《跨境電商直播（雙語）》課件-3.3傳播跨境電商直播信息

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語）03/LearningscenePreheatacross-borderlivestream跨境直播預(yù)熱準(zhǔn)備3.3Spreadinformationofacross-bordere-commercelivestream傳播跨境電商直播信息3.3.1Shootaspecialshortvideo3.3.2Postononlineandofflinechannels3.3.1Shootaspecialshortvideo3.3.1Shootaspecialshortvideo3.3.1Shootaspecialshortvideo3.3.1ShootaspecialshortvideoShortvideobyspecialcompaniesCutandpasteCNY500Basicmenu:cut+shootingCNY800-1000Standard::cut+shooting+music+LOGOCNY1000-10000CompanyImage:CNY10000-50000Normally:CNY2500perproductOtherways:CNY160-300per30seconds3.3.1ShootaspecialshortvideoOrgainseteamArelativelyprofessionalshortvideocreationteamgenerallyincludesdirectors,screenwriters,photographersandeditors。WritescriptAgoodscriptisthekeytocreatingpopularshortvideos.Thescriptcanbewrittenbyaspecialwriteroradaptedbasedonotherpopularshortvideosorstories.3.3.1ShootaspecialshortvideoCollectfundBeforeshootingashortvideo,itisnecessarytoestimateandobtainasmuchmoneyaspossibleaccordingtothesizeoftheteam,thecostofvariousequipmentandprops,theshootingtimeanddifficulty,andtheeditingprocess。PlandetailsAfterthescriptandfundsarefullyprepared,wecanbegintoimplementalltheshootingpreparations.Atthesametime,itisalsonecessarytoarrangeaccommodation,transportationandfilmingschedule,anditisbettertomakeadetailedshootingplan.3.3.1ShootaspecialshortvideoAteamwith1-3membersissatisfactoryatthebeginningofacompanySource:黃守峰等.直播電商實(shí)戰(zhàn)［M］.北京：人民郵電出版社.2022-6People3.3.1ShootaspecialshortvideoEquipmentAquietanddarkroomCamera(mobilephone)1Mainlight,2-3associatelightsSpecialboxorotherfacilities3.3.1ShootaspecialshortvideoContentsYourtargetcustomer’sexpectationsBrandimageLifestyleandpromotionholidayWhoisthehost(hosts)OnlinechannelLivestreamdayandtimeProductsandpromotionForothervideoaspreheatingStory：scene1,2,3(place)3.3.1ShootaspecialshortvideoSource:Weibo3.3.1ShootaspecialshortvideoSource:Weibo3.3.1ShootaspecialshortvideoSource:Weibo3.3.1ShootaspecialshortvideoGroupworkAnalysethreecasesbyusing7Pmarketingmix3.3.1ShootaspecialshortvideoStructureTime0Scene1CameraABCScene2CameraABCDEFScene3CameraABCScene4CameraABCScene5CameraABCScene6CameraABC3.3.1ShootaspecialshortvideoProceduresforProductsyouchooseDownloadJianyingandregisterPlatformrequirementCreateyourideasWritescriptTakeseveralvideoclipsAddposterandwords3.3.2PostononlineandofflinechannelsVideocliponlineOfflinePlatformTVSpecialvideoplatformSocialnetworkCompanywebsiteAdvertisementCompanyimageActivities3.3.1Shootaspecialshortvideo8thexposure30millionvideoview7thexposure7-11million6thexposure2-3million5thexposure0.4-0.6million4thexposure100-120K3thexposure12-50K2ndexposure3K1stexposure3001.numberofcomments2.forwards3.favorites4.addingfan5.completionrate6.verticality7.activity8.health抖音3.3.1ShootaspecialshortvideoSmilebehindalgorithmandcode,inclusivetrafficdistributionmechanismMiddleuserstrafficclimbingImprovetheopportunitiesofhighqualityusers02TopusersRestrictiveassessmentofGinicoefficientAvoidmonopolizingplatformtraffic01BottomusersTrafficsupportMakeeveryonegetbasicexposure03快手3.3.1ShootaspecialshortvideoTobefitforthemaintargetcountry’stime,andselectdailyleisureandentertainmentTheproducthasadvantages,canstandoutamongthesamekind,andmeetstheneedsoftheaudienceinthelivestreamroomInteractwiththeaudience,answertheaudience'sdoubts,anduselotterycouponstoheatatmosphere,guidetheaudiencetobuyproductsatthebestpriceMakefulluseoftheplatform'slargetrafficofshoppingfestivalsAILXPRESS回顧RevisionChoosechannelsandtimeforacross-borderlivestreaming選擇跨境直播的渠道和時(shí)間3.1Designtitleandcoverforacross-borderlivestream設(shè)計(jì)跨境電商直播標(biāo)題和封面3.2Spreadinformationofacross-bordere-commercelivestream

傳播跨境電商直播信息3.33.3Spreadinformationofacross-bordere-commercelivestreamGroupwork:FortheproductandmarketyouselectedAccordingtodetail