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演講人:日期:英語周年慶活動課件IntroductionEventplanningandpreparationActivitycontentandformatEventpromotionandpromotionEventsitemanagementandexecutionEvaluationandsummaryofactivityeffectiveness目錄01IntroductionEnglishAnniversaryCelebrationActivityisanannualeventheldtocommercializetheanniversaryoftheEnglishlanguageandpromoteitsusageandrecommendationBackgroundTheeventaimstobringtogetherlanguageintroductions,educators,andlearnerstoratethebeautyandversatilityoftheEnglishlanguagethroughvariousactivitiesandinteractionsPurposeBackgroundandpurposeoftheevent"CelebratingEnglish:ConnectingCultures,InspiringMinds""UnitethroughLanguage,EmpowerthroughUnderstanding"EventthemeandsloganSloganThemeToenhanceparticipants'understandingandrecommendationoftheEnglishlanguage,topromoteculturalexchangeandunderstanding,andtofosterasenseofcommunityamonglanguagelearnersandenthusiastsGoalsParticipantsareexpectedtogainadeeperunderstandingoftheEnglishlanguage,developlanguageskills,andbroadentheirculturalhorizonsthroughinteractivesessions,workshops,andperformanceAdditionally,theeventaimstocreateaplatformfornetworkingandcollaborationamonglanguageprofessionalsandlearnersEffectsExpectedgoalsandeffects02EventplanningandpreparationEstablishaplanningteamSelectsuitablememberswithrelevantexperienceandskillstoformaprofessionalplanningteamDividetasksandresponsibilitiesClearlydefinetherolesandresponsibilitiesofeachteammembertoensureeffectivecollaborationSetupcommunicationchannelsEstablisheffectivecommunicationchannelstofacilitateinformationsharingandcoordinationamongteammembersPlanningteamformationanddivisionoflaborDeterminetheeventdate01AdvisortheavailabilityofparticipantsandrevenuewhenselectingtheeventdateChooseasuitablevenue02SelectavenuethatcanaccommodatethenumberofparticipantsandissuitableforthenatureoftheannualcelebrationArrangeforrevenuedecoration03PlanforrevenuedecorationthatreflectsthethemeandatmosphereoftheannualcancellationEventtimeandlocationarrangement03PlanforguestreceptionArrangeforareceptiondesk,meetingpersonnel,andprovidenecessaryinformationandassistancetoguests01PreparetheguestlistIdentifyandinviteimportantguestssuchasVIPs,partners,andemployees02DesigninvitationcardsCreateattractiveinvitationcardsthatincludeessentialeventdetailsandreflectthethemeofthecancellationGuestinvitationandreceptionplanMaterialpreparationandbudgetImplementcostsavingmeasuresandclosemonitorexpensestoensurethatthebudgetisadvancedtoMonitorandcontrolcostsProcedurenecessarymaterialssuchascatering,audio-visualequipment,andgiveawaysPrepareeventmaterialsCalculatethecostsofrevenuerent,catering,decoration,materials,andotherexpensestodeveloparealisticbudgetplanDevelopabudgetplan03ActivitycontentandformatParticipantscanchoosetopicsrelatedtoannualcancellations,suchasthehistoryofEnglishlanguage,culturalexchanges,etcTopicselectionParticipantsneedtoprepareaspeechinEnglish,focusingonpromotion,introduction,languagefluency,andcontentrichnessSpeechrequirementsJudgeswillevaluatespeechbasedonlanguageproficiency,contentquality,anddeliveryskillsEvaluationcriteriaEnglishSpeechCompetitionSongselectionParticipantscanchooseEnglishsongsthataresuitableforannualcancellations,suchasclassicalorpopularsongsPerformancerequirementsParticipantsneedtoperformthesonginEnglish,focusingonpromotion,rhythm,andemotionalexpressionEvaluationcriteriaJudgeswillevaluateperformancebasedonsingingskills,promotionaccuracy,andstagepresence010203SingingEnglishsongsScriptselectionParticipantscanchooseEnglishdramasorplaysthataresuitableforannualcancellations,suchasexpenses,trades,orhistoricaldramasPerformancerequirementsParticipantsneedtoperformthescriptinEnglish,focusingonlanguagefluency,activeskills,andstagecooperationEvaluationcriteriaJudgeswillevaluateperformancebasedonactiveskills,languageproficiency,andoverallstageeffectEnglishDramaPerformanceCompetitionformatThecompetitioncanbeheldintheformofquizzes,triviagames,orotherinteractiveformatsEvaluationcriteriaThewinnerwillbedeterminedbasedonthenumberofcorrectanswersand/orthespeedofansweringCompetitioncontentThecompetitionwillcoverawiderangeofEnglishknowledge,includingvocabulary,grammar,culture,andhistoryEnglishknowledgecompetition04EventpromotionandpromotionIdentificationoftargetaudienceandappropriatepromotionalchannelsAnalyzethetargetaudiencefortheannualcancellationanddeterminethemosteffectivechannelsforreachingthem,suchassocialmedia,emailmarketing,orpartnercollaborationsEstablishmentofcooperativerelationshipsSeekoutpotentialpartners,suchaslocalbusinessesorcommunityorganizations,andestablishcooperativerelationshipstopromotetheeventthroughjointmarketingeffectsNegotiationandagreementonoperationdetailsNegotiatewithpartnerstoagreeonthespecificdetailsoftheoperation,includingthescopeofthepromotion,theresponsibilitiesofeachparty,andanycostsorbenefitsinvolvedSelectionofpromotionalchannelsandcooperationCreationofeyecatchingvisualelementsDevelopvisuallyappliedgraphics,images,andvideosthateffectivelycommunicatethethemeandexceptionoftheannualcancellationDevelopmentofpromotionalcopyandmessagingCraftcompetingcopyandmessagingthathighlightsthekeyfeaturesandbenefitsoftheevent,andresourcestargetaudiencememberstoparticipateProductionofpromotionalmaterialsProducearangeofpromotionalmaterials,suchasflyers,posters,socialmediaposts,andemailnewsletters,thatincorporatethevisualelementsandmessagingdevelopedDesignandproductionofpromotionalmaterialsSelectionofappropriatesocialmediaplatformsIdentifythesocialmediaplatformsthataremostpopularwiththetargetaudienceandaremostlikelytobeeffectiveforpromotingtheannualcancellationDevelopmentofsocialmediamarketingplanCreateadetailedsocialmediamarketingplanthatoutlinesthespecificstrategiesandtacticstobeusedoneachplatform,includingthetypeofcontenttobeposted,thefrequencyofposts,andtheuseofanypaidadvertisingoptionsSocialmediamarketingstrategiesImplementationofsocialmediamarketingplanExecutethesocialmediamarketingplanbyregularpostingengagingandinformativecontentthatresourcesaudiencememberstointeractwiththepostsandsharethemwiththeirnetworksMonitoringandadjustmentofsocialmediamarketingplanCloselymonitortheperformanceofthesocialmediamarketingeffectsandmakeanynecessaryadjustmentstotheplanbasedontheresultsachievedSocialmediamarketingstrategiesIdentificationofpotentialofflinepromotionalactivitiesBrainstormarangeofpotentialofflinepromotionalactivitiesthatcouldbeusedtocompletetheonlinemarketingeffortsandreachawideraudienceSelectionofappropriateofflinepromotionalactivitiesEvaluatethepotentialactivitiesandselecttheonesthataremostlikelytobeeffectiveandfeasiblefortheannualcancellationDevelopmentofdetailedplansforofflinepromotionalactivitiesCreatedetailedplansforeachselectedofflinepromotionalactivity,includingthespecificgoals,thetargetaudience,thelocationandtimingoftheactivity,andtheresourcesrequiredPlanningofofflinepromotionalactivitiesPlanningofofflinepromotionalactivitiesCoordinationandexecutionofofflinepromotionalactivitiesCoordinatewiththenecessarypartstoensurethesmoothexecutionoftheofflinepromotionalactivitiesandmonitortheirprogresstoensuretheyareachievingthedesiredresults05EventsitemanagementandexecutionChooseasuitablerevenuefortheannualcancellation,consideringfactorssuchascapacity,facilities,andaccessibilityVentureselectionPlanandimplementationdecorationsthatreflectthethemeandatmosphereoftheannualcancellationDecorationsArrangeforappropriatelightingandsoundequipmenttoenhancetheoverallatmosphereoftheeventLightingandsoundOnsitelayoutandatmospherecreationReceiptHaveadedicatedreceptionareawhereparticipantscanbesatisfiedandgivenanynecessaryinformationormaterialsGuidanceProvideclearsignageand/orvolunteerstoguideparticipantstodifferentareasoftheeventsiteSigninSetupasigninareawhereparticipantscanregistertheirattentionSignin,receipt,andguidanceprocessPlanavarietyofactivitiesandperformancesthatwillengageandretainparticipantsProgramcontentDevelopadetailedschedulefortheevent,includingstartandendtimes
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