高中英語課件Unit 1　Section Ⅴ　Extended reading

SectionⅤExtendedreadingThemassmediaUNIT1Part1

課文整體理解Part2長句難句分析整體理解課文Step1速讀——整體理解文意Ⅰ.明文章大意Whatisthemainideaofthepassage?A.Thefutureofadvertising.B.Thegreatpowerofadvertising.C.Differentattitudestoadvertising.D.Differentformsofadvertisements.√Ⅱ.悉篇章結(jié)構(gòu)Adverti-sing:thepowerofpersuasionAdvertisingTherelationshipbet-weenadvertisingandthemassmediaThefunctionsofadvertisingtheactivityof1.__________

aproductorservicetryto2.________customerstobuyaproductorserviceTheyhavedeveloped3.____________makepeople4.______ofaproductorservice·createadesiretobuy·5.______businesspromotingpersuadehandinhandawareboostAdverti-sing:thepowerofpersuasioncreatea6.________________

linktheircompanyorproduct

toa“7._________________”

useproduct8._________understand9.___________________

be10._______tospecificneedsThewaysofadvertisingThefutureofadvertisingmemorablesloganbrandambassadorplacementindividualcustomerstailoredStep2細(xì)讀——深度獲取細(xì)節(jié)1.Whatisthepurposeofanadvertisement?A.Togiveawarning.B.Tocollectinformation.C.Topromoteaproductorservice.D.Totellpeopleofsomeinformation.√2.WhendocompaniesprefertoplacetheiradvertisementsonTV?A.Atnight.B.Inthemorning.C.Atprimetimes.D.Betweentwoprograms.√3.Whatkindoflanguagedoesasloganuse?A.Vividandfluent.B.Commonanddull.C.Complexandunforgettable.D.Notcomplicatedbutunforgettable.√4.Whoissuitabletobea“brandambassador”？A.Anadvertiser.B.Afamousactor.C.Apotentialbuyer.D.Anadvertisementagent.√Step3讀后——課文語法填空Advertising,1.

purposeistopromoteaproductorservice，hasbecomepartofmodernlife.Thehistoryofadvertising2.____________

_______(link)withthatofthemassmediafromtheancienttimes.Butadvertisementsnowadaysare3.

(interactive)thantheancientones.Withthemassmedia4.

(reach)somanypeople，itbecomesaperfectvehicleforadvertisers.Companiesoftenlaunchmassmediaadvertisingcampaigns5.

(promote)productsorservices.whosehasbeenlinkedmoreinteractivereachingtopromoteAdvertisershavedevelopedwaystopersuadepeople6.

purchasingproducts，suchasusingsloganstocommunicate7.

(effective)oremployingfamouspeopleasbrandambassadors.Besides，product8.

(place)infilmsandgamesisanothertechniqueused.Weabsorb9.

theseadvertisementsconveywithouteventhinkingtoomuch.Tosumup，advertisingisbecomingmorepersonalizedandinthefuturewearelikelytoenjoy10.

(promote)targetedspecificallyatus.intoeffectivelyplacementwhatpromotions返回難句分析長句1.Thehistoryofadvertisinghasalwaysbeencloselylinked

thatofthemassmedia.(P11，Para.2)結(jié)構(gòu)分析：此句是

句。其中that相當(dāng)于

。漢語翻譯：_____________________________________________________Ⅰ.補(bǔ)句子析結(jié)構(gòu)with/to簡單thehistory廣告的歷史一直以來都與大眾傳媒的歷史息息相關(guān)。2.Fromtheancientsimpleadvertisementspaintedonoutdoorsignstothecolourful，

(interact)onesinsmartphoneapps，advertisingandthemassmediahavedevelopedhandinhand.(P11，Para.2)結(jié)構(gòu)分析：此句是

句。其中From...to...意思為“

”，paintedonoutdoorsigns為過去分詞短語作

，修飾_____________。漢語翻譯：____________________________________________________________________________________________________________________interactive簡單從……到……后置定語advertisements

從古代畫在戶外招牌上的簡單的廣告到智能手機(jī)應(yīng)用程序里豐富多彩的交互式廣告，廣告一直與大眾傳媒攜手發(fā)展。3.Asmedia

(channel)havegrowninnumberandtype，sohaveadvertisements.(P11，Para.2)結(jié)構(gòu)分析：此句是

句。其中As意為“

”，引導(dǎo)

從句；sohaveadvertisements為so引起的

結(jié)構(gòu)，意為“___________________________”，其完整形式為_______________________________________________。漢語翻譯：_____________________________________________________channels主從復(fù)合隨著時(shí)間狀語部分倒裝……也是……，……也一樣advertisementshavealsogrowninnumberandtype隨著媒體渠道數(shù)量的增加和類型的豐富，廣告也在不斷發(fā)展。4.Ifanadvertisement

(place)onapopularwebsiteoronTVatpeaktimes，ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.(P11，Para.3)結(jié)構(gòu)分析：此句是

句。If引導(dǎo)

從句；itisadvertising為_____從句，修飾先行詞

，從句中省略了_________________。漢語翻譯：____________________________________________________________________________________________________________________isplaced主從復(fù)合條件狀語定語theproductorservice關(guān)系代詞that/which

如果一則廣告投放在一個(gè)熱門網(wǎng)站或在電視的黃金時(shí)段播出，許多人都會(huì)知曉它所宣傳的產(chǎn)品或服務(wù)。5.Inadditionto

(make)peopleawareofaproductorservice，asuccessfuladvertisementwillalsocreateadesiretobuy，thusboostingbusiness.(P11，Para.3)結(jié)構(gòu)分析：此句是

句。句子主干“asuccessfuladvertisementwillalsocreateadesiretobuy”是

結(jié)構(gòu)；boostingbusiness為現(xiàn)在分詞短語作

。漢語翻譯：____________________________________________________________________________________________________________________making簡單主謂賓結(jié)果狀語

一則成功的廣告除了讓人們知曉一種產(chǎn)品或服務(wù)外，還會(huì)激發(fā)購買欲，從而促進(jìn)業(yè)務(wù)增長。6.Basedonthepsychologybehindcreatingadesiretobuy，advertisershavedevelopedwaysofpersuadingpeopleinto

(purchase)theirproductsorservices.(P11，Para.4)結(jié)構(gòu)分析：此句是

句。Basedon...tobuy為過去分詞短語作

，tobuy為不定式作

，修飾

。漢語翻譯：____________________________________________________________________________________________________________________purchasing簡單狀語后置定語desire

基于激發(fā)購買欲背后的心理特征，廣告商研究出了各種方法說服人們購買他們的產(chǎn)品或服務(wù)。7.Asloganwhichcommunicatesanidea

(effective)canboostsalesandevenbecomepartofpopularculture.(P12，Para.4)結(jié)構(gòu)分析：此句是

句。which引導(dǎo)

從句，修飾先行詞

，which在從句中作

。漢語翻譯：____________________________________________________________________________________________________________________effectively主從復(fù)合定語Aslogan主語

一則有效傳達(dá)一種理念的廣告語可以增加銷售量，甚至成為流行文化的一部分。8.Themorewelikethebrandambassador，themorewewillbeattracted______(buy)theproduct.(P12，Para.5)結(jié)構(gòu)分析：此句是

句。句子采用了“the＋比較級(jí)...，the＋比較級(jí)...”結(jié)構(gòu)，通常認(rèn)為前面為

從句，后面為

，表示“一方隨著另一方的變化而變化”。漢語翻譯：_____________________________________________________tobuy主從復(fù)合狀語主句我們?cè)较矚g這位品牌大使，就越會(huì)受其吸引而去購買相關(guān)產(chǎn)品。9.Somefilmsarenowsponsoredbyleadingbrands，sothatonlytheirproductsappearinthefilms，likethewatches

(wear)bythetitlecharacterintheJamesBondfilms.(P12，Para.6)結(jié)構(gòu)分析：此句是

句。sothat引導(dǎo)

從句。漢語翻譯：____________________________________________________________________________________________________________________worn主從復(fù)合結(jié)果狀語

如今一些電影由知名品牌贊助，因而只有該品牌的產(chǎn)品會(huì)出現(xiàn)在電影中，比如“007”系列電影的主人公詹姆斯·邦德佩戴的手表。10.Itisnotuncommon

sportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.(P12，Para.6)結(jié)構(gòu)分析：此句是

句。It作

，不定式tofeature...是真正的

。漢語翻譯：____________________________________________________________________________________________________________________for簡單形式主語主語

在體育電子游戲系列中，用真實(shí)的品牌名給不同的游戲裝備命名的做法并不罕見。11.Weabsorbthesemarketingmessageswithout

(think)aboutthemtoomuch，yettheywillprobablyhaveaneffect

usthenexttimewegoshopping.(P12，Para.6)結(jié)構(gòu)分析：此句是

句。yet連接

句，意為“

”；thenexttime引導(dǎo)

從句。漢語翻譯：____________________________________________________________________________________________________________________

我們沒有多加思考就吸收了這些促銷信息，而這些信息有可能在我們下次購物時(shí)對(duì)我們產(chǎn)生影響。thinkingon并列復(fù)合并列然而時(shí)間狀語12.AlreadywemayseeonlineadvertisementsforproductsorserviceswehavepreviouslysearchedforontheInternet，andweareverylikely_________(receive)specialdiscountsandpromotionstargeted__________(specific)atus.(P12，Para.7)結(jié)構(gòu)分析：此句是

句。

連接前后兩個(gè)并列的分句；wehavepreviouslysearchedforontheInternet為省略了

的定語從句，修飾先行詞productsorservices；targeted...為過去分詞短語作__________，修飾

。漢語翻譯：____________________________________________________________________________________________________________________

我們或許已經(jīng)見過針對(duì)自己之前在網(wǎng)上搜索過的產(chǎn)品或服務(wù)的在線廣告，而且很可能會(huì)收到專門為我們定制的特殊折扣和促銷活動(dòng)。toreceivespecifically并列復(fù)合andthat/which后置定語discountsandpromotions13.Inthefuture，advertisingwillbeevenmoreaboutunderstandingindividualcustomersandsendingthemadvertisementsthat____________

(tailor)tospecificneeds.(P12，Para.7)結(jié)構(gòu)分析：此句是

句。that引導(dǎo)

從句，先行詞為

，that在從句中作

。漢語翻譯：____________________________________________________________________________________________________________________

在未來，廣告將更注重對(duì)個(gè)體消費(fèi)者的了解，并向他們發(fā)送針對(duì)其特定需求而特制的廣告。aretailored主從復(fù)合定語advertisements主語Ⅱ.研典句學(xué)用法Thatiswhywhenacompanywantstopromoteaproductorservice，itoftenlaunchesamassmediaadvertisingcampaign.(P11，Para.3)這就是為什么當(dāng)一家公司想要推銷產(chǎn)品或者服務(wù)時(shí)，往往會(huì)在大眾傳媒上發(fā)起一場廣告活動(dòng)。結(jié)構(gòu)分析：在此句中why引導(dǎo)表語從句，在表語從句中，when引導(dǎo)時(shí)間狀語從句。

Thatiswhy...常見的表原因、結(jié)果的表語從句有以下幾種形式：This/Thatiswhy...這/那就是為什么……This/Thatisbecause...這/那就是因?yàn)椤璗hereasonwhy...is/wasthat...……的原因是……(1)如今，人們已經(jīng)忘記了善良的真正含義。這就是為什么我認(rèn)為隨機(jī)的善舉真的很重要。Peoplenowadayshavelostsightoftherealmeaningofkindness.__________________________________________________________.(2)節(jié)約能源對(duì)我們來說至關(guān)重要。這是因?yàn)槲覀兊纳鐣?huì)正面臨嚴(yán)重的能源短缺。Energyconservationisofvitalimportancetous.________________________________________________________.whyIthinkrandomactsofkindnessarere