中國佛山美的公司midea市場前景及投資研究報告-培訓(xùn)課件外文版2024.6庫卡機(jī)器人

COMPANIES

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PRODUCTSMideaGroupCHAPTER

01OverviewHouseholdappliancesretailsalesvalueworldwidefrom2015to2024(inbillionU.S.dollars),bycategoryGlobalhouseholdappliancesretailsalesvalue2015-2024,bycategoryRefrigerationappliancesMajorkitchenappliancesLaundryappliancesAir-ConditionersSmallhomeappliances6005004003002001000141132.7124.4116.498.3106.5109.893.996.888.690.881.597.186.281.984.675.779.265.877.466.278.170.670.966.374.358.662.251.861.352.8102.692.388.98987.984.18476.278.1104.7109.696.196.390.89599.884.58590.3201520162017201820192020*2021*2022*2023*2024*3Description:Globalretailsalesofhomeandhouseholdappliancesareforecasttogrowtoalmost450billionU.S.dollarsin2021andsurpassthe500billiondollarmarkintheupcomingyears.Refrigerationappliancessalestakeupthemostsignificantshareofthemarket,withretailsalesofmorethan90billionU.S.dollarsin2020.ReadmoreNote(s):Worldwide;2015to2020;*ForecastReadmoreSource(s):Euromonitor;Frost&Sullivan;HaierSmartHome;HKExnewsSelectedleadinghomeappliancesmanufacturersworldwiderankedbyrevenuein2022(inbillionU.S.dollars)Majorhome&householdappliancesmanufacturersworldwiderankedbyrevenue2022RevenueinbillionU.S.dollars10

15052025303535.1240HaierSmartHome(China)LGElectronics(SouthKorea)WhirlpoolCorporation(UnitedStates)MideaGroup(China)23.6219.2718.1517.02BSHHomeAppliancesGroup(Germany)Electrolux(Sweden)12.94GroupeSEB(France)8.528.25Ar?elik(Turkey)Miele(Germany)5.814Description:In2022,sixhouseholdappliancesmanufacturersworldwidesurpassed10billionU.S.dollarsinrevenuewithHaierSmartHomeleadingtherankingwitharound35billionU.S.dollars.Theothercompanieswithannualrevenuesnorthof10billionU.S.dollarsareLG,Whirlpool,Midea,BSHHomeAppliances,andElectrolux.ReadmoreNote(s):Worldwide;2022;DatawascompiledfromcompanyfinancialreportsSource(s):Ar?elik;BSH;Electrolux;GroupeSEB;Haier;LGElectronics;Midea;Miele&Cie.;WhirlpoolCorporationRetailtraderevenueofhouseholdappliancesandconsumerelectronicsinChinafromFebruary2020toFebruary2024(inbillionyuan)RetailsalesofhouseholdappliancesandconsumerelectronicsChina2020-20241401201008060402005Description:TheretailsalesvalueofhouseholdappliancesandconsumerelectronicsinChinainFebruary2024amountedtoalmost131billionyuan.ElectricalappliancesinChinaThehouseholdapplianceindustryinChinahasgrownintoamulti-billiondollarindustry.In2022alone,marketvolumeoftheChineseelectricalhouseholdappliancessectorhadamountedtoabout1.75billionyuan.AstheChinesehomeapplianceindustryflourishes,Chinesehouseholdelectronicscompaniesplayan[...]

ReadmoreNote(s):China;February2020toFebruary2024Source(s):NationalBureauofStatisticsofChinaHouseholdappliancesownershipinChinaasofDecember2023HouseholdappliancesownershipinChina2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Refrigerator83%83%WashingmachineMicrowave64%Smallkitchenappliances(e.g.,blender,foodprocessor,juicer)50%47%Cooker/ovenFreezer(stand-alone)DishwashingmachineVacuumcleanerCoffeemachine34%33%32%27%Toaster13%Noneoftheabove1%6Description:"Refrigerator"and"Washingmachine"arethetoptwoanswersamongChineseconsumersinoursurveyonthesubjectof"Householdappliancesownership".ReadmoreNote(s):China;JanuarytoDecember2023;4087respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

02KeyfinancialsRevenueofMideaGroupCo.,Ltd.from2013to2023(inbillionyuan)Midea'srevenueFY2013-FY2023400372.04343.92341.2335030025020015010050284.22278.22259.66240.71159.04141.67138.44120.972013020142015201620172018201920202021202220238Description:ThestatisticshowstheannualrevenueofMideagroupfrom2013to2023.In2023,ChineseappliancesmanufacturerMideahadgeneratedatotalrevenueofaround372billionyuan.

ReadmoreNote(s):China;2013to2023Source(s):MideaNetprofitofMideaGroupfrom2013to2023(inbillionyuan)NetprofitofMideaGroupFY2013-FY20234033.753529.8129.023025201510527.5125.2821.6518.6115.8613.62201511.6520148.302013201620172018201920202021202220239Description:ThisstatisticshowsthenetprofitofMideaGroupfrom2013to2023.In2023,theMideaGrouphadgeneratedanetprofitofalmost34billionyuan.ReadmoreNote(s):China;2013to2023Source(s):MideaTotalassetsofMideaGroupfrom2013to2023(inbillionyuan)TotalassetsofMideaGroupFY2013-FY2023600486.04500422.56387.954003002001000360.38301.96263.7248.11170.62016128.842015120.29201496.952013201720182019202020212022202310Description:ThisstatisticshowsthetotalassetsofMideaGroupfrom2013to2023.In2023,thetotalassetsofMideaGrouphadamountedtoapproximately486billionyuan.ReadmoreNote(s):China;2013to2023Source(s):MideaLeadingexpensesofMideaGroupin2023(inbillionyuan)BreakdownofexpensesofMideaGroup2023Expendituresinbillionyuan0510152025303540SellinganddistributionexpensesGeneralandadministrativeexpensesFinancecosts34.8813.483.26Researchanddevelopmentexpenses14.5811Description:AsoneofChina'sleadingelectronicsmanufacturers,MideaGroup'sR&Dexpenditureaccountedforapproximatelyhalfofallofthegroup'sannualexpensesin2023.Intotal,thecorporationemployedover23thousandresearchanddevelopmentpersonnel.ReadmoreNote(s):China;2023Source(s):MideaResearchanddevelopmentexpensesofMideaGroupfrom2016to2023(inbillionyuan)ValueofinvestmentsinR&DofMideaGroup2016-20231816141210815.2714.58202312.622022612.0120219.648.58.384206.052016201720182019202012Description:AsoneofChina'sleadingelectronicsmanufacturers,MideaGroup'sR&Dexpenditurereachedalmost14.6billionyuanin2023whichaccountedforalmostone-fifthofallofthegroup'sannualexpenses.Intotal,thecorporationemployedover23thousandresearchanddevelopmentpersonnel.ReadmoreNote(s):China;2016to2023Source(s):MideaCHAPTER

03RevenuesegmentsRevenueofMideaGroupCo.,Ltd.from2016to2023,bysegment(inbillionyuan)RevenueofMideaGroup2016-2023,bysegmentHVACairconditionersConsumerelectronicapplicancesRobotsandautomatedsystems3503002502001501005033.0229.9327.2821.5925.19134.6925.68125.2827.0498.75131.87113.89109.49102.9976.54161.112023150.632022141.882021119.612019121.222020109.39201895.35201768.732016014Description:ThestatisticshowstherevenueofMideafrom2016to2023,bysegment.In2023,Mideahadgeneratedarevenueofabout33billionyuanfromrobotsandautomatedsystems.

ReadmoreNote(s):China;2016to2023Source(s):MideaRevenueofMideaGroupfrom2017to2023,byregion(inbillionyuan)RevenueofMideaFY2017-FY2023,byregionChinaOverseas40035030025020015010050150.91137.65142.64121.08116.78110.41103.96221.132023203.582021201.272022161.432019163.142020149.262018136.762017015/statistics/1028515/china-operating-revenue-of-midea-by-regionMideaisaleadingplayerintheelectronicapplianceindustryinChina.In2023,Mideahadgeneratedarevenueofabout221billionyuanfromthebusinessactivitiesinChina,whilealmost151billionyuancamefromoverseasbusinessactivities.

ReadmoreNote(s):China;2017to2023Source(s):MideaRevenueofMideaGroupfromin2021and2023,bybusinesssegment(inbillionyuan)RevenueofMideaGroupbybusinesssegment2021-202320212022202325020015010050234.931.127.727.925.325.920.121.619.722.88.30SmartHomeBusinessRobotics&AutomationDivisionIndustrialTechnologyBusiness

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DigitalInnovationBusiness16Description:MideaisaleadingplayerintheelectronicapplianceindustryinChina.In2023,Mideahadgeneratedarevenueofabout31billionyuanfromtherobotics&automationbusinessactivitiesinChina,increasingfromthepreviousyear.

ReadmoreNote(s):China;2021and2023Source(s):MideaLeadingsubsidiariesofMideaGroupin2023,basedonannualoperatingrevenue(inbillionyuan)RevenueofleadingsubsidiariesofMideaGroup2023Operatingrevenueinbillionyuan100515202530ChongqingMideaAirConditioningEquipmentCo.,Ltd.WuxiLittleSwanElectricCo.,Ltd.25.823.83GDMideaHeating&VentilatingEquipmentCo.,Ltd.GuangdongMideaKitchenAppliancesManufacturingCo.,Ltd.18.6216.2417/statistics/1359004/midea-group-revenue-of-leading-subsidiariesMeasuredbyannualoperatingrevenue,LittleSwanwasoneofMideaGroup'sleadingsubsidiaryin2023.LittleSwanisanestablishedHouseholdElectronicsmanufacturerspecializinginthewashingmachinesegmentandwasacquiredbyMideain2010.ReadmoreNote(s):China;2023Source(s):MideaHomeappliancesalesvolumeofMideaGroupfrom2016to2023(inmillionunits)SalesvolumeofMideaGroup'shomeappliances2016-2023700600500597.16562.68547.77507.59465.06416.93408.024003002001000317.282016201720182019202020212022202318Description:MideaisaleadingplayerintheelectronicapplianceindustryinChina.In2023,Mideasoldover597millionunitsofhomeappliances,threepercentfewerthaninthepreviousyears.TogetherwiththeHVACsegment,homeappliancesconstitutedtheleadingsourceofrevenueforthecompany.ReadmoreNote(s):China;2016to2023Source(s):MideaCHAPTER

04AssociatedcompaniesKUKAGroup'srevenuefromFY1999toFY2022(inmillioneuros)KUKAGrouprevenue1999-20224,5004,0003,5003,0002,5002,0001,5001,00050001999

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202220Description:Inthefiscalyearof2022,theGermany-basedproducerofindustrialrobotsgeneratedaroundthreepointninebillioneurosinrevenue.Thisrepresentsanincreaseofsome20percentcomparedwiththe2021fiscalyear.

ReadmoreNote(s):Worldwide;FY1999toFY2022Source(s):KUKAAnnualrevenueofHiconicsEco-energyTechnologyannualrevenuefrom2017to2023(inbillionyuan)AnnualrevenueofHiconicsEco-energyTechnologyannualrevenue2017-20231.61.491.421.351.41.21.00.80.60.40.20.01.31.261.211.2201720182019202020212022202321/statistics/1362055/hiconics-eco-energy-technology-annual-revenueHiconicsEco-EnergyTechnologygeneratedarevenueof1.49billionyuanin2023.Thecompanyspecializesinvariablefrequencydrives,energystoragesolutions,andindustry-gradegenerators.InApril2020,HiconicswasacquiredbyMideaGroup.

ReadmoreNote(s):Worldwide,China;2017to2023Source(s):;Varioussources(HiconicsEco-energyTechnologyCoLtd.)AnnualrevenueofWandongMedicalTechnolgyannualrevenuefrom2016to2021(inbillionyuan)AnnualrevenueofWandongMedicalTechnolgyannualrevenue2016-20211.41.21.161.130.981.00.80.60.40.20.00.950.880.8120162017201820192020202122Description:WandongMedicalTechnologygeneratedarevenueof1.16billionyuanin2021.Thecompanyspecializesinvarioushigh-techmedicalimagingproducts,includingMR,CT,mammography,andultrasound.BasedinBeijing,WandongMedicaloperatesgloballyandispartofMideaGroup'sportfolio.ReadmoreNote(s):Worldwide,China;2016to2021Source(s):Varioussources(BeijingWangdongMedicalTechnologyCo.,Ltd.)AnnualrevenueofMideaRealEstateHoldingLimitedfrom2015to2021(inbillionyuan)AnnualrevenueofMideaRealEstateHoldingLimited2015-202180706050403073.752.4841.1430.12201817.722010011.9920168.312015201720192020202123Description:MideaRealEstategeneratedarevenueof74billionyuanin2021.ThecompanyisMideaGroup'srealestatedivisionwhichfocusesonpropertydevelopment,propertymanagement,andtheinvestmentandoperationofcommercialproperties.MideaGroupintendstoleverageitssmartproductcapabilitiesforthedevelopmentofsmartlivingsolutionsandintelligentmanufacturing.ReadmoreNote(s):Worldwide,China;2015to2021Source(s):Varioussources(MideaRealEstateHoldingLimited)AnnualrevenueofLittleSwanfrom2012to2018(inbillionyuan)AnnualrevenueofLittleSwan2012-20182523.6421.382016.331513.1310.81058.736.90201220132014201520162017201824Description:In2018,thehouseappliancemanufacturerLittleSwangeneratedarevenueof24billionyuan.AsoneoftheoldesthouseholdappliancemanufacturersinChina,thecompanybuiltthefirstwashingmachinesinChina.In2010,theLittleSwanwasovertakenbyMideaGroupandconsequentlydelistedfromtheShenzhenStockExchangein2018.ReadmoreNote(s):Worldwide,China;2012to2018Source(s):SZSE;Varioussources(LittleSwan)CHAPTER

05MarketshareandsalesOnlinemarketshareofMideaGroupCo.,Ltd.householdelectronicsbasedonretailsalesvalueinChinain2023,bytypeOnlinemarketshareofMideaGroup'shouseholdelectronicsinChina2023,bytypeMarketshare0%10%20%30%40%50%60%InductioncookersCountertoppan-microwaveovensClothesdryers55.2%51.6%40.5%38.9%38.1%ElectricpressurecookersLaundryappliancesResidentialairconditionersElectricwaterheatersElectricbakingpansRicecookers34.5%29.5%28.1%26.9%ElectrickettlesCountertopelectricovensElectricradiators26.4%25.9%23%Electricfans22.8%26Description:In2023,Midea'sInductioncookersaccountedforapproximately55percentoftheonlinehouseholdappliancemarketinChina,basedontheretailsalesvalue.MideaGrouphadgeneratednearly374billionyuanrevenueinthatyear.

ReadmoreNote(s):China;2023Source(s):MideaOfflinemarketshareofMideahouseholdelectronicsbasedonretailsalesvalueinChinain2023,bytypeOfflinemarketshareofMideahouseholdelectronicsinChina2023,bytypeMarketshare30%0%10%20%40%50%60%70%Countertoppan-microwaveovensCountertopelectricovensInductioncookersElectricradiators61.5%48.7%46.9%43.9%43.7%ElectricfansElectrickettlesElectricpressurecookersRicecookers41.9%40.5%39.4%ResidentialairconditionersElectricbakingpansAirfryers34.9%32.5%32%BlendersLaundryappliances28.7%26.9%27Description:In2023,Midea'selectricradiatorsaccountedforapproximately44percentoftheofflinehouseholdappliancemarketinChina,basedontheretailsalesvalue.Marketshareofothercategoriessuchascountertoppan-microwaveovens,countertopelectricovens,andinductioncookersallrankedfirstintheofflinemarketofhouseholdelectronics.ReadmoreNote(s):China;2023Source(s):MideaWashingmachineownershipbybrandinChinaasofDecember2023WashingmachineownershipbybrandinChina2023Shareofrespondents0%5%10%15%20%25%30%35%HaierLittleswanMidea36%13%12%Gree10%SiemensBoschPanasonicAUXHisenseSamsungElectroluxLG6%4%4%3%3%2%1%1%1%Sanyo28Description:WeaskedChineseconsumersabout"Washingmachineownershipbybrand"andfoundthat"Haier"takesthetopspot,while"Xiaoya"isattheotherendoftheranking.ReadmoreNote(s):China;JanuarytoDecember2023;3397respondents;18-64years;respondentswhohaveawashingmachineintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsRefrigeratorownershipbybrandinChinaasofDecember2023RefrigeratorownershipbybrandinChina2023Shareofrespondents0%5%10%15%20%25%30%35%HaierMidea35%12%Gree11%SiemensCasarteHisenseRonshenAUX7%6%4%4%3%3%3%3%BoschMeLingPanasonicMI2%Homa1%29Description:WeaskedChineseconsumersabout"Refrigeratorownershipbybrand"andfoundthat"Haier"takesthetopspot,while"TCL"isattheotherendoftheranking.ReadmoreNote(s):China;JanuarytoDecember2023;3376respondents;18-64years;respondentswhohavearefrigeratorintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsMostpopularChinesehomeappliancebrandsinChinain2021MostpreferreddomestichomeappliancebrandsinChina2021Pointsona0-100scale010203040506070809010094.84MideaHaier87.88Gree84.4784.381.8579.27LittleSwanTCLFotileJoyoungHisenseRobamSkyworth78.9678.8678.5578.5330Description:AccordingtoarankingpublishedbyiiMediaResearch,themostpopularChinesebrandinthehomeappliancesmarketinChinain2021wasMidea,receiving94.84outofamaximumpossible100points.TheleadingtenChinesebrandswereincludedintherankinglist,theresultsofwhichwerebasedonseveralfactors,suchassalesvolume,onlinereputation,andonlineattention.ReadmoreNote(s):China;2021Source(s):iiMediaResearch;SohuCHAPTER

06EnvironmentalimpactShareofrenewableenergyuseofMideaGroupfrom2019to2021ShareofrenewableenergyusedbyMideaGroup2019-202112%10%8%6%10.1%4%5.46%4.96%20192%0%2020202132Description:In2021,MideaGroupcoverover10percentofitsenergyconsumptionwithrenewableenergy,anincreaseofalmostfivepercentagepointscomparedtothepreviousyear.However,despitebeingabletoreducetheemissionintensityofitsoperation,thecompanystillincreaseditstotalemissionofgreenhousegasesin2021.ReadmoreNote(s):China;2019to2021Source(s):Midea;STotalgreenhousegasemissionsofMideaGroupfrom2019to2023(inmillionmetrictonsofCO2equivalent)TotalgreenhousegasemissionsofMideaGroup2019-202387654