Unit6Lesson3TheAdvertisingGame課件高中英語(yǔ)北師大版選擇性

Unit6THEMEDIALesson3（3課時(shí)）

單詞預(yù)習(xí)檢測(cè)——英漢互譯1.廣告

n

__________2.自由n

__________3.科技的；技術(shù)的adj

_________4.

把……設(shè)置(在)；使……坐落（于）v

__________5.

補(bǔ)坐落于；位于

adj

__________6.適合的；適宜的adj

_________7.吸引；引起（……的興趣）v

__________8.

補(bǔ)吸引力；景點(diǎn)n__________freedomtechnologicallocatelocatedsuitableattractattractionadvertisement導(dǎo)20mins單詞預(yù)習(xí)檢測(cè)——英漢互譯9.由……構(gòu)成；由……組成__________10.預(yù)算n

__________11.視覺(jué)的；視力的v

__________12.

（使）結(jié)合；（使）組合v

__________13.連接；聯(lián)系v

__________14.利潤(rùn)；收益n__________15.參與；參加v

__________16.

補(bǔ)參與；參加n__________budgetvisualcombinelinkconsistofprofitparticipateparticipation單詞預(yù)習(xí)檢測(cè)——英漢互譯17.社區(qū)；街坊n____________18.贊助；資助；發(fā)起v__________19.

fundamental

adj__________20.agency

n____________21.commercial

adj__________22.補(bǔ)commercen__________23.originatev

__________24.sew

v

__________sponsor起源；發(fā)源；創(chuàng)立基礎(chǔ)的；根本的；十分重大的代理處；經(jīng)銷處商業(yè)的商業(yè)；貿(mào)易縫；縫合；縫補(bǔ)neighbo(u)rhood

單詞預(yù)習(xí)檢測(cè)——英漢互譯25.advertisern__________26.

boostn

__________27.competitive

adj

__________28.

genuinely

adv__________29.補(bǔ)genuineadj

_________30.

anticipate

v__________31.

補(bǔ)anticipation

n

__________32.

welfaren

__________廣告商競(jìng)爭(zhēng)性的；有競(jìng)爭(zhēng)力的真正地；真誠(chéng)地真的；名副其實(shí)的；真心的；真誠(chéng)的激勵(lì)；幫助；增長(zhǎng)預(yù)期；預(yù)料；期待預(yù)期；預(yù)料；期待幸福；福利Haveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisementsWhatmakesanadvertisementattractivetheproductnamethenameofacompanywordsofexpertshumorouslanguagetheconceptoffreedompicturesorimagestheunusualideathedesignWhatisyourattitudetowardsadvertisementsHowareyouorpeoplearoundyouinfluencedbyadvertisementsThepassagebelowisaboutadvertising.Skimthroughthepassage.Whatisitmainlyabouta.Differenttypesofadvertisementsb.Thedevelopmentofadvertisementsc.DifferentattitudestowardsadvertisementsWhatisthetexttypeofthispassageWhathelpedyouidentifythetexttypeIdentifyingTextTypesYoucanidentifythetexttypebasedonthefollowinginformation:titles(e.g.AseaStory,AMedicalPioneer);SkillBuilder根據(jù)文章的標(biāo)題推測(cè)語(yǔ)篇類型。例如，“ASEASTORY”可能是一篇記敘文；“AMEDICALPIONEER”則可能是一篇描寫文；而“THEADVERTISINGGAME”可能是一篇說(shuō)明文。textstructures(e.g.timeorder,argumentandsupportingdetails);通過(guò)尋找段落主題句或關(guān)鍵詞的方法來(lái)確定語(yǔ)篇類型。在本文中，我們從Theadvertisingindustrystartedwith...,Classicadvertisementsusedtogiveinformation...,Formanyoftoday’sadvertisers...這些關(guān)鍵信息中發(fā)現(xiàn)文章按照時(shí)間順序介紹廣告的發(fā)展歷程。typicalexpressions(e.g.onceuponatime,inconclusion).關(guān)注一些典型表達(dá)。說(shuō)明文最大的特點(diǎn)是內(nèi)容科學(xué)、結(jié)構(gòu)條理、語(yǔ)言嚴(yán)密，它往往通過(guò)下定義、舉例子、列數(shù)字、打比方等說(shuō)明方法進(jìn)行闡述。這些方法可以從一些典型表達(dá)中看出，如：knownas,thatis,forexample等。在本文第四段中，作者通過(guò)舉例子的方法說(shuō)明現(xiàn)代廣告是設(shè)計(jì)和創(chuàng)意的綜合體；最后一段，作者采用相同手法舉例說(shuō)明公益廣告這種非營(yíng)銷性質(zhì)的廣告對(duì)社會(huì)的貢獻(xiàn)。我們通過(guò)鎖定關(guān)鍵詞Forexample可快速識(shí)別。Thisisanexplanatorytext.Itintroducesthedevelopmentofadvertisementintheorderoftime,anditcontainslotsoftimeexplanationsandexamples.Underlinethemainideaofeachparagraph.Thencomparewithapartner.Para.1Para.2Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.Classicadvisementsusedtogiveinformationaboutfindingcertainproducts.Activity1

思10minsPara.3Para.4Para.5Para.6Inmoderntimes,advertisementsneedtoattractandholdtheattentionofthepublic.Modernadvertisementsneedsomethingelsetoseparatethemfromtheircompetitors.Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.However,notalladvertisingisaboutsellingproductsandservicesforaprofit.Readthewholepassage.Completethetable.Thenwritethreeheadingsthatcancategorisetheinformationinthefirstrow.Types_________________________________

Classicadsgiveinformationabout___________________________totellpeople________________________________________________________________________notsuitablewhen____________________________________________________________notattractivefindingcertainproductswhatthecompanysells,wheretheyarelocatedandthenameoftheproductproductsandservicesareindirectcompetitionwitheachotherActivity220minsTypes_________________________________

Modernadsconsistof___________________________apply_________________________________toshowpeople_________________________________tomakeads______________________notenoughto__________picturesorwordsfromexpertsmoderndesigntechniqueshowgoodtheproductisvisuallyattractivebenoticedTypes________________________________

Improvedmodernadscombine_________________________________with________________useconceptsincluding________________________________________________________tostandout_______________________________________tomakepeoplebelievethat_______________________________________repeatingoldideasnot________Itdoesnotmatter_______________________________________________________.thehigheststandardofdesignwaysinaworldofcompetitiveadvertisingeffectivecreativefreedom,happiness,wealthandsuccessthey“musthavetheproduct”howattractivetheidealinkedwiththeproductisTypes_____________________________

Furtherimprovedmodernadsusehumouraswellas__________________________________________________________________________________________________________________________________________________________________________newandunusualideastocreatesomethingthathasneverbeenseenbeforetosurprisepeopletomakepeopleforgetthatsomeoneistryingtosellthemsomethingTypes_____________________________

Publicadshelptoincreasepublicknowledgeand_________________________________________toencouragecitizensto__________________________________________________________________________________________toeducatethepublic_________________________________________________________oursocietyabetterplaceforeveryoneimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeopleonfightingAIDS,savingwater,helpingthepoor,givingupsmokingmakeparticipateinFeaturesPurposesProblemsExamplesareusuallyusedtohelpreadersunderstandthewriter’sideasmoreeasilyandclearly.Severalgoodexamplesareusedinthetext.Decidewhattheexamplesarefor.1.Forexample,itcouldbe“ShanghaiSewingMachines”,or“TsingTaoBeerCorporation”.A.ToshowwhatclassicadvertisementslookedlikeB.ToshowtwocitieswherethebestproductsweremadeC.Toshowthesewingandbeerindustry’sdevelopmentthenActivity38mins2.Forexample,someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree.A.ToshowhowcompetitivetheadvertisingindustryisB.ToshowhowcarcompaniesaresellingtheirproductsC.Toshowhowadvertisementsusecreativeideastosellthings3.Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipatein...andhelpingotherpeople.A.ToshowwhypeoplemakecontributionstosocietyB.ToshowthecontributionspublicadvertisementsmakeC.Toshowhowcitizensareinvolvedinpublicaffairs舉例挺觀點(diǎn)，說(shuō)服力盡顯Textualknowledge“觀點(diǎn)—舉例”語(yǔ)篇模式是最常見(jiàn)的語(yǔ)篇模式之一。這個(gè)模式在結(jié)構(gòu)上一般可分為兩部分：第一部分表明觀點(diǎn)，第二部分通過(guò)舉例來(lái)支持所闡述的觀點(diǎn)。從觀點(diǎn)到舉例部分通常會(huì)采用銜接過(guò)渡詞句。

“觀點(diǎn)—舉例”模式常用的組篇詞匯有：forexample,forinstance,acaseinpoint,etc,evidence,suchas,takeanexample,typical,confirm等。作者表達(dá)觀點(diǎn)作為銜接過(guò)渡，轉(zhuǎn)到舉例部分詳細(xì)說(shuō)明了公益廣告可以為社會(huì)做出的貢獻(xiàn)再次強(qiáng)調(diào)了自己的觀點(diǎn)Readthepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).1.Classicadvertisementsusedtotellpeoplemoreabouttheirproductsbutlittleaboutthecompanies’locations.2.Modernadvertisementscanstillstandouteasilybyspendingalotofmoneyonvisuallyattractivedesign.3.Theconceptoffreedom,success,happinesscanallbeusedbyadvertiserstosellproducts.4.Publicadvertisementsplayanimportantroleineducatingthepublicaboutenvironmental,socialandhealthissues.Activity412minsCompletethesentencesusingthecorrectformofthephrasesbelow.originatefromlinkwithconsistofparticipateincombine…withYoushouldtryto____________exercise___________ahealthydiet.Theadvertisingteam____________peoplefromdifferentareas.

combinewith

consistsofActivity510minsoriginatefromlinkwithconsistofparticipateincombine…with3.Theideaoftheadvertisementwas________________afilm.4.Idon’tlikeanyactivity_______________commercialpurposes.5.I’dliketo_______________neighbourhoodactivities,butIdon’thavetime.

originatedform

linkedwith

participateinUsedtoandwouldFindtheexamplesofusedtoandwouldinthepassageandunderstandtheirusage.Thinkthetwoquestions:DidthepeopledothesethingsregularlyorjustonceDotheystilldothemnow思10minsAdvertisingagencieswouldcreateabasictypeofadvertisementknownasacommercialadvertisement.Classicadvertisementsusedtogiveinformationaboutfindingcertainproducts.Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct.regularly;notnowAdvertisingagenciesusedtocreatethiskindofadvertisinganditcouldbeveryeffective.Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow.Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople.regularly;notnowusedto&would均可表示過(guò)去經(jīng)常進(jìn)行而現(xiàn)在不再進(jìn)行的動(dòng)作。

egIusedtolivewithmygrandparents,butIhavemyownhomenow.Onsummereveningstheywouldsitoutinthegarden.

【注意】usedto的否定形式為:usednotto/usedn’tto或didn’tuseto(更常見(jiàn))相同點(diǎn)Completethesentenceswithusedto/didn’tusetoorwould/wouldn’t.Insomecases,bothusedtoandwouldarepossible.1.We_____________liveinasmalltownbutlastyearwemovedtoabigcity.2.Myprimaryschoolteachers_____________giveusanyhomeworkbutthey_____________teachusalotinclass.Activity6議10mins3.HarrisonFord_____________acceptthestrangestjobsbeforehebecameanactor.4.I____________likeseafood,butnowIjustloveit.5.MrSmith______________watchtastelessTVtalkshowsalldaybeforehelosthissight.6.WhenIwasachild,we_____________livenearthecoast.展+評(píng)5mins誰(shuí)展示？誰(shuí)點(diǎn)評(píng)？誰(shuí)拓展資料？誰(shuí)糾錯(cuò)？誰(shuí)提問(wèn)/質(zhì)疑？我展示！我點(diǎn)評(píng)！我拓展資料！我糾錯(cuò)！敢于質(zhì)疑并且其他同學(xué)積極踴躍地為其解答？Activity5Completethesentenceswithusedto/didn’tusetoorwould/wouldn’t.Insomecases,bothusedtoandwouldarepossible.1.We_____________liveinasmalltownbutlastyearwemovedtoabigcity.2.Myprimaryschoolteachers_____________giveusanyhomeworkbutthey_____________teachusalotinclass.usedtowouldwouldn’t展10mins3.HarrisonFord_____________acceptthestrangestjobsbeforehebecameanactor.4.I____________likeseafood,butnowIjustloveit.5.MrSmith______________watchtastelessTVtalkshowsall