廣告代理技術(shù)服務(wù)

廣告代理技術(shù)服務(wù)合同編號(hào)：__________

甲乙雙方本著平等、自愿、公平、誠信的原則，就廣告代理技術(shù)服務(wù)事宜，經(jīng)友好協(xié)商，達(dá)成如下協(xié)議：

一、甲乙雙方名稱：

甲方：__________

乙方：__________

二、合同目的：

甲方委托乙方提供廣告代理技術(shù)服務(wù)，乙方接受甲方委托，按照約定提供相關(guān)服務(wù)，以提升甲方品牌形象，擴(kuò)大市場影響力。

三、簽訂背景：

鑒于甲方在廣告宣傳方面存在一定需求，乙方具備廣告代理技術(shù)服務(wù)能力，為滿足甲方的需求，雙方經(jīng)協(xié)商一致，簽訂本合同。

本合同自雙方簽字（或蓋章）之日起生效。本合同一式兩份，甲乙雙方各執(zhí)一份，具有同等法律效力。

主要條款：

第一條服務(wù)內(nèi)容

1.1乙方根據(jù)甲方需求，提供廣告代理技術(shù)服務(wù)，包括但不限于市場調(diào)研、廣告策劃、創(chuàng)意設(shè)計(jì)、媒體投放、效果監(jiān)測等。

1.2乙方應(yīng)按照甲方提供的相關(guān)資料和指示，制定廣告方案，并提交甲方審核。

1.3乙方應(yīng)確保廣告內(nèi)容符合法律法規(guī)、行業(yè)規(guī)范及甲方品牌形象要求。

第二條質(zhì)量標(biāo)準(zhǔn)

2.1乙方提供的服務(wù)應(yīng)達(dá)到行業(yè)公認(rèn)的質(zhì)量標(biāo)準(zhǔn)，確保廣告效果顯著。

2.2乙方應(yīng)定期向甲方提供廣告效果報(bào)告，包括投放數(shù)據(jù)、受眾反饋、市場反響等。

2.3乙方在提供廣告代理技術(shù)服務(wù)過程中，應(yīng)確保廣告內(nèi)容的真實(shí)性、合法性，不得有虛假宣傳、誤導(dǎo)消費(fèi)者等行為。

第三條價(jià)格支付

3.1雙方協(xié)商確定廣告代理技術(shù)服務(wù)費(fèi)為人民幣_(tái)_________元（大寫：__________元整）。

3.2乙方應(yīng)在合同簽訂后__________個(gè)工作日內(nèi)提交正式報(bào)價(jià)單，甲方在收到報(bào)價(jià)單后__________個(gè)工作日內(nèi)支付首期費(fèi)用。

3.3服務(wù)完成后，甲方應(yīng)在收到乙方提供的發(fā)票后__________個(gè)工作日內(nèi)支付剩余費(fèi)用。

3.4若因乙方原因?qū)е路?wù)未按約定完成，乙方應(yīng)退還甲方已支付的相應(yīng)費(fèi)用。

第四條保密條款

4.1雙方對本合同內(nèi)容以及業(yè)務(wù)過程中的商業(yè)秘密負(fù)有保密義務(wù)，未經(jīng)對方同意，不得向任何第三方泄露。

4.2本保密條款在合同終止后仍有效，雙方仍需遵守保密義務(wù)。

第五條違約責(zé)任

5.1若乙方未按照約定提供廣告代理技術(shù)服務(wù)，甲方有權(quán)要求乙方繼續(xù)履行合同，并賠償因此造成的損失。

5.2若甲方未按約定支付費(fèi)用，乙方有權(quán)要求甲方支付逾期付款的利息，并有權(quán)暫?；蚪K止服務(wù)。

5.3若任何一方違反保密條款，應(yīng)承擔(dān)相應(yīng)的法律責(zé)任。

第六條爭議解決

6.1雙方因履行本合同發(fā)生的爭議，應(yīng)首先通過友好協(xié)商解決。

6.2若協(xié)商不成，任何一方均可向合同簽訂地人民法院提起訴訟。

第七條合同變更與解除

7.1本合同簽訂后，任何一方未經(jīng)對方同意，不得擅自變更或解除合同。

7.2在合同履行過程中，如遇不可抗力等因素導(dǎo)致合同無法履行，雙方應(yīng)協(xié)商解決，并可根據(jù)實(shí)際情況變更或解除合同。

第八條合同生效與終止

8.1本合同自雙方簽字（或蓋章）之日起生效。

8.2合同履行完畢或雙方協(xié)商一致解除合同，本合同即終止。

第九條其他

9.1本合同未盡事宜，雙方可另行協(xié)商補(bǔ)充。

9.2本合同一式兩份，甲乙雙方各執(zhí)一份，具有同等法律效力。

雙方權(quán)利與義務(wù)的進(jìn)一步詳細(xì)說明：

第十條甲方權(quán)利與義務(wù)

10.1甲方有權(quán)要求乙方按照合同約定提供廣告代理技術(shù)服務(wù)，并對服務(wù)內(nèi)容進(jìn)行監(jiān)督。

10.2甲方應(yīng)向乙方提供必要的資料和指示，包括但不限于品牌背景、產(chǎn)品信息、目標(biāo)市場等。

10.3甲方有權(quán)要求乙方對廣告方案進(jìn)行修改和完善，直至甲方滿意。

10.4甲方應(yīng)在乙方提交報(bào)價(jià)單后，按照約定時(shí)間支付費(fèi)用。

10.5甲方應(yīng)配合乙方進(jìn)行廣告效果的監(jiān)測和評估，并提供必要的反饋意見。

10.6甲方有義務(wù)保護(hù)乙方的知識(shí)產(chǎn)權(quán)，不得擅自使用乙方提供的創(chuàng)意和設(shè)計(jì)方案。

第十一條乙方權(quán)利與義務(wù)

11.1乙方有權(quán)要求甲方按照合同約定支付費(fèi)用，并有權(quán)根據(jù)甲方提供的資料和指示提供專業(yè)服務(wù)。

11.2乙方應(yīng)按照甲方的要求，制定和提交廣告方案，并對方案進(jìn)行必要的修改和完善。

11.3乙方應(yīng)確保廣告內(nèi)容的合法性和真實(shí)性，不得使用虛假信息或誤導(dǎo)性語言。

11.4乙方應(yīng)按照合同約定的時(shí)間節(jié)點(diǎn)，完成廣告投放和效果監(jiān)測工作。

11.5乙方應(yīng)保護(hù)甲方的商業(yè)秘密，不得泄露給任何第三方。

11.6乙方有權(quán)根據(jù)市場變化和甲方反饋，對廣告方案進(jìn)行適時(shí)調(diào)整。

第十二條合作方式

12.1雙方應(yīng)通過定期會(huì)議、電話、電子郵件等方式保持溝通，及時(shí)解決合作過程中出現(xiàn)的問題。

12.2乙方應(yīng)定期向甲方匯報(bào)廣告投放進(jìn)度、效果數(shù)據(jù)和財(cái)務(wù)狀況。

12.3甲方應(yīng)積極參與廣告方案的討論和決策，提供必要的支持和指導(dǎo)。

12.4雙方應(yīng)共同制定廣告效果的評估標(biāo)準(zhǔn)，并定期對廣告效果進(jìn)行評估。

12.5雙方應(yīng)相互尊重對方的意見和決策，共同維護(hù)合作關(guān)系的穩(wěn)定和發(fā)展。

第十三條合同執(zhí)行中的其他事項(xiàng)

13.1雙方應(yīng)嚴(yán)格按照合同約定履行各自的義務(wù)，確保合同目標(biāo)的實(shí)現(xiàn)。

13.2若合同執(zhí)行過程中出現(xiàn)爭議，雙方應(yīng)本著公平、合理、誠信的原則，積極協(xié)商解決。

13.3雙方應(yīng)遵守國家法律法規(guī)和相關(guān)行業(yè)規(guī)范，不得從事違法活動(dòng)。

13.4雙方應(yīng)保持良好的合作關(guān)系，共同應(yīng)對市場變化，提升廣告效果。

合同有效期限、變更、終止條件等詳細(xì)說明：

第十四條規(guī)定合同有效期限

14.1本合同自雙方簽字（或蓋章）之日起生效，有效期為______個(gè)月（或______年），自合同生效之日起計(jì)算。

14.2合同期滿后，如雙方均無異議，本合同可自動(dòng)續(xù)期，續(xù)期期限與原合同一致。

第十五條規(guī)定合同終止條件

15.1合同在以下情形下終止：

（1）合同期限屆滿，且雙方未續(xù)簽合同；

（2）甲方或乙方提出解除合同，并經(jīng)對方同意；

（3）因不可抗力導(dǎo)致合同無法繼續(xù)履行；

（4）一方違約，經(jīng)對方催告后在合理期限內(nèi)仍未糾正；

（5）法律法規(guī)規(guī)定的其他終止情形。

第十六條規(guī)定合同的變更

16.1雙方同意在合同履行過程中，如需變更合同內(nèi)容，應(yīng)經(jīng)雙方協(xié)商一致，并以書面形式簽署變更協(xié)議。

16.2變更協(xié)議自雙方簽字（或蓋章）之日起生效，成為本合同的一部分。

第十七條規(guī)定合同的解除

17.1雙方同意在以下情形下可解除合同：

（1）合同終止條件成立；

（2）一方違約，經(jīng)對方催告后在合理期限內(nèi)仍未糾正；

（3）法律法規(guī)規(guī)定的其他解除情形。

17.2合同解除應(yīng)以書面形式通知對方，合同解除通知送達(dá)對方時(shí)生效。

第十八條規(guī)定爭議解決機(jī)制

18.1雙方在履行本合同過程中發(fā)生的爭議，應(yīng)首先通過友好協(xié)商解決。

18.2協(xié)商不成的，任何一方均有權(quán)將爭議提交合同簽訂地的人民法院訴訟解決。

第十九條規(guī)定法律適用和管轄法院

19.1本合同適用中華人民共和國法律。

19.2雙方因本合同發(fā)生的爭議，應(yīng)提交合同簽訂地的人民法院管轄。

第二十條規(guī)定合同效力

20.1本合同自雙方簽字（或蓋章）之日起生效，具有法律約束力。

20.2本合同一式兩份，甲乙雙方各執(zhí)一份，具有同等法律效力。

20.3本合同未盡事宜，按法律規(guī)定執(zhí)行。

雙方簽字、蓋章位置及日期：

第二十一條合同簽署

21.1本合同一式兩份，甲乙雙方各執(zhí)一份。

21.2甲方代表（簽字）：

21.3乙方代表（簽字）：

21.4甲方蓋章（蓋章位置）：

21.5乙方蓋章（蓋章位置）：

21.6簽署日期：

甲方代表簽字：__________

乙方代表簽字：__________

甲方蓋章：______________

乙方蓋章：______________

簽署日期：______________

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