翡翠系奢宅產(chǎn)品展廳開放活動(dòng)方案

翡翠系奢宅產(chǎn)品EmeraldMANSION營銷中心開放系列公關(guān)活動(dòng)方案CreativeideasEmeraldMANSION幸會(huì)XXXXX落子XXXXXXLuckymeetingXX城市客廳XX魅力核芯翡凡大作革新XXX城市想象extraordinary精研產(chǎn)品高端服務(wù)稀缺地脈繁華配套EmeraldMANSION主城正芯承載一城繁華未來future繁華醇熟配套教育資源優(yōu)渥ProsperousEmeraldMANSION舉步公園愜意漫步城市森活extraordinary城市綠廊XXX公園水景商業(yè)街EmeraldMANSIONEmeraldAge翡翠XXXX翠璨開啟XX的翡凡時(shí)代時(shí)代EmeraldMANSION前宣推廣EarlypromotionEmeraldMANSION線上推廣10月1日線下動(dòng)作推廣渠道推廣主題推廣階段熱點(diǎn)保溫話題炒作/活動(dòng)預(yù)告前宣推廣XXXX展示中心開放后宣推廣現(xiàn)場(chǎng)引爆調(diào)性營銷10月2-3日9月28-30日9月25-27日#與XX共翡凡#華為手機(jī)/洗衣機(jī)/小牛電動(dòng)車等豪禮相贈(zèng)10.1XXXX即將盛裝開放翡凡時(shí)代翠璨啟幕XXXXXXX盛裝開放倒計(jì)時(shí)刷屏海報(bào)H5電子邀請(qǐng)函法拉利炸街模特地標(biāo)打卡活動(dòng)15秒紀(jì)實(shí)視頻活動(dòng)現(xiàn)場(chǎng)九宮格照片+文案后宣軟文活動(dòng)嘉賓邀約/邀請(qǐng)函派發(fā)項(xiàng)目銷售動(dòng)作戶外大牌、XXXX官微、微信大V、置業(yè)顧問微信朋友圈、合作媒體線上資源EmeraldMANSION線下推廣-超跑法拉利炸街+模特巡游開放前1天，貼著項(xiàng)目LOGO以及主畫面的5輛法拉利超跑在遂昌街頭進(jìn)行巡游，模特拿著項(xiàng)目手舉牌進(jìn)行展示，迅速吸引XX市民目光，輸出展廳開放信息EmeraldMANSION線下推廣-超跑法拉利炸街+模特巡游開放前1天，貼著項(xiàng)目LOGO以及主畫面的5輛法拉利超跑在遂昌街頭進(jìn)行巡游，模特拿著項(xiàng)目手舉牌進(jìn)行展示，迅速吸引XX市民目光，輸出展廳開放信息EmeraldMANSION線下推廣-城市地標(biāo)打卡隨車模特前往9處XX城市地標(biāo)進(jìn)行合影打卡，制作成前宣活動(dòng)九宮格在朋友圈以及公眾號(hào)進(jìn)行線上推廣EmeraldMANSION場(chǎng)地規(guī)劃SitePlanningEmeraldMANSION隨手禮領(lǐng)取處主舞臺(tái)簽到處觀禮區(qū)內(nèi)場(chǎng)小舞臺(tái)冷餐服務(wù)內(nèi)場(chǎng)小舞臺(tái)（展廳自有LED）流程規(guī)劃ProcessplanningEmeraldMANSION模特空景取鏡拍攝模特在外場(chǎng)場(chǎng)景以及展廳內(nèi)進(jìn)行取鏡拍攝EmeraldMANSION來賓入場(chǎng)/投放抽獎(jiǎng)券副券EmeraldMANSION前200名到場(chǎng)嘉賓兌換禮品券EmeraldMANSION爵士樂隊(duì)迎賓暖場(chǎng)表演EmeraldMANSION主持人登場(chǎng)致開場(chǎng)辭，介紹活動(dòng)內(nèi)容EmeraldMANSION項(xiàng)目營銷總致歡迎辭，歡迎到場(chǎng)嘉賓，介紹XXX項(xiàng)目EmeraldMANSION展廳開放剪彩儀式EmeraldMANSION金片機(jī)噴射金片營造儀式氛圍EmeraldMANSION同時(shí)進(jìn)行舞獅表演烘托氣氛EmeraldMANSION領(lǐng)導(dǎo)為舞獅點(diǎn)睛/醒獅儀式EmeraldMANSION儀式完成后推門緩緩打開EmeraldMANSION來賓進(jìn)入展廳參觀了解項(xiàng)目EmeraldMANSION營銷中心內(nèi)場(chǎng)準(zhǔn)備冷餐以供來賓享用EmeraldMANSION爵士樂隊(duì)在內(nèi)場(chǎng)舞臺(tái)進(jìn)行暖場(chǎng)表演EmeraldMANSION外場(chǎng)開放隨手領(lǐng)取區(qū)域前200簽到的客戶憑禮品券前往隨手禮領(lǐng)取禮品EmeraldMANSION10:00-16:00在內(nèi)場(chǎng)進(jìn)行整點(diǎn)抽獎(jiǎng)環(huán)節(jié)EmeraldMANSION時(shí)間/Time流程環(huán)節(jié)/Link時(shí)間/Time08:00-08:30時(shí)長/Duration30m工作人員到位，模特空景取鏡拍攝08:30-08:5530m08:55-09:005m主持人開場(chǎng)前口播09:00-09:035m主持人登場(chǎng)致開場(chǎng)辭，介紹活動(dòng)內(nèi)容09:03-09:085m項(xiàng)目營銷總致歡迎辭，歡迎到場(chǎng)嘉賓，介紹XXX項(xiàng)目客戶進(jìn)入營銷中心了解項(xiàng)目，享用冷餐，爵士樂隊(duì)在室內(nèi)進(jìn)行暖場(chǎng)表演09:08-09:135mXXX開放儀式/舞獅表演09:13-10:0047m外場(chǎng)隨手禮區(qū)域開放，前200名到場(chǎng)嘉賓開始領(lǐng)取隨手禮10:00-16:007h整點(diǎn)抽獎(jiǎng)來賓入場(chǎng)，投放抽獎(jiǎng)券副券，前200名到場(chǎng)領(lǐng)取禮品券，爵士樂隊(duì)暖場(chǎng)EmeraldMANSION細(xì)節(jié)提升DetailimprovementEmeraldMANSION隨手禮推薦/Giftrecommendation定制充電寶定制抱枕超聲波香氛機(jī)EmeraldMANSION整點(diǎn)抽獎(jiǎng)禮品/Giftrecommendation小牛電動(dòng)車G0408臺(tái)米家8公斤kg變頻滾筒洗衣機(jī)2臺(tái)華為手機(jī)1臺(tái)EmeraldMANSION模特華服推薦/Recommendedmodels模特華服推薦/Recommendedmodels模特華服推薦/Recommendedmodels各項(xiàng)預(yù)案VariousplansEmeraldMANSION攝影攝像記錄邀請(qǐng)專業(yè)攝影師、攝像師全程跟蹤拍攝記錄，配置多機(jī)位拍攝以及無人機(jī)航拍，更全面、精準(zhǔn)PhotographyInviteprofessionalphotographersandvideographerstotrackshootingrecordsthroughouttheentireprocess,configuremulti-camerashootinganddroneaerialphotography,morecomprehensiveandaccurate細(xì)節(jié)配合現(xiàn)場(chǎng)安保配合在入口處，及主要通道處設(shè)置多名安保人員，保證觀眾有序入場(chǎng)和退場(chǎng)；如果現(xiàn)場(chǎng)出現(xiàn)緊急情況，由安全指揮組長立即組織人員指引疏散人群。On-sitesecurity安保預(yù)案Setupmultiplesecuritypersonnelattheentranceandthemainpassagetoensuretheorderlyentryandexitoftheaudience;Ifthereisanemergencyatthescene,thesafetycommandteamleaderwillimmediatelyorganizepersonneltoguidetheevacuationofthecrowd.安保點(diǎn)位圖設(shè)備安全措施確保場(chǎng)地電力資源安全，專人負(fù)責(zé)對(duì)接場(chǎng)地及時(shí)處理斷電等突發(fā)事故暫時(shí)停電情況，讓觀眾和貴賓靜候供電狀況EquipmentsafetyEnsurethesafetyofthepowerresourcesofthesite,andadedicatedpersonisresponsiblefordockingthesiteHandleemergenciessuchaspoweroutagesi