Consumer Behavior知到智慧樹章節(jié)測試課后答案2024年秋上海商學(xué)院

ConsumerBehavior知到智慧樹章節(jié)測試課后答案2024年秋上海商學(xué)院第一章單元測試

Consumerbehaviorisanongoingprocess

A:錯B:對

答案:對whichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.

A:datamarketingB:RelationshipmarketingC:consumermarketingD:onlinemarketing

答案:RelationshipmarketingWhichoneisnotbelongtodarksideofconsumerbehavior?

A:difficulttomakeadecisionB:additiveconsumptionC:ConsumedconsumerD:Compulsiveconsumption

答案:difficulttomakeadecisionConsumerscanbesegmentedalongmanydimensions.Onesuchdimensionis（

）

，whichisthestatisticsthatmeasuretheobservableaspectsofapopulation.

A:countryB:demographicC:regionD:popularculture

答案:demographicAddictiveconsumptionreferstorepetitiveandoftenexcessiveshoppingperformedasanantidotetotension,anxiety,depression,orboredom.

A:對B:錯

答案:錯

第二章單元測試

Theabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto

A:SubliminalperceptionB:DifferentialthresholdC:Absolutethreshold

答案:DifferentialthresholdPerceptualdefensemeansconsumersaremorelikelytobeawareofstimulithatrelatetotheircurrentneeds

A:錯B:對

答案:錯Marketingmessagealwayshasthreebasiccomponents:

A:ansignB:anobjectC:animageD:aninterpretant

答案:ansign；anobject；aninterpretantMostmarketerswantstocreatemessagesbelowconsumers’thresholdssopeoplewillnoticethem.

A:對B:錯

答案:錯Perceptionisathree-stageprocessthattranslatesrawstimuliintomeaning.

A:對B:錯

答案:對

第三章單元測試

Twomajorapproachestobehaviorallearningincluding

A:instrumentalconditioningB:ClassicalconditioningC:cognationlearningD:observationlearning

答案:instrumentalconditioning；ClassicalconditioningRepetitionaapplicationofclassicalconditioning.

A:對B:錯

答案:對Marketingapplicationsofclassicalconditioninginclude

A:repetitionB:conditionedproductassociationC:lookalikeD:stimulusgeneralization

答案:repetition；conditionedproductassociation；stimulusgeneralizationreinforcementalwaysleadtoapositiveoutcome

A:對B:錯

答案:錯Whichkindisnotbelongtomemory?

A:sensorymemroyB:shorttermmemoryC:durablememoryD:longtermmemory

答案:durablememory

第四章單元測試

Wearmasksbelongstowhichhierarchyofneeds?

A:PhysiologicalneedsB:SocialneedsC:SecurityneedsD:Esteemneeds

答案:SecurityneedsWesatisfyphysiologicalneedswhenweusewebtoresearchtopics.

A:對B:錯

答案:對Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:錯B:對

答案:錯Apersonmustchoosebetweentwodesirablealternativesbelongsto

A:AvoidanceavoidanceconflictB:ApproachavoidanceconflictC:multipleconflictD:Approachapproachconflict

答案:ApproachapproachconflictConsumerinvolvementincludes

A:Message-responseinvolvementB:ProductinvolvementC:MessageinvolvementD:Purchasesituationinvolvement

答案:Message-responseinvolvement；Productinvolvement；Purchasesituationinvolvement

第五章單元測試

Freudiantheoryiscarriedoutinthemindamongthreesystems

A:EgoB:UnderegoC:SuperegoD:ID

答案:Ego；Superego；IDMotivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:對B:錯

答案:錯Establishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.

A:錯B:對

答案:對WhichwecallAIOs

A:OpinonsB:InterestsC:AffectD:Activities

答案:Opinons；Interests；ActivitiesWhichgroupisthetopgroupintheVALSsystem

A:InnovatorsB:BelieversC:StriversD:Makers

答案:Innovators

第六章單元測試

Attitudesweformtoprotectourselveseitherfromexternalthreatsorinternalfeelingperform

A:knowledgefunctionB:ego-defensivefunctionC:utilitarianfunctionD:value-expressivefunction

答案:ego-defensivefunctionThink-Feel-Dobelongsto

A:ExperientialhierarchyB:StandardlearninghierarchyC:Low-involvementhierarchyD:High-involvementhierarchy

答案:StandardlearninghierarchyCompliancehelpsustogainrewardsoravoidpunishment

A:錯B:對

答案:對Whichpartreflecttherelativepriorityofanattributetotheconsumer

A:ImportantweightsB:AttributesC:BeliefsD:Alternatives

答案:ImportantweightsWhichelementisnotbelongtocommunicaitonmodel

A:MediumB:MessageC:MarketersD:Source

答案:MarketersAttractivenesssourceismoreeffectiveforreceiverswhotendtobesensitiveaboutsocialacceptanceandother'sopinions.

A:錯B:對

答案:對Whichkindofmessagecanbeusedinthecommunicationmodel?

A:HumorousappealsB:FearappealsC:SexualappealsD:Emotionalappeals

答案:Humorousappeals；Fearappeals；Sexualappeals；Emotionalappeals

第七章單元測試

Whichkindofdecisionmakinghastocollectasmuchinformationaspossible?

A:HabitualdecisionmakingB:LimitedproblemsolvingC:Extendedproblemsolving

答案:ExtendedproblemsolvingNeedrecognitionoccurswhenwecomeintocontactwithdifferentorbetterqualityproducts.

A:對B:錯

答案:錯Deliberatesearchbelongtoactivesearch.

A:對B:錯

答案:對Lossaversionmeansweemphasizeourlossesmorethanwegains.

A:錯B:對

答案:對Whichrulesarebelongtononcompensatorydecisionrules?

A:LexicographicruleB:Limination-by-aspectsruleC:ConjunctiveruleD:Simpleadditverule

答案:Lexicographicrule；Limination-by-aspectsrule；Conjunctiverule

第八章單元測試

Crowdingisequaltodensity.

A:錯B:對

答案:錯Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.

A:對B:錯

答案:錯Repeatbuyersarealsotheloyalcustomers

A:錯B:對

答案:錯Recycleisagoodwaytoreducewasteandincreaseenvironmentallyresponsiblebehavior.

A:對B:錯

答案:對"Youcanappealdirectlytotheretailerforredress"belongsto

A:third-partyresponseB:publicresponseC:privateresponse

D:voiceresponse

答案:voiceresponse

第九章單元測試

Whoconductstheinformationsearchandcontrolstheflowofinformation?

A:InfluencerB:GatekeeperC:BuyerD:Initiator

答案:GatekeeperOrganizationalpurchasedecisionsdotendtohaveahighereconomicorfunctionalcomponentcomparedtoindividualconsumerchoices.

A:對B:錯

答案:對Membersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.

A:錯B:對

答案:對Childrenmakeupthreedistinctmarkets:

A:InfluencemarketB:PrimarymarketC:CurrentmarketD:Futuremarket

答案:Influencemarket；Primarymarket；FuturemarketBusiness-to-customer(B2C)e-commerce

referstoInternetinteractionsbetweentwoormorebusinessesororganizations.

A:錯B:對

答案:錯

第十章單元測試

Thepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongsto

A:InformationinfluenceB:UtilitarianinfluenceC:BrandinfluenceD:Value-expressiveinfluence

答案:Value-expressiveinfluenceGroupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup

A:錯B:對

答案:對Opinionleadermustbeacelebrate

A:對B:錯

答案:錯Threebasicthemesofdissatifiedconsumptioninclude

A:Non-convenientB:IdentityC:AgencyD:Injustice

答案:Identi