominginadequatemonetaryreservesanddealingwithunstablecurrencieswhichwereparticularlyvexingproblemsinglobaltrade.

答案:錯(cuò)Priceescalationcouldleadtosalesoftheexportedgoodbeingconfinedtoalimitedsegmentofwealthy,price-insensitivecustomers.

答案:對(duì)Legaladviceisnotnecessarywhenenteringdistributioncontractswithmiddlemen.

答案:錯(cuò)ThedecisionstakenbytheWorldTradeOrganizationinsolvingtradedisputesamongmembersarebindingones.

答案:對(duì)Whendealingwithforeigncountries,amarketershouldreferto“internationalcommerciallaw”forguidance.

答案:錯(cuò)Backtranslationisasuccessiveprocessoftranslationandretranslationofaquestionnaire,eachtimebyadifferenttranslator.

答案:錯(cuò)Thereservesaccountisarecordofdirectinvestment,portfolioinvestment,andshort-termcapitalmovementstoandfromcountries.

答案:錯(cuò)Industrialadvertisersrarelyusedirectmailforadvertising.

答案:錯(cuò)Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinfluencethebusinessdecisionsofacompanyinaninternationalmarket.

答案:對(duì)Themarketingresearchprocessshouldbeginwithdeterminingthesourcesofinformationtofulfilltheresearchobjectives.

答案:錯(cuò)Whichofthefollowingarefrequentlycriticizedfornotrepresentingthebestinterestsofamanufacturer?

答案:MerchantmiddlemenAphysicaldistributionsysteminvolvesonlythephysicalmovementofgoods.

答案:錯(cuò)Bytheyear1971,theUnitedStateswassellingmoretoothercountriesthanitboughtfromthem;thatis,theUnitedStateshadafavorablebalanceoftrade.

答案:錯(cuò)TheancientGreeksconceivedthreefundamentalformsofgovernment.Whichofthefollowingreferstoagovernmentruledbyone?

答案:MonarchyThemostuniversalsurveyresearchprobleminforeigncountriesisthe_____barrier.

答案:languageThepackagingcomponentoftheproductcomponentmodelconsistsofthephysicalproductandallitsdesignandfunctionalfeatures.

答案:錯(cuò)MaryHillswouldliketoaskrespondentsaseriesofopen-endedquestionsthatwillhelpexplaintherespondents'feelingsandthoughtsonthesubjectofchildlabor.MaryHillsiscarryingouta_____research.

答案:qualitativeDevelopedbytheIMFtocopewithuniversallyfloatingexchangerates,_____represent(s)anaveragebaseofvaluederivedfromthevalueofagroupofmajorcurrencies.

答案:specialdrawingrights____isatermusedtoidentifyconcernwiththeenvironmentalconsequencesofavarietyofmarketingactivities.

答案:Greenmarketing_____isanintensefeelingofstatepride,unity,andanawakeningofacountry’speopletoprideintheircountry.

答案:NationalismA_____policyisusedtostimulatemarketandsalesgrowthbydeliberatelyofferingproductsatlowprices.

答案:penetrationpricingWhichofthefollowingmodesofforeignmarketentryrequiresthemostamountofequityandtherefore,createsthegreatestrisk?

答案:Directforeigninvestment_____andtheWorldBankGrouparetwoglobalinstitutionscreatedprimarilytoassistnationsinbecomingandremainingeconomicallyviable.

答案:TheInternationalMonetaryFund_____datareferstothedatathathasbeencollectedspecificallyfortheparticularresearchprojectathand.

答案:PrimaryCodelawisalsoknownas_____.

答案:CivillawWhichofthefollowingisanexampleoftheprimaryattributeofaproduct?

答案:Theabilityofacameratotakeapicture.ThewashingmachinesmarketedbyTaichifailedinAsianmarketsasthosecountrieslackedtheskillsnecessarytorepairandmaintaintheirproducts.Also,thewashingmachinessparesavailableinlocalmarketswerenotcompatiblewiththesemachines.Thisproductfailurewasaresultoflackofattentionbythecompanytothe_____componentoftheproduct.

答案:SupportservicescomponentSimoneFrancisisaspecialistinproductdesign.Sheisresponsibleforaproduct’saestheticaswellasfunctionalappearance.Withrespecttotheproductcomponentmodel,inwhichofthefollowingcomponentcategorieswouldSimone’stalentsmostlikelybeused?

答案:FunctionalcomponentWhichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternationalmarketersduetoitsuncontrollablenature?

答案:Political/legalforcesAKoreanelectronicscompanyhadtoadddetailedinstructionsregardingtherepairandreplacementofitsproducttomakeiteasyforthelocalconsumerstomaintainit.Whichofthefollowingcomponentsoftheproductisbeingalteredinthegivenscenario?

答案:DesigncomponentEasyaccessibilityofvolumesofup-to-datesecondarydataisthebiggestadvantagethatInternetnowprovidestointernationalmarketingresearchers.

答案:對(duì)Anation’sbalance-of-paymentsstatementrecordsallfinancialtransactionsbetweenitsresidentsandthoseoftherestoftheworldduringagivenperiodoftime.

答案:對(duì)Incountrieswherelargesharesofthepopulationaremovingintomiddle-incomeclasses,penetrationpricingbecomesirrelevantasatooltostimulatemarketgrowth.

答案:錯(cuò)Accordingtotraditionaldefinitions,cultureistransmittedfromgenerationtogeneration.

答案:對(duì)WhichofthefollowingformsoflawisderivedfromEnglishlaw?

答案:CommonlawTacticalplanningisessentiallylongterm,incorporatinggeneralizedgoalsfortheenterpriseasawhole.

答案:錯(cuò)Whichofthefollowingcompanieshasbeenknownforitsabilitytoadapttolocalneedsandwantsintheinternationalmarketplacesinceitsinceptionin1866?

答案:NestléWhichofthefollowingstatementsistrueaboutquantitativeresearch?

答案:Itisgenerallyassociatedwithsurveyresearchthatinvolves“yes”or“no”questions.Ofalltheelementsofthemarketingmix,decisionsinvolving_____arethosemostoftenaffectedbyculturaldifferencesamongcountrymarkets.

答案:advertisingAntidumpinglawswerespecificallydesignedtopreventforeignproducersfrominvestingintheU.S.localmarkets.

答案:錯(cuò)fthesupplyofagoodinamarketislimited,acompanymayfollowa_____approachtomaximizerevenueandtomatchdemandtosupply.

答案:priceskimming_____impedestheabilityofapersontoassessaforeignmarketinitstruelight.

答案:EthnocentrismComplementarymarketingiscommonlyknownas_____.

答案:piggybackingWhichofthefollowingcountrieshasthelargestnumberofretailers?

答案:ChinaInwhichofthefollowingstagesofinternationalmarketinginvolvement,companiesprimarilyfocusalltheiroperationsandproductiontoservicedomesticmarketneeds,eventhoughtheyhaveapermanentproductivecapacitydevotedtotheproductionofgoodstobemarketedinforeignmarkets?

答案:RegularforeignmarketingJamesDayHodgson,formerU.S.ambassadortoJapan,describescultureasa(n)_____,whichaccordingtohimistoughtogetthrough,butwitheffortandpatiencecouldoftenleadtosuccess.

答案:thicketAnalysisofwhichofthefollowingfactorsiscarriedoutinPhase2oftheinternationalplanningprocess?

答案:ProductadaptationAEuropeanchocolatemanufacturerreceivedseveralcomplaintsfromcustomersaboutthequalityofitsproductwhenitbegansellingtheminatropicalcountry.Thefirmhadtore-packageitschocolatebarsinanextraplasticwrappertoprotectitfromtheheatanddust.Whichofthefollowingfactorsinthelocalmarketdictatedproductadaptationinthecurrentscenario?

答案:PoliticalrequirementsItisgenerallybettertocollectprimarydatabeforeturningtosecondarydata.

答案:錯(cuò)Salespromotionsarelong-termIMCeffortsdirectedtotheconsumerorretailer.

答案:錯(cuò)Inabalance-of-paymentsrecord,ifthecreditanddebitoffseteachother,itmeansthatanationisinparticularlygoodfinancialcondition.

答案:錯(cuò)Legalownershipinonecountrydoesnotnecessarilymeanownershipinothercountries.

答案:對(duì)Companiesthatusepricingtoachievemarketingobjectivesareengagedinstaticpricing.

答案:錯(cuò)AFrenchcompanysellsitsproductstoalargeretailerinFrance,whointurnsellsthoseproductsalloverEuropeandAsia.Thisisanexampleofindirectexporting.

答案:對(duì)Areasonforthefailureofmarketingcommunicationsisthatthemessagereceivedbytheintendedaudienceisnotunderstoodbecauseofdifferentculturalinterpretations.

答案:對(duì)Thecostandqualityoftheproductareamongthemostimportantcriteriabywhichpurchasesaremade.

答案:對(duì)Inanimport-orienteddistributionstructure,supplyoftenexceedsdemand.

答案:錯(cuò)ThePhase3oftheinternationalplanningprocessinvolvesdevelopingamarketingplananddevisingbudgetsandprofitexpectations.

答案:對(duì)Ofalltheelementsofthemarketingmix,decisionsinvolvingwhichofthefollowingarethosemostoftenaffectedbyculturaldifferencesamongcountrymarkets?

答案:AdvertisementoftheproductCompetitiveadvertisingisasourceofnoiseintheinternationalcommunicationsprocess.

答案:對(duì)Themostseverepoliticalriskisdomestication.

答案:錯(cuò)Whichofthefollowingactionsshouldbetakentobeginwiththesearchforprospectivemiddlemen?

答案:StudyingthetargetmarketWhichofthefollowingistrueofacompanythatviewspricesasanactiveinstrumentofaccomplishingmarketingobjectives?

答案:Thecompanysetspricestoachievespecificobjectives.Undercommonlaw,theownershipofintellectualpropertyisestablishedby_____.

答案:useIna_____distributionstructure,animportercontrolsafixedsupplyofgoodsandthemarketingsystemdevelopsaroundthephilosophyofsellingalimitedsupplyofgoodsathighpricestoasmallnumberofaffluentcustomers.

答案:traditionalTheglobalmarketingconceptviewsthemarketplaceasconsistingofoneprimarydomesticmarketthatiscomplimentedbyseveralsmallerregionalmarkets.

答案:錯(cuò)Manycountrieshavedomesticationasaconditionforinvestment.

答案:對(duì)AmySimshasbeenassignedthetaskofpreparingamarketingplanforhercompanyforthenextyear’sbusinessactivities.Sheknowsthatsheshouldbeginherplanbyexaminingthevariablesthatshehassomecontrolover.Thesecontrollablevariableswouldincludeprice,product,channels-of-distribution,and_____.

答案:promotionIntheinternationalbusinessarena,whichofthefollowingisconsideredtobeoneofWalmart’sstrengths?

答案:InternalInternet-basedsystem.Theprimaryobstaclestosuccessininternationalmarketingareaperson’s_____andanassociatedethnocentrism.

答案:self-referencecriterionIn_____pricing,thephilosophyisthatnounitofasimilarproductisdifferentfromanyotherunitintermsofcostandthateachunitmustbearitsfullshareofthetotalfixedandvariablecost.

答案:full-costWhichofthefollowingisanuncontrollablefactorforamarketerinadomesticenvironment?

答案:CompetitivestructureAcompanyuses_____whentheobjectiveistoreachasegmentofthemarketthatisrelativelypriceinsensitiveandthuswillingtopayapremiumpriceforthevaluereceived.

答案:priceskimmingAnespeciallyeffectivepromotionaltoolwhenaproductconceptisneworhasaverysmallmarketshareisknownas_____.

答案:productsampling____istheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany’sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.

答案:InternationalmarketingAmajorityofthepopulationoflessdevelopedcountriescanbereachedreadilythroughthetraditionalmassmediumofadvertising.

答案:錯(cuò)Acompanyinthe“nodirectforeignmarketing”stageofinternationalmarketinginvolvementdoesnotactivelycultivatecustomersoutsidenationalboundaries.

答案:對(duì)Whichofthefollowingisoneofthefourongoingforcessupportingthegrowthofinternationaltrade?

答案:InternationalMonetaryFundObtainingexportlicensesforproductsontheexportcontrollistismorearduousthanforthoseitemsthatareexemptedfromthelist.

答案:錯(cuò)Inthecontextofdistributionstructures,oneofWalmart’sstrengthsisitsabilitytoinfluenceforeigngovernments.

答案:錯(cuò)Cartelshavetheabilitytomaintaincontrolforindefiniteperiods.

答案:錯(cuò)Theroleofpublicrelationsistocreategoodrelationshipswiththepopularpressandothermediatohelpcompaniescommunicatemessagestotheirpublics—customers,thegeneralpublic,andgovernmentalregulators.

答案:對(duì)Tradingcompaniesprovidethebestmeansforintensivecoverageofthemarket.

答案:對(duì)Oneofthereliabilityproblemsfacedbyamarketingresearcherthatseekstodosecondaryresearchinaforeignmarketisthatofficialstatisticsaresometimestoooptimistic.

答案:對(duì)TheOmnibusTradeandCompetitivenessactgivestheU.S.presidentauthoritytorestrictsalesofacountry’sproductsintheU.S.marketifthatcountryimposesunfairrestrictionsonU.S.products.

答案:對(duì)Televisionisanadvertisingmediumwheretherearenorestrictionsinmostcountries.

答案:錯(cuò)AccordingtoJaredDiamond,aprofessorofphysiology,innovationsspreadfasternorthtosouththaneasttowest.

答案:錯(cuò)Full-costpricingisanapproachtopricingthatemphasizesthatoneunitofaproductbedifferentfromtheotherandmust,therefore,bepriceddifferently.

答案:錯(cuò)Inatraditionaldistributionstructure,distributionsystemsarenationalratherthanlocalinscope.

答案:錯(cuò)Asthepricesforthesamegoodareequalindifferentmarkets,aproductsoldinonecountrymaybeexportedtoanotherandcanundercutthepriceschargedinthatcountry.

答案:錯(cuò)Agentmiddlemenworkoncommissionanddonottaketitletothemerchandise.

答案:對(duì)Acculturationreferstotheprocessofbecominganagentofchangebyinnovating.

答案:錯(cuò)SincebothSDRsandtheU.S.dollarhavelosttheirutilityasthebasicmediumoffinancialexchange,mostmonetarystatisticsrelatetogoldratherthandollars.

答案:錯(cuò)Thepossibilityofaparallelmarketoccurswheneverpricedifferencesarelesserthanthecostoftransportationbetweentwomarkets.

答案:錯(cuò)MuchofAmericantradepolicyhasdependedonthehappenstanceofcottonbeingtheoriginalsourceoftheVirginiacolony’seconomicsurvivalinthe1600s.

答案:錯(cuò)Theidealapproachtomulticountrymarketingresearchistohavelocalresearchersineachcountry,withclosecoordinationbetweentheclientcompanyandthelocalresearchcompanies.

答案:對(duì)Incountrieswithlow-literacyrates,thepicturesandsymbolsonproductsareliterallytakenasinstructionsandinformation.

答案:對(duì)Longerchannelsofdistributionhelpkeeppricesundercontrol.

答案:錯(cuò)Whenmarketersfirstintroducedthepersonaldigitalassistant(PDA)totheAmericanconsumer,theyperformedtheroleofbeing_____becausetheculturalimpactoftheproductbecamewidespread.

答案:agentsofchangeWhichofthefollowingisanexampleofcomparativeadvertising?

答案:Anadshowingadogchoosingonebrandofdogfoodoveranother.Mikegrewuplearningagreatdealabouthisculturefromhisschool,thechurch,themassmedia,andhisfamily.Thiskindoflearningofcultureiscalled:

答案:socializationGreenmarketingisthetermfrequentlyusedtoidentifyamarketer'seffortstoreduceitsdependencyonU.S.dollarsasthestandardforinternationalexchange.

答案:錯(cuò)Nationalismcantakeananti-foreignbusinessbias.

答案:對(duì)Datacollectedspecificallyforaparticularresearchprojectathandisknownassecondarydata.

答案:錯(cuò)Theleveloftechnologyinacountryisanuncontrollableelementforinternationalmarketers.

答案:對(duì)Whendesigningaproduct,thestyle,uses,andotherrelatedmarketingactivitiesmustbemade_____iftheyaretobeoperativeandmeaningful.

答案:culturallyacceptableWhichofthefollowingquestionsshouldbeaskedbyamarketingresearcherwhentryingtoestablishthereliabilityofsecondarydatasourcesintheinternationalarena?

答案:Whocollectedthedata?Whichofthefollowingisawayindividualslearnculturefromsocialinstitutions?

答案:Socialization_____resultsfromtheaddedcostsincurredasaresultofexportingproductsfromonecountrytoanother.

答案:PriceescalationHome-countrymiddlemenarealsoknownas_____middlemen.

答案:domesticWhichofthefollowingisanadverseconsequenceofglobalization?

答案:WorkerexploitationanddomesticjoblossesWhichofthefollowinghasbeenattheforefrontofthe“greenmovement”?

答案:EuropeAccordingtoDutchmanagementprofessorGeertHofstede,cultureisreferredtoasthe:

答案:“softwareofthemind.”Inmostcases,thereasonthatproductswhichcostrelativelylittleinonecountrycostmoreinanotheris:

答案:thecostsofexportingIfacompanyisalteringthepriceofitsproducttocompetewiththelocalcompaniesintheinternationalmarket,itisfocusingonthe_____componentoftheproduct,accordingtotheproductcomponentmodel.

答案:packagingAnothertermforIMFspecialdrawingrights(SDRs)is:

答案:papergoldWhichofthefollowingisanuncontrollableelementforaninternationalmarketer?

答案:LeveloftechnologyIn-storedemonstrations,samples,coupons,contests,andsweepstakesareexamplesof_____devices.

答案:salespromotions_____referstoboththepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembers.

答案:SovereigntyAccordingtotheproductcomponentmodel,installation,repairandmaintenance,deliveries,andwarrantiesareallpartofthe_____componentoftheproduct.

答案:supportWhichofthefollowingisapoliticalcauseofinstabilityininternationalmarkets?

答案:TradedisputesTheproductplatform,designfeatures,andfunctionalfeaturesareallfoundinthe_____componentoftheproduct,accordingtotheproductcomponentmodel.

答案:core____isacontrollableelementinbothdomesticandinternationalmarketingenvironments.

答案:PriceofproductsAllofthefollowingarespecificobjectivesofsalespromotionEXCEPT

答案:buildingbrandloyaltyWhichofthefollowingactionsisimportantforforeignmarketersinordertobeeffectiveinaforeignmarket?

答案:Learningtoappreciatetheintricaciesofculturesdifferentfromtheirown.Whichofthefollowingbestdescribesthebasicdifferencebetweendomesticandforeignmarketresearch?

答案:Thecomplexityofthegoverningrules_____isthetermusedtodescribethechangesmandatedbylocalproductandservicestandards.

答案:ProducthomologationTheprocessofadjustingtoanewcultureisknownas:

答案:acculturationSettingtherightpriceforaproductcanbethekeytosuccessorfailureintheinternationalmarketplace.

答案:對(duì)Deflationcausesconsumerpricestoescalate,andconsumersfaceever-risingpricesthateventuallyexcludemanyofthemfromthemarket.

答案:錯(cuò)Eliminatingcostlyfunctionalfeaturesorloweringoverallproductqualitycanminimizepriceescalation.

答案:對(duì)In_____pricing,thefirmisconcernedonlywiththemarginalorincrementalcostofproducinggoodstobesoldinoverseasmarkets.

答案:variable-costIngeneral,pricedecisionsareviewedintwoways.Whichofthefollowingisoneofthem?

答案:Pricingisanactiveinstrumentofaccomplishingmarketingobjectives.

Pricingisanactiveinstrumentofaccomplishingmarketingobjectives.

Pricingisanactiveinstrumentofaccomplishingmarketingobjectives.Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasesandimproveretailerormiddlemeneffectivenessandcooperation.

答案:對(duì)Differentculturesoftenseekthesamevalueorbenefitsfromtheprimaryfunctionofaproduct.

答案:對(duì)Contests,sweepstakes,sponsorshipofspecialeventssuchasconcertsaretechniquesusedformaintainingandimprovingpublicrelations.

答案:錯(cuò)_____areshort-termeffortsdirectedtotheconsumerorretailertoachievesuchspecificobjectivesasconsumerproducttrialorimmediatepurchase.

答案:SalespromotionIntegratedmarketingcommunicationsarecomposedofallofthefollowingEXCEPT:

答案:politicalrallyingChannelsofdistributionoftenposelongevityproblems.

答案:對(duì)Thedistributionprocessincludespromotionofgoodsandservicesbysellersandresellers.

答案:錯(cuò)_____isoftentheapproachofchoiceinmarketswithinsufficientorunderdevelopeddistributionsystems.

答案:DirectMarketingWhichofthefollowingdistributionstructuresisalsoknownasatraditionaldistributionstructure?

答案:Import-orientedAstraditionalchannelstructuresarechanging,importersandretailersarealsobecominginvolvedinnewproductdevelopment.

答案:對(duì)Consumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.

答案:對(duì)Whichofthefollowingisthemostimportantcriterionforconsumerswhilepurchasingproducts?

答案:QualityThedecisiontostandardizeoradaptaproductiscrucialindeliveringquality.

答案:對(duì)Globalcompetitionhasputmorepowerinthehandsoftheseller.

答案:錯(cuò)Whatarethetwodimensionsthathelpindefiningthequalityofaproductofquality?

答案:Market-perceivedqualityandperformancequality.KFCsellsYoutiao,akindofChinesedoughnut,atitsoutletsinChina.TheYoutiaoisconsideredanimportantpartofaChinesebreakfastmenu.Inmarketingterms,KFCispracticinga_____strategy.

答案:localizationThefirstphaseoftheinternationalplanningprocessistoadaptthemarketingmixtotargetmarkets.

答案:錯(cuò)Whichofthefollowingistrueaboutstrategicplanning?

答案:ItisconductedatthehighestlevelsofmanagementWhichoftheseaspectsofinternationalmarketingisanalyzedinPhase1oftheinternationalplanningprocess?

答案:CompanycharacterIncorrectdecisionstakeninPhase2oftheinternationalplanningprocessleadtoproductsinappropriatefortheintendedmarketorcostlymistakesinpricing,advertising,andpromotion.

答案:對(duì)enGrissomhasdecidedtouseinformationcollectedbytheU.S.governmentinhisupcomingresearchprojectonculturaltrends.Thisisanexampleofusinga_____datasource.

答案:sencondaryIn

foreignmarkets,itisbesttoaccepttheinformationatfacevaluebecauseverifyinginformationinforeignmarketsisextremelyexpensive.

答案:錯(cuò)Whichofthefollowingtypesofsamplesshouldbeusedwhendetailedandaccurateinformationisnotavailableforasamplinguniverse?

答案:AconveniencesampleDecenteringisahybridof_____translation.

答案:backMarketingresearch