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INDUSTRIES
&
MARKETSInternet
of
Things:
market
data&
analysisOctober2023Agenda01
Market
InsightOverview03
AppendixProductOverviewAuthor31316232734120125Russia-UkraineWarMarketDriversMarket
MethodologyKeyPlayersTrends02
MarketsAutomotiveIoTConsumerIoTHealthcareIoTIndustrialIoTOtherIoT4959698090SmartCitiesSmartFinance1001102MARKET
INSIGHTOverviewThe
Internet
of
Things
market
growth
coincides
with
the
developmentof
otherimportant
technologies,
such
as
5G,
Industry
4.0,
and
edge
computingOverview:
management
summaryTheInternet
of
Things
(IoT)
market
isone
ofthemost
promising
anddynamictechnology
trendsof
ourtime,offering
awealth
ofopportunities
thathavenotyetbeen
fullyexploited.
Thismarket
is
thedriving
force
behindIndustry4.0
and,
notsurprisingly,is
experiencing
aremarkable
growth
trajectory
thatwill
exceed
16%over
ten
years
(2018-2028).Major
players
inthisindustry
are
IBM,
Cisco,
Qualcomm,
and
Dell.Despite
itsmaturity,IoTremains
aglobaldigitalizationpriority.
Itsgrowth
is
beingdriven
bythewidespread
availabilityof
theinternet
andthe
emergence
ofautonomous
vehicles
and
artificial
intelligence
(AI).Internet
penetration
is
critical;asmore
regions
gain
high-speed
internet
access,
the
potential
forIoTTheIoTlandscape,however,
hasnotbeen
immune
tothe
challenges
thathaverippledacross
various
industriesdue
toglobalsemiconductor
shortages.
Theseshortages
havetemporarily
impacted
thesupplychain
andtempered
themarket'sgrowth
when
compared
topre-pandemic
levels.
Nevertheless,
thedemand
forintelligent
solutions
spanning
awide
spectrum
ofapplications,from
industrialtoexpands.
Reliable
internet
connections
are
vitalforIoTdevices
to
communicate,enablingnew
applicationsinremote
areas
and
smart
cities.
Autonomous
vehiclesrely
onIoT
sensors,
AI,and
IoT-enabled
infrastructure,
boosting
theIoT
ecosystem.AIenhancesconnected
devices
byprocessing
data
and
enabling
predictivemaintenance,
efficient
resource
allocation,
and
smarter
decision-making.
Thesesecurity,
continuestogrow.
Thisrelentless
interest
insmart
technology
solutionsis
factorscollectively
driveIoT
innovation
and
growth
across
various
sectors.atestament
to
theever-expanding
role
ofIoT
inourconnected
world.TheIoTmarket
is
constantlyexpanding,with
new
trendsemerging
every
year.
Thetopfouremerging
trendsarementioned
inthis
report,
including
5G,
the
adoptionof
ArtificialIntelligence
of
Things(AIoT),IoT
security,
and
edge
computing.IntheMarket
Insights,
we
havedividedtheIoTmarket
into
thefollowingmarkets:
Automotive
IoT,IndustrialIoT,Consumer
IoT,Smart
Finance,HealthcareIoT,Smart
Cities,and
OtherIoT.
Therevenue
oftheglobalIoT
market
was
US$970billion
in2022
andisexpected
to
reach
approximately
US$2,227
billion
in2028.4Sources:MarketInsights
2023The
Internet
of
Things
connects
data
through
the
Internet
Protocol,
from
homesto
high-tech
industriesOverview:
market
definition
(1/2)InscopeOutof
scope?
Smartphones?
Laptops?
Tablets?
Devices
embedded
withIoT
sensors?
IoT
technology
software?
IoT
connectivity
revenues?
IoT
equipment
services?
PCsThe
term
Internet
of
Things
(IoT)
describes
a
networkof
physical
and
virtual
devices
that
are
able
tocommunicate
autonomouslywith
each
other
using
theInternet
Protocol
(IP).
The
physical
devices
areembedded
with
sensors,
software,
and
connectivitycapabilities
that
enable
them
to
collect
and
exchangedata
over
the
internet.
Its
scope
encompasses
a
widerange
of
use
cases
from
household
objects
to
morecomplex
industrialapplications.?Otherdevices
whose
sole
purposeis
to
accesstheInternet5Notes:The
Internet
ofThings
marketcomprises
revenue
and
revenuegrowthas
the
key
performanceindicators.
The
marketconsists
of
revenue
generatedthrough
selling
ofhardware
(such
as
sensors,chips,
and
otherhardware),platforms
(IoTplatforms,
security
software,and
other
software),connectivity
(cellular,
LoRa,
SigFox,
and
other
connectivity),
and
services(equipment
and
systemintegration
and
maintenance).MarketInsights
2023Sources:Seven
marketscan
be
identified
within
the
Internet
of
Things
marketOverview:
market
definition
(2/2)Automotive
IoTIndustrialIoTConsumerIoTSmart
FinanceTheAutomotive
IoT
market
refers
tothe
TheIndustrialIoT(IIoT)
market
refers
toConsumer
IoT
refers
totheuseofInternet-connected
devices
thatarepersonally
used
bytheendconsumerandarenotused
forcommercialpurposes.
Examples
ofthese
includesmart
home
devices
or
wearables
suchasgaming
devices
(AR/VR
devices).Smart
finance
refers
tothe
applicationof
Internet
of
Things
technologies
inthefinancialindustry.Itinvolves
the
useofconnected
devices,
sensors,
and
dataanalyticstotransform
traditionalfinancialprocesses
and
create
newbusinessmodels.useof
Internet
of
Things
technologies
inthe
automotive
industry.Thisincludesthe
useof
connected
devices,
sensors,andsoftware
to
improve
vehicletheuseof
theInternet
to
control
andoptimize
theenvironment
ofindustrialmachines,
suchasthosefoundinfactories,
warehouses,
andperformance,
safety,and
efficiency.transportation
systems.
IIoT
involvesconnecting
machines,
equipment,andother
industrialdevices.Healthcare
IoTSmart
CitiesOtherIoTTheHealthcare
Internet
of
Things(alsoknown
astheInternet
ofMedical
Thingsor
connected
health)market
refers
tothe
useof
IoT
technologies
inthemedical
field.Use
cases
rangefromremote
patientmonitoring
and
smartmedical
devices
topredictive
analytics.Theterm
smart
citiesrefers
to
theuseofInternet
of
Thingstechnologies
toimprove
the
qualityoflifeforcitizens.
Inasmart
city,various
devices
andsensorsareinstalledthroughout
theurbanlandscapeto
create
intelligentTheOtherInternet
of
Thingsmarketcovers
usecases
thatarenot
specificallymentioned
intheothermarkets.Examples
ofusecases
includegovernment,
tourism,
professionalsports,education,
or
military
usecases.transportation
systems,
smart
grids,and
Thislistisnotexhaustive
asnew
IoT
usepublicsafety
systems.
cases
arebeing
introduced.6Notes:The
Internet
ofThings
marketcomprises
revenue
and
revenuegrowthas
the
key
performanceindicators.
The
marketconsists
of
revenue
generatedthrough
the
saleofhardware(such
assensors,chips,
and
otherhardware),platforms
(IoTplatforms,
security
software,and
othersoftware),connectivity
(cellular,
LoRa,
SigFoxand
other
connectivity),
and
services(equipment
&systemintegration
and
maintenance).MarketInsights
2023Sources:In2022,
the
Automotive
IoT
market
represented
the
largest
market
within
theglobal
Internet
of
Things
market,
generating
US$504
billion
inrevenuesOverview:
key
takeawaysWorldwide
Internetof
Things
revenue
inbillionUS$(1)Keytakeaways?
In2022,
theInternet
of
Thingsmarket
generated
atotalrevenue
ofUS$9702%8%billion
worldwide.8%?
Accountingfor31%
of
theInternet
of
Thingsmarket,
Automotive
IoT
was
the31%largest
market
in2022,
generating
US$300
billioninrevenues.?
Thesecond
largest
market
wasIndustrialIoTwith
arevenue
ofUS$226
billion(23%).
WithUS$19
billion
(2%),
OtherIoTisthe
smallest
market
intheglobalInternet
of
Thingsmarket.10%US$970billion?
Inaglobalcomparison,
theUnitedStatesproduced
thehighest
revenue
intheIoT
market
in2022,
generating
US$143
billion.
China
came
insecond
placewithapproximately
US$119
billion.18%23%Automotive
IoTIndustrialIoTConsumer
IoTSmart
FinanceHealthcare
IoTSmart
CitiesOtherIoT7Notes:(1)
Reportedmarketrevenues
include
spending
by
consumers
(B2C),
enterprises
(B2B)
aswell
asgovernments
(B2G).Revenues
areallocated
to
the
country
wherethe
money
is
spent.Sources:MarketInsights
2023The
global
Internet
of
Things
market
was
worth
US$970
billion
in
2022
and
ispredicted
to
continue
growing
at
a
stable
rateOverview:
sales
figures(1/2)Worldwide
Internetof
Things
revenue
inbillionUS$2,226.62,016.849.9167.7
165.8204.344.8150.5152.9+17%(1)1,805.839.71,596.6
34.6120.0135.3138.2186.2222.11,387.3
29.5104.8108.6192.4
132.0231.7168.2210.824.489.593.8113.3123.41,177.219.374.279.097.2525.2150.111.740.642.153.817.843.749.559.8970.2201.7375.710.159.064.379.2173.5475.322.537.534.646.595.0773.4425.5183.0276.0544.5325.8509.5145.1173.9226.2471.5882.02028785.02027688.1110.2
154.8
112.6106.0
106.4184.1203.3591.1118.7116.72018494.22024397.2300.3201920202021202220232025Healthcare
IoT2026Smart
CitiesAutomotive
IoTIndustrialIoTConsumer
IoTSmart
FinanceOtherIoT8Notes:(1)
CAGR:
Compound
Annual
GrowthRateSources:MarketInsights
2023The
Automotive
IoT
market
is
predicted
to
have
the
highest
growth
potential,with
a
CAGR
of
20%
from2022
to
2028Overview:
sales
figures(2/2)Automotive
IoTIndustrialIoTConsumerIoTSmart
Finance20222028300.320222028226.220222028173.92022202897.2+20%+15%+5%+13%882.0525.2231.7204.3Healthcare
IoTSmart
CitiesOtherIoT2022202879.02022202874.22022202819.3+13%+14%+17%167.7165.849.99Notes:CAGR:
Compound
Annual
GrowthRateSources:MarketInsights
2023Ina
global
comparison,
the
U.S.
Internet
of
Things
market
produced
the
mostrevenue
in
2022,
generating
approximately
US$143
billionOverview:
worldwide
comparison
(1/2)Revenue
comparison
inbillionUS$
in2022Revenue
sharesin2022Australia&Oceania2%United
StatesChina142.5Africa9%119.0JapanGermanyIndia27.225.5Asia34%21.5Americas
26%United
KingdomFrance21.018.5Canada15.8Russia14.9Italy14.128%Europe10Sources:MarketInsights
2023The
Internet
of
Things
market
revenue
in
China
is
predicted
to
grow
by
16%between
2022
and2028Overview:
worldwide
comparison
(2/2)Revenue
numbersofthetop
countriesinbillionUS$(1)+13%(1)+16%(1)+12%(1)+13%(1)297.0290.853.552.727.2142.5202225.5119.02022202820282022202820222028United
StatesChinaJapanGermany11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarketInsights
2023The
total
number
of
IoT
connections
worldwide
is
growing
rapidly
and
isprojected
to
surpass
38
billion
by
2028Overview:
volume
(1/3)Global
numberofIoT
connectionsinbillions(1)38.134033.36353025201510529.0125.0221.3617.9814.8212.3320219.358.055.520201820192020202220232024202520262027202812
Notes:Source(1)
The
“Number
ofIoTconnections”
shows
the
total
number
ofdevices
connected
to
IoTtechnologies
(both
wide-area
and
shortrangeIoT)MarketInsights
2023Asia
is
predicted
to
have
the
most
IoT
connections
in
2028,
followed
by
theAmericasOverview:
volume
(2/3)NumberofIoT
connectionsinbillions(1)2523.6420.592017.818.8615.277.781510512.9411.199.6210.85.8310.018.528.794.846.775.584.412.732.432.850.185.27.11.881.773.977.460.766.480.653.114.740.470.462023Africa1.060.880.890.793.980.382.813.540.340.550.540.620.240.220.270.70.320.40.1500.252018201920202021202220242025202620272028Australia&OceaniaAmericasAsiaEurope13
Notes:Sources:(1)
The
“Number
ofIoTconnections”
shows
the
total
number
ofdevices
connected
to
IoTtechnologies
(both
wide-area
and
shortrangeIoTMarket
Insights
2023Consumer
IoT
has
the
most
devices
connected
to
IoT
technologies
by
far,amounting
to
almost
10
billion
in
2023Overview:
volume
(3/3)Global
numberofIoT
connectionspermarket
inbillions19.539.462017.2615.311510513.585.8911.734.959.964.168.38.354.247.116.972.933.255.335.082.774.673.473.572.030.562.981.710.332.062.51.430.312.2312.370.661.371.960.791.630.240.490.131.330.221.170.890.760.420.320.180.130.39020182019202020212022202320242025202620272028Automotive
IoTConsumer
IoTHealthcare
IoTIndustrialIoTOtherIoTSmart
CitiesSmart
Finance14
Notes:Source:(1)
The
“Number
ofIoTconnections”
shows
the
total
number
ofdevices
connected
to
the
IoTtechnologies
(both
wide-area
and
shortrangeIoTMarketInsights
2023The
amount
invested
in
IoT
companies
peaked
at
over
US$
20
billion
in
2021Overview:
investmentGlobal
amount
invested
inIoTcompaniesinbillionUS$(1)20.6510.9510.3410.419.892018201920202021202215
Notes:Source:(1)
The
“investment”
shows
the
historical
data
foramount
invested
in
the
Internet
ofThings
marketforaspecific
yearand
the
selected
region.Funding
data
forrespective
companies
is
used
in
calculating
the
total
amountinvested.MarketInsights
2023MARKET
INSIGHTRussia-Ukraine
WarGlobal
growth
is
set
to
decelerate,
while
inflation
is
projected
to
decrease
slightlybut
remain
high
in
2023Russia-Ukraine
war:
impact
(1/2)Real
GDP
growth
rate
worldwide(1)Global
inflation
in%,
by
region
or
continent(2)8%?
According
toIMFdatafrom
April2023,
global
GDPgrowth
for2022
was
estimated
at3.4
percent.
Thisfigurewas
1.5percent
lower
than
thepre-warforecast.
Additionally,theprojected
GDP
growth
for2023
was
reduced
by0.8
percent.6.1%8.8%WorldAsiaandPacificEurope6%6.5%4.9%3.4%3.6%2.8%6.7%3.4%3.1%4%2%2.8%5.7%?
Africaandthe
Middle
East
were
expected
to
sufferthe
greatest
economic
impactof
the
war
among
allglobal
regions.
TheIMF
predicted
thatinflationinthese
countries
would
bethehighestcompared
toother
regions,
at14.5%
and
13.2%
in2022
and12.4%
and
11.3%
in2023.
However,
in2023,
inflationisprojected
todecrease
across
all
continents.9.8%9.7%7.0%0%Americas5.9%-2%-4%14.5%12.4%Africa-3.0%2020
2021201920222023202413.2%11.3%MiddleEastForecast
fromOctober
2021Historical
data
andforecast
from
April202320222023Notes:(1)
2019
to
2021;
October
2021
data:
2022
to
2024
forecast;April
2023
data:
2022
estimate,
2023
to2024
forecast(2)
2022
estimate,
2023
forecastSources:
IMF,
OECDThe
Russia-Ukraine
conflict
is
expectedto
significantly
disrupt
the
Internet
ofThings
marketRussia-Ukraine
war:
impact
(2/2)1.
Shortage
ofelectronic
chipsInvestments
thatwere
previously
earmarked
forIoT
projects
may
beredirected
toaddresstherising
costsofbasicneeds
or
other
priority
items.
These
dynamicsaddanew
layer
ofuncertainty
to
theIoT
industryasbusinesses
andconsumersnavigateachanging
economic
environment.Theshortage
ofelectronic
chipsisbecoming
acomplex
problem
with
globalimplications.
Theongoing
Russia-Ukraine
conflict,which
isimpactingsemiconductor
raw
materials,
addsanother
layerof
complexity
toanalreadycomplex
situation.Russia,which
isone
ofthemainsuppliers
ofpalladium,accountsforasignificantpartof
theworld's
supply.Ukraine,
on
theother
hand,playsacrucial
role
in
neon
production,accountingforaremarkable
70%
oftheworld’s
neon
supply.3.
TechnologicalcooperationTheconflictinUkraine
reflects
thegrowing
divideamong
global
powers.
WhileNATOcountries
strongly
support
Ukraine,
others
suchasChina
andIranleantoward
Russia
or
remain
neutral.
Thisgrowing
geopolitical
tension
could
hinderinternational
consensus
on
cross-border
technology
standards.Many
techsectorsrely
onsuchstandardstoensure
interoperability.2.
Risingoil
pricesAsRussia
isone
of
the
largest
suppliers
ofoil
andgas,Russia's
military
invasion
ofUkraine
hascaused
pricestospikesignificantlydueto
tradesanctions.
Asaresult,oil
andgasprices
havebeen
reflected
throughouttheglobal
economy
throughhigherinflation.Highrates
ofinflationreduce
purchasing
power,
which
impactsbothconsumers
andbusinesses.
Inthecontext
of
IoT,thismeansless
demand
forIoT
products
and
services,
which
areseen
asaconvenience
ratherthananecessity.Astensions
straininternational
relations,
we
could
see
balkanization,particularlyinemerging
markets
liketheInternet
of
Things
(IoT).
Insteadof
aunifiedecosystem,different
regions
mayadoptvarying
technologies,
impeding
globalIoT
growth
andexacerbating
theindustry'sexisting
interoperability
challenges.18Sources:MarketInsights
2023,
IoT2MarketasofMarch2022MARKET
INSIGHTMarket
DriversAlong
with
AI
and
autonomous
vehicles,
socio-economic
factors
are
also
drivingthe
growth
of
the
Internet
of
ThingsMarket
drivers:
summary
(1/2)Despite
being
awell-established
technology,
IoTisstillone
ofthetoppriorities
forcompanies
worldwide
when
itcomes
todigitizationworldwide.
However,
thetheyareexpected
to
drive
the
demand
forIoT
technologies
andservices,contributingtothegrowth
of
theIoT
ecosystem.
AIplaysacritical
role
intheIoTgrowth
of
IoTisbeingfueled
and
enabled
bythewider
andeasier
availability
ofthe
market
byenhancingthecapabilitiesof
connected
devices.
IoT
devices
generateinternet,
aswell
astherise
ofautonomous
carsandartificialintelligencecapabilities.vastamountsof
data,
andAI
enables
the
processing
andanalysisof
this
data,leading
to
valuableinsightsand
automation.
AI-driven
analyticsenable
predictivemaintenance,
efficient
resource
allocation,
and
improved
decision-making
acrossvarious
industries.
Moreover,
AIishelping
IoTdevices
become
more
adaptiveandresponsive,
makingthemintegral
tosmart
homes,
healthcare,
andindustrialapplications.Internet
penetration
is
afundamentalfactorinfluencingtheIoT
market.
Asmoreregions
andcommunities
gainaccess
tohigh-speed
internet,
the
potential
forIoTadoption
grows.
Awidespread
andreliable
internet
connection
isessential
fortheseamless
functioningof
IoTdevices,
allowing
themto
communicate,
transmit
data,andreceive
updates.
Increased
internet
penetration
opens
up
new
opportunitiesAsAIenhancestheintelligence
andfunctionalityofIoT
devices,
autonomous
carsforIoT
applicationsinremote
areas,smart
cities,
and
industries
where
connectivity
arecreating
anew
dimension
ofconnectivity
and
IoT
applications,and
improvedwas
previously
limited,expandingthereach
andimpactofIoT
solutions.
internet
penetration
is
expandingthescope
of
IoT
deployment.
Together,
theseTherise
ofautonomous
cars
is
revolutionizing
theIoT
market
by
creating
anetwork
factorsare
drivinginnovation
and
growth
intheIoTmarket,
offering
newof
interconnected
vehicles.
These
vehicles
rely
onIoT
sensors,
communicationtechnologies,
and
AItooperate
safely
andefficiently.
IoT-enabled
infrastructure,suchassmart
trafficmanagement
and
vehicle-to-vehicle
communication,
is
criticaltothesuccess
of
autonomous
vehicles.
Asautonomous
cars
become
moreprevalent,opportunities
forefficiency,
safety,andconnectivity
across
various
sectors
andindustries.20Sources:MarketInsights
2023More
than
77%
of
respondents
want
to
implement
Internet
of
Things
andconnected
devices
in
the
next
5
yearsMarket
drivers:
summary
(2/2)Share
ofcompanieswhoare
likelytoimplementthetechnologyinthenext5years
in%(1)Digitalplatforms
and
apps86.4Educationandworkforce
development
technologies80.980.0Big
data
analyticsInternet
of
Thingsand
connected
devicesCloudcomputing76.876.6Encyptionandcybersecurity75.6E-commerce
and
digitaltradeArtificialintelligence75.374.9Environmental
management
technologiesClimatechangemitigation
technologyText,image,
and
voice
processingAugmented
andvirtualrealityPower
storage
andgenerationEletric
and
autonomous
vehiclesRobots,
non-humanoid64.562.861.859.152.151.551.321
Notes:(1)
Worldwide;
November
2022
-
February2023;
803
global
companies.
Responses
representover11.3
million
employees
worldwide.Sources:
WorldEconomic
ForumThe
global
average
internet
penetration
rate
is
predicted
to
increase
steadilyuntil
2028Market
drivers:
internet
penetrationInternetpenetration
in%88.086.89084.982.680.375.88070.665.97061.256.26052.148.550
45.2403020100201620172018201920202021202220232024202520262027202822Sources:MarketInsights
2023The
number
of
autonomous
vehicles
worldwide
was
almost
17,000
in
2022
andis
projected
to
reach
126,000
by
2030Market
drivers:
autonomous
vehiclesNumberofautonomous
vehicles
worldwide
in1,000
units(1)125.794.972.355.442.833.626.621.217.02022202320242025202620272028202920305Notes:(1)
Forecastfrom2023
-
2030NextMoveStrategyConsultingSource:In
2023,
all
professional
services
such
as
public
cloud
and
data
centers
are
morelikely
to
be
used
in
AI
deploymentsMarket
drivers:
AI(1/2)Worldwide
deploymentlocations
ofAI
inferenceinenterprisesin
2023
by
levelof
adoption
in%(1)PubliccloudEnterprise
datacenter0.390.330.300.460.420.31Third-party
datacenterRegional
datacenter
close
todata
sourceNetwork
operator
infrastructureMicro-datacenter0.250.240.200.240.180.180.270.250.200.270.190.17Computing/network
deviceITserver
closet/roomIoT
device/gatewayAIexplorersAIpioneersNotes:/1)
N=1,516
respondentsSources:
S&PGlobalMarketIntelligence,
WEKAIn2022,
the
global
artificial
intelligence
market
was
worth
US$135
billion,
and
itis
predicted
to
continue
growing
at
CAGR
of
21%Market
drivers:
AI(2/2)Global
artificial
intelligence
market
sizeinbillionUS$739660585+21%(1)5114463703062422281351082020202120222023202420252026202720282029203025
Notes:Sources(1)
CAGR:
Compound
Annual
GrowthRate/average
growthrate
per
yearMarketInsights
2023MARKET
INSIGHTMarket
MethodologyWe
follow
a
4-step
process
when
creating
the
IoT
marketIoT
market
methodologyResearch
anddata
collectionData
pre-processingModelingandforecastingQuality
assurance
andoutputFindand
combine
reliable
sourceson
IoTindustryStandardizeinput
format,inspectmissing
data
pointsand
outliers,ensure
consistencyForecasting
of
IoT
marketValidation,adjustments,andpublicationof
comparable
keymarket
indicatorsOurteam
ofinternational
expertsidentifiesandevaluates
availabledatasources.
These
includeannualreportsbykey
players
intheindustry,nationalstatisticaloffices,
andinternationalassociations,
as
well
astheirmediacenters
andwebsites.We
ensure
thattheinformation
used
inourmodels
iscomparable
andexpressed
instandardunits.Usinganalgorithmic
approach,outliers
areeliminated,
andmissing
data
pointsareeither
estimated
(ifenough
informationisalready
available)
or
furtherresearched.Forecasting
is
doneon
amarket
level
for
Extensive
plausibilityand
consistencyITServices,
usingamix
ofstandardapproaches,
suchasexponentialchecks
ofderived
time
series
aredoneinorder
toensure
thehigh
qualityofsmoothing,
and
usingparameters
which
ourmarket
analysis.
Thisqualitybest
fit
thehistorical
data.assurance
alsoincludesvalidationswhich
are
doneusingexternal
sources.Finally,model/make
data
is
aggregatedinto
indicators
fortheplatform.27Sources:MarketInsights
2023We
size
the
markets
by
using
top-down
andbottom-up
approachesMarket
methodology:
modeling
approach
(1/2)Detailed
analysisfor
selected
countriesUnderlying
data:We
obtaindata
fortheworld’s
largest
economies
(e.g.,theUnited
States,China,andGermany)
throughanin-depthanalysisofeach
market.
Toevaluate
themarkets,
we
usethelatestfinancialdatafromthea
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