2024商場地產(chǎn)中秋節(jié)游園市集系列（月亮捕捉計(jì)劃主題）活動(dòng)策劃方案-58P

CAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項(xiàng)目營銷中心月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL不同的經(jīng)緯度，會(huì)看到月亮的不同表面。我們每個(gè)人都無法看到完整的月亮，但我們會(huì)因?yàn)楸舜硕咏铝?。月亮捕捉?jì)劃MID-AUTUMNFESTIVALMOON2024MOON人間團(tuán)圓月，月圓中秋時(shí)。中秋節(jié)的那一輪明月中總是藏著獨(dú)屬于中國人的浪漫。收集月光2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL中秋節(jié)的月亮，寄托了人們對親人的思念和對團(tuán)圓的向往。無論我們在哪里，只要抬頭望月?？倳?huì)有股暖流淌進(jìn)我們的每一根神經(jīng)。月亮，總是寄托著美好的期許。CAPTUREPROGRAMMOONLIGHT月亮！MID-AUTUMN捕捉計(jì)劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包中秋的所有月光！換個(gè)角度看漫天月光月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOON總是低頭趕路，也別忘了抬頭看看漫天月光?！痢另?xiàng)目定制了一場關(guān)于月亮的捕捉計(jì)劃，收集這個(gè)城市的月光，打造一個(gè)滿滿月光的潮酷中秋活動(dòng)。月光游園會(huì)月下手工坊月圓音樂會(huì)月夜潮趣集2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALMOONCAPTUREMOONCAPTUREMID-AUTUMNFESTIVAL活動(dòng)目錄月亮捕捉計(jì)劃一.活動(dòng)概述二.傳播策略三.活動(dòng)主體四.執(zhí)行細(xì)則MOONCAPTURECAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項(xiàng)目營銷中心PART活動(dòng)概述MID-AUTUMNFESTIVAL012024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL活動(dòng)概述活動(dòng)概述活動(dòng)概述活動(dòng)時(shí)間：2024[中秋營銷節(jié)點(diǎn)]活動(dòng)地點(diǎn)：地產(chǎn)營銷中心/商業(yè)中心月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOON以【月亮捕捉計(jì)劃】為主題定制中秋活動(dòng)，集合游園、市集、手作、音樂會(huì)等活動(dòng)內(nèi)容，定制爆款中秋活動(dòng)。邀請這座城市所有熱愛生活的人一起來××項(xiàng)目賞月光。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL一、提升項(xiàng)目知名度結(jié)合中秋營銷節(jié)點(diǎn)和熱門話題定制活動(dòng)，制造大量活動(dòng)話題，提升項(xiàng)目熱度，從而提升項(xiàng)目知名度。二、增強(qiáng)客群粘性融合年輕化客群偏愛的活動(dòng)元素，用玩法多樣的活動(dòng)“拿捏”年輕人的喜好，增強(qiáng)目標(biāo)客群粘性。三、促進(jìn)銷售轉(zhuǎn)化借勢活動(dòng)熱度，為項(xiàng)目聚集人氣，從而進(jìn)行銷售轉(zhuǎn)化。MOON活動(dòng)目標(biāo)2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包“新鮮”月光。設(shè)置月光街區(qū)、月光郵寄中心、古韻游戲等區(qū)域。打造更符合年輕化審美的游園場景。亮點(diǎn)01月光游園會(huì)MOONCAPTURE月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL逛一場中秋好市，市集售賣奇趣返古的國潮文創(chuàng)，非遺手作、玩月好物，還有煙火氣十足的月光小食鋪。亮點(diǎn)02月夜潮趣集MOONCAPTURE月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOON伴著一輪明月，打包一個(gè)中秋。體驗(yàn)香囊、月光夜燈、茶果子、非遺竹編、月光手工皂等手作的樂趣。亮點(diǎn)03月下手工坊MOONCAPTURE2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL華燈初上，月圓之下，用古韻節(jié)目和新國潮節(jié)目相結(jié)合的演藝形式，在中秋之夜再現(xiàn)千年盛世舞樂景象。亮點(diǎn)04月圓音樂會(huì)MOONCAPTURE月亮捕捉計(jì)劃MID-AUTUMNFESTIVALMOONCAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項(xiàng)目營銷中心PART傳播策略MID-AUTUMNFESTIVAL022024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL預(yù)熱海報(bào)發(fā)布月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL[宣傳周期]活動(dòng)前3-4周[推廣平臺(tái)]微博、小紅書、朋友圈等平臺(tái)[宣傳內(nèi)容]定制海報(bào)，融入中秋月亮元素和項(xiàng)目信息設(shè)計(jì)海報(bào)，發(fā)布于社交平臺(tái)。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL溜個(gè)月亮出街移動(dòng)溜月亮車出街，客戶參與[溜月亮]互動(dòng)，帶活動(dòng)話題發(fā)布照片/視頻到個(gè)人社交平臺(tái)，即可獲得一份[打包月亮]小夜燈。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL[宣傳周期]活動(dòng)前1-2周[推廣平臺(tái)]小紅書、抖音、B站等平臺(tái)[推廣內(nèi)容]拍攝活動(dòng)視頻發(fā)布于社交平臺(tái)，向客群種草活動(dòng)，提升熱度?；顒?dòng)預(yù)熱視頻月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL活動(dòng)預(yù)熱話題定制#和月亮對話#等活動(dòng)預(yù)熱話題，在社交媒體引發(fā)客群互動(dòng)傳播，為活動(dòng)實(shí)現(xiàn)預(yù)熱引流。2024MOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL發(fā)布活動(dòng)倒計(jì)時(shí)海報(bào)，客戶轉(zhuǎn)發(fā)帶話題#月亮捕捉計(jì)劃#的圖文/視頻內(nèi)容到社交平臺(tái)。即有機(jī)會(huì)獲得中秋禮盒一份，通過活動(dòng)話題傳播預(yù)熱活動(dòng)?；顒?dòng)話題發(fā)酵月亮捕捉計(jì)劃MIDAUTUMNFESTIVALCAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項(xiàng)目營銷中心PART活動(dòng)主體MID-AUTUMNFESTIVAL032024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALONE月光游園會(huì)MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL客戶入場簽到，領(lǐng)取月光收集卡一張以及游園文創(chuàng)禮一份。游園集齊活動(dòng)印章即可兌換中秋禮包一份。游園簽到集章月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL月光灑落街區(qū)從古至今，一輪明月承載著無數(shù)人的思情。中秋詩詞+月光灑落。中秋節(jié)的儀式感不妨先從這條新派國風(fēng)月光街區(qū)開啟~2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL捕捉月亮主題區(qū)新鮮“現(xiàn)摘”的月亮，用發(fā)光的圓月主題場景點(diǎn)亮中秋的夜。在離月亮最近的地方捕捉月光，當(dāng)月光灑落，享受中式浪漫！2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL望月賞燈猜謎猜燈謎是中秋節(jié)傳統(tǒng)的民俗活動(dòng)，定制賞燈猜謎互動(dòng)區(qū)。在字間拾趣，望月賞燈猜謎，漫步在其中感受獨(dú)屬于傳統(tǒng)節(jié)日的閑情雅致。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL月光郵寄中心“月是故鄉(xiāng)明”郵寄今晚的月色給遠(yuǎn)方的家人和朋友。掃碼參與活動(dòng)，免費(fèi)打印月光明信片，投入郵筒可完成郵寄。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL游園投壺打卡投壺之樂，古人的雅趣在此重現(xiàn)。拿起箭，對準(zhǔn)壺口，一投一擲間，不僅是技巧的比拼，更是與歷史的對話。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL游園蹴鞠打卡蹴鞠作為足球運(yùn)動(dòng)的前身，不僅僅是一項(xiàng)體育競技，更是一種文化的傳承。在這項(xiàng)古老的游戲中，感受跨越千年的樂趣。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL捶丸是唐代的一種拿球桿徒步打球的游戲，“捶”即為擊打，“丸”即為小球。邊走邊用杖擊球，打入對方球門即為獲勝。游園錘丸打卡2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALTWO月夜潮趣集MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL交錯(cuò)的花燈和月亮裝飾布滿市集，中秋的氛圍感滿溢出來。打造一條售賣文創(chuàng)、非遺、美食等各類攤位的國潮月夜市集。月夜市集規(guī)劃月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL市集餐食區(qū)規(guī)劃定制月夜市集餐食區(qū)，用潮趣文案掛飾+時(shí)尚桌椅設(shè)計(jì)該區(qū)域。在這里可以放下工作壓力，放肆的大快朵頤。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL玩月國潮文創(chuàng)傳統(tǒng)文化與現(xiàn)代色彩的碰撞，展現(xiàn)古人的美學(xué)，也是更符合年輕化審美的國潮文創(chuàng)。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL給美味加點(diǎn)“月光”，集齊這座城市的所有好味。琳瑯滿目的美食，每一口下去都是大寫的滿足。伴著月光品嘗全城好味。望月小食鋪2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL非遺文創(chuàng)手作感受極致的東方美學(xué)，竹編燈籠、壓花團(tuán)扇、非遺剪紙等，用“指間技藝”連通過去與當(dāng)下，展現(xiàn)別具匠心的“慢時(shí)尚”。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL各種新奇好物、文創(chuàng)手作匯聚于此，有趣的靈魂在這里碰撞，每一件都充滿了手藝人對生活的樸素?zé)崆閪玩月雜貨鋪2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打卡潮趣的中秋民俗游戲攤位，設(shè)置古風(fēng)套圈、飛花令、射箭等游戲，體驗(yàn)逛市集茶余飯后的雅致生活。潮趣中秋游戲攤月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALTHREE月下手工坊MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL汲取“新鮮”的月光，每日定制一款月下手作。用“指間技藝”打包月光，感受手作別具匠心的“慢時(shí)尚”。月下手工坊2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL月滿玉桂香囊“桂花飄落，拾花釀秋”中秋限定版桂花香囊。玉兔刺繡+桂花干花，有顏又有料。不僅僅是一份裝飾，也寓意著安康與吉祥。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL打包月亮小夜燈手繪一個(gè)月亮。輕輕一按開關(guān)，月球小夜燈在床邊亮起，獨(dú)占一整片月光，超有氛圍感。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL茶果子，一般在飲茶時(shí)搭配食用，最早用于皇宮盛宴招待，搭配茶飲更是相得益彰。恰逢中秋之時(shí)，做一席茶果子，千年古韻，風(fēng)雅由心。中秋茶果子月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL非遺竹編燈籠古樸典雅、蘊(yùn)藏著吉祥美好的非遺竹編在手藝人的堅(jiān)持下傳承至今。將團(tuán)圓安康的祝福凝結(jié)于竹編，一切美好會(huì)如約而至。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL月光手工皂將“月光”研磨落水和皂液合一，凝聚一塊月光，還原自然的草木原香。用水化開，開啟沐浴月光之旅，將塵土洗滌而去。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALFOUR月圓音樂會(huì)MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL月圓音樂會(huì)用三天的月圓音樂會(huì)（9.15-9.17）點(diǎn)燃中秋之夜，傳統(tǒng)國樂與流行音樂的跨越時(shí)間碰撞。體驗(yàn)穿越古今的視聽盛宴。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL國風(fēng)少年為盛典開場，探趣千年古韻。身著漢服的童聲團(tuán)齊聲朗誦古詩詞。用詩詞和古人對話，還原千年的東方情懷。童聲詩詞開場月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL嫦娥奔月舞蹈中秋限定版舞蹈，國風(fēng)舞蹈演繹江山明月，翩翩起舞賦美雅韻東方！讓中秋的千年傳承在新時(shí)代“流動(dòng)”起來~2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL國風(fēng)音樂演繹，再現(xiàn)千年盛世舞樂景象。絲竹之聲宛轉(zhuǎn)悠揚(yáng)，琴音瑟瑟，歌聲裊裊，吟唱著時(shí)光的無盡詩意與浪漫。國風(fēng)樂坊合奏月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL詩詞歌舞話中秋雅韻流殤，古人詩詞與琴音碰撞，撫琴而歌。將古典詩詞韻味之美發(fā)揮極致的盛宴。月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL青花瓷演繹月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL《青花瓷》是國風(fēng)YYDS。曲子以古箏為敘，用扇子舞在舞臺(tái)上翩翩起舞賦美雅韻東方！將深厚的古文化以蘊(yùn)意豐富的表演呈現(xiàn)出來。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計(jì)劃MIDAUTUMNFESTIVAL拜月祈福儀式拜月之禮從古代延續(xù)，逐漸演化為民間賞月、頌月活動(dòng)，也成為了現(xiàn)代人對美好生活的祈愿儀式。CAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項(xiàng)目營銷中心PART執(zhí)行細(xì)則MID-AUTUMNFESTIVAL042024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.指定人員負(fù)責(zé)項(xiàng)