電視廣告資源購(gòu)買(mǎi)合同3篇

20XX專業(yè)合同封面COUNTRACTCOVER20XX專業(yè)合同封面COUNTRACTCOVER甲方：XXX乙方：XXXPERSONALRESUMERESUME電視廣告資源購(gòu)買(mǎi)合同合同目錄第一章合同雙方基本信息第一條款合同雙方名稱第二條款合同雙方法定代表人第三條款合同雙方地址第四條款合同雙方聯(lián)系方式第二章廣告資源信息第一條款廣告資源類(lèi)型第二條款廣告資源位置第三條款廣告資源面積第四條款廣告資源展示時(shí)間第五條款廣告資源展示頻率第三章廣告內(nèi)容要求第一條款廣告內(nèi)容形式第二條款廣告內(nèi)容時(shí)長(zhǎng)第三條款廣告內(nèi)容審核標(biāo)準(zhǔn)第四條款廣告內(nèi)容修改及調(diào)整第四章購(gòu)買(mǎi)價(jià)格及支付方式第一條款廣告資源購(gòu)買(mǎi)價(jià)格第二條款支付方式第三條款付款期限第四條款逾期付款責(zé)任第五章廣告發(fā)布及維護(hù)第一條款廣告發(fā)布時(shí)間第二條款廣告發(fā)布方式第三條款廣告維護(hù)責(zé)任第四條款廣告發(fā)布效果監(jiān)測(cè)第六章違約責(zé)任第一條款違約情形第二條款違約責(zé)任承擔(dān)第三條款違約賠償標(biāo)準(zhǔn)第七章?tīng)?zhēng)議解決第一條款爭(zhēng)議解決方式第二條款爭(zhēng)議解決期限第三條款爭(zhēng)議解決費(fèi)用承擔(dān)第八章合同生效及終止第一條款合同生效條件第二條款合同終止條件第三條款合同解除條件第九章合同附件第一條款附件名稱第二條款附件內(nèi)容第十章合同變更及補(bǔ)充第一條款變更及補(bǔ)充方式第二條款變更及補(bǔ)充生效條件第十一章合同解除第一條款解除條件第二條款解除程序第三條款解除后果第十二章通知與送達(dá)第一條款通知方式第二條款送達(dá)地址第三條款送達(dá)時(shí)間第十三章合同解除后的處理第一條款合同解除后的費(fèi)用結(jié)算第二條款合同解除后的資源返還第三條款合同解除后的保密義務(wù)第十四章其他約定第一條款合同解釋第二條款合同未盡事宜第三條款合同簽署日期合同編號(hào)_________第一章合同雙方基本信息第一條款合同雙方名稱第二條款合同雙方法定代表人第三條款合同雙方地址第四條款合同雙方聯(lián)系方式第二章廣告資源信息第一條款廣告資源類(lèi)型第二條款廣告資源位置第三條款廣告資源面積第四條款廣告資源展示時(shí)間第五條款廣告資源展示頻率第三章廣告內(nèi)容要求第一條款廣告內(nèi)容形式第二條款廣告內(nèi)容時(shí)長(zhǎng)第三條款廣告內(nèi)容審核標(biāo)準(zhǔn)第四條款廣告內(nèi)容修改及調(diào)整第四章購(gòu)買(mǎi)價(jià)格及支付方式第一條款廣告資源購(gòu)買(mǎi)價(jià)格第二條款支付方式第三條款付款期限第四條款逾期付款責(zé)任第五章廣告發(fā)布及維護(hù)第一條款廣告發(fā)布時(shí)間第二條款廣告發(fā)布方式第三條款廣告維護(hù)責(zé)任第四條款廣告發(fā)布效果監(jiān)測(cè)第六章違約責(zé)任第一條款違約情形第二條款違約責(zé)任承擔(dān)第三條款違約賠償標(biāo)準(zhǔn)第七章?tīng)?zhēng)議解決第一條款爭(zhēng)議解決方式第二條款爭(zhēng)議解決期限第三條款爭(zhēng)議解決費(fèi)用承擔(dān)第八章合同生效及終止第一條款合同生效條件第二條款合同終止條件第三條款合同解除條件第九章合同附件第一條款附件名稱第二條款附件內(nèi)容第十章合同變更及補(bǔ)充第一條款變更及補(bǔ)充方式第二條款變更及補(bǔ)充生效條件第十一章合同解除第一條款解除條件第二條款解除程序第三條款解除后果第十二章通知與送達(dá)第一條款通知方式第二條款送達(dá)地址第三條款送達(dá)時(shí)間第十三章合同解除后的處理第一條款合同解除后的費(fèi)用結(jié)算第二條款合同解除后的資源返還第三條款合同解除后的保密義務(wù)第十四章其他約定第一條款合同解釋第二條款合同未盡事宜第三條款合同簽署日期____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________多方為主導(dǎo)時(shí)的，附件條款及說(shuō)明一、當(dāng)甲方為主導(dǎo)時(shí)，增加的多項(xiàng)條款及說(shuō)明：第一條甲方主導(dǎo)權(quán)1.1本合同中，甲方擁有對(duì)廣告資源購(gòu)買(mǎi)決策的主導(dǎo)權(quán)，包括但不限于廣告內(nèi)容、發(fā)布時(shí)間、廣告資源選擇等。1.2甲方應(yīng)確保廣告內(nèi)容符合相關(guān)法律法規(guī)和行業(yè)標(biāo)準(zhǔn)，并承擔(dān)由此產(chǎn)生的法律責(zé)任。第二條廣告內(nèi)容制作與審查2.1甲方負(fù)責(zé)廣告內(nèi)容的制作，包括但不限于文案、圖片、視頻等。2.2廣告內(nèi)容制作完成后，甲方應(yīng)提交乙方進(jìn)行審查，乙方應(yīng)在收到廣告內(nèi)容后5個(gè)工作日內(nèi)完成審查。2.3如乙方對(duì)廣告內(nèi)容有異議，雙方應(yīng)協(xié)商解決；如協(xié)商不成，甲方應(yīng)修改廣告內(nèi)容或重新制作。第三條廣告發(fā)布與維護(hù)3.1甲方負(fù)責(zé)廣告的發(fā)布，包括但不限于媒體選擇、發(fā)布時(shí)間、發(fā)布頻率等。3.2甲方應(yīng)確保廣告發(fā)布質(zhì)量，如因發(fā)布問(wèn)題導(dǎo)致廣告效果不佳，甲方應(yīng)負(fù)責(zé)重新發(fā)布或提供相應(yīng)補(bǔ)償。3.3廣告發(fā)布期間，如出現(xiàn)技術(shù)故障或意外情況，甲方應(yīng)立即通知乙方，并采取必要措施進(jìn)行維護(hù)。第四條違約責(zé)任承擔(dān)4.1如甲方未按約定時(shí)間支付廣告費(fèi)用，應(yīng)向乙方支付違約金，違約金為未付款項(xiàng)的5%。4.2如甲方未履行廣告內(nèi)容制作與審查義務(wù)，導(dǎo)致廣告發(fā)布失敗或產(chǎn)生不良后果，甲方應(yīng)承擔(dān)全部責(zé)任。二、當(dāng)乙方為主導(dǎo)時(shí)，增加的多項(xiàng)條款及說(shuō)明：第一條乙方主導(dǎo)權(quán)1.1本合同中，乙方擁有對(duì)廣告資源購(gòu)買(mǎi)決策的主導(dǎo)權(quán)，包括但不限于廣告內(nèi)容、發(fā)布時(shí)間、廣告資源選擇等。1.2乙方應(yīng)確保廣告內(nèi)容符合相關(guān)法律法規(guī)和行業(yè)標(biāo)準(zhǔn)，并承擔(dān)由此產(chǎn)生的法律責(zé)任。第二條廣告內(nèi)容制作與審查2.1乙方負(fù)責(zé)廣告內(nèi)容的制作，包括但不限于文案、圖片、視頻等。2.2廣告內(nèi)容制作完成后，乙方應(yīng)提交甲方進(jìn)行審查，甲方應(yīng)在收到廣告內(nèi)容后5個(gè)工作日內(nèi)完成審查。2.3如甲方對(duì)廣告內(nèi)容有異議，雙方應(yīng)協(xié)商解決；如協(xié)商不成，乙方應(yīng)修改廣告內(nèi)容或重新制作。第三條廣告發(fā)布與維護(hù)3.1乙方負(fù)責(zé)廣告的發(fā)布，包括但不限于媒體選擇、發(fā)布時(shí)間、發(fā)布頻率等。3.2乙方應(yīng)確保廣告發(fā)布質(zhì)量，如因發(fā)布問(wèn)題導(dǎo)致廣告效果不佳，乙方應(yīng)負(fù)責(zé)重新發(fā)布或提供相應(yīng)補(bǔ)償。3.3廣告發(fā)布期間，如出現(xiàn)技術(shù)故障或意外情況，乙方應(yīng)立即通知甲方，并采取必要措施進(jìn)行維護(hù)。第四條違約責(zé)任承擔(dān)4.1如乙方未按約定時(shí)間支付廣告費(fèi)用，應(yīng)向甲方支付違約金，違約金為未付款項(xiàng)的5%。4.2如乙方未履行廣告內(nèi)容制作與審查義務(wù)，導(dǎo)致廣告發(fā)布失敗或產(chǎn)生不良后果，乙方應(yīng)承擔(dān)全部責(zé)任。三、當(dāng)有第三方中介時(shí)，增加的多項(xiàng)條款及說(shuō)明：第一條中介職責(zé)1.1本合同中，第三方中介負(fù)責(zé)協(xié)調(diào)甲乙雙方關(guān)系，確保合同履行。1.2中介應(yīng)保持中立，公正處理甲乙雙方的爭(zhēng)議。第二條中介費(fèi)用2.1中介服務(wù)費(fèi)由甲方和乙方按比例分擔(dān)，具體比例由雙方協(xié)商確定。2.2中介服務(wù)費(fèi)應(yīng)在合同簽訂時(shí)一次性支付。第三條中介責(zé)任3.1中介應(yīng)盡合理注意義務(wù)，確保合同履行。3.2如中介未盡到合理注意義務(wù)，導(dǎo)致合同無(wú)法履行或產(chǎn)生損失，中介應(yīng)承擔(dān)相應(yīng)責(zé)任。第四條中介變更與解除4.1如甲乙雙方同意變更或解除合同，中介應(yīng)協(xié)助雙方辦理相關(guān)手續(xù)。4.2中介變更或解除合同，應(yīng)提前通知甲乙雙方，并取得雙方同意。附件及其他補(bǔ)充說(shuō)明一、附件列表：1.廣告資源位置圖2.廣告內(nèi)容文案及設(shè)計(jì)稿3.廣告發(fā)布計(jì)劃表4.付款憑證5.廣告發(fā)布效果監(jiān)測(cè)報(bào)告6.爭(zhēng)議解決協(xié)議7.合同變更及補(bǔ)充協(xié)議8.中介服務(wù)協(xié)議9.保密協(xié)議二、違約行為及認(rèn)定：違約行為：1.甲方未按約定時(shí)間支付廣告費(fèi)用。2.甲方未履行廣告內(nèi)容制作與審查義務(wù)。3.乙方未按約定時(shí)間支付廣告費(fèi)用。4.乙方未履行廣告內(nèi)容制作與審查義務(wù)。5.廣告發(fā)布期間出現(xiàn)技術(shù)故障或意外情況，未及時(shí)通知對(duì)方。違約行為認(rèn)定：1.違約行為發(fā)生時(shí)，雙方均有權(quán)向?qū)Ψ桨l(fā)出書(shū)面違約通知。2.如一方未在接到違約通知后15日內(nèi)采取補(bǔ)救措施，視為違約行為成立。3.違約行為的認(rèn)定以書(shū)面通知及事實(shí)為依據(jù)。三、法律名詞及解釋：1.違約責(zé)任：指合同當(dāng)事人未履行合同約定的義務(wù)，應(yīng)當(dāng)承擔(dān)的法律責(zé)任。2.保密義務(wù)：指合同當(dāng)事人對(duì)合同內(nèi)容及相關(guān)信息負(fù)有保密責(zé)任，不得泄露給他人。3.爭(zhēng)議解決：指合同當(dāng)事人對(duì)合同履行過(guò)程中產(chǎn)生的爭(zhēng)議，通過(guò)協(xié)商、調(diào)解、仲裁或訴訟等方式解決。4.中介：指在合同履行過(guò)程中，為雙方提供協(xié)調(diào)、溝通、協(xié)助等服務(wù)的第三方。四、執(zhí)行中遇到的問(wèn)題及解決辦法：1.問(wèn)題：廣告內(nèi)容制作不符合要求。解決辦法：雙方協(xié)商修改廣告內(nèi)容，直至滿足要求。2.問(wèn)題：廣告發(fā)布時(shí)間與約定不符。解決辦法：雙方協(xié)商調(diào)整廣告發(fā)布時(shí)間，確保廣告效果。3.問(wèn)題：廣告發(fā)布期間出現(xiàn)技術(shù)故障。解決辦法：及時(shí)通知對(duì)方，采取必要措施進(jìn)行維護(hù)，確保廣告正常發(fā)布。4.問(wèn)題：一方未履行付款義務(wù)。解決辦法：發(fā)出違約通知，要求對(duì)方在規(guī)定時(shí)間內(nèi)履行付款義務(wù)，逾期未履行則可追究違約責(zé)任。五、所有應(yīng)用場(chǎng)景：1.甲方為廣告主，乙方為廣告發(fā)布平臺(tái)。2.甲方為廣告主，乙方為廣告制作公司。3.甲方為廣告主，乙方為廣告代理公司。4.甲方為廣告主，乙方為廣告發(fā)布媒體。5.甲方為廣告主，第三方為中介機(jī)構(gòu)。6.甲方為廣告主，乙方為廣告效果監(jiān)測(cè)機(jī)構(gòu)。電視廣告資源購(gòu)買(mǎi)合同1合同目錄第一章合同概述第一條款合同雙方基本信息第二條款合同簽訂目的第三條款合同生效時(shí)間第四條款合同期限第二章廣告資源內(nèi)容第一條款廣告內(nèi)容描述第二條款廣告形式第三條款廣告時(shí)長(zhǎng)第四條款廣告播放時(shí)段第三章廣告資源價(jià)格第一條款廣告資源單價(jià)第二條款廣告資源總價(jià)第三條款付款方式第四條款付款時(shí)間第四章廣告制作與提供第一條款廣告制作要求第二條款廣告制作時(shí)間第三條款廣告提供方式第四條款廣告修改與確認(rèn)第五章廣告播放與監(jiān)督第一條款廣告播放平臺(tái)第二條款廣告播放時(shí)間第三條款廣告播放效果監(jiān)督第四條款廣告播放效果評(píng)估第六章合同履行與變更第一條款合同履行方式第二條款合同變更條件第三條款合同變更程序第四條款合同解除條件第七章違約責(zé)任第一條款違約情形第二條款違約責(zé)任承擔(dān)第三條款違約賠償?shù)谒臈l款違約爭(zhēng)議解決第八章保密條款第一條款保密內(nèi)容第二條款保密義務(wù)第三條款保密期限第四條款違反保密義務(wù)的責(zé)任第九章合同解除與終止第一條款合同解除條件第二條款合同終止條件第三條款合同解除程序第四條款合同終止程序第十章合同爭(zhēng)議解決第一條款爭(zhēng)議解決方式第二條款爭(zhēng)議解決機(jī)構(gòu)第三條款爭(zhēng)議解決程序第四條款爭(zhēng)議解決費(fèi)用第十一章法律適用與管轄第一條款法律適用第二條款管轄法院第三條款爭(zhēng)議解決地點(diǎn)第四條款適用法律變更第十二章合同附件第一條款附件清單第二條款附件效力第三條款附件修改第十三章合同生效與備案第一條款合同生效條件第二條款合同備案要求第三條款合同備案機(jī)構(gòu)第四條款合同備案時(shí)間第十四章其他第一條款合同解釋第二條款合同解釋權(quán)第三條款合同補(bǔ)充條款第四條款合同生效日期合同編號(hào)_________第一章合同概述第一條款合同雙方基本信息第二條款合同簽訂目的第三條款合同生效時(shí)間第四條款合同期限第二章廣告資源內(nèi)容第一條款廣告內(nèi)容描述第二條款廣告形式第三條款廣告時(shí)長(zhǎng)第四條款廣告播放時(shí)段第三章廣告資源價(jià)格第一條款廣告資源單價(jià)第二條款廣告資源總價(jià)第三條款付款方式第四條款付款時(shí)間第四章廣告制作與提供第一條款廣告制作要求第二條款廣告制作時(shí)間第三條款廣告提供方式第四條款廣告修改與確認(rèn)第五章廣告播放與監(jiān)督第一條款廣告播放平臺(tái)第二條款廣告播放時(shí)間第三條款廣告播放效果監(jiān)督第四條款廣告播放效果評(píng)估第六章合同履行與變更第一條款合同履行方式第二條款合同變更條件第三條款合同變更程序第四條款合同解除條件第七章違約責(zé)任第一條款違約情形第二條款違約責(zé)任承擔(dān)第三條款違約賠償?shù)谒臈l款違約爭(zhēng)議解決第八章保密條款第一條款保密內(nèi)容第二條款保密義務(wù)第三條款保密期限第四條款違反保密義務(wù)的責(zé)任第九章合同解除與終止第一條款合同解除條件第二條款合同終止條件第三條款合同解除程序第四條款合同終止程序第十章合同爭(zhēng)議解決第一條款爭(zhēng)議解決方式第二條款爭(zhēng)議解決機(jī)構(gòu)第三條款爭(zhēng)議解決程序第四條款爭(zhēng)議解決費(fèi)用第十一章法律適用與管轄第一條款法律適用第二條款管轄法院第三條款爭(zhēng)議解決地點(diǎn)第四條款適用法律變更第十二章合同附件第一條款附件清單第二條款附件效力第三條款附件修改第十三章合同生效與備案第一條款合同生效條件第二條款合同備案要求第三條款合同備案機(jī)構(gòu)第四條款合同備案時(shí)間第十四章其他第一條款合同解釋第二條款合同解釋權(quán)第三條款合同補(bǔ)充條款第四條款合同生效日期甲方（蓋章）：乙方（蓋章）：甲方代表（簽字）：乙方代表（簽字）：日期：____年__月__日多方為主導(dǎo)時(shí)的，附件條款及說(shuō)明一、當(dāng)甲方為主導(dǎo)時(shí)，增加的多項(xiàng)條款及說(shuō)明1.第一附加條款：廣告投放優(yōu)先權(quán)說(shuō)明：甲方作為廣告資源的購(gòu)買(mǎi)方，擁有在合同約定的廣告播放時(shí)段內(nèi)的廣告投放優(yōu)先權(quán)。乙方應(yīng)確保在甲方指定的時(shí)段內(nèi)，不得安排其他廣告投放，以保證甲方廣告的投放效果。2.第二附加條款：廣告效果監(jiān)測(cè)報(bào)告說(shuō)明：乙方應(yīng)在廣告播放結(jié)束后，向甲方提供詳細(xì)的廣告效果監(jiān)測(cè)報(bào)告，包括廣告播放時(shí)長(zhǎng)、覆蓋范圍、率、轉(zhuǎn)化率等數(shù)據(jù)，以便甲方評(píng)估廣告效果。3.第三附加條款：廣告內(nèi)容修改權(quán)說(shuō)明：在廣告制作過(guò)程中，如甲方對(duì)廣告內(nèi)容有修改意見(jiàn)，乙方應(yīng)積極配合，并在甲方提出修改要求后的__小時(shí)內(nèi)完成修改，并提交甲方確認(rèn)。4.第四附加條款：廣告推廣費(fèi)用補(bǔ)貼說(shuō)明：甲方同意在合同期限內(nèi)，對(duì)乙方因履行本合同而產(chǎn)生的推廣費(fèi)用給予一定的補(bǔ)貼，具體補(bǔ)貼金額和補(bǔ)貼方式由雙方另行協(xié)商確定。5.第五附加條款：廣告資源分配優(yōu)先權(quán)說(shuō)明：甲方在后續(xù)廣告資源購(gòu)買(mǎi)中，享有乙方現(xiàn)有廣