項(xiàng)目十三醫(yī)藥招商代表工作實(shí)務(wù)ProgramWorkPracticeofPharmaceutic

項(xiàng)目十三醫(yī)藥招商代表工作實(shí)務(wù)Program13WorkPracticeofPharmaceuticalInvestmentPromotionRepresentative醫(yī)藥招商代表工作概述，能夠理解醫(yī)藥招商代表的崗位定位和工作職責(zé)Workoverviewofpharmaceuticalinvestmentpromotionrepresentative,andunderstandingitsjoborientationandresponsibilities醫(yī)藥招商代表的工作特點(diǎn)、職業(yè)素質(zhì)和能力Workcharacteristics,professionalqualityandabilityofpharmaceuticalinvestmentpromotionrepresentative運(yùn)用醫(yī)藥招商代表的知識(shí)分析醫(yī)藥招商工作案例，為后續(xù)學(xué)習(xí)奠定基礎(chǔ)Takingadvantageofpharmaceuticalinvestmentpromotionrepresentativetoanalyzepharmaceuticalinvestmentpromotionworkcases,soastolayafoundationforfollow-uplearning掌握Tomaster熟悉Tobefamiliar學(xué)會(huì)Tolearn學(xué)習(xí)目標(biāo)LearningObjectives思維導(dǎo)圖MindMap醫(yī)藥招商代表工作實(shí)務(wù)

WorkPracticeofPharmaceuticalInvestmentPromotionRepresentative醫(yī)藥招商代表工作概述Workoverview醫(yī)藥招商代表的職業(yè)能力Professionalability崗位定位

Joborientation

工作職責(zé)

Jobresponsibilities

工作特點(diǎn)

Jobcharacteristics職業(yè)素質(zhì)

ProfessionalQuality市場(chǎng)情報(bào)收集能力

Marketintelligencecollectionability分析判斷和說(shuō)服能力Analysis,judgmentandpersuasionability尋找和篩選客戶能力Customeridentificationandchoosingability溝通與談判能力Communicationandnegotiationability法規(guī)運(yùn)用能力

Abilitytoapplylawsandregulations任務(wù)二醫(yī)藥招商代表的職業(yè)能力Task2

ProfessionalAbilityofPharmaceuticalInvestmentPromotionRepresentative醫(yī)藥招商代表的職業(yè)能力ProfessionalAbilityofPharmaceuticalInvestmentPromotionRepresentative市場(chǎng)情報(bào)收集能力Marketintelligencecollectionability一分析判斷和說(shuō)服能力Analysis,judgmentandpersuasionability二尋找和篩選客戶能力Customeridentificationandchoosingability三醫(yī)藥招商代表的溝通與談判能力Communicationandnegotiationability四醫(yī)藥招商代表的法規(guī)運(yùn)用能力Abilitytoapplylawsandregulations五醫(yī)藥招商代表的職業(yè)能力ProfessionalAbilityofPharmaceuticalInvestmentPromotionRepresentative管理和服務(wù)能力Managementandserviceability一1發(fā)現(xiàn)和把握機(jī)會(huì)的能力Abilitytoidentifyandseizeopportunities二2發(fā)現(xiàn)危機(jī)和化解危機(jī)的能力Abilitytoidentifyandsolvecrises三3學(xué)習(xí)能力Learningability四4除此之外，醫(yī)藥招商代表還應(yīng)當(dāng)具備其他能力Otherresponsibilities崗位對(duì)接Jobdocking醫(yī)藥招商與醫(yī)藥代表Pharmaceuticalinvestmentpromotionandpharmaceuticalrepresentative醫(yī)藥招商的銷售模式只要是藥品生產(chǎn)廠家同代理商之間的銷售即藥品廠家以底價(jià)的形式賣(mài)給代理商并簽訂一系列合同。如代理區(qū)域、代理價(jià)格等。Thesalesmodeofpharmaceuticalinvestmentpromotionmainlyincludesthesalesbetweenpharmaceuticalmanufacturersandagents.Thatis,pharmaceuticalmanufacturerssellproductstoagentsinbottompriceandbothpartieswillsignaseriesofcontracts,suchasagencyarea,agencypriceandsoon.因此，醫(yī)藥招商的工作內(nèi)容主要是尋找合適的代理商，然后進(jìn)行談判簽單，發(fā)貨，最后是例如產(chǎn)品資料、產(chǎn)品技術(shù)、產(chǎn)品市場(chǎng)和價(jià)格維護(hù)等的后續(xù)支持。Therefore,pharmaceuticalinvestmentpromotionworkmainlyincludessearchingforsuitableagents,negotiating,signing,anddeliveringgoods.Finally,itwillprovidefollow-upsupportsuchasproductinformation,producttechnology,productmarketandpricemaintenance.醫(yī)藥代表是一種職業(yè)，也有醫(yī)藥銷售的意思Pharmaceuticalrepresentativeisaprofession,whichalsoincludespharmaceuticalsales.其主要工作是藥廠或者藥物代理公司到醫(yī)院去推銷藥品。Themajorjobistosellmedicinestohospitalsbypharmaceuticalcompaniesoragencies.一般對(duì)象是醫(yī)院科室、主管部門(mén)等。Theobjectsarehospitaldepartmentsandcompetentdepartmentsingeneral.如果是OTC的話需要做好日常工作，監(jiān)督藥品去向，維護(hù)市場(chǎng)等。IncaseofOTC,dailyworkshouldbedone,suchasmonitoringthewhereaboutsofmedicinesandmarketmaintenance.崗位對(duì)接Jobdocking思考題Thinking請(qǐng)談?wù)勀銓?duì)醫(yī)藥招商代表工作的理解。Pleasetalkaboutyourunderstandingofworkofpharmaceuticalinvestmentpromotionrepresentative.1醫(yī)藥招商代表和醫(yī)藥代表有區(qū)別嗎？Isthereanydifferencebetweenpharmaceuticalinvestmentpromotionrepresentativeandpharmaceuticalrepresentative?2如何成為一名合格的醫(yī)藥招商代表？Howtobeaqualifiedpharmaceutic