跨境電子商務(wù)英語 Unit 12 課件

跨境電子商務(wù)英語Unit12

Cross-BorderE-CommerceLiveStreamingUnitObjectives:

Learntheadvantagesofcross-bordere-commercelivestreamingLearnhowtoachievesuccessincross-bordere-commercelivestreamingLearntherapiddevelopmentofcross-bordere-commercelivestreaminginChinaUnit12Cross-BorderE-CommerceLiveStreamingAdvantagesofLiveStreaminginCross-BorderE-Commerce1ManagementofCross-BorderE-CommerceLiveStreaming23CONTENTS目錄DevelopmentofCross-BorderE-CommerceLiveStreaminginChina1AdvantagesofLiveStreaminginCross-BorderE-CommerceWarming-up1.LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.（1）livestreaming（2）consumers’satisfaction（3）transactionalprocess（4）deliveryrisk直播消費者滿意度交易過程交割風(fēng)險Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceWarming-up1.LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.（5）real-timeresponse（6）pricemeasure（7）promotionmethod（8）domestice-commerce實時響應(yīng)價格措施促銷手段國內(nèi)電商Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceWarming-up2.GroupDiscussionHaveyoueverboughtanythingfromthelivestreamingsessiononplatformslikeTaobaoand

Douyin?Why

doyouliketobuythingsinthisway?

Possiblereasonsforbuying

thingsfromlivestreamingsession:1)

It’savailableonsocialmedia,whichmakesit’sratherconvenienttojoininthelivestreaming.2)Itenablesfastandeasyshoppingusuallywithreturn

freightinsurance.3)Itoffersmoreaccuratepresentationsofproducts.4)Itgivesreal-timeresponse,youcanaskanyquestionsabouttheproductsandgettheanswersimmediately.

Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceListeningListentothefollowingparagraphandfillintheblanks.Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceListeningListentothefollowingparagraphandfillintheblanks.Manycross-bordere-commerceplatformshaverespondedtothechallengesbyembracing

suchaslivestreaming.

Livestreaming

incross-bordere-commerceplatformsenables

forseller-consumercommunication.Livestreamingallowsstreamers(sellers)topresent

goodsinformation(e.g.,theproduceorprocurementprocess,directionforuse)andcommunicatewith

inrealtime.Correspondingly,consumerscan

abundantinformation,promptresponse(throughthebulletscreen),andevenpersonalizedservices.Consideringthesebenefits,livestreamingisbelievedtohavetremendousimpactsonconsumers’online

,especiallyinthecross-bordere-commercecontext.innovativetoolsreal-timeonlinebroadcastspotentialconsumersdetailedandrichobtain

purchasebehaviorsPart1AdvantagesofLiveStreaminginCross-BorderE-CommerceSpeakingAandBarefriends.Theyarediscussingabouttheprevalentlivestreaminge-commerce.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.Part1AdvantagesofLiveStreaminginCross-BorderE-Commerce

Tips:Timeschanges,soshouldourthoughts.Weneedtokeeppacewiththetimeinordertomoveforward.Ifweblindlystayintheoriginaltrack,wewillbeabandonedbythetime.KEYWORDSANDEXPRESSIONS1livestreaminge-commerce電商直播real-timeservice實時服務(wù)displayproducts展示產(chǎn)品giveimmediateresponses及時回復(fù)thepriceisusuallylower價格通常比較低creditcarddetails信用卡詳情Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceSpeakingAandBarefriends.Theyarediscussingabouttheprevalentlivestreaminge-commerce.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:Whydidyoucloseyourstore?B:Well,it’salllivestreaminge-commercethesedays,soit’smuchbettertoworkfromhomeonmycomputerorsmartphone.A:Doyouthinkweshouldstartanlivevideosservice?B:Whynot?It’sareal-timeservice.Itcoulddisplayproductsinnearlyalldimensionsandgiveimmediateresponsestocustomers.I’msureourcustomerswouldloveit.Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceSpeakingAandBarefriends.Theyarediscussingabouttheprevalentlivestreaminge-commerce.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontotheunderlinedparts.A:So,whattypeofcompaniescanuselivestreaming?B:Well,anythingtodowithcomputersorphonescandoit.Alotoftravelcompaniesusebroadcasttoo.A:Yes,that’strue,IhavebookedticketsinTikTok.B:Yes.Itismucheasiertogettherightthingyouwantonthelivestreamingplatformandthepriceisusuallylower.Butyouhavetobecarefulwithyourcreditcarddetails.B:That’saverygoodtip.A:Sorry,Ihavetogonow.Thereisalivestreamingwaitingforme.B:Seeyounexttime.A:Seeyou.Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceReadingFeaturesofCross-BorderE-CommerceLiveStreamingPart1AdvantagesofLiveStreaminginCross-BorderE-CommerceTips:It’snevertoooldtolearn.Weshouldsticktolearningandalwaysbereadytoacceptnewthingsinordertomakeadifferenceintheindustryweareorwillbeengagedin.Reading:Words:

Part1AdvantagesofLiveStreaminginCross-BorderE-Commercediversified/da??v??s?fa?d/adj.多樣化的；各種的domestic/d??mest?k/adj.本國的；國內(nèi)的feature/?fi?t??(r)/n.特征；特點given/?ɡ?v(?)n/prep.考慮到；鑒于synchronized/?s??kr?na?zd/adj.同步的interactivity/??nt?r?k?t?v?ti/n.交互性；互動性enable/??ne?b(?)l/v.使能夠intuitively/?n?tju??t?vli/adv.直覺地complex/?k?mpleks/adj.復(fù)雜的involve/?n?v?lv/v.包含barrier/?b?ri?(r)/n.障礙perceived/p??si?vd/adj.感知到的；感觀的deter/d??t??(r)/v.制止；阻止Reading:Words:

Part1AdvantagesofLiveStreaminginCross-BorderE-Commercestreamer/?stri?m?(r)/n.網(wǎng)絡(luò)主播context/?k?ntekst/n.（事情發(fā)生的）背景stimulate/?st?mjule?t/v.促進(jìn)；激發(fā)similarly/?s?m?l?li/adv.相似地；類似地indicate/??nd?ke?t/v.表明；顯示launch/l??nt?/v.發(fā)起promotion/pr??m???(?)n/n.促銷活動enhance/?n?hɑ?ns/v.提高；增強establish/??st?bl??/v.建立effectively/??fekt?vli/adv.有效地Reading:Expressions:takefulladvantageof充分利用

Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceKeySentences:(1)

Giventhecomplexityofcross-bordertransaction,thenew“cross-bordere-commerce+livestreaming”mode,asamainformofsynchronizedsocialmedia,hastheadvantagesofhighreal-time,highinteractivityandsynchronizationofcommunication,enablingconsumerstofullyunderstandthecross-borderproductsorbrands,andpurchaseprocessinrealtime,intuitivelyandindetail,whichfurtherimprovesconsumers’satisfaction.鑒于跨境交易的復(fù)雜性，“跨境電商+直播”新模式作為同步社交媒體的主要形式，具有高實時性、高交互性和傳播同步性的優(yōu)勢，能使消費者實時、直觀、詳細(xì)、全面地了解跨境產(chǎn)品或品牌，以及購買過程，進(jìn)一步提高消費者的滿意度。

Part1AdvantagesofLiveStreaminginCross-BorderE-CommercePart1AdvantagesofLiveStreaminginCross-BorderE-CommerceKeySentences:(2)Forinstance,thetransactionalprocessesusuallyinvolvedeliveryrisksandcrossinglanguagebarriers,whichmayincreaseconsumers’perceivedrisksanduncertaintiesanddeterconsumersfromtakingfulladvantageofcross-bordere-commerce.perceivedrisks：感知風(fēng)險。最初的概念是由哈佛大學(xué)的Bauer(1960)從心理學(xué)延伸出來的。他認(rèn)為消費者任何的購買行為，都可能無法確知其預(yù)期的結(jié)果是否正確，而某些結(jié)果可能令消費者不愉快。所以，消費者購買決策中隱含著對結(jié)果的不確定性，而這種不確定性，也就是風(fēng)險最初的概念。例如，交易過程通常會有交付風(fēng)險和語言障礙，這可能會增加消費者的感知風(fēng)險和不確定性，從而阻礙消費者采用跨境電子商務(wù)。

Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceKeySentences:(3)Thestreamersinthecross-bordere-commercecontextusuallyusepricemeasuressuchasspikesandpricereductionstostimulateandattractconsumers.Inthecross-bordercontext,lowpriceandgoodqualityarethekeyfactorsthatincreasesales.在跨境電商直播中，主播通常采用諸如漲價和降價的價格措施，以此刺激和吸引消費者。(4)Savingmoneycangiveconsumersprofit,enhanceconsumersatisfaction,andestablishtrustincross-borderlivestreamingandstreamers,sothatconsumerscantrustlivestreaminginformation,therebyeffectivelyincreasingthepossibilitiestoplaceorders.

幫消費者省錢能給消費者帶來實際益處，從而提升消費者滿意度，建立其對跨境直播和主播的信任，令其相信直播信息，從而有效地增加下單的可能性。Exercises:(1)Usethewordsintheboxtocompletethesentencesbelow.①

Thefearofbeingliedtomay

potentialcustomersfrombuyingfromtheonlineshops.②Therearemanywaysyoucan

e-commercetogetmorebusinessandgrowyoursales.③Adoptingacustomer-centriccompanyculturewhereallemployeesareresponsibleforcustomerhappinesswillhelpto

customerexperience.④Mostlivestreaming

platforms

a

live

chat

feature

during

the

live

session.⑤

livestreamcaneffectivelyboostthecross-bordere-commercesales,manypeopleinvestalotoftimeandenergyintoit.detertakefulladvantageofenhanceinvolve

Given

Part1AdvantagesofLiveStreaminginCross-BorderE-Commercetakefulladvantageofgivendeter

involveindicateenhancelaunchExercises:(2)Fillintheblankstocompletethetranslationofthefollowingsentences.①眾所周知，頂級電子商務(wù)平臺可以讓人既容易又實惠地建立一個成功的網(wǎng)店。

top

e-commerce

platforms

make

it

both

easy

and

affordableto

build

a

successful

online

store.②在跨境電商中，低價和高質(zhì)是增加銷量的關(guān)鍵因素。Inthecross-bordercontext,

arethekeyfactorsthatincreasesales.③很明顯，建立客戶信任是值得企業(yè)追求的目標(biāo)。It’sclearthat

isaworthygoalforanybusiness.

④提升客戶滿意度有利于增加客戶下單可能性。Enhancingconsumersatisfactionwillbebeneficialto

.⑤通過直播，賣家可以展示產(chǎn)品細(xì)節(jié)，這使買家能夠詳細(xì)了解產(chǎn)品的設(shè)計、材質(zhì)、顏色和尺寸。Throughlivestreaming,thesellerscandemonstratethedetailsofproducts,which

takeagoodlookatthedesign,material,colorandsizeoftheproducts.Itiswidelyknownthat

lowpriceandhighqualityestablishingcustomertrustincreasethepossibilitiestoplaceordersenablescustomerstoPart1AdvantagesofLiveStreaminginCross-BorderE-CommerceExercises:(3)Answerthefollowingquestions.①Whatarethefeaturesofcross-bordere-commercelivestreaming?②Whatmaydeterconsumersfrompurchasingfromcross-bordere-commerceplatforms?③WhydomostAustralianconsumersprefercross-borderonlineshopping?Ithastheadvantagesofhighreal-time,highinteractivityandsynchronizationofcommunication;itusuallyusespricemeasurestostimulateandattractconsumers.Deliveryrisksandlanguagebarriersintransactionalprocess.Part1AdvantagesofLiveStreaminginCross-BorderE-Commerce

Attractiveprice.2ManagementofCross-BorderE-CommerceLiveStreamingWarming-up1.LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.（1）productdemos（2）influencer（3）streamer（4）runapoll產(chǎn)品展示網(wǎng)紅主播做調(diào)查Part1AdvantagesofLiveStreaminginCross-BorderE-CommerceWarming-up1.LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.（5）limited-editionproducts（6）socialmediachannels（7）customerstickiness（8）customerretention限量版產(chǎn)品社交媒體渠道客戶粘度客戶保留Part1AdvantagesofLiveStreaminginCross-BorderE-Commerce2.GroupDiscussionWarming-upPart2ManagementofCross-BorderE-CommerceLiveStreamingSupposeyouareafashioninfluencerandyouareinvitedtodoan

overseaslivestreamingtopromoteadomesticmakeupbrand.Whatpreparationsdoyouneedtomake?Tomakesureit’sasuccessfulactivity，whatareyougoingtodointhelivestreamingsession?Preparationsmayinclude:getfamiliarwiththebrandanditsproducts,fromthebrandhistoryandbrandconcepttothefeaturesandpricesoftheproducts.Youmayadoptvariousstrategiestoensurethelivestreamingisasuccess,suchasanimpressingtheme,interestinginteractionactivities,promotionstrategiesandsoon.ListeningListentothefollowingsentencesandfillintheblanks.Part2ManagementofCross-BorderE-CommerceLiveStreamingListeningListentothefollowingsentencesandfillintheblanks.(1)

OntherighthandsideofAmazonLive,thereisachatwindowinwhichpeoplecan

.

(2)TikTok’slivestreamshoppingfeature

thatofInstagramandAmazonLive.(3)Tokeepviewersinterested,streamersusuallyhave

andsentbenefitstoconsumerswiththeonlinelottery.

(4)Viewerscanthentapthatpintoaddtheitemtotheircartandthen

withintheAppitself.

(5)“Follow”enablesshoppersto

withtheinfluencers,brands,andintereststheycareabout.interactand

askquestionsissimilartopromotionalactivitiesstayuptodatecheckoutPart2ManagementofCross-BorderE-CommerceLiveStreamingSpeakingLiMingisoneofthetypicalcross-bordere-commercemerchantsfrom

Yiwu

International

TradeCity.HestartedashoponTikToklastyearandlearnedtocommunicateinEnglishwithforeigncustomers.Asisoftenthecase,hegotanoverseasbuyerthismorning.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Part2ManagementofCross-BorderE-CommerceLiveStreamingTips:Nothingisdifficultifyouputyourheartintoit.Asthenewyouthinthenewera,weshouldovercomethefearfordifficulties,bebraveenoughtotakeonresponsibilitiesandnotafraidofhardship.Itwillbeourhonoranddutytocontributetothecourseofthenation’srejuvenation.SpeakingLiMingisoneofthetypicalcross-bordere-commercemerchantsfrom

Yiwu

International

TradeCity.HestartedashoponTikToklastyearandlearnedtocommunicateinEnglishwithforeigncustomers.Asisoftenthecase,hegotanoverseasbuyerthismorning.Completethefollowingdialoguewiththesentencesorexpressionsinthebox.Buyer:Goodmorning!Li:Goodmorning!(1)

?Buyer:(2)

.Li:Yes.Wedo.IsthereanythingelseIcanhelpyouwith?Buyer:Great.Couldyoutellmemoreaboutit?Li:Ofcourse.(3).Buyer:Howmuchisthisphonecase?

WhatcanIdoforyouIwanttoknowifyouhavethisphonecaseItismadeofhigh-qualityleather,withafashionableanddelicatedesignPart2ManagementofCross-BorderE-CommerceLiveStreamingSpeakingLi:Itcosts$20.Buyer:(4)

？Li:Yes,wedohaveaspecialoffernow.(5).Buyer:That’sgreat.Iwilltakethreethen.Li:Noproblem.(6)

.Buyer:WhencanIreceivethephonecases?Li:Weusuallydispatchtheitemswithintwobusinessdaysafterwereceiveyourpayment.Buyer:(7)

?Li:Itusuallytakesabout5-7businessdaysforinternationaldelivery.Buyer:OK.Thankyouforyourhelp.Li:(8)

.IsthereanydiscountavailableYoucanget10%offifyoubuymorethantwophonecases

PleaseplacetheorderassoonaspossibleHowlongwillittakeformetogettheproductSure.FeelfreetocontactmeifyouhaveanyproblemPart2ManagementofCross-BorderE-CommerceLiveStreamingReadingTipsforSuccessfulCross-BorderE-CommerceLiveStreamingPart2ManagementofCross-BorderE-CommerceLiveStreamingTips:Whateverwedo,it’sessentialforustosetagoalandthengoafterit.Doubtlessly,wemayencountervariousdifficultiesandsetbacksintheprocessofpursuingourgoal,justplanaheadandsticktoit,andwewillfindthewaytosuccess.Keepinmindthatwholaughslast,laughsbest.Reading:Words:

Part2ManagementofCross-BorderE-CommerceLiveStreamingadopt/??d?pt/v.采用implement/??mpl?ment/v.執(zhí)行；實施strategy/?str?t?d?i/n.策略approach/??pr??t?/n.方法theme/θi?m/n.主題contest/?k?ntest/n.比賽；競賽showcase/????ke?s/

v.展示，展現(xiàn)展示，展現(xiàn)audience/???di?ns/n.觀眾，聽眾influencer/??nflu?ns?(r)/n.網(wǎng)紅consistent/k?n?s?st?nt/adj.一致的engage/?n?ɡe?d?/v.與…建立密切關(guān)系；盡力理解poll/p??l/n.民意測驗；民意調(diào)查session/?se?(?)n/n.一場；一節(jié)；一段時間Reading:Words:

Part2ManagementofCross-BorderE-CommerceLiveStreaminghost/h??st/v.主持capitalize/?k?p?t?la?z/v.把…首字母大寫available/??ve?l?b(?)l/adj.可獲得的；可購得的urgency/???d??nsi/n.緊急（的事）exclusive/?k?sklu?s?v/adj.專有的；獨有的collaborate/k??l?b?re?t/v.合作promote/pr??m??t/v.促銷；促進(jìn)potential/p??ten?(?)l/adj.潛在的celebrity/s??lebr?ti/n.名人/s??lebr?ti/particular/p??t?kj?l?(r)/adj.格外的；特別的broadcast/?br??dkɑ?st/n.廣播節(jié)目destination/?dest??ne??n/n.目的地；終點Reading:Expressions:Q&A問答gamingaccessories游戲配件campinggear露營裝備FOMO（fearofmissingout）錯失恐懼癥Part2ManagementofCross-BorderE-CommerceLiveStreamingKeySentences:(1)Figureoutwhattypeofstreamworksbestfortheproductsyouwanttoshowcase,orwhatyouraudiencewouldfindthemostengaging.弄清楚哪種類型的直播最適合你想展示的產(chǎn)品，同時了解哪種類型最能吸引觀眾。

(2)LivestreamscapitalizeonFOMO(fearofmissingout)sotakeadvantageofitandofferadiscountwhichisonlyavailableuntiltheendofthelivesession.直播利用了害怕錯過策略，那么就好好利用它，提供折扣，且此折扣只在直播中有效。Part2ManagementofCross-BorderE-CommerceLiveStreamingKeySentences:(3)Theycanpromoteitontheirchannelsandbringtheiraudiencetoyourlivestream,increasingthepotentialforsales.他們可以在自己的直播平臺上推廣你的產(chǎn)品，把他們的觀眾引入你的直播間，從而增加潛在銷量。

Part2ManagementofCross-BorderE-CommerceLiveStreamingExercises:(1)Tellwhethereachofthefollowingstatementsistrue(T)orfalse(F).①

You’reafashioninfluencer,soyourlivesessioncanbeaboutcampinggearorelectronicsaswell.②

Playinggamesorhostingacompetitionisamostimportantwaytoengagewithyourlivestreamingviewers.③

FOMOisaneffectivemethodtourgecustomerstoplaceorders.④

Itdoesn’tmatteriftheinfluenceryoucollaboratewithdoesn’tknowaboutyourindustry.⑤

Restreamcanpushyourlivevideotoanyplatformwithalivestreamingfunction.FTFTTPart2ManagementofCross-BorderE-CommerceLiveStreamingExercises:(2)Fillineachblankwiththecorrectformofthegivenword.①

somesuccessfullivestreamingstrategiesisessentialifyouwanttostay

ahead.(implement)②Livestreamingmayseemlikealotofworktodoeveryweekoreverydaybutdiligentlycreating

liveshowswillpayoffinthefuture.

(consistent)③It’sbettertobegin

your

live

video

by

scheduling

it

as

soon

as

you’ve

finalized

the

topic.

(promote)④Manyorganizationslackaformal

planandmoveforwardwithoutalong-termvisionofwherethey’regoingandhowtogetthere.

(strategy)⑤

marketing

can

help

increase

brand

recognition,

customer

value,

and

customer

retention

on

both

sides.(collaborate)Implementingconsistentpromotionstrategic

CollaborativePart2ManagementofCross-BorderE-CommerceLiveStreamingExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.①世界衛(wèi)生組織稱10億多人生活在缺乏可再生水資源的地區(qū)。（WorldHealthOrganization,available）②客戶參與是通過各種渠道與客戶互動的過程，以加強與客戶的關(guān)系。(customer

engagement）

WHOsaysmorethanonebillionpeopleliveinareaswhererenewablewaterresourcesarenot

available.

Customerengagementistheprocessofinteractingwithcustomersthroughvariouschannelsinordertostrengthenyourrelationship.Part2ManagementofCross-BorderE-CommerceLiveStreamingExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.③一旦你弄清楚你的直播要做什么，你的主要受眾是誰，你就可以開始選擇一個合適的內(nèi)容分發(fā)網(wǎng)絡(luò)（CDN）。（figureout）④讓客戶堅持購買你的品牌的一個好方法是讓你的業(yè)務(wù)接觸點更加簡單、“傻瓜”化，并幫助客戶簡化決策。(stickto,businesstouchpoints,decisionsimplicity)

As

soon

as

you

figure

out

what

you

are

live

streaming

and

who

your

main

audienceis,

you

can

begin

choosing

a

fitting

CDN.AgreatwaytomakecustomerssticktoyourbrandistoKISS(KeepItSimple,Stupid)yourbusinesstouchpointsandhelpcustomerswithdecisionsimplicity.Part2ManagementofCross-BorderE-CommerceLiveStreamingExercises:(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.⑤由于電子商務(wù)營銷可能會花費很多錢，所以要確保你的產(chǎn)品定價合理。(makesure)Sincee-commercemarketingcancostalotofmoney,makesureyoupriceyourproductswell.Part2ManagementofCross-BorderE-CommerceLiveStreaming3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaWarming-up1.MatchwordorphraseintheleftcolumnwithitsChinesemeaningintheright.（1）tendtoA.生產(chǎn)（2）mainforceB.劃算的（3）repurchasingrateC.習(xí)慣于（4）cost-effectiveD.免稅的（5）bringoutE.主力軍（6）beaccustomedtoF.從事于（7）engageinG.趨向于（8）duty-freeH.復(fù)購率

Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChina

Warming-up2.GroupDiscussion.Whatdoyouthinkpeoplewouldliketobuythroughcross-bordere-commercelivestreaming?Isthereanythingtodowithage,gender,occupationorincome?Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaListeningListentothefollowingsentencesandfillintheblanks.Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaListeningListentothefollowingsentencesandfillintheblanks.(1)Therapiddevelopmentofthee-commerceindustryinChinamakesshopping

.(2)BrandsincludingChinesetechgiantHuaweihavelaunched

intheAssociationofSoutheastAsianNations(ASEAN).

(3)Livestreamingcanhelpdisplay

productstoconsumersfrommycountryatlowerprices.(4)InChina,thevalueofcross-bordere-commercetrade

31.1percentto1.69trillionyuanin2020.

(5)ChinaisanimportantpartnerofASEANinpromotingthedevelopmentofthe

intheregion.moreconvenientclimbedmorediversifieddigitaleconomylivestreamingpromotionsPart3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaSpeakingLookatthetwographsbelow.ThenworkwithyourpartnerandanswerthefollowingquestionsPart3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaTips:Everycoinhastwosides.Networkhasitsmeritsanddemeritsaswell.Wecantakeadvantageofittoexplorenewareasandmakeourlifemorediversifiedandconvenient.Meanwhile,weshoulddevelopasenseofcybersecurityandnetworkcivilization,gettingridofinternetfraudandviolence.SpeakingLookatthetwographsbelow.Thenworkwithyourpartnerandanswerthefollowingquestions.

Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaFigure12.1ScaleandforecastofChina’scross-borderlivebroadcaste-commercemarketfrom2020to2025

SpeakingLookatthetwographsbelow.Thenworkwithyourpartnerandanswerthefollowingquestions

Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaFigure12.22021Chinesecross-bordere-commerceusers’mainpurchasesSpeakingLookatthetwographsbelow.Thenworkwithyourpartnerandanswerthefollowingquestions.(1)Whatdoyouobservefromthetwographs?

Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaFromthefirstpicturewecanseethecross-bordere-commercelivestreaminginChinaachievedrapiddevelopmentrecentyearswiththemarketscaleincreasingfrom240to2845.8millionRMBthisyear.Anditwillprobablycontinuetogrowto8287millionRMBby2025.Thesecondgraphshowsthatpeoplearemoreinclinedtopurchasefashionableproductsincross-bordere-commerce.SpeakingLookatthetwographsbelow.Thenworkwithyourpartnerandanswerthefollowingquestions.(2)Whyiscross-bordere-commercesopopular?

Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaItenablescustomerstogetwhattheywantfromoverseasareaswithlowerpriceandhighquality.SpeakingLookatthetwographsbelow.Thenworkwithyourpartnerandanswerthefollowingquestions.(3)Wouldyouliketowatchlivestreamingandplaceordersinthecross-bordere-commerceplatforms?Ifso,whatkindofcommoditiesdoyouprefertopurchase?

Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaThereisnocertainanswerforthisquestion.Youcanstartwithyourownexperience.ReadingLiveStreamingtoVitalizeCross-BorderE-CommercePart3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinaTips:Chinaisleadingtheworldinlivestreaminge-commerce;weshouldbeproudofourcountry.Meanwhile,Chinaistakingmeasurestoadaptingitselftothedevelopmentoftheage.Weshouldmakeeffortstodeveloppracticalabilitiesandaspiritofinnovationsoastoridethetrend.Reading:Words:Part3DevelopmentofCross-BorderE-CommerceLiveStreaminginChinavitalize/?va?t??la?z/v.使有生命力，使有活力gain/ɡe?