全球瓶裝水行業(yè)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.5怡寶農(nóng)夫山泉娃哈哈

INDUSTRIES

&

MARKETSBottled

Water:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor3031MarketDefinitionKeyTakeawaysMarket

NumbersRevenue9121518212425262728AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumePriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplitOut-of-HomeRevenueShareOut-of-HomeVolumeShare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

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e.g.,

FinTech,Food,or

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Bottled

Water

market

is

a

fast

growing

marketOverview:

SummarySummaryWhen

itcomes

to

theshareof

stomach,bottledwater

competes

withtapwater

aswell

as

withsoft

drinksandjuices.

Consumption

is

high

incountries

withproblematic

water

supplyand/orcountries

where

bottledwater

intheform

ofbrandedproducts

with

special

properties

(e.g.,ahigh

mineral

content)

haslongbeen

established.

Therecent

growth

hasbeen

fueled

byapervasive

trendtowards

healthandwellness

across

many

countries.5Sources:Market

Insights

2023Bottled

Water

is

a

key

segment

in

the

Non-Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionThesegment

consistsof

bothcarbonated

andnon-carbonated

water

which

issold

inbottlesor

viawater

dispensers.

Various

regulations

atEuropean

andnationallevels

definemineral

water

asnaturalgroundwater.

Itscomposition

andother

characteristics

must

remain

constant

between

certain

tolerance

levels.These

regulations

vary

byregion,

nevertheless,

Bottled

Water

often

serves

asasubstitute

fordeficient

tapwater.encompasses

allsales

to

hotels,

restaurants,catering,cafés,

barsandsimilarhospitalityservice

establishments.

Both

the

at-home

and

theout-of-home

marketarevalued

atretailselling

prices

including

allsales

and

consumption

taxes.

Thevaluationof

the

out-of-home

segment

atretailprices

means

asignificant

changeof

the

market

definition

incomparison

toearlier

iterations

oftheConsumerMarket

Outlook,asout-of-home

consumption

was

valued

atwholesale

pricesbefore.

Thismeans,

market

totalsarenot

comparable

topublisheddata

fromprior

years.

Theprice

perunit

always

references

liters

asabaseunit

forbothat-home

andout-of-home

consumption.

Oneliterof

beverage

represents

typicalserving

sizes

of2to5glasses(0.2

to0.5

liters).Globally

important

brandmanufacturers

areNestlé

(SanPellegrino,

Vittel,Arrowhead

andothers),

Danone(Volvic,

Evianandothers)

and

theCoca-ColaCorporation

(Bonaqua,Apollinaris

and

others).Themarket

forNon-Alcoholic

Drinksisstructured

into

retailsales

forathomeconsumption

and

on-premise

or

foodservice

sales

forout-of-home

consumption.Theat-home

market,

alsocalled

off-trade

market,covers

all

retailsalesviasuper-andhypermarkets,

convenience

stores

or

similar

saleschannels.

Theout-of-homemarket,

alsocalled

on-trade

market,

away-from-home

market

or

HORECA6Sources:Market

Insights

2023Bottled

Water

accounted

for

23.38%

of

the

Non-Alcoholic

Drinks

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheBottled

Water

segment

amountstoUS$342.40bn

in2023.

Themarket

isexpected

to

grow

annuallyby5.24%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$94.07bnin2023).?Carbonated

Bottled

Water?StillBottledWater?Flavoured

Bottled

Water?Vitamin

Waters?IceInrelation

to

totalpopulation

figures,per

person

revenues

of

US$44.58

aregenerated

in2023.By

2027,

34%

ofspendingand8%

ofvolume

consumption

intheBottled

Watersegment

will

beattributabletoout-of-home

consumption

(e.g.,inbarsandrestaurants).IntheBottled

Water

segment,

volume

is

expected

toamountto515.00bn

Lby2027.

TheBottled

Water

segment

isexpected

toshow

avolume

growth

of2.3%

in2024.Theaverage

volume

perperson

intheBottled

Water

segment

isexpected

toamount

to

61.79L

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersBottled

Water

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.7%

from2014

to

2027Market

Size:

GlobalRevenue

inbillionUS$419.97411.95389.26+4.7%(1)297.12365.70342.42302.52279.22271.24259.91253.73236.31230.15227.30201420152016201720182019202020212022202320242025202620279Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

116.2

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+7.0%(1)162.8+6.7%(1)150.1116.3+6.5%(1)108.485.362.2+7.1%(1)+4.8%(1)19.814.01.72.12022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

83.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+7.7%(1)120.3+7.5%(1)94.183.065.5+5.4%(1)+5.1%(1)+10.3%(1)21.816.89.47.35.020273.1202220272022202720222022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bottled

Water

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)of

3.7%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

inUS$52.852.349.8+3.7%(1)39.447.244.639.737.837.135.034.832.933.032.12014201520162017201820192020202120222023202420252026202712

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

115.7,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+6.2%(1)156.6+6.5%(1)115.7100.5+3.7%(1)73.3+6.0%(1)48.5+4.8%(1)40.532.324.114.411.42022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

248.0,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+7.1%(1)349.5+5.5%(1)261.4248.0199.7+4.9%(1)142.3+9.9%(1)+7.3%(1)111.971.364.045.044.620222027202220272022202720222027Germany20222027ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bottled

Water

volumes

are

estimated

to

increase

at

a

CAGR(1)

of

2.6%

from2014to

2027Market

Size:

Globalvolumeinbillionlitres+2.6%(1)467.7515.0509.6498.5485.8474.7458.1445.1443.9446.7429.2410.6391.7370.02014201520162017201820192020202120222023202420252026202715

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

206.7

bn

litres,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionlitres+3.2%(1)242.2206.7+2.7%(1)148.1+2.5%(1)129.790.579.9+2.4%(1)+1.4%(1)32.829.21.31.420222027202220272022

2027Americas2022202720222027EuropeAfricaAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

106.5,

China

is

the

biggestmarket

among

selected

countries

in2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionlitres+3.7%(1)127.8106.5+3.2%(1)74.763.9+1.5%(1)+2.6%(1)+5.1%(1)13.915.05.33.14.04.62022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bottled

Water

volume

per

capita

are

estimated

to

increase

from2014

to

2027Market

Size:

GlobalVolume

percapita

inliter7064.764.863.862.762.062.061.860.859.359.458.757.3605040302010055.352.82014201520162017201820192020202120222023202420252026202718

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Bottled

Water

volume

per

capita

in

2027Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inliter142.6106.715010050141.6108.0139.1106.6135.0103.7135.7105.2129.094.0127.9111.9125.3110.1124.0107.8123.0108.6119.7107.1115.7105.1113.2103.0108.7101.252.250.631.924.451.549.531.924.547.933.647.932.225.548.231.924.546.633.646.130.844.933.945.031.742.634.040.0^^34.034.027.231.824.331.223.926.427.026.726.726.925.423.8020142015201620172018201920202021202220232024202520262027AfricaAustralia&OceaniaAsiaEuropeAmericas19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

190.7,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inliter217.0212.0179.6220200180160206.4178.7200.0176.3199.1177.6190.7165.7187.0183.4165.0184.0171.3183.3181.6154.9181.5179.3142.9177.9179.5175.6136.8171.5140

127.012084.281.087.082.379.880.078.777.773.574.075.466.977.076.810072.369.670.673.179.456.976.477.549.272.673.357.070.780604020062.236.854.953.251.331.249.751.344.845.845.142.439.733.920142015201620172018201920202021202220232024202520262027UnitedKingdomFranceChinaGermanyUnitedStates20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bottled

Water

price

per

unit

are

estimated

to

increase

from

2014

to

2027Market

Size:

GlobalPrice

perunit

forecast

inUS$0.90.80.80.80.80.70.60.50.40.30.20.10.00.80.70.70.60.60.60.60.60.60.60.62014201520162017201820192020202120222023202420252026202721

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Bottled

Water

price

per

unit

in2027Market

Size:

Regional

Comparison

(1/2)Price

perunit

forecast

inUS$1.61.61.61.41.21.00.80.60.40.20.01.51.51.41.41.31.30.91.21.11.11.11.11.10.91.10.81.10.91.10.91.00.91.00.90.90.80.80.80.70.80.70.80.80.70.80.70.80.70.60.60.60.60.60.60.70.50.50.60.50.60.50.60.40.60.40.40.50.40.40.50.50.50.50.50.40.40.50.420142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

price

per

unit

of

7.7,

Germany

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

forecast

inUS$1.81.81.71.51.71.81.61.41.21.00.81.71.61.51.61.51.61.31.51.41.51.31.41.41.51.51.41.20.91.41.21.31.21.11.31.11.31.11.31.11.31.21.11.21.01.21.21.21.10.71.10.61.11.01.00.91.00.80.90.80.70.50.70.70.70.60.50.60.60.50.60.50.50.50.6

0.50.40.20.020142015201620172018201920202021202220232024202520262027ChinaUnited

KingdomGermanyFranceUnited

States23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

Private

Label

had

the

highest

share

in

Bottled

WaterFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

Bottled

Water

market,

Online

Revenue

Share

reached

9.0%

in

2022FurtherMarket

AnalysisOnline

andOfflineRevenueShare100.0%3.0%100.0%4.0%100.0%100.0%7.0%100.0%8.0%100.0%9.0%100.0%10.0%100.0%12.0%100.0%13.0%100.0%14.0%100.0%15.0%5.0%97.0%96.0%95.0%93.0%202092.0%91.0%90.0%88.0%202487.0%202586.0%202685.0%2027201720182019202120222023OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

Bottled

Water

market,

Online

Mobile

Revenue

Share

reached

40.0%

in2022FurtherMarket

AnalysisMobile

andDesktop

Online

share100.0%100.0%100.0%100.0%36.0%100.0%35.0%100.0%40.0%100.0%43.0%100.0%47.0%100.0%51.0%100.0%52.0%100.0%53.0%40.0%39.0%42.0%64.0%202065.0%202160.0%201861.0%201960.0%202258.0%201757.0%53.0%202449.0%202548.0%202647.0%20272023Desktop

Revenue

ShareMobile

Revenue

Share26Sources:Market

Insights

2023Inthe

Bottled

Water

market,

Out-of-Home

Revenueshare

reached

31.0%

in2022FurtherMarket

AnalysisAt-Home

andOut-of-Home

RevenueShare100.0%100.0%100.0%100.0%100.0%36.0%100.0%36.0%100.0%29.0%100.0%30.0%100.0%31.0%100.0%34.0%100.0%35.0%100.0%36.0%100.0%36.0%100.0%34.0%34.0%34.0%35.0%35.0%71.0%202070.0%202169.0%202266.0%201466.0%65.0%201665.0%201766.0%202365.0%202466.0%202764.0%201864.0%201964.0%202564.0%20262015At-Home

Revenue

ShareOut-of-Home

Revenue

Share27Sources:Market

Insights

2023Inthe

Bottled

Water

market,

Water

Out-of-Home

Volume

share

reached

7.0%

in2022FurtherMarket

AnalysisBottled

WaterAt-Home

andOut-of-Home

Volume

Share100.0%8.0%100.0%8.0%100.0%8.0%100.0%8.0%100.0%9.0%