江蘇牛津教材模塊八Unit3教學(xué)案

Unit3TheWorldofColoursandLight

Welcometotheunit

一、話題背景導(dǎo)讀

Lightiseverywhereinourworld.Weneedittosee:itcarriesinformationfromtheworldtoour

eyesandbrains.Toseecolours,theremustbeatleastalittlebitoflight.Whilelightisinfactmadeof

allcolours,butthecoloursweseedependonthequantityandcolouroflightbeingthrownback

(reflected)ortakenin(absorbed)byanobject.Inorderforhumanstoseecolour,thereflectedlight

goestosensitiveareainthebackofoureyescalledtheretina(視網(wǎng)膜)whichsendsimpulsestothe

brainwhichtheninterpretsthecombinationofimpulsestobethecolourhumanssee.

Allofthecolouronaprintedpagecanbeproducedwiththethreepigment(色素)primaries,

red,blue,andyellow.Therearealsocalledthesubtractiveprimariesbecausetogethertheymake

black.

Combinatedinpairs,theyyieldanothersetofprimaries,theadditive,orlight.primaries.These

arethewavelengthsoforange-red,blue-violet,andgreenthatcombinetomakewhitelight.Thisis

howthecolournonyourcomputermonitorbehaves.Whenthesecoloursareallcombinedinpairs

theyform,red,blue,andyellow.Thatlightismadeupofcolour——that,inaway,colourislight,and

energy.

Humanbeingsfeelauniversalattractiontolight.Itisthesourceoflife-givingenergyAnd

wherethereislightthereiscolour.

Answerthefollowingquestions:

I.Whatcanwelearnfromtheabovepassage?

2.Whatcoloursareinthe“whitelight"?

二、單項(xiàng)填空

1.Histheorywassothatnooneatthattimecouldunderstand.

A.completeB.abstractC.highD.content

2.Hehasthehabitofsmokingwhilereadingbooks.

A.madeB.builtC.finishedD.developed

3.ItwasinthehousePicassowasbornhisworkswereexhibited.

A.that;thatB.where;whereC.that;whereD.where;that

4.Heprovedhimselfatruegentlemanandthebeautyofhiswasseenatitsbestwhenhe

workedwithothers.

A.temperB.appearanceC.talentD.character

5.Oneoftheadvantagesoflivingonthetopfloorofahighriseisthatyoucangetagood.

A.sightB.senseC.viewD.look

三、完成下列句子（每空一詞）

1.我最遲九點(diǎn)會(huì)來(lái)。

I9o'clockatthelatest.

2.寫生畫在中國(guó)和西方一直都很盛行。

Paintingsofnature,inChinainWest..

3.生活常常捉弄涉世不深的人

Lifeoftenthosewho.

4.抽象派藝術(shù)著重形狀，顏色和結(jié)構(gòu)，而不是實(shí)物。

isaboutshapes,coloursandtexturesobjects.

5.教授在一所語(yǔ)言學(xué)校教書謀生。

Theprofessoratalanguage

school.

Reading

一、英漢短語(yǔ)互譯

1.有才華的藝術(shù)家2.創(chuàng)作不同風(fēng)格的繪畫

3.乘飛機(jī)去4.在的幫助下

5.料到某人會(huì)做某事6.與世界共享

7.在天文學(xué)領(lǐng)域8.飛越了雷雨區(qū)

9.rangefrom10.seeabeautifulrainbowintheclouds

11.haveanappetiefor12.devoteone'swholeselftodoing

13.distribute...to14,negotiateasuccessfulsale

15.beoffto...__________________________

二、根據(jù)首字母、語(yǔ)境或中文提示填空

1.Withtheeofouterspace,weknowmuchaboutthemoon..

2.Theydecidedtotakeapartthemachineandstartedagainfroms.

3.Fromthebuilding,youcangetafullv.

4.1likethepofyourskirt,butnotthecolour.

5.Shewbittertears（流出了辛酸的淚水）ofdisappointment.

6.Thisadvertisementisctoattracttheattentionofhousewives.

7.Theassessmentofastudent'sworkisoften（主觀的）.

8.Theworkershavedecidedtonwiththeemployersabouttheirwageclaim.

9.ManyyoungstudentsadoreJayChoubecauseheissuchatmusician.

10.Inthemarketdealerswerebwithgrowersoverthepriceofcoffee.

三、單項(xiàng)填空

1.WhileweplayinggamesintheInternet,wetoit.

A.wouldlike;arenotaddictedB.adore;arenotaddicted

C.wouldlike;don'taddictD.adore;don'taddict

2.Theprinciplewasatallthestudents5brilliantideasofraisingfundsfbrthefloodvictimsin

India.

A.amazedB.admiredC.amusingD.frightened

3.InHangzhou,thetouristindustryhasalotofemploymentopportunitiesforthelocal

workers.

A.foundB.discoveredC.createdD.invented

4.Haveyouwhat'swrongwithyourlaptop?

A.figuredoutB.thoughtoutC.carriedoutD.cameout

5.Evenaftertheteacherannouncedthebeginningoftheclass,thegirltalking.

A.carriedoutB.carriedonwithC.carriedonD.continuedwith

6.Asisknown,itistojudgeapersononlybyhisappearance.

A.subjectiveB.objectiveC.realisticD.virtual

7.Beingilldeadlyinhospital,Mr.Yanghasastrongforlifeandhopestocomebacktohis

teachingpostearlier.

A.demandB.appetiteC.suggestionD.order

8.Soontheworkersfoundthebossdidn'tpaythemaccordingtothecontractatthebeginning.

A.negotiatedB.negotiatingC.tobenegotiatedD.beingnegotiated

9.Tolivewiththepoormanshelovessomuch,shedecidedtoherpreviousfancywayof

life.

A.acceptB.improveC.interruptD.abandon

10.Thescientist,whospaceallhislife,isretiringnextweek.

A.hadexploredB.isexploringC.hasbeenexploringD.explored

11.withhisslippersonwhenheheardtheterriblenoise.

A.OutdidthepolicemanrushB.Rushedthepolicemanout

C.OutrushedthepolicemanD.Outthepolicemanrushed

12.Thefarmerwassotoseetheboyagainwhopickeduphispurseandreturnedittohim

thathealmostjoy.

A.peaceful;weptaboutB.thankful;weptfor

C.grateful;weptawayD.enjoyable;weptover

13.Afterhepapertoeachmemberoftheclass,herequestedthemabrief

introductioneachinEnglishandhandthemin.

A.contributed;towriteB.provided;writing

C.distributed;towriteD.divided;writing

14.Thedriverwasintroublewiththeenginefailure.Fortunately,askilledmachinistcametohis

A.assistanceB.influenceC.guidanceD.advance

15.Manypeoplehavingmoreemploymentopportunitiessincethecountry'seconomyis

recovering.

A.pressforB.calculateonC.bargainfbrD.concentrateon

四、用方框內(nèi)所給詞語(yǔ)的適當(dāng)形式填空

start...fromscratch,ratherthan,haveanappetitefor,rangefrom...to...,abandononeselfto

sharewith,withtheassistanceof,affordto,becalculatedtodo,distributeamong,

1.Theadvertisementattracttheattentionofgirls.

2.Thelofts（閣樓）5502,700squarefeetandrentfor$500to$3,000amonth.

3.Thecorporationitsprofittheworkers.

4.Hedrinkingandfailedinhisbusinessverysoon.

5.ThepriceofrealestateinSuzhouissohighthatIcan'tbuyanewhouse.

6.Thewholefactorywasburneddownandhehadtoanewbusiness.

7.Don'tworry!Tilallthecoststoyou.

8.1thinkTom,you,istoblame.

9.herparentsandteachers,thegirlgotachancetostudyinHarvardUniversity.

10.Tooursurprise,thetalentedboytoughphysicsproblems.

五、根據(jù)Reading內(nèi)容，在空白處填入正確的單詞形式

LiMingistellingYangYanallabouthistrip.First,LiMingalongwithhisauntandgrandmother,

whoarebothvery(1)tartists,startedinSpainandwenttothecityofMalaga,the(2)bof

PabloPicasso.HewasamazedtolearnthatPicassowasnotonlyapainter,butalsoasculptorand

a(3)p.Second,theyflewtoParis,whereallthebuildingsarevery(4)h.Duringfour

daysinParistheyspentonewholedayattheLouvreMuseum,wherethereisthefamousMonaLisa

paintingbythe(5)IartistLeonardodaVinci.Besidesbeingapainter,daVinciwasalsoa

sculptor,an(6)a,andengineerandascientist.Hemadealotofscientific(7)dthat

hesharedwiththeworld,particularlyinthefieldof(8)a.Third,theywenttoAmsterdam.

Onthewaythere,theyflewovera(9)t.Somepeoplewerescared,buthelikedseeingit.

YesterdaytheywenttotheVanGoghMuseum,whereheknewsomethingaboutVanGoghandhis

paintings.Towardstheendofhislife,VanGoghcreatedmore(10)aartwork.Fourth,tomorrow

theyareofftoanothermuseuminAmsterdam.AtlastLiMingpromisestotellYangYanmoreabout

histripwhenhegetsback.

六、句型轉(zhuǎn)換或按要求改寫句子

1.YouknowthatIamwithmyauntatpresent.

,Iamwithmyauntatpresent.

2.Bothofthemareartistsofgreattalent.

Theyveryartists.

3.I'mconsideringpaintingmyselfafterIleaveschool.

I'mstartingpaintingmyselfaftermyfromschool.

4.ThehousewherePicassowasbornisnowamuseumfullofhisart.

ThehousePicassowasbomisnowamuseum

hisart.

5.Picassowasalsoasculptorandaphotographer.

Picassowasasculptoraphotographer.

6.Cubismisatypeofartwherethingsarerepresentedasgeometricshapers.

Cubismisatypeofartwherethingsaregeometricshapers.

7.AfterwevisitedSpain,wewenttoParisbyair.

AfterSpain,weParis.

8.ApartfromtheworksofdaVinci,theLouvreMuseumhasmorethan6,000otherEuropean

paintings,whichrangefromthe13thcenturytothe19thcentury.

theworksofdaVinci,theLouvreMuseumhasmorethan6,000otherEuropean

paintings,fromthe13thcenturytothe19thcentury.

9.Eventually,thethunderstormstoppedandwesawabeautifulrainbowintheclouds.

,thethunderstormstoppedandinthecloudswasabeautiful

rainbow.

10.ThesadthingisthatalthoughvanGoghdevotedhiswholeselftopainting,heonlysoldone

paintingbeforehedied.

__thatalthoughvanGogh

painting,heonlysoldonepaintingbeforehis.

七、補(bǔ)全或翻譯句子

1.He,（倉(cāng)ij作各種風(fēng)格的繪畫）includingcubism,

whichisatypeofartwherethingsarerepresentedasgeometricshapes.

2.我們學(xué)校有八十個(gè)專職教師，他們的年齡在25歲到45歲之間。（rangefrom...to）

Thereare80full-timeteachersinourschool,whoseages25to45.

3據(jù)報(bào)道，那個(gè)組織向地震受害者分發(fā)食物和衣服.

Itthattheorganizationfoodandclothestheearthquakevictims

4.在好朋友們的幫助之下，他成功地在家鄉(xiāng)辦起了一個(gè)企業(yè)。

Withtheofbestfriends,hesuccessfullystartedhisownbusinessinhishomecity.

5.人們因他人格高貴而敬重他。

Peoplehimhisnoblecharacter.

6.我發(fā)現(xiàn)他在物理方面有天賦。

Ifoundhewasphysics.

7.地震后，那里的人們不得不從頭開始，重建家園.

Aftertheearthquake,peopletherehadto,rebuildingtheirhouses.

8.___________________________,（要是你和我們一起來(lái)）Ithinkyouwouldhave

enjoyedEuropetoo.

9.掛在墻上的是兩張極好的油畫.

onthewalltwooilpaintings

10.我驚訝的發(fā)現(xiàn)他們的工資是以主觀評(píng)價(jià)而非個(gè)人表現(xiàn)為基礎(chǔ)的.

Ifindthattheirwagewasbasedoninsteadoftheir

performance.

八、完形填空

IgrewupinNewark,NewJerseyuntilwemovedtoIrvingtonwhenIwasinthethirdgrade.From

thetimeIcan_1___,Iwasalwaysmakingsomekindofart.WhenIwasoldenoughtobe

___2tohavesomeofmyowntime,Ispentitallonartsupplies.

AsachildIwas_3tocopy,tocoordinate（協(xié)調(diào)）myhandandeye,andto_4_technical

masteryofmytools.Therewasajoyofcraft,of_5_paintandchalk,paperandbrush.Inmy

earlyteensIdidalotofdrawingfromnature,_6indoingmyworkthroughsuchcloselooking

atasubject.

AcoupleyearslaterIdrewandpaintedalotofportraits,___7everyoneinmyfamilysitfbr

me.Theyoften_8thatIaccentuated（使突出）theirworstfeatures,yetIfeltjustified

consideringthatIwas___9crueltomyself.Iwouldlook_10amirrorasIpainted,posing

withmymouthopenscreaminginone.In_11,Ipaintedafacesplitdownthe12,

orange-redsinonehalf,blue-greensintheother.

Frommyquietly___13earlyteens,Imovedintomywildstage.Irodeawavefrommania

（狂熱）todepression,doingeverythingI_14tostimulatethemania.

ThatfallIstartedRutgersUniversityinNewarkwhereI15adrawingclass.Westoodat

easels（畫架）anddrewwithcharcoalonlargenewsprintpads,16thestylesofMatisse,

Picasso,andothers.Thisclasshelpedmeto___17uptousethelargergestureofmywholearm

18thetightstrokes（筆畫）oflimitedfingers.AndIcontinuedpaintingonmyown,

___19alooserstylewhichwasmuchmore___20intermsofcolorandform.

1.A.seeB.feelC.rememberD.hear

2.A.allowedB.inspiredC.acceptedD.admitted

3.A.sorryB.happyC.goodD.nervous

4.A.achieveB.discoverC.stickD.experiment

5.A.givingB.arrangingC.keepingD.handling

6.A.concentratingB.repeatingC.delightingD.wandering

7.A.wantingB.askingC.makingD.telling

8.A.hopedB.complainedC.foundD.cried

9.A.nolessB.nomoreC.lessD.more

10.A.underB.inC.onD.at

11.A.anotherB.otherC.thatD.it

12.A.topB.bottomC.sideD.middle

13.A.hurtB.misunderstoodC.depressedD.touched

14.A.mustB.couldC.mightD.would

15.A.likedB.gaveC.passedD.took

16.A.describingB.imitatingC.appreciatingD.thinking

17.A.loosenB.widenC.lengthenD.strengthen

18.A.intermsofB.attheendofC.insteadofD.asaresultof

19.A.exploringB.solvingC.inventingD.developing

2O.A.subjectiveB.expressiveC.expensiveD.abstract

九、閱讀理解

IcelandhasthehighestbirthrateinEurope,thehighestdivorcerate,andthehighestpercentage

ofwomenworkingoutsidethehome.Suchstatisticsareoftenevidenceofamiserable,chaoticsociety,

withloadsofchildren,brokenhomesandabsentmothers.ButIcelandistheexception-itscitizens

areapparentlythehappiestintheworld.

NewrankingsfromtheUnitedNationsDevelopmentProgram'sHumanDevelopmentIndexrate

Icelandasthebestcountryintheworldinwhichtolive.

Perhapsthecountry'sgeographiclocationcontributestoIcelanders1happiness.Locatedinthe

middleoftheNorthAtlantic,withGreenlandasitsnearestneighbor,Icelandisfreefromthetaboos

thatcausesomuchdistresselsewhere.Forinstance,peoplewhodivorcearenotlookeddownuponby

society.

Icelandersareoffspring（后代）oftheVikings,anorthEuropeanpeoplewhoinvadedEuropean

coastsfromthe8ththroughthe10thcentury.Thistraditionofgettingoutintotheworldlivesonin

modern-dayIceland.PracticallyallIcelandershavestudiedorworkedabroad,andmostspeakEnglish.

Perhapsasaresult,Iceland'seconomicpoliciesblendthebestofthosefromEuropeandtheUS

tocreateitsownwelfaresystem.

“ManyofushavelivedintheUS,andstudiedthere,1'saidtheIcelandicPrimeMinisterGeir

Haarde."Wehavebothtakenfromthemandfoundthatnaturallywesharethecan-doattitude-thatif

youworkhard,anythingcanbedone."

Indeed,thecountryisrichinwriters,painters,filmmakersandaccomplishedmusicians.There's

SigurRos,apost-rockband,andalsoanationalsymphonyorchestrathatplaystothehighest

standardsallovertheworld.Halfthepopulationappearstohavewrittenabook.

“Icelandhasharsh（惡劣）nature,withitsbitterever-changingweather/5saidHaraldurJonsson,a

painter,sculptorandvideoandperformanceartist.44Wecannotescapeit.Sowefindways.

Wehavetohavearichinternallifetofilltheemptyspaces."

1.Itiscommonlybelievedthathighbirthrateanddivorceratewillbringabout.

A.socialproblemsB.happiness

C.auniquewelfaresystemD.modernwayoflife

2.Whatdoestheunderlinedword"blend“inthefifthparagraphmean?

A.Combine.B.Choose.C.Copy.D.Carry.

3.WhichofthefollowingisNOTmentionedasthereasonforIcelanders,happiness?

A.Geographiclocation.B.Arichinternallife.

C.Nationalpride.D.Freedomfromtaboos.

4.Whatisthemostsuitabletofillintheblankinthelastparagraph?

A.togetridofitB.tohaveitchanged

C.togetawayfromitD.tolivewithit

十、任務(wù)型閱讀（根據(jù)reading部分）

Visitingthemasters

MasterBirthplaceRelated____1_____

museum

PabloPicassoPicassoproducedmorethan20,000piecesof

MalagainThehouseart.Hedrewpicturesforbooks,andwasalsoa

Spain—2—sulptorandphotographer.Hedeveloped

differentstylesofpainting,including

____3_____.

HecreatedthemasterpieceMonaLisa,made

____4—ItalyLouvrescientificdiscoveries,particularlyin___5____.

MuseumHewasalsoasculptor,anarchitect,an

engineerandascientist.

―6____MuseeHelovedtopaint_7____somuchandbuilta

ClaudeMonetd'Orsayspecialgardenathishome.

Hepaintedeverythingfrompeopleto_9,

VanGoghHolland―8____includingabout800oilpaintingsand1,600

drawings.Hismostfamous_10____areof

sunflowers.

十一、書面表達(dá)

假設(shè)你是李華，是南京市某中學(xué)的高二學(xué)生。你的英國(guó)網(wǎng)友Jim發(fā)來(lái)電子郵件，告訴你他將

于今年暑假來(lái)中國(guó)旅游，并決定來(lái)南京和你呆一周。但他有些情況不清楚。請(qǐng)你給他回一封電

子郵件。

注意：1.詞數(shù)：150左右；

2.文中應(yīng)包括所有的提示內(nèi)容要點(diǎn)，可以適當(dāng)發(fā)揮。

3.參考詞匯：中山陵(Dr.Sun-Yet-sanMausoleum)夫子廟(ConfuciusTemple)

問(wèn)題回復(fù)要點(diǎn)

1七月、八月都有空

2乘飛機(jī)到南京祿口機(jī)場(chǎng)

3根據(jù)實(shí)際介紹天氣情況

4自己設(shè)計(jì)三個(gè)活動(dòng)

DearJim,

I'msoexcitedthatyouwillcometoChina.

Yours,

LiHua

Wordpower

一、根據(jù)首字母、語(yǔ)境或中文提示填空

l.Wearegoingtowashdownourkitchen.Apwillbeinvitedtopaintthewall.

2.Jackisgoodatd,sohealwaysdrawssomepictureswithapencil.

3.Betty!It'sourturntocleanupthebathroom.Bringthebandlet'sdiittogether.

4.Whenyouarestartingout,youdonotneedaneasyoucanputyourpaintingonthe

table.

5.Therearemanydifferentstylesofpainting,suchasportrait,1andstilllife.

6.ThenationalflowerofJapaniscblossom.

7.1canremembermychildhood:ona（布滿星星的）night,wechildrenlistenedtomum

talkingaboutthepasthappenings.

8.Thecoloursaremixedtogethertogetthecolour（需要的）.

9.Someonehasalabelonthebottle.（粘貼）

10.The（建筑）oftheCityofSuzhouhassomespecialfeatureswichattractagreat

manytouristseveryyear.

二、補(bǔ)全或翻譯句子

I.水彩畫是用顏料畫成的，這些顏料需要與水調(diào)和。

isdonewithcoloursthatneedto.

2.油畫的秘訣就在于不斷地在帆布上著色，加厚油彩。

Thesecrettooilpaintingis.

3.此外，還有很多其他風(fēng)格的繪畫，如肖像畫，風(fēng)景畫和靜物畫。

,therearemanydifferentstylesofpainting,.

4.李明決定把繪畫作為業(yè)余愛(ài)好。

LiMing.

5.以防萬(wàn)一出錯(cuò)，軟橡皮也是必需的。

Asofteraserwillalsobeneeded.

6.你可以用碟子代替調(diào)色板調(diào)色。

Youcanuse.

7.這些畫太抽象了我看不懂。

Thesepaintingare.

8.他在音樂(lè)領(lǐng)域里取得了很大的成就。

Hemade.

9.在這個(gè)問(wèn)題上，我們得把開銷考慮進(jìn)來(lái)。

Onthisproblem,weshould.

10.事實(shí)一旦公開，他就要受到懲罰。

Once,hewillbepunished.

三、完形填空

Whenwereadbooksweseemtoenteranewworld.Thisnewworldcanbesimilartotheonewe

arelivingin,oritcanbevery].Somestoriesaretold2theyweretrue.Realpeoplewho

liveina3worlddorealthings;inotherwords,thestoriesareaboutpeoplejustlikeusdoingwhat

wedo.Otherstories,suchastheHarryPotterbooks,arenot4.Theyarecharactersand

creaturesthatareverydifferentfromusanddothingsthatwouldbe5forus.

Butthereismoretobooksandwritingthanthis.Ifwethinkaboutit,evenrealisticwritingis

only6.Howcanwetellthedifferencebetweenwhatisrealandwhatisnotreal?Forexample,

whenwereadaboutHarryPotter,we7seemtolearnsomethingabouttherealworld.Andwhen

HarrystudiesmagicatHogwarts,healsolearnsmoreabouthisreallifethan8_.Reading,like

writing,isanaction.Itisawayof9.Whenwereadorwritesomething,wedomuchmorethan

simplelookatwordsonapage.Weuseour10—whichisreal-andourimagination-whichis

realinadifferentway--tomakethewordscometolifeinourminds.

Bothrealismandfantasy（幻想）11theimaginationandthe“magic“ofreadingandwriting

tomakeusthink.Whenweread12realistic,wehavetoimaginethatthepeoplewearereading

aboutarejustlikeus,eventhoughwe13thatwearerealandtheyare14.Itsounds

15,butitworks.Whenweread,wefillinmissinginformationand16aboutthecausesand

effectsofwhatacharacterdoes.Wehelpthewriterby17thatwhatwereadislikereallife.Ina

way,wearewritingthebook,too.

Mostofusprobablydon'tthinkaboutwhatisgoingoninour18whenwearereading.We

pickupabookandlose19inagoodstory,eagertofindoutwhatwillhappennext.Knowing

howwefeel20wereadcanhelpusbecomebetterreaders,anditwillhelpusdiscovermore

abouttherealmagicofbooks.

1.A.possibleB.easyC.newD.different

2.A.thatB.whatC.whetherD.asif

3.A.usualB.normalC.certainD.common

4.A.realisticB.reasonableC.moralD.instructive

5.A.difficultB.impossibleC.importantD.necessary

6.A.thinkableB.designedC.imaginedD.planned

7.A.doB.makeC.haveD.are

8.A.lessonsB.dreamsC.experienceD.magic

9.A.workingB.thinkingC.livingD.understanding

10.A.knowledgeB.skillC.wordsD.grammar

11.A.makeB.getC.useD.have

12.A.anewspaperB.somethingC.everythingD.astory

13.A.findB.learnC.knowD.hope

14.A.tooB.notC.allD.so

15.A.dangerousB.seriousC.strangeD.terrible

16.A.talkB.learnC.readD.think

17.A.tellingB.pretendingC.promisingD.guessing

18.A.mindB.lifeC.worldD.society

19.A.heartB.timeC.moneyD.ourselves

20.A.whatB.howC.whenD.why

四、認(rèn)真閱讀下列短文，并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入最恰當(dāng)?shù)膯卧~。

Television,althoughnotessential,hasbecomeanimportantpartofmostAmericanpeople's

lives.Itchangespeople'swaysofseeingtheworld;inmanyways,itsupportsandsustainsmodern

life.Televisionhasbecomeababy-sitter,anintroducerofconversations,themajortransmitterof

culture,andakeeperoftradition.YetwhenwhatcanbeseenonTVinonedayiscriticallyanalyzed,

itbecomesevidentthattelevisionisnotateacherbutasustainer;thepoorqualityofprogramming

doesnothelppeoplegaingreaterunderstanding,butrathermaintainsandencouragesthelifeasit

exists.

TheprimaryreasonforthelackofqualityinAmericantelevisionisrelatedtoboththehistory

ofTVprogrammingandtheeconomicsofTV.TelevisioninAmericabeganwiththeradio.Radio

companiesandtheirsponsorsfirstexperimentedwithtelevision.Therefore,thecloserelationship

whichtheadvertisershadwithradioprogramsbecamethesystemforAmericanTV.Sponsorsnot

onlypaidmoneyfortimewithinprograms,butmanyactuallyproducedprograms.

Thus,inAmericansociety,televisionisprimarilyconcernedwithreflectingandattracting

societyratherthanexperimentingwithnewideas.Advertiserswanttoattractthelargestviewing

audiencepossible.Todosorequiresthattheprogramsbeentertainingratherthaneducational,

attractiveratherthanchallenging.

TelevisioninAmericatodayremains,toalargeextent,withthesameorganizationand

standardsasitwasthirtyyearsago.Thehopeforfurtherdevelopmentandtrueachievementtoward

improvingsocietywillrequireachangeint