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RXRCH23RP
RETA
RetailX
ASENDIA
BYLAPOSTE&SWISSPOST
Inpartnershipwith:
SwitzerlandEcommercecountryreport
2023
£499December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|INTRODUCTION
Contents
Introduction
WelcometotheSwitzerland
CountryReport,whichanalysestheSwisseconomyfroman
ecommerceandmultichannelretailperspective.
There’snoescapingthefactthat
Switzerlandisabywordforwealth,affluenceandhighstandards.LikeitsiconictennisstarRogerFederer,
whoannouncedhisofficialretirementlastyear,
Switzerlandissousedtobeingatthetopofthegamethatanyslightstepdownfromthewinner’spodiumisdeemedalmostunacceptable.
Infact,Switzerlandcontinuestodoextremelywell.
Lastyearourreportanticipatedsizeableeconomic
knock-oneffectsfromtheconflictinUkraine.Andyet,SwitzerlandalsoseemedwellplacedtorideoutanyfluctuationscausedbyinstabilityinEasternEurope.Indeed,asBloombergreportedattheendofMay,
“theSwisseconomypickedupmomentuminthe
beginningoftheyearafterastagnantfinishof2022”.
However,2023hasseensomedisruptiontotheusualveneerofefficiencyandprogress.AstheSwissFederalCouncilreportedon15June,“Theexpertgroupon
businesscyclescontinuestoexpectsignificantlybelow-averagegrowthfortheSwisseconomy,witharateof1.1%in2023,followedby1.5%in2024.”
Furthermore,themostrecentassessmentfromtheOrganisationforEconomicCooperationand
Development(OECD)alsostrikesapessimisticnote,predictingthattheSwisseconomywillunderperformthisyearandnext,“l(fā)argelyduetoinflationissuesandgeopoliticaltroubles”.
Mattershavebeenexacerbatedbyeventsin
IsraelsinceOctober2023.DespitehavingrecentlysidedwithUkrainebyimposingsanctionsagainstRussia,SwitzerlandhasreturnedtoitstraditionalneutralstanceregardingtheIsrael-Hamasconflict,claimingthatitis“committedtoajustandlastingpeacebetweenIsraelisandPalestiniansbasedonanegotiatedtwo-statesolution”.
Withfederalelectionsheldon22October,the
famousSwisssystemof‘directdemocracy’wasonceagainsetinmotion.Theresultsshowedconsiderablewinsfortheright-wingSwissPeople’sParty(SVP)andlossesforthetwoGreenparties.TheSVPalsowon
themostvotes,with29.4%ofthetotal.However,TheCentreParty,TheLiberalsandtheSocialDemocratsallfinishedwithmoreseatsthantheSVP.
Switzerlandremainsahighlyattractivecountryto
outsideobservers.TwoofitscitiesappearinthetoptenoftheEconomistIntelligenceUnit’s2023GlobalLiveabilityRanking–Zurichisinsixthplace,with
Genevajustoneplacebehindinseventh.
Asever,wewelcomeyourfeedbackandcomments.
IanJindal,CEO,RetailX
Countryprofile03Marketcontext05Partnerperspective:Asendia07Keyindices09TheSwissconsumer10Productcategories13SocialMedia14Subscriptions15Payments16Deliveries19Branding21Advertising22Inflation23Sustainability24Companyprofile:Migros25Figures26Conclusion27
2|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|COUNTRYPROFILE
Countryprofile
Switzerlandisamaturedemocracy
wherethecitizens’wealthandprivilegeisbalancedbyaprogressiveoutlook
Switzerland
Area:41,290km2
Capital:Bern
Currency:SwissFranc(CHF)
OfficialLanguage:English
Foreignlanguagesspoken:German,French,Italian
Governmenttype:Federalrepublic
VAT:7.7%
Reducedrate:2.5%
switzerland:populationanalysispopulationstructure,byagegroup(mn)
10.omn
5.omn
0.omn
85
86
8.6
8.7
8.8
2.0
2.0
2.0
2.0
2.0
20182019202020212022
GenAlpha Genz
Millennials Genx
.BabyeoomerssilentGen
Agegroups(yearofbirth):silentGen(1922-1945),BabyBoomers(1946-1964),GenX(1965-1980),Millennials(1981-1996),GenZ(1997-2012),GenAlpha(2013-present)
source:Retaiix,drawingondatafromtheUNPopulationDivisioneoeRetaiix2023RXRCH23RP-SC-1-V4
populationgrowth
1.0%oooswitzerland
0.5%o-o-Europe
unounGlobal
0.0%
20182019202020212022
Retailx2023RXRCH23RP-SC-2-V3
source:Retailx,drawingondatafromtheUNPopulationDivision
GDPpercapita
€80.0k€60.0k€40.0k€20.0k
20182019202020212022
SwitzerlandEurope
Global
RXRCH23RP-SC-3-v4
Source:RetailX,drawingondatafromtheIMFandtheUNPopulationDivisioneoeRetailX2023
3|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|COUNTRYPROFILE
Renownedforitsnaturalbeauty,Switzerland
isinvariablycharacterisedasalandofsoaring
mountains,crystallakesandlushgreenvalleys.It
isalsoregardedbysomehistoriansastheworld’s
oldestdemocracy,withtherootsofthemodernstatereachingbackasfarastheFederalCharterof1291.
Thisyearmarksthe21stanniversaryofSwitzerlandjoiningtheUnitedNations.TheUNitselfwas
foundedfivedecadesearlierin1945,butSwitzerlandhaslongbeenfamousforitsneutrality,andthiswasnotsomethingitscitizenswishedtodiscardlightly.AmemberoftheInternationalMonetaryFund
andtheWorldBanksincethe1990s,SwitzerlandhasneverjoinedtheEuropeanUnionorNATO,althoughitenjoysgoodrelationswithboth.TheEUisSwitzerland’slargesttradingpartner–andimpressivelySwitzerlandistheEU’sfourthlargesttradingpartner,aftertheUSA,theUKandChina.
SwitzerlandhassupportedNATO’sPartnershipfor
Peaceinitiativesince1996,butthe2022Russian
invasionofUkrainehascausedarevisionofattitudestobothneutralityandsecurity.Agovernmentpoll
revealedthat55%ofSwisscitizensnowsupportamovetowardsclosertieswithNATO.
Switzerland’smanyattributesincludetheworld’s
bestpostalserviceandoneoftheworld’slowest
crimerates.ItcurrentlyrankseleventhsafestcountryintheworldaccordingtotheGlobalPeaceIndex.AstheWashingtonPostarchlyobserved,“Switzerland’sroleasbankertotheworld’srichwasbuiltona
reputationforinstitutionaldiscretionanddull
reliability”.Scandalsorcalamitiessuchasthisyear’scollapseofCreditSuisseremainarareoccurrence.
Switzerland:InternetuseranalysisPercentageofinternetusers
100%50%
SwitzerlandEurope
Global
0%20182019202020212022
Source:RetailX,drawingondatafromEurostatandtheInternationalTelecommunicationUnionRetailX2023
(ITU)
RXRCH23RP-SC-4-v7
Percentageofinternetuserswhoshoponline
100%oSwitzerland
50%
Europe
uuuounGlobal
0%20182019202020212022
Source:RetailX,drawingondatafromStatistaeoeRetailX2023
RXRCH23RP-SC-5-v4
Ecommercerevenuegrowth(indexed)
250pp200pp150pp100pp
20182019202020212022
SwitzerlandEurope
Global
Index2018=100
Source:RetailX,drawingondatafromStatista
eoeRetailX2023RXRCH23RP-SC-6-v2
4|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|MARKETCONTEXT
Marketcontext
Whileonlineshoppingisnowan
establishedfeatureofSwisslife,the
currentyearpresentssomechallenges
AsoneoftheEuropeancountrieswithareputationforvaluingitslong-establishedtraditions,Switzerlandcontinuestobalanceapreferenceforbricks-and-
mortarretailwithasubstantialbutstillrelativelynewappetiteforonlineecommerce.
AsofSeptember2023Switzerland’spopulationis
8.9mn,reflectinganincreaseofaround100,000everyyearsince2018.Non-permanentresidentstotalling104,000takethetotalnumbertojustover9mn.[1]
SwissGDPpercapitaremainsextremelyhigh,easilyoutstrippingthefigureforEuropeasawhole,and
leavingtheglobalaveragefarbehind.AccordingtoSwitzerland’sFederalCouncil,“Thestrengthofthe
Swisseconomyislargelyduetoitsinternational
outreachandstrongintertwiningwiththeeconomiesofothercountries”.[2]Switzerlandisalsoaglobal
financehub,withbanks,insurancecompaniesandpensionfundsgeneratingsubstantialrevenues.
Internetusage,whichwasjustunder90%in2020,issettoreach92%in2023–andisprojectedtocontinuerisinguntilitpasses96%by2028.
Puttingitingeneralterms,Switzerland’sFederal
OfficeforStatisticsreportedlastyear,“AlmosttheentireSwisspopulationhasaccesstotheinternet”.Itelaborated,“ThemajorityoftheSwisspopulation
12.9
11.7
other
Furniture Fashion
Electronics
Beauty,Health,personal&Householdcare
28
8.5
3.0
5.0
Annualrevenuefortheecommercemarket(bn),switzerland,2019-23
27
2.2
2.2
3.6
2·3
2.3
2.2
1.8
20192020202120222023
source:statistaDigitaiMarketInsightseoeRetailx2023RXRCH23RP-ST-4-V4
Annualchangeinrevenuefortheonlineecommercemarket(%),switzerland,2019-23
40.0
——Beauty,Health,personal&HouseholdcareElectronics
20.0
Fashion
Furniture
other
20192020202120222023
source:statistaDigitaiMarketInsightseoeRetailx2023RXRCH23RP-ST-7-V4
5|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|MARKETCONTEXT
aged16to74havemadeatleastoneonline
purchaseinthelastthreemonths”.ThetotalnumberofecommercecustomersinSwitzerlandisnow
forecasttoreach6.4mnby2027.
ThelatestfiguresfromStatistashowthat
Switzerland’secommercemarketisexpectedto
reach€12.84bnin2023,withanaveragerevenueperuserof€1.98k.[3]Iftheestimatedannualgrowthrateof12.6%isaccurate,thiswouldresultinamarket
volumeof€20.39bnby2027.
TheCovid-19pandemicof2020ledtoamajor
upsurgeinonlineecommerce,withsomeonline
storesexperiencingenormousincreasesinsales.
However,asinothereconomiesaroundtheworld,theliftingoflockdownrestrictionshasinitiateda
returntopre-pandemiclevelsofsteadyyetrelativelyunspectacularecommercegrowth.
AccordingtoSwitzerland’sStateSecretariatfor
EconomicAffairs,theSwisseconomymadean
encouraginglyrobuststartto2023,butsubsequentlystagnatedinthesecondquarteroftheyear.[4]The
officialeconomicforecastforAutumn2023predictsthattheSwisseconomywillgrowsignificantlybelowaveragefortheremainderofthisyearandinto2024.
[1]
https://www.swissinfo.ch/eng/business/nine-million-in-switzerlandnot
-quite-yetsay-authorities/48831144
[2]
https://www.eda.admin.ch/countries/united-kingdom/en/home/
switzerland-and/export-promotion/swiss-economy.html[3]
/outlook/dmo/ecommerce/
switzerland?currency=EUR
[4]
https://www.seco.admin.ch/seco/en/home/wirtschaftslage
wirtschaftspolitik/Wirtschaftslage/bip-quartalsschaetzungen-.html
percentageofecommercee-shoppers(%),switzerland,2019-23
40
20
Beauty,Health,personal&HouseholdcareElectronics
Fashion
Furniture
other
20192020202120222023
source:statistaDigitaiMarketInsightseoeRetailx2023RXRCH23RP-ST-2-V6
Numberofecommerceusers(inmillions),Switzerland,2019-23
5.0
4.0
3.0
2.0
20192020202120222023
Beauty,Health,Personal&HouseholdCare
ElectronicsFashion
FurnitureOther
Source:StatistaDigitalMarketInsightseoeRetailX2023
RXRCH23RP-ST-8-v3
6|RetailX|December2023
7|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|PARTNERPERSPECTIVE
Expertinsight
Q&AwithThomasHaumueller,SeniorProductManager
atAsendia
WhatdoSwisscustomersnowexpectoftheretailersand
brandswhoselltothem?Andhowareretailersandbrands
adaptinginordertomeetthoseexpectations?Whatpractical
advicecanyouoffertonewandexistingtradersinthemarket?
Swisscustomersareknownforbeingsavvycross-
bordershoppers.AsimportregulationschangeandVATratesincrease,theyexpectretailersandbrandstoprovideaseamlessshippingexperiencebyclearlydetailingcustomsprocessesbeforetheybuy.Inordertomeettheseexpectations,retailersandbrands
areupdatingtheirsystemsasandwhenchanges
areannounced.TheyshouldalsobeprovidingSwisscustomerswithcomprehensivedocumentationto
accompanytheirshipments–includingtheirnewsix-digitcustomstariffnumber.
Withindustrialtariffsabolishedasof1January2024inSwitzerland,newandexistingtradersintheSwissmarketareadvisedtopassanysavingsbackto
customers.Swisscustomersshopcross-borderfora
widerproductselectionandbetterprices,sothismustbereflectedinwhatonlineretailersareofferingiftheywanttobuildcustomerloyalty.Investingincustomersupportandtailoringmarketingeffortstothelocal
audience,withthehelpoflogisticsexperts,willalsoallowbrandstoeffectivelynavigatetheSwissmarket.
Whatchallenges,bothexistingandnew,doyou
foreseeforecommerceandmultichannelretailersandbrandssellinginSwitzerlandintheyearahead?Howshouldretailersanddirect-sellingbrands
approachthem?
Intheyearahead,ecommerceandmultichannel
retailersandbrandsoperatinginSwitzerlandcan
expecttofacearangeofchallenges.Ongoing
regulatorychangeswilldemandvigilantcomplianceeffortsandcollaborationwithlegalexpertstokeepinformationuptodate.ChangesinVATratesalso
posepricingchallenges,whichretailersmustbesuretocommunicatetocustomersasandwhenneeded.
Thankstotheabolitionofindustrialtariffs,Switzerlandwillbecomeamoreattractive–andtherefore,morecompetitive–ecommercedestination.Tonavigate
thesechallengessuccessfully,retailersshouldpartnerwithlogisticsbrandswhocanfacilitateauser-friendlyinterface,therebyenhancingSwisscustomers’onlineshoppingexperience.
Whataretheopportunitiesthatthesebusinesses
shouldbemakingthemostof?Andhowcanboth
leadingandgrowingretailersbestseizeuponthese?
ThechangesinSwitzerland’simportregulationspresentsomegreatopportunitiesforecommercecompanies.Whiletheeliminationofcustomsdutieswilldrawin
morebrandsandincreasecompetition,itwillalso
meanthatSwisscustomerswhowerepreviously
unlikelytoshopcross-borderwillbemoreinterestedthaneverbefore.Onlineretailersnolongerneedto
worryaboutcustomsdutiesandimportdelaysscaringoffcustomers–andcaninsteadfocusonbuilding
customerloyaltywithintheSwissmarket.
Tomaximisethepositiveimpactsofthesechanges,
leadingbrandsshouldfocusonoptimisingthe
logisticalframeworkstheyalreadyhaveinplace,whilegrowingretailersshouldbuildonesthatcommunicatethenewproceduresclearlyandeffectively.
Sustainabilityshouldalsobeakeyconsideration
foronlineretailersastheyexpandorstrengthen
theirSwissoperations.Bydemonstratingasenseofenvironmentalresponsibility,brandswillappealto
green-mindedshoppersconcernedabouttheimpactsoftheirpurchases.
Asendiaisoneoftheworld’sleadersin
internationalecommerceandmail.Combiningtheexpertiseofitsfoundingcompanies,La
PosteandSwissPost,Asendiabringstogetherawealthofinternationalandlocalknow-how.
ASENDIA
BYLAPOSTE&SWISSPOST
8|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|KEYINDICES
Measuring
success:howSwitzerland
performs
REGIONSANDCOUNTRIES
HAPPINESS
INDEX0
(UNHAPPY)
–HAPPINESS
INDEXFIRST,
10(HAPPY)
E-GOVERNMENT
DEVELOPMENT
INDEX
INTEGRATED
INDEXFORPOSTAL
DEVELOPMENT
(2IPD)
AVAILABILITY
AFFORDABILITY
RELEVANCE
READINESS
OVERALL
INTERNET
INCLUSIVE
INDEX
SWITZERLAND
7.24
23
1
14
40
27
25
10
TOTAL
10
193
172
120
120
120
120
120
KEY:TopquartileSecondquartileThirdquartileFourthquartile
Switzerlandcontinuestoperform
extremelywellinvariousinfrastructuremetricsrelevanttoecommerce
Relativelevelsofeconomicdevelopmentfor
differentcountriesareshowninanumberof
internationalindiceswhichwetrackaspartofRetailXresearch.Thisyear’ssummaryforSwitzerland
includesthelatestfiguresfortheHappinessIndex,compiledbytheWorldHappinessReport.[1]
Basedon135countries,theworldaveragefor
happinessin2022was5.53pointsoutofapossiblescoreoften.Switzerlandscores7.24,which,whilerelativelyhigh,onlyplacesitinthesecondquartile.Bycomparison,theUKscoreslowerat6.8.
TheE-GovernmentDevelopmentIndexofUnitedNationsmemberstatesmeasuresthe“willingnessandcapacityofnationaladministrationstouse
informationandcommunicationtechnologies
inordertodeliverpublicservices”.WeseethatSwitzerlandranksinthetopquartilehere,placed23rdoutof193countries.Bycomparison,theUKiscurrentlyineleventhplace.
Switzerlandgivesanevenmoreimpressive
performanceintheIntegratedIndexforPostal
Development(2IPD).CompiledbytheUniversal
PostalUnion,2IPDisacomparativeindicatorof
postaldevelopmentaroundtheworldwhichis
builtonfourpillars:Reliability,Reach,Relevance
andResilience.Outof172countries,Switzerlandisplacedatnumberone(withtheUKatnumbernine).
Switzerlandisahighly-creditabletenthoutofthe120countriesrankedworldwideonthelatest
InternetInclusiveIndex.TheUKiscurrentlyinfifthplace.ThisIndexiscalculatedbyTheEconomist
IntelligenceUnitandrankscountriesontheextenttowhichtheinternetisavailableandinclusive
throughfourdifferentmetrics.
Asanadvancedandtech-savvycountry,SwitzerlandisinthetopquartileforalltheInternetInclusivity
sub-indices,withtheexceptionofAffordability.
Lookinginturnateachofthefoursub-indices,the
Availabilitysub-indexmeasures“Qualityandbreadthofavailableinfrastructurerequiredforaccessand
levelsofinternetusage”.Switzerlandmeasures14thhere(whiletheUKis16th).
TheAffordabilitysub-indexmeasures“Costofaccessrelativetoincomeandthelevelofcompetitionintheinternetmarketplace”.Switzerlandranks40thhere,whereastheUKranksfirstinthisone.
TheRelevancesub-index,meanwhile,isconcernedwith“Existenceandextentoflocallanguagecontentandrelevantcontent”.Switzerlandranks27thhere,oneplaceaheadoftheUK.
Finally,theReadinesssub-indexmeasures“Capacitytoaccesstheinternet,includingskills,cultural
acceptance,andsupportingpolicy”.Switzerlandscores25thhere,whiletheUKisineighthplace.
[1]
/Switzerland/happiness
9|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|THESWISSCONSUMER
ProfilingtheSwissconsumerin2023
Thepreferencesandhabitsof
Switzerland’sshopperscontinuetoevolveintheageofecommerce
WhileSwissconsumersareinarguablywealthy,withaGDPpercapitaof€93,500,theyarealsosomewhatdiscerning,with55%lookingoutforspecialoffers
whileshopping.Andtheyarepreparedtospendalotofmoney–andtoevencrossborders–inorderto
getahigh-qualityproductthatwilllastalongtime.
ExaminingtheagedistributionofSwitzerland’s
e-shopperswefindthatthe18-24agegroup
comprisesjust10%ofthetotal,withthe25-34
clustertotalling18%andthoseaged35-44makingup26%.The45-54agegroupisalsoat26%,whilethoseaged55-64amountto20%.
LookingattheIncomestatusofSwitzerland’s
e-shoppersweseethat,interestingly,thehigh
incomegroupisthelargest,with37%ofthetotal,
whilethelowincomegroupisthesmallestwith29%.Mediumincomeaccountsfortheremaining33%.
ATTITUDESTOWARDSONLINESHOPPING
TurningtotheissueofSwissconsumers’attitudes
towardsonlineshopping,39%ofrespondentsin2023saidthat‘WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst’,while35%said‘Reviewsontheinternetarealwaysveryhelpful’and26%agreed‘IwanttoseeanitembeforeIbuyit’.
?Shutterstock
35-44years
26%
18-24years
20%
55-64years10%
45-54years
Agedistributionofecommercee-shoppers,Switzerland,2023
26%
25-34years
18%
eoeRetailX2023RXRCH23RP-ST-5-v3
Source:StatistaDigitalMarketInsights
Incomestatussplitofecommercee-shoppers,Switzerland,2023
highincome37%
mediumincome33%
lowincome
29%
RetailX2023RXRCH23RP-ST-11-v3
Source:StatistaDigitalMarketInsights
10|RetailX|December2023
RXRCH23RP?2023
SWITZERLANDCOUNTRYREPORT2023|THESWISSCONSUMER
Whatthisalsotellsusisthat61%ofshoppersdon’tfeeltheneedtoundertakeinternetresearchbeforemakingamajorpurchase,andthat65%donotagreethatreviewsontheinternetarealwaysveryhelpful,while74%ofshoppersdonotnecessarilywantto
seeanitembeforetheybuyit.
Additionally,25%ofSwissshopperssurveyedagreewiththestatement‘Iusuallymanagehabitual/
recurrentordersdirectlyviamysmartphoneor
tablet’,with20%affirming‘Iusuallymakemajornewpurchasesdirectlyviamysmartphoneortablet’.
Finally,while19%stillstate‘Imisstheshopping
experiencewhenIshoponline’,thisindicatesthat
anoverwhelming81%donotmisstheexperienceofbricks-and-mortarretailwhentheyaremakinguseofonlineshoppingchannels.
CHANNELSFORPRODUCTINFORMATION
LookingatSwitzerland’smostfrequentedchannelsforproductinformation,wefindthat,unsurprisingly,themostpopularchannelissearchengines,which48%ofshopperssurveyedclaimtouse.Online
storesarecitedby35%,while29%gettheirproductinformationphysicallyinthestoreitself.Real-life
socialnetworksarestillplayingasignificantpart,
with27%indicatingthatfriendsandacquaintancesrepresentasourceofproductinformation,whichisslightlymorethancustomerreviews(26%).
Brandwebsitesandapps,meanwhile,areasourceofproductinformationforaquarterofSwissshoppers,with23%makinguseofvideowebsitesandapps,
while22%ofshoppersturntopricecomparison
websites,and20%aregettingsuchinformationfromsocialmediawebsitesandapps.
selectedattitudestowardsonlineshopping,switzerland,2023
whenIPlanamajorpurchase,alwaysdosomeresearchontheinternetfirst
customerreviewsontheinternetareveryhelpful
IWanttoseeanitembeforeIbuyit
IUsuallymanagehabituallrecurrentordersdirectlyviamysmartphoneortablet
usuallymakemajornewpurchasesdirectlyviamysmartphoneortablet
ImisstheshoppingexperiencewhenIShoponline
39%
35%
26%
25%
20%
19%
Basedon2,027individualsinswitzerland,Mar2023.Question:"whichofthesestatementsaboutonlineshoppingdoyou
agreewith?n
Retailx2023RXRCH23RP-7-V3
source:statistaGlobalconsumersurvey
Mostfrequentedchannelsforproductinformation,switzerland,2023
searchengines
onlinestores
Inthestore
Friendsandacquaintancescustomerreviews
Brandwebsitesandapps videowebsitesandappspricecomparisonwebsites
socialmediawebsitesandappsonlineforums
Magazinesandnewspapers
Questionandanswerwebsitesa
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