翻譯三級(jí)筆譯實(shí)務(wù)分類模擬題57

翻譯三級(jí)筆譯實(shí)務(wù)分類模擬題57英譯漢1.

WhoPutsaSpokeinMitsubishi'sWheel

WithAmericansalesofMitsubishi,on（江南博哥）ceoneofthehottestcarbrands,inafreefall,thecompany'sexecutivesaretryingtoengineeraturnaround.Salesstartedpickingupthismonth,butevenso,Ms.Prendergast-Lunnexpectsherdealershiptosellonlyhalfthenumberofvehiclesitdidayearearlier."I'mhopingtoendJulywith35or40sales,"shesaid.Inotherwords,circumstancesinthecarmarkethaveforcedhertolowersubstantiallyherexpectations.SheisineffectbeingmadetopayformistakesMitsubishimanagementhasmadeoverthepastdecade.

Otherdealersarestrugglingaswell.ThemarketshareofMitsubishiMotorsNorthAmerica,theUnitedStatesunitoftheJapaneseautomaker,hasbeenhalvedinjustayear,to0.8percentlastmonthfrom1.5percentlastJune,accordingtotheAutodataCorporation.InJune,thecompany'ssalesdropped45.7percent,to12,301.

Shrinkingsalesresultedindiminishedproduction.In2008productionfellby23percentinAsia,30percentinEuropeandastaggering41percentinNorthAmerica.

Mitsubishiannouncedlastweekthatitwouldlayoff1,200employees,oraboutathirdofitsworkforce.

Mitsubishihasalsodecreaseditsadvertising.

Foryearsitpitchedthebrandtoyoungconsumerswithcheapfinancingandemotionaleye-catchingadssettopopmusic.Thatstrategycreatedsomeofitstroublebecauseitsufferedahighdefaultrateontheloans.AnalystssaythatMitsubishineedstowriteoffabout$1billioninbadloans.

TheAmericansalesslumphasbeenabigfactorinthestrugglesoftheJapaneseparentcompany,butnottheonlyfactor.Mitsubishihasalsosufferedfromacover-upofdefectsinitscarsandtrucksfordecades.

ItwashopedanewCEOwouldsolvemanyoftheseproblems.FinbarrO'Neill,whohadrecentlyrescuedKoreancarmakerHyundai,wasbroughtin.Hepromptlyshiftedthemarketingfocusfromtheunreliableyouthsectortotheoldermiddleclass,emphasizingqualityanddurabilityinnewfamilycars.O'Neill'sinnovationsfailedtorevivesales,andheabruptlyleftMitsubishi.(Hewouldlatercomplainthattheadvertisingagencyhadnotexplainedthoseattractionsadequatelytopotentialbuyers.)

InApril,Mitsubishi'sminorityowner,DaimlerChrysler,decidednottoinvestanymoremoneyinthetroubledcarmaker,andMitsubishihadtoscrambleformoneytocoveritsdebts.ThePhoenixCapitalCompany,aTokyo-basedinvestmentfirm,boughtathirdofthecompany,replacingDaimlerChryslerasthecontrollingpartner.

SowhatisMitsubishi'sreasonforexistence?TheansweristocastMitsubishi'svehiclesasperformance-drivenalternativestosomeofthecountry'smostrespectedbrands.

AdvertisingfortheredesignedGalantmidsizesedanintroducedearlierthisyear,pitsthecaragainsttheToyotaCamryinahigh-speedcrashavoidancetest.Thecarsfollowtwotrucksfromwhichtwomenarethrowingeverythingfrombowlingballstoironbarsinfrontofthetwofast-movingcars.Eachcarswervestomisstheobstacles.Finally,twooldcarsfalloutofthebackofthetrucksandtheGalantandtheCamryswervetomissthem.TheGalantdeftlymaneuversaroundthemwhiletheCamryisleftinthedust.

AlongwiththeupdatedGalantanewsportscarandapick-uptruckwillgointoproduction.ManyexpertsdoubtthatthoseadditionswillbeenoughtosaveMitsubishifromultimatecollapseintoday'scompetitivecarmarket.正確答案：是誰(shuí)擋了三菱的道?

三菱汽車曾在美國(guó)風(fēng)靡一時(shí)，而如今在美的銷售量卻直線下降，鑒于此，三菱汽車的管理層試圖做些什么，以期扭轉(zhuǎn)乾坤。盡管本月汽車銷售量有所回升，而Prendergast-Lunn女士認(rèn)為今年自己的三菱汽車經(jīng)銷店能賣出的車只有去年的一半。她說(shuō)：“我能指望的是至7月底銷售量能達(dá)到35到40輛?！睋Q言之，低迷汽車銷售市場(chǎng)使她不得不大幅降低自己的期望值。事實(shí)上，三菱管理層在過(guò)去十年中犯下了許多錯(cuò)誤，而她則成了替罪羊。

其余經(jīng)銷商也在苦苦掙扎。日本三菱北美公司的市場(chǎng)占有率從去年六月的1.5%跌至今年六月的0.8%，跌幅近半。今年7月，該公司的汽車銷售量大幅下挫45.7%，僅售出12301輛。

銷售量下降，產(chǎn)量自然也下降了。2008年亞洲的產(chǎn)量下降了23%，歐洲的產(chǎn)量下降了30%，而北美產(chǎn)量下跌幅度最大，達(dá)到了41%。

公司上周稱將辭退1200名員工，即三分之一的員工。

三菱同樣減少了對(duì)廣告的投入。多年來(lái)，三菱將產(chǎn)品定位于年輕消費(fèi)者，因此其廣告制作成本較低，就是以動(dòng)感畫(huà)面配以流行音樂(lè)。定位年輕人的市場(chǎng)給三菱招來(lái)了不少欠賬，這可是個(gè)大麻煩。分析人士認(rèn)為三菱從年輕消費(fèi)者手中落空的呆賬達(dá)10億美元。

三菱駐日本的母公司也陷于困頓，在美銷售量下跌是導(dǎo)致困境的一大因素，但還有一個(gè)因素就是三菱幾十年來(lái)在汽車和卡車銷售上犯了許多錯(cuò)誤，而三菱公司卻做鴕鳥(niǎo)，將頭埋于沙中，面對(duì)一切置若罔聞。

人們希望能有一個(gè)新的總裁來(lái)解決這些問(wèn)題。FinbarrO'Neill最近成功解救了韓國(guó)汽車制造商現(xiàn)代公司，現(xiàn)接受邀請(qǐng)加入三菱。他迅速將三菱汽車的銷售重點(diǎn)從沒(méi)有經(jīng)濟(jì)實(shí)力的年輕人群移至年長(zhǎng)的中產(chǎn)階級(jí)，并加強(qiáng)了新款家用型汽車的質(zhì)量和耗損度。此舉還未拉升多少汽車銷售量時(shí)，他就突然離開(kāi)了三菱。(此后不久他指責(zé)廣告公司未能向潛在的消費(fèi)群體完全呈現(xiàn)三菱新汽車改變后的優(yōu)點(diǎn)。)

四月，三菱的股東戴姆勒·克萊斯勒公司決定不再向問(wèn)題重重的三菱投入資金，于是三菱不得不四處籌錢(qián)還債。駐東京的投資公司鳳凰資本已買下三菱三分之一的股份，接替戴姆勒成為公司控股股東。

那三菱還有什么籌碼堅(jiān)持下去呢?三菱能夠挑戰(zhàn)日本最受矚目的汽車品牌豐田，顯示其新車的卓越性能。

今年年初上市的新款戈藍(lán)中型轎車的廣告里，三菱戈藍(lán)和豐田凱美瑞同臺(tái)競(jìng)技，接受高速障礙躲避測(cè)試。兩輛車分別緊跟兩輛卡車，卡車中的兩男子不斷向后投擲各類物件，有保齡球也有鐵棒，兩輛車靈活轉(zhuǎn)向，都躲避了拋擲物。最后卡車中甩下了兩輛舊轎車，戈藍(lán)輕巧地繞過(guò)障礙物，全速前進(jìn)，將凱美瑞遠(yuǎn)遠(yuǎn)甩在后頭。

繼戈藍(lán)之后，新款跑車及皮卡即將投入生產(chǎn)。許多專家質(zhì)疑在如今競(jìng)爭(zhēng)激烈的汽車市場(chǎng)，這些新產(chǎn)品是否足以將三菱從困境中解救出來(lái)。

漢譯英1.

信息產(chǎn)業(yè)

當(dāng)前，中國(guó)經(jīng)濟(jì)發(fā)展勢(shì)頭很好，實(shí)行的宏觀調(diào)控已經(jīng)取得明顯成效。中國(guó)經(jīng)濟(jì)和社會(huì)發(fā)展正處在重要戰(zhàn)略機(jī)遇期，中國(guó)政府提出要堅(jiān)持以信息化帶動(dòng)工業(yè)化，以工業(yè)化促進(jìn)信息化，走以科技為先導(dǎo)的新型工業(yè)化發(fā)展道路。信息產(chǎn)業(yè)是國(guó)民經(jīng)濟(jì)的基礎(chǔ)產(chǎn)業(yè)、支柱產(chǎn)業(yè)、先導(dǎo)產(chǎn)業(yè)和戰(zhàn)略產(chǎn)業(yè)，其發(fā)展水平已成為衡量一個(gè)國(guó)家現(xiàn)代化水平與綜合國(guó)力的重要標(biāo)志，在中國(guó)全面建設(shè)小康社會(huì)和現(xiàn)代化建設(shè)中起著舉足輕重的作用。

近年來(lái)，中國(guó)信息產(chǎn)業(yè)發(fā)展很快，電子信息產(chǎn)業(yè)經(jīng)濟(jì)規(guī)模躍居世界第三位。電子信息產(chǎn)業(yè)銷售收入去年達(dá)到1.88億元，電子產(chǎn)品出口額已接近全國(guó)外貿(mào)出口總額的三分之一。

軟件產(chǎn)業(yè)是信息產(chǎn)業(yè)的核心，大力發(fā)展軟件產(chǎn)業(yè)具有十分重要的意義。首先，軟件產(chǎn)業(yè)已成為國(guó)際競(jìng)爭(zhēng)與合作的重點(diǎn)。軟件產(chǎn)業(yè)對(duì)世界各國(guó)經(jīng)濟(jì)的持續(xù)高速發(fā)展起到了重要的支撐作用，已經(jīng)成為國(guó)民經(jīng)濟(jì)新的增長(zhǎng)點(diǎn)，軟件產(chǎn)業(yè)的發(fā)展將深刻地影響全球經(jīng)濟(jì)與社會(huì)的發(fā)展。軟件產(chǎn)業(yè)的落后必將導(dǎo)致經(jīng)濟(jì)、科技、軍事的全面落后。因此，世界各發(fā)達(dá)國(guó)家與許多發(fā)展中國(guó)家都把軟件產(chǎn)業(yè)作為其優(yōu)先發(fā)展的戰(zhàn)略性產(chǎn)業(yè)。中國(guó)要在綜合國(guó)力方面具有更大的競(jìng)爭(zhēng)力，必須大力發(fā)展軟件產(chǎn)業(yè)。正確答案：TheInformationIndustry

AtpresentChinaiskeepingagoodmomentuminitseconomicdevelopmentandthemacroeconomiccontrol/macro-regulationitexerciseshasyielded/producedremarkable/notableeffects/results.Findingitselfinanimportantperiodofstrategicopportunitiesforthedevelopmentofeconomyandsociety,theChinesegovernmentmakesitcleartodriveindustrializationthroughinformatization,promoteinformatizationthroughindustrializationandtakeanewdevelopmentroadtoindustrializationledbyscienceandtechnology(Thegovernmentproposesinformation-drivenindustrializationandindustrialization-basedinformationizationaswellasanewpathofscience-ledindustrialization).Theinformationindustryisthebasicindustry,pillarindustry,forerunnerindustryandstrategicindustryofthenationaleconomy.Itsdevelopmentlevelhasbecomeanimportantindicatormeasuringacountry'smodernizationdegreeandcomprehensive/overallnationalstrength,playingapivotalroleintheall-roundbuildingofawell-offsocietyandmodernizationconstructionofChina.

Over/In/Duringrecentyears,China'sinformationindustryhasbeendevelopingrapidly,andtheelectronicandinformationindustryofChinahasalreadyleapedtotheworld'sthirdplacebyeconomicscale.Lastyear,salesrevenueoftheelectronicandinformationindustryreached188millionyuanandtheexportvolumeofelectronicproductshasapproachedonethirdofthecountry'stotal.(Lastyeartheelectronicandinformationindustryregistered/recordedatotalsalesincomeof188millionyuan,theexportvalueofelectronicproductsnearedonethirdofthecountry'stotal.)

Thesoftwareindustryisthecoreoftheinformationindustryanditsforcefuldevelopmentbearsgreatsignificance.(Attheheartoftheinformationindustryissoftwareproduction,whosevigorous/dynamicdevelopmentisthereforeofgreatimportance.)First,thesoftwareindustryhasbecomethe