大學(xué)英語視聽說教程課件 Unit 1 The Internet

Unit1Advertisements

Part1ConversationListeningConversation1WordTipscommercial/k?'m????l/n.商業(yè)廣告acommercialadvertisementhaveawinneronone’shands

穩(wěn)操勝券tobesureofsuccess'

Part1ConversationListeningConversation1A.Watchthevideoclipandchoosethebestanswertoeachquestionyouhear.1.A)Anefficientadvertiser.B)Theresultsofadvertising.C)Kindsofadvertising.D)Interestingadvertisements.2.A)Television.B)Radio.C)Billboards.D)Newspapers.3.A)5seconds.B)15seconds.C)30seconds.D)oneminute.4.A)Manager-employee.B)Customer-secretary.C)Father-daughter.D)Brother-sister.

Part1ConversationListeningConversation1B.Watchthevideoclipagainandidentifythemainideaoftheconversationbyfillingintheblanks.Thecompanyistolaunchanationaladvertisingcampaignnextmonthtopromotesalesoftheir____________.AstaffmemberLauratellshersuperiorHenrythevariouskindsof________sheisgoingtouse,whichinclude________ontelevision,radio________________,and______________,which,accordingtoHenry,shouldbeplaced_______________________________tobigcities.Lauraalsomentionsthelengthsforaradiocommercialand_______________________.Sheintendstoshowthattheirsoftwarenotonlyisconvenientand_____________,butalso_____________________.Henryisthereforeconfidentthattheywillhavea________ontheirhands!softwaremediaspotscommercials

billboards

nearthemainentrancesaTVcommercial

efficient

willmeetdifferentneeds

winner

Part1ConversationListeningConversation1C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation1D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation1

Howisouradvertisingcampaigngoing?What’sthestatusofouradvertisingcampaign?What’shappeningwithouradcampaign?

anationalcampaignwillstartanationwidemovementwillbelaunchedacountry-widecampaignkicksoff

Part1ConversationListeningConversation1

therewillbetelevisioncommercialstelevisionspotswillbebroadcastwe’llhavespotsontelevisionsendoutradiocommercialsbroadcastradiospotsdoradiocommercials

Part1ConversationListeningConversation1

outdooradswillbefeaturedonbillboardswe’llhavesomeoutdooradsusingbillboardsbillboardswillfeaturesomeoutdooradvertising

We’llshowhowconvenientandefficientoursoftwareis.We’lldemonstrateoursoftwareisveryconvenientandefficient.They’llshowtheconvenienceandefficiencyofoursoftware.

Part1ConversationListeningConversation1satisfyvariousneedsmeetdifferentneedsfulfillavarietyofrequirements

Seemsaperfectmethod.Soundslikeanidealapproach.Strikesoneastheoptimumtechnique.

Part1ConversationListeningConversation1

we’llhaveawinneronourhands.it’llbeasuresuccess/thing.we’llfindnothingsucceedslikesuccess.

Part1ConversationListeningConversation1E.Pairwork:Workwithyourpartnertodiscussthequestions.1.Whatisyourfavoritecommercialoradvertisement?Givereasonsforyourpreference.2.Iffamouspeoplesuchasfilmstarsandsportchampionsadvertiseadrugthatturnsouttobeharmfultohealth,doyouthinktheyshouldtakealegalresponsibility?Ifyes,towhatextent?

Part1ConversationListeningConversation2WordTipsleaflet/'li?fl?t/n.傳單

aprintedsheetofpaperfordistributioncatalogue/'k?t?l?ɡ/n.商品目錄

listneonsign霓虹燈

neonlightmedium(pl.media)/'mi?dj?m/n.媒體；媒介HelpWanted招聘廣告

anadvertisementtorecruitemployeesprestigious/pres'ti?d??s/adj.聲望很高的

respectedbyreasonofhighstatusorreputation'

Part1ConversationListeningConversation2WatchthevideoclipandmarkthestatementsyouhearT(true)orF(false).1.2.3.4.TFTF

Part1ConversationListeningConversation2'AdvertisingmediaExamplesMoredetailsDirect-mailadvertisingleafletsThecompanycanexpect___________________,whichisgoodfortheir__________.____________Outdooradvertisingbillboards,___________and___________Mostofthemare___________.Othermedia____________________There’sclassifiedadvertisingsuchas“_____________”and“_____________”.Newspaperadvertisementsinclude__________________________________________._________________________________magazinescanhelptheadvertisedproducts_____________________.cataloguesahighresponserateproductspostersneonsignsreallygoodnewspapersHelpWantedHousesforSaleprintedinserts,displayadvertistingandpublicnoticesmagazinesPrestigiouswinagoodreputationB.Watchthevideoclipagainandcompletethetablewiththeinformationyouhear.

Part1ConversationListeningConversation2C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation2D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation2youfindallkindsofleafletsinyourmailboxtherearevarioussortsofleafletsinyourmailboxthere’savarietyofflyersinyourpostbox

Idon’tknowifitisexpensivetoproducethem.Ialwayswonderifitcostsalottomakethem.I’dliketoknowthecostofturningthemout.

Part1ConversationListeningConversation2thereisusuallyahighrateofresponsethecompanycanexpectahighresponserateahighresponseratecanbeexpected

twoofthemediamodestwostylesofmediatwowaysofadvertisingintermsofmedium

Part1ConversationListeningConversation2arethereotherformsofmedia?whataretheothertypesofmedia?whatotherkindsofmediaarethere?theyarecloselyrelatedtopeople’slivestheyhaveacloseconnectiontoourdailylivestheytouchonourday-to-dayexistence

Part1ConversationListeningConversation2Productscanenhancetheirprestigewithadvertisingintop-rankedmagazines.Thereisprestigetobegainedbyadvertisinginhigh-qualitymagazines.Advertisementsinprestigiousmagazinescanhelptheadvertisedproductswinagoodreputation.

Part1ConversationListeningConversation2E.Debate'Topic:

Areyoufororagainstadvertisements?Procedure:1.Studentsaredividedintogroupsoffour.2.Withineachgroupthestudentsaredividedintoanaffirmativeandanegativeteam.3.Membersofeachteambrainstormtoformulatetheirpointsofview.4.Thetwoteamshaveadebatewithonespeakerfromeachteam.5.Onegroupisinvitedtodebateinfrontoftheclass.

Part1ConversationListeningConversation3:AdditionalListeningandSpeakingWordTipssharp-looking/?ɑ?p-l?k??/adj.時(shí)髦的(ofclothesortheirwearer)smartandstylishcatchy/'k?t??/adj.易記的pleasingandeasilyrememberedimage/'?m?d?/n.形象；圖像float/fl??t/v.漂浮，浮動(dòng)tomoveslowlyonwaterjazzfestival爵士音樂會(huì)royalty/'r???lt?/n.版稅；使用費(fèi)asumofmoneypaidtosb.whohaswrittenabook,apieceofmusic,etc.endorse/?n'd??s/v.支持；宣傳tosupportorrecommend(aproduct)inanadvertisementmerit/'mer?t/n.價(jià)值thequalityofbeinggoodorworthybrand/br?nd/n.品牌anamegiventoaproductbrandname名牌awidelyknownname

Part1ConversationListeningConversation3Listentotheconversationandchoosethebestanswertoeachquestionyouhear.A)Fashionable.

B)Notfashionable.C)Toolargeforhim.

D)Rathersmallforhim.2.A)Maxlikesit,butRicharddislikesit.B)Richardlikesit,butMaxdislikesit.C)Theybothlikeit.D)Theybothdislikeit.

Part1ConversationListeningConversation33.A)Itlooksneat.B)Itishidden.C)It’sapocketinsideapocket.D)Alloftheabove.4.A)MaxisforadsandRichardisagainstads.B)MaxisagainstadsandRichardisforads.C)BothMaxandRichardareagainstads.D)BothMaxandRichardareforads.5.A)Richardneedsanewwallet.B)Richardshouldcontinuetousetheoldwallet.C)Richardwon’thaveenoughmoneyleft.D)Richardwillbeloadedwithmoney.

Part1ConversationListeningConversation3B.Listentotheconversationagainandanswerthequestionsbyfillingintheblanks.1.Advertisersjustkeepshowingus________ofthingswedon’t________anddon’twantuntilwesee________.2.Forthemostpart,adsarea________evil.Advertising________manyoftheserviceswegetfor________,likesomemagazinesandculturaleventssuchasthejazzfestival.Advertisershelptokeep________ofthingsdown.3.Hesays,“bythetimeyou’redonepaying________forbrandnames,youwon’tneeda________.”imagesneedthemnecessarypaysforfreethecostshighpriseswallet

Part1ConversationListeningConversation3C.PairWork:Workwithyoupartnertodiscusstheprosandconsofadvertising.Youmayusetheexpressionsfromtheconversationthoughyouarenotlimitedtothem.

Part1ConversationListeningConversation3StudentAinfavorofadsStudentBagainstads-AssoonasIsawtheadinapopularmagazine,IknewIhadtohaveone.-Theadsareofteninteresting—catchy.-Theyletmeknowaboutnewproducts.-Forthemostpart,adsareanecessary

evil.-Advertisingpaysformanyoftheserviceswegetforfree,like…-Advertisershelptokeepthecostsofthingsdown.-Withouttheads,wewouldn’tknowwhichproductstobuy.-Theadsshowusthemeritsofthe

product.-Don’tencourageadvertisers.

Theyalreadyoccupytoomuchspaceintheworld.Infact,they’reeverywhere.-That’snothowIseeit.-Advertisersshowusimagesofthingswedon’tneedanddon’twantuntilweseethem.-Advertisersdrivethecostsup.-Advertiserspaytensofmillionsof

dollarsinroyaltiesforstarstoendorsetheirproductsandthatmoneyhastobeincludedinthecostoftheproduct.-Withoutads,productswouldcostmuchless.

Part2PassageListeningPassage1WordTipshousehold/'ha?sh??ld/adj.家庭的；家用的domestic;offamilysway/swe?/vt.使動(dòng)搖；影響toinfluencehouseholder/'ha?sh??ld?(r)/n.戶主apersonwhoownsahouse

Part2PassageListeningPassage1A.Listentotheinterviewandchoosethebestanswertoeachquestionyouhear.1.A)Themanisareporterandthewomanisasecretary.B)Themanisareporterandthewomanisahousewife.C)Themanisanadvertiserandthewomanisahousewife.D)Themanisacustomerandthewomanisamanager.2.A)Allaregoodexceptafew.B)Allarebadexceptafew.C)Everybodyisinfluencedbythemexcepther.D)Everybodyisinfluencedbythem,includingher.

Part2PassageListeningPassage13.A)Thequalityoftheadvertisedproduct.B)Thepriceoftheadvertisedproduct.C)Themakeroftheadvertisedproduct.D)Theprice/performanceratiooftheadvertisedproduct.4.A)Shelooksforonlywhathasbeenadvertised.B)Shelooksforwhatisofthebestquality.C)Shebuysthecheapestproducts.D)Shebuyswhatherfriendsrecommend.

Part2PassageListeningPassage1B.Listentotheinterviewagainandanswerthequestionsorally.1.Whatistheman?2.Whatisthewoman’sresponseaftershewatchesaTVcommercial?3.Whathasthewomandonesinceshebecameahouseholder?

Part2PassageListeningPassage1C.CommunicationTask:Workwithyourpartner(s)todiscussthequestions.Doyouusuallytrustwhatadssay?Whyorwhynot?

Part2PassageListeningPassage2NewsReportWordTipsexpand/?k'sp?nd/v.擴(kuò)大toenlargeinteractive/?nt?r'?kt?v/adj.相互作用的workingtogetherandhavinganinfluenceoneachotheraset-topbox機(jī)頂盒viewer/'vju??/n.觀眾apersonwatchingtelevisionoramoviestatement/'ste?tm?nt/n.聲明，說法sth.saidbysb.triple/'tr?pl/adj.三倍的

v.增至三倍increasingthreetimes;beingthreetimesaslargeaspredict/pr?'d?kt/v.預(yù)測toforecastaccountfor占……百分比makeupdemographic/dem?'ɡr?f?k/adj.人口統(tǒng)計(jì)的；人口統(tǒng)計(jì)學(xué)的relatingtothepopulationand differentgroupswithinit

Part2PassageListeningPassage2NewsReportA.Listentothepassageandchoosethebestanswertoeachquestionyouhear.1.A)Itwillsucceedorfailin30seconds.B)Ithasinteractivetelevisionadvertising.C)Itcanaimatacertainaudience.D)Itallowsviewerstobuywhattheysee.2.A)ThepredictionabouttheriseofTViswrong.B)ThepredictionaboutthedeclineofTViswrong.C)ThestatementaboutthedeathofallcommercialsisnowonTV.D)Thestatementaboutthedeathoftheset-topboxhasbeenmade.

3.A)47%.B)50%.C)3%.D)14%.

Part2PassageListeningPassage2NewsReportB.Pairwork:Workwithyourpartnertodiscussthequestions.WhatkindofTVadvertisementsareyourparentsinterestedin?Howoftenaretheypersuadedintobuyingtheadvertisedproducts?Doyouthinkweshouldbuythingsaccordingtoads?

Part2PassageListeningPassage3WordTipsspecialized/'spe??la?zd/adj.專業(yè)的；專門的competition/k?mp?'t??n/n.競爭；競賽contestmanufacturer/m?nj?'f?kt??r?/n.制造商abusinessengagedinmanufacturingsomeproductpersuade/p?'swe?d/v.說服toconvinceremind/r?'ma?nd/v.提醒；使想起tohelpsb.remembersth.advertise/'?dv?ta?z/v.做廣告distribute/d?'str?bju?t/v.分配；散布togivethingstoalargenumberofpeopleinsert/?n's??t/v.插入toputsth.intosth.elsevary/'ve?r?/v.變化change

Part2PassageListeningPassage3WordTipstheSuperBowl超級碗（美國橄欖球超級杯大賽）commission/k?'m???n/n.委員會(huì)acommitteewithaspecialtasktheFederalTradeCommission聯(lián)邦貿(mào)易委員會(huì)PepsiCola百事可樂wholesome/'h??ls?m/adj.健康的healthyrefreshments/r?'fre?m?nts/n.點(diǎn)心；飲料drinksandsmallamountsoffood

Part2PassageListeningPassage3ListentothepassageandmarkthestatementsT(true)orF(false).1.2.3.4.5.TFTFF

Part2PassageListeningPassage3B.Listentothepassageagainandanswerthequestionsbyfillingintheblanks.1.Thereiscompetitionbetweenmanufacturersofthe________kindofproductto________customersto________theirbrands.2.Thecostofbroadcastinga30-secondTVcommercial________withthe________and________.3.Webuyaparticularproductbecausewethinkitis________.Wethinksobecausethe________________say________.samepersuadebuyvariestimeprogramthebestadvertisementsso

Part2PassageListeningPassage3C.CommunicationTask:Workwithyourpartnertodiscussthequestions.1.Doyouthinkasoccerstarshouldreceivemillionsofdollarsfromamanufacturerforwearinghisshoesinanad?2.Doyouthinkit’srighttohavewomenwithlittleoninTVcommercialssellingbeautyproducts?

Part3InterpretingA.ReadthefollowingChinesesentencesandtheirEnglishtranslationscontainingkeywordsinthisunit.1.許多電視觀眾都被這個(gè)商業(yè)廣告吸引住了。(commercial)ManyTVviewersareattractedbythecommercial/advertisement.2.我們所有的產(chǎn)品都列在這個(gè)目錄之中了。(catalogue)Al