法國(guó)快餐行業(yè)市場(chǎng)前景及投資研究報(bào)告-外文版培訓(xùn)課件預(yù)制菜小龍蝦方便面

INDUSTRIES

&

MARKETSQuickservicerestaurantsinFranceCHAPTER

01OverviewRevenueofthequickservicerestaurantindustryinFrancefrom2019to2022(inbillioneuros)RevenueofthequickservicerestaurantindustryinFrance2019-20222519.7201510518.516.502019202120223Description:Thequickservicerestaurantindustry'srevenueinFranceincreasedsignificantlyin2022overthepreviousyear.Thatsaid,itremainedsixpercentlowerthanin2019,theyearbeforetheonsetofthecoronavirus(COVID-19)pandemic.Overall,France'squickservicerestaurantsgeneratedaround18.5billioneurosinrevenuein2022.ReadmoreNote(s):France;2019to2022Source(s):Sandwich&SnackShowRevenueindexofthequickservicerestaurantindustryinFrancefromJanuary2019toDecember2023RevenueindexofthequickservicerestaurantindustryinFrance2019-2023350300250200150100500Jan

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20234Description:Afterfallingsharplywiththeonsetofthecoronavirus(COVID-19)pandemicin2020,thequickservicerestaurantindustry'srevenueinFrancehasexperiencedanincreasingtrend.InDecember2023,thisindustry'srevenueindexwas214.23,denotinga4.8percentrisecomparedtothepreviousyear.ReadmoreNote(s):France;January2019toDecember2023Source(s):InseeNumberofpointsofsaleinthequickservicerestaurantindustryinFrancefrom2019to2022PointsofsaleinthequickservicerestaurantindustryinFrance2019-202260,00049,60048,80050,00043,96440,00030,00020,00010,00002019202120225Description:ThenumberofpointsofsaleinthequickservicerestaurantindustryinFranceincreasedby1.6percentin2022comparedtothepreviousyear.Overall,therewereroughly49.6thousandsuchpointsofsalein2022.

ReadmoreNote(s):France;2019to2022Source(s):Sandwich&SnackShowCitieswiththehighestnumberofquickservicerestaurantsinFrancein2022CitieswiththemostquickservicerestaurantsinFrance2022Numberofquickservicerestaurants6,000

8,00002,0004,00010,00012,00014,00016,000ParisLyon14,6022,457MarseilleToulouseBordeauxLilleNiceStrasbourgNantes1,9381,7271,6741,5251,223979962948MontpellierRennesGrenobleAix-en-ProvenceToulon727709587489425Reims6Description:In2022,PariswasthecityinFrancewiththehighestnumberofquickservicerestaurants,withroughly14.6thousandsuchestablishments.LyonandMarseillefollowedbehind,witharound2.5thousandand1.9thousandquickservicerestaurants,respectively.ReadmoreNote(s):France;2022Source(s):HelloFreshCitieswiththehighestshareofquickservicerestaurantsinFrancein2022CitieswiththehighestshareofquickservicerestaurantsinFrance2022Shareofquickservicerestaurantsoutofallrestaurants0%2%4%6%8%10%12%14%16%18%20%Cergy-PontoiseAmiens18%15.9%N?mes14.2%Brest13.4%Saint-EtienneLille13.1%12.2%12.2%ToulonLeHavre11.9%AngersLeMansSaint-Quentin-en-YvelinesDijon11.8%11.8%11.7%11.5%ToulouseMontpellierMarseille11%11%11%7/statistics/1455395/cities-share-quick-service-restaurants-franceAccordingtoa2022study,Cergy-PontoisewastheFrenchcitywiththehighestshareofquickservicerestaurantsinFrance.Thatyear,suchestablishmentsaccountedfor18percentofallrestaurantsinthatcity.AmiensandN?mesfollowedintherankingin2022.ReadmoreNote(s):France;2022Source(s):HelloFreshCHAPTER

02ConsumersConsumerspendinginthequickservicerestaurantindustryinFrancefrom2019to2022(inmillioneuros)ConsumerspendinginthequickservicerestaurantindustryinFrance2019-202220,00018,00017,32416,34316,00014,00012,00010,0008,0006,0004,0002,000014,64312,40020192020202120229Description:In2022,consumerspendinginthequickservicerestaurantindustryinFrancereachedover17billioneuros.Thisfiguredenotesasixpercentincreasecomparedto2019,theyearbeforetheonsetofthecoronavirus(COVID-19)pandemic.

ReadmoreNote(s):France;2019to2022Source(s):Circana;NPDGroup;Snacking.frNumberofvisitstoquickservicerestaurantsinFrancefrom2019to2022(inmillions)VisitstoquickservicerestaurantsinFrance2019-20223,0002,7872,7032,4432,5002,0001,5001,0005002,1000201920202021202210Description:ThenumberofvisitstoquickservicerestaurantsinFranceincreasedsignificantlyin2022comparedtothepreviousyear,exceeding2.7billion.Thisfigure,however,denotesathreepercentdeclinecomparedtothevolumeofvisitsfrom2019,theyearbeforetheonsetofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):France;2019to2022Source(s):Circana;NPDGroup;Snacking.frYear-over-yearpercentagechangeinconsumerspendingandvisitsinthequickservicerestaurantindustryinFrancefrom2020to2022Quickservicerestaurantindustry:changeinspendingandvisitsinFrance2020-2022Consumerspending17%Numberofvisits16%30%20%10%0%18%14%-10%-20%-30%-24%-24%20202021202211Description:WhileconsumerspendingandvisitsinthequickservicerestaurantindustryinFrancedeclinedsharplyin2020withtheonsetofthecoronavirus(COVID-19)pandemic,theyexperiencedyear-on-yeargrowthin2021and2022.Inthelatteryear,consumerspendingandvisitsincreasedby18percentand14percent,respectively,comparedto2021.ReadmoreNote(s):France;2020to2022Source(s):Circana;NPDGroup;Snacking.frPreferredsavorysnacksforout-of-homeconsumptionordeliveryamongconsumersinFranceasofFebruary2023Favoritesavorysnacksforout-of-homeconsumptionordeliveryinFrance2023Shareofrespondents0%5%10%15%20%25%30%35%40%Pizza37%BurgerKebab27%23%22%Sandwich/clubsandwichTraditionaldishSalad20%15%Sushi/sashimiPanini12%12%12%TacosWraps11%11%Pasta12Description:InaFebruary2023survey,pizzarankedasthepreferredsavorysnackforout-of-homeconsumptionordeliveryinFrance,beingchosenby37percentofthesample.Burgerandkebabfollowedintheranking,asindicatedby27percentand23percentofrespondents,respectively.ReadmoreNote(s):France;February14to17,2023;1,005respondents;18yearsandolderSource(s):CHDExpert;eh!ONLINEAttitudestowardsfoodinFranceasofMarch2024AttitudestowardsfoodinFrance2024Shareofrespondents0%10%20%30%40%38%50%60%59%IactivelytrytoeathealthyItrytoeatlessmeatIavoidartificialflavorsandpreservativesItrytoavoidplasticpackagingwhenbuyingfoodFoodmustbeconvenientandfast36%34%29%Ican'taffordtoeathealthily16%Idonotenjoycooking13%Iamopentoeatingmeatthatwasgrowninalab(culturedmeat)IhaveoneormorefoodintolerancesNoneoftheabove9%9%6%13Description:Whenaskedabout"Attitudestowardsfood",mostFrenchrespondentspick"Iactivelytrytoeathealthy"asananswer.59percentdidsoinouronlinesurveyin2024.ReadmoreNote(s):France;April2023toMarch2024;2029respondents;18-64yearsSource(s):ConsumerInsightsOnlinefooddeliverybookingsbybrandinFranceasofMarch2024OnlinefooddeliverybookingsbybrandinFrance2024Shareofrespondents0%10%20%30%40%50%60%70%80%UberEatsDeliveroo74%49%JUSTEAT34%Domino's32%PizzaHut22%Frichti7%6%5%4%3%Thefork.frSpeedBurgerClass'crouteFoodChériGlovo3%3%LivraisonResto.frAlloHector2%14Description:In2024,asurveyconductedamongFrenchconsumersaboutonlinefooddeliverybookingsbybrandfoundthat74percentofrespondentshadusedUberEatsinthepast12monthstoorderfood.Deliverootooksecondplace,with49percentofthosesurveyedusingthefooddeliveryplatform.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2024among520consumersinFrance.

ReadmoreNote(s):France;April2023toMarch2024;520respondents;18-64years;respondentswhoorderedrestaurantandfooddeliveryonlineSource(s):ConsumerInsightsCHAPTER

03ImpactofinflationonquickservicerestaurantsShareofquickservicerestaurantsthatincreasedpricesduetoinflationinFranceasofFebruary2023QuickservicerestaurantsthatincreasedpricesduetoinflationinFrance2023Shareofrespondents0%

5%10%15%14%20%25%30%35%34%40%Yes,ontheentiremenuorproductsYes,butonlyonspecificdishesormenusNo,Ihaven'traisedpricesyetbutIplantodosointhenextthreemonthsNo,Ihaven'traisedpricesyetandIdon'tplantodosointhenextthreemonthsIdon'tknow31%12%9%16Description:AFebruary2023surveylookedattheimpactofinflationonquickservicerestaurantsinFrance.Overall,nearlyhalfofthesamplereportedhavingincreasedpricesduetoinflation,eitherontheentiremenuoronspecificdishes.Meanwhile,just12percentofsurveyedactivitiesdidnotraisepricesanddidnotintendtodosointhenextthreemonths.ReadmoreNote(s):France;February14to17,2023;approx.150operatorsintherestaurantindustrySource(s):CHDExpert;eh!ONLINEMainsolutionsofquickservicerestaurantstotackletheimpactofinflationinFranceasofFebruary2023Quickservicerestaurants'solutionstotackletheimpactofinflationinFrance2023Shareofrespondents0%

5%10%15%20%25%30%35%40%ItakecareofmycustomerstoincreaseloyaltyIhavemaintainedmyrangeofdishesbyraisingpricesIhaveputinplaceeconomicaloffersandattractiveformulas38%27%21%Icommunicatemoreaboutmyofferandmyestablishmenttogainvisibilityandincreasevisitornumbers19%Ihaveaddedattractiveephemeraloffers18%17Description:AFebruary2023surveylookedatthemainsolutionsadoptedbyquickservicerestaurantsinFrancetotackletheimpactofinflation.Overall,takingcareofcustomerstoincreaseloyaltyemergedastheleadingchoice,asindicatedby38percentofthesample.Maintainingtherangeofdishesbyraisingpricesfollowedinthelist,beingreportedby27percentofrespondents.ReadmoreNote(s):France;February14to17,2023;approx.150operatorsintherestaurantindustrySource(s):CHDExpert;eh!ONLINEAveragepriceofamealinaquickservicerestaurantinFrancefrom2019to2023(ineuros)AveragemealpriceinaquickservicerestaurantinFrance2019-2023141211.711.510.79.71086420201920212022202318Description:TheaveragepriceofamealinaquickservicerestaurantinFranceroseby1.7percentin2023overthepreviousyear.Whencomparedto2019,theaveragemealpriceexperiencedan18.6percentincrease,passingfrom9.7eurosin2019to11.7eurosin2023.ReadmoreNote(s):France;February14to17,2023;approx.150operatorsintherestaurantindustrySource(s):CHDExpert;eh!ONLINECHAPTER

04LeadingplayersLeadingquickservicerestaurantchainsinFrancein2022,byrevenue(inmillioneuros)LeadingquickservicerestaurantschainsinFrance2022,byrevenueRevenue

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eurosMcDonald'sFrance161001600868743534345338310300284257253235GroupeBertrand(BurgerKing,Pitaya,Itsu)1MarieBlachère(BoulangerieMarieBlachère,CaféMarie)1Yum!(KFC)AreasFrance(SuperWildCoffee)HIGCapital(Quick)LagardèreTravelRetailFranceDomino'sPizzaFrance1GroupeAgapes(Flunch,Salad&Co)1Ange(BoulangerieAnge)Amrest(SushiShop,PizzaHut)1O'Tacos20Description:McDonald'swasthequickservicerestaurant(QSR)chaininFrancethatgeneratedthehighestrevenuein2022.Thatyear,revenueofMcDonald's,alsotheleadingQSRchaininFrancebynumberofunits,amountedtoanestimated6.1billioneuros.GroupeBertrandandMarieBlachèrefollowedintheranking,withanestimatedrevenueof1.6billionand868millioneuros,respectively.ReadmoreNote(s):France;2022;revenueexcludingtaxesSource(s):Snacking.frLeadingquickservicerestaurantchainsinFrancein2022,bynumberofunitsLeadingquickservicerestaurantschainsinFrance2022,bynumberofunitsNumber

ofunitsMcDonald'sFrance1542732685523512484474450MarieBlachère(BoulangerieMarieBlachère,CaféMarie)LagardèreTravelRetailFranceAreasFrance(SuperWildCoffee)KAPDéveloppement(LeKiosqueàPizzas)Domino'sPizzaFranceGroupeBertrand(BurgerKing,Pitaya,Itsu)HanaGroup(SushiGourmet/SushiMarket,WokStreet,DellaMamma,Izakaya,SkyKitchens)Holder(Paul)394391390KellyDeli(SushiDaily)SubwayFrance21Description:McDonald'swasthequickservicerestaurant(QSR)chaininFrancewiththehighestnumberofunitsin2022.Thatyear,thecompanyhad1,542storesinthecountry.MarieBlachèreandLagardèreTravelRetailFrancefollowedintheranking,with732and685units,respectively.ReadmoreNote(s):France;2022Source(s):Snacking.frNumberofMcDonald'srestaurantsinEuropefrom2016to2023,bycountryNumberofMcDonald'srestaurantsinEurope2016-2023,bycountry20162017144212851480566201814631292148957820191485132314845972020149513341448608535461255203197180201169105202115171367143263455749025721320018819417110920221536139714256695805172622192001951951761132023156014361385709605546253226199199196179119France(IncludingMonaco)UnitedKingdomGermany141912741470554Italy(IncludingSanMarino)Spain(IncludingGibraltar)Poland501509515527382402421442Netherlands249246249252Israel*Austria195152220165951931612141669619416820516999196174205170101PortugalSwedenSwitzerland(IncludingLiechtenstein)CzechRepublic22/statistics/256044/mcdonalds-restaurants-in-europeIn2023,theEuropeancountryinwhichMcDonald’soperatedandfranchisedthemajorityofitsestablishmentswasFrance(includingMonaco).TheUnitedKingdomaccountedforthesecondlargestnumberofMcDonald’srestaurantsin2023with1,436units.ReadmoreNote(s):Europe;2016to2023;*RestaurantcountforIsraelbeganin2020.ReadmoreSource(s):McDonald'sCitieswiththehighestnumberofMcDonald'srestaurantsinFranceasofJanuary2024CitieswiththemostMcDonald'srestaurantsinFrance202480706050403020100761715121277776ParisToulouseMarseilleBordeauxLyonRennesStrasbourgNicePerpignanMontpellier23Description:AsofJanuary2024,PariswastheFrenchcitywiththehighestnumberofMcDonald'srestaurants,with76outlets.ToulouseandMarseillefollowedintheranking,with17and15restaurants,respectively.McDonald'sisoneoftheleadingquickservicerestaurantsinFrancebasedonrevenue.ReadmoreNote(s):France;asofJanuary17,2024Source(s):ScrapeHeroNumberofSubwaystoresinEuropeasof2023,bycountryNumberofSubwaystoresinEurope2023,bycountryNumberofstores05001,0001,5002,0002,500UnitedKingdomGermanyRussia2,153657424France371FinlandNetherlandsPoland178175174SwedenIreland158131TurkeySpainNorwayAustria8352503824/statistics/792963/subway-store-numbers-in-european-countriesAsofNovember2023,theUnitedKingdomhadthemostSubwayrestaurantsinEurope,reaching2,153locations.ItwasfollowedbyGermany,albeitwithsignificantlyfewerrestaurants.Worldwide,therewereover36thousandSubwayrestaurantsin2023.ReadmoreNote(s):Europe;November2023Source(s):SubwayCitieswiththehighestnumberofSubwayrestaurantsinFranceasofJanuary2024CitieswiththemostSubwayrestaurantsinFrance2024403530252015105389766555440ParisLyonMarseilleToulouseNiceLilleNantesMontpellierAngersClermontFerrand25Description:AsofJanuary2024,PariswasbyfarthecityinFrancewiththehighestnumberofSubwayrestaurants,with38stores.LyonandMarseillefollowedbehind,withnineandsevenrestaurants,respectively.

ReadmoreNote(s):France;asofJanuary25,2024Source(s):ScrapeHeroNumberofDomino'sPizzastoresinFrancefrom2006to2023NumberofDomino'sPizzastoresinFrance2006-202360050048748945743140438740030020010003703252592392272151951801541401219620062007200820092010201120122013201420152016201720182019202020212022202326Description:With489storesacrossthecountry,Francehadtheninth-highestnumberofDomino’sPizzastoresworldwidein2023.ThenumberofDomino’sPizzastoresinFrancehasincreasedyear-on-yearsince2006.

ReadmoreNote(s):France;2006to2023;fiscalyearendsontheSundayclosesttoDecember31.*;*Fiscalyearstypicallycontain52weeksbutanadditionalreportingweekisaddedeveryfiveorsixyears.Fiscalyears2009,2015,