2025年零售媒體行業(yè)研究報告

2025

RETAILMEDIAINDUSTRY

REPORT

02

ABOUTTHE

RESEARCH

RETAILMEDIAINDUSTRYREPORT

WHOWESURVEYED

ThedatainthisreportwascollectedviasurveyinAugust2024intheUS.We

surveyed100executive,senior,andmid-leveldecisionmakersfromretailersandbrands.Theyserveinmarketing,retail

media,merchandising,ecommerce,andshoppermarketingroles.

Respondentsworkatcompanieswithover$50Minannualrevenue.Allparticipatingretailershaveashoppermarketingorco-opmarketingprogram,aswellasa

monetizationprogramthat’sincrementaltotheirshoppermarketing.Allbrands

categorizethemselvesaseitherCPGsorconsumerbrands.

RETAILMEDIAINDUSTRYREPORT

03

BrandsRetailers

Annualrevenue

Senioritylevel

50%

60%

45%

43%

51%

40%

50%

35%30%

40%

25%

30%

20%

15%

11%

20%

10%5%

10%

6%

0%

0%

$50Mto$99M

$100Mto$499M

$500Mto$999M

$1B+

ExecutivelevelSeniorlevelMid-level

Mainproductcategories

60%

50%

40%

30%

20%

10%

0%

55%

42%

37%37%37%37%

34%34%34%

29%

26%

28%

23%

23%

25%25%

20%

17%17%

20%

22%23%

14%

11%

43%45%

34%

26%29%

20%

38%

15%17%

22%

04

INSIDE

01

THERETAILMEDIALANDSCAPE

02

FOCALPOINTSFORRETAILERS

?PreparingforConvergenceinaComplexLandscape

?ManagingCosts

03

FOCALPOINTSFORBRANDS

?FindingEfficienciesforGrowth

?NavigatingRMNComplexity

04

THEPATHFORWARD

RETAILMEDIAINDUSTRYREPORT

05

01THERETAILMEDIALANDSCAPE020304

TODAY’SRETAILMEDIALANDSCAPE(RMN)LANDSCAPE

RETAILEROWNED

Grocery

sspartanNash

ymans

DepartmentStore

ckomirgooesLORD&TAYLOR

聲macysNORDSTROM

Mass/Dollar/Club

a3on

OfficeSupply

—staples.

HomeImprovement

Specialty

ConvenienceStore

Pharmacy/Convenience/Beauty

AGGREGATEDMARKETPLACES

:kevelagoncnougnentGoogleotheradeDeskcarrotAdsBridgcxeo

ECOMMOWNED

COMMERCEMEDIANETWORKS

CommerceIntermediary

Specialty

Travel

Financial

Entertainment/Fitness/Services

uberEots

uber

chewywwayfirEtsy

RETAILMEDIAINDUSTRYREPORT

01THERETAILMEDIALANDSCAPE020304

RETAILMEDIAINDUSTRYREPORT

06

RETAILMEDIAIN2025HASREACHEDATIPPINGPOINT

Infourshortyears,retailmediahasexplodedfrombeingan

$18.8Bbusinessto

onethat’sworth$54.9B

.Andasthepiehasgrown,moreandmoreplayershavejumpedintograbapiece:our2020landscapeincludedjust28RMNs,whilethisyear’shasanimpressive94.

Growthhasbeenfast–andit’snotclearifthatgrowthisintherightareas.

Commoditizedadformats,likesponsoredsearchandbannerads,getalotof

investmentandattention,butthefutureofretailmediawillbeindifferentiatedofferingslikedataandaudiences.

Thecurrentstatesimplyisn’tsustainable.Wepredictaconvergencemomentcomingsoon,wheresomeRMNswillmergeandotherswillfold.Butwe’llalsoseesomeRMNsthrive.Togetthere,they’llneedtocreateclearvaluefor

brandswhileexpertlycontrollingtheircosts.

Thisyear’sreportfocusesonhelpingRMNsandbrandsalikemanageefficient

retailmediaoperationsandnavigatethecomplexitiesofthelandscape.Diveinforourexclusivesurvey-basedinsightstoprepareforretailmediasuccessin

2025andbeyond.

07

FOCALPOINTSFOR

RETAILERS

RETAILMEDIAINDUSTRYREPORT

0102FOCALPOINTSFORRETAILERS0304

78%

expectrevenuetoincrease

RETAILMEDIAINDUSTRYREPORT

08

TODAY’SREALITYFOR

RETAILMEDIANETWORKS

Seventy-eightpercentofretailersexpecttheirRMNrevenuetoincreaseinthenextthreeyears,comparedto91%last

year,suggestingthatRMNsarelessconfidentintheirabilitytocontinuetostandoutandgrowinacrowdedmarketplace.What’scausingthat?

?FragmentationinthecompetitivesetincreasescomplexityforRMNs.

?Therearegrowingpainstomeetdemand.

09

0102FOCALPOINTSFORRETAILERS0304

TODAY’SREALITYFORRETAILMEDIANETWORKS

FragmentationinthecompetitivesetincreasescomplexityforRMNs.

RMNscalledoutfirst-partydatavendorsand

mediaproviders(Meta,Meredith,YouTube,other

commercemedianetwork)astheirtop

competitorsthisyear,withdirectandindirectRMNscomingafter.RMNsarechallengedtonavigatealandscapewherethenumberandvarietyofplayersmakesithardtodefinea

competitiveset.

Therearegrowingpainstomeetdemand.

Thelandscapeisbecomingmoremature,andhowRMNsoperatewithinitisalso

maturing.Thisyear’sdatashowedthatRMNsaren’tfocusedprimarilyonjustoneortwotopconcerns;RMNsaremanagingcomplexand

competingprioritiesintheirbusinessdailyandit’schallengingtoidentifyasinglesolution

thataddressesthemall.

Thecurrentlandscapeisunsustainable,andto

thrivethroughanindustryconsolidation,

retailersmusttakeadvantageoftheiruniquepositionaspublishers,techproviders,medianetworks,andmuchmore.

ReadonforfreshinsightsintothecurrentstateforRMNsandtolearnhowtonavigatethe

evolvinglandscape,withafocusoncompetitivedifferentiationandcostmanagement.

RETAILMEDIAINDUSTRYREPORT

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

010

0304

01

RMNOFFERINGSSPANNEARLY

EVERYAISLE

RMNsnowcovernearlyallproductcategories,

makingretailmediarelevantformorebrandsandsolidifyingitasanintegralpartofa

standardmediastrategy.

Ofnoteistheluxurygoodscategory,whichgrewfrom22%lastyearto34%thisyear.Intheearlyyears,manysawretailmediabuiltexclusively

forCPGs.However,ascommercehasevolvedto

be“everywhere,allthetime,”thereareuse

casesforluxurybrandsthatmakeretailmediaanattractiveopportunity.

Ifdesired,nearlyanybrandcouldfindanRMNtoworkwiththatsellsintheircategory,presentingmoreoptionsthanever.

This,combinedwiththecrowdedlandscapeonpage4,highlighttheneedforRMNstodevelopnon-mediasolutionstostaycompetitive.

RETAILMEDIAINDUSTRYREPORT

14%

20%

22%

23%

25%

25%

28%

29%

34%

37%

37%

42%

55%

Whatbestdescribesthecategoriesthatyousell?

Pet

Pharmacy

Alcohol

Convenienceitems,suchasgrab-and-gofood,drinks,orgasoline

Officesuppliesandpersonalcomputing

Homeimprovement

Healthandwellness

Homegoods

Luxurygoods

Grocery

Generalmerchandise(includesmassmerchandisers,varietystories,andmembershipwarehouseclubs

Cosmeticsandbeauty

Clothingandfashion

0%10%20%30%40%50%60%

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

011

0304

01

LANDSCAPEFRAGMENTATIONLEADSTOACOMPLEXCOMPETITIVESET

RMNsconsiderfirst-partydatavendorsandmediaprovidersastheirbiggestcompetitors,beatingoutothermedia

networks.ThissuggeststhatRMNsseetheirfirst-partydataasasignificantassetandperceivetheplatformaudiences

asasignificantthreatasaviablealternativeforbrands.

Inanidealworld,platformswouldbepartnersratherthancompetitors.ThemoreweseeRMNsbuildtheiroffering

aroundcustomerdata,themorelikelyopportunitythereistobuildpartnershipbridgeswithmediaanddataproviders.AlbertsonsandNBCUniversalareexamplesofbrandswhohavesuccessfullyturnedoverlappingofferingsintovalueforbothparties.

TheremayalsobeopportunitiesforRMNstocollaborate

withmedianetworksoutsideofretailforsecond-partyaudiencetargetingsinceRMNsdonotviewthemas

competitors.

RETAILMEDIAINDUSTRYREPORT

First-partydatavendors(othercommercemedianetworks,Meta,Pinterest,etc.)

Mediaproviders(YouTube,Meredith,etc.)

Selectretailmedianetworksthataresimilartoyourbusinessinsomeway(productassortment,revenue,etc.)

Allotherretailmedianetworks

Allmedianetworksoutsideofretail

Noneoftheabove

74%

62%

55%

31%

6%

2%

Whodoyouconsidertobecompetitorstoyourretailmediaprogram?

0%20%40%60%80%

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

012

0304

01

NON-MEDIAOFFERINGSMAKEUPANINCREASINGPORTIONOFRMNVALUE

What%ofyourRMNgrossannualvaluegoestonon-mediasolutions?

55%

40%

34%

25%

13%

14%

8%

8%

0

2%3%

0

0%1%-20%21%-40%41%-60%61%-80%81%-100%

20232024

RETAILMEDIAINDUSTRYREPORT

For45%percentofRMNs,non-mediasolutions

makeup>40%oftheirRMNrevenue,upfromjust33%RMNslastyear.Infact,RMNisstartingto

becomeamisnomer–today’sRMNsarecloserto“retailaudienceconnectors”thanmedianetworks.

Advertisers,brands,andagenciesaredemandingmorefortheirinvestment,requiringRMNsto

advancetheirnon-mediasolutions.These

solutionsareoftenmorescalablefortheretailer

andcanimpactbothtop-linerevenueandbottom-lineprofitability.

Often,RMNswillinvestinmultiple

complementarynon-mediasolutionstocreatepersonalizedexperiencesthatresonatefor

shoppers.

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

013

0304

01

RMNS’TOPNON-MEDIASOLUTIONSFOCUSONAUDIENCEDATAANDFIRST-PARTYINSIGHTS

RMNsaren’tjustpublishers-they’reincreasinglyservingasdataprovidersandeventechcompanies.

Thetopnon-mediacategoryRMNsreportparticipatingin

relatestoaudiences,withthetopofferingbeingdataand

first-partyaudienceinsightswithoutmedia(35%).Asglobaldataregulationadvancesandcookiedeprecationexpands,RMNswillcontinuetoleanintotheirfirst-partytargeting

valuepropositiontomeetbrands’demand.

Nextwascreative,suggestingthatRMNsrecognizethe

importanceofhelpingbrandsmanagethosecomponentsoftheirmediacampaignstocreateaconsistentshopper

experiencewiththebrand,bothonnetworkandoff.

Thesetopofferingsprovideincentiveleverstoobtain

committedadinvestmentgrowthfrombrands,andwhenthey’readd-onsRMNshavemoreflexibilityinthefinal

deliverabletobrands.Thatsaid,RMNsthatcan

commercializethemodelfortheseitemsstandtogainafirst-moveradvantageandcapturepent-updemand.

RETAILMEDIAINDUSTRYREPORT

Audience

Creative

Reporting

Whattypesofmonetizationsolutionsdoyouofferforbrands/advertiserstoparticipatein?Non-mediasolutions,averagedacrosscategories

14%

11%

18%

2

21%

4%

25%

26%

32%

30%

0%5%10%15%20%25%30%35%

20242023.2022

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

014

0304

01

BRANDSNOWWORKWITHRMNSPRIMARILYTO

UNDERSTANDANDINFLUENCETHEIRSHAREDCUSTOMER

In2024,brands’reasonsforworkingwithRMNsare

focusedlessonperformance;third-partycookie

deprecationandmediaclosetothepointofpurchaseplummetedY/Yasdecisionfactors.

Instead,they’refocusedonadeeperunderstandingandgreaterinfluenceoverthesharedcustomer.Threeof

thefourtopreasonsbrandsreportedworkingwithRMNsin2024centeraroundtheshopperandtheirexperience,witheachonegrowinginimportance

comparedtolastyear.ThisreinforcestheideathatRMNsareless“medianetworks”andmore“audienceconnectors”intoday’slandscape.

RETAILMEDIAINDUSTRYREPORT

Tobetterunderstandtheshopperattheretailer

Tocreateabettershoppingexperience

Tobuildastrongerpartnershipwiththeretailer

Todelivermorepersonalizedcommunications

Feelcompelledtoaspartofmerchantnegotiations

Tobuymediathat’sclosetothepointofpurchase

Toprepareforchangesduetothird-partycookiedeprecation

Whydoyouworkwithretailmedianetworks?

23%

25%

23%

23%

42%

47

42%

44%

5

57

54%

%

54%

50%

63%

8%

%

0%10%20%30%40%50%60%70%

20242023

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

0304

01

RETAILMEDIAINDUSTRYREPORT

015

ACONSOLIDATIONINRETAILMEDIAISON

THEHORIZON

BrandandagencyexpectationsforRMNsareincreasing.Theywantmorestandardization,control,andtransparencyacrossmediabuys,performancereporting,andmore.

RMNsarepublishers,techpartners,medianetworks,andmuchmore.Withthatconvergenceofdisciplines,theyhaveamassiveopportunitytodeliveronbrands’biggestreasonsforworking

withRMNs:tobetterunderstandtheirshopperandcreatea

bettershoppingexperience.Buttocontinuetosucceed,RMNsmustcommittoinnovation,createeasypartnerships,advancetheirmediapractices,andproveeffectiveness.

Thosewhosucceedwillcapturedemandfromtop-tierbrands

andkeeplargermarketshare.Mid-andlong-tailRMNsthatareunabletoevolvetoshowdifferentiationwillbecappedbytheir

availablefirst-partyaudiencesizeandthetrafficitdrives,

forcingconsolidationintocross-RMNcollaborationsorshareddatapartnershipstokeepormaintaintheirscale.

0304

01

HOWTOPREPAREFORASHIFTINGLANDSCAPE

ThereareseveralstepsRMNscantaketocontinuetothriveastheindustryconsolidates:

1.Understandtheuniquevaluepropositionoftheir

first-partyaudienceofferingtofindtherightbrandsandselltothemeffectively.

2.RecalibratetheircompetitorsettoRMNswith

similaraudiences.KnowingwhoRMNsarereally

playingagainstwillbecriticalforinvestinginareasthatwillhelpthemstandout.

3.Usedatatoprioritizesolutionsthatmeetmarket

needs.Usethegraphtotherightasyourinnovationroadmapto-dolist.Creativeandconnectedloyaltystrategiesareessentialsfortoday’sbrands.

4.Buildateamthat’snotjust“retailmedia”folks.

Talentinvestmentsmustalignwithofferings,

whetherthat’screative,loyalty,in-depthreporting,orothercomponents.

5.Addtransparencywhereverpossible,especiallywithaddressabletargetingtoshowthe

effectivenessofmediacampaigns

Creativeservices,includingpersonalizationandco-branded opportunitiesthroughcreative

Connectedstrategyacrossretailmedia,loyalty,andmerchantteams

Accesstodigital/ecommerceownedandoperatedmedia/properties

Accesstoin-storeownedandoperatedmedia/propertieswithintheretailer’sfootprint

First-partysalesdata

Closed-loopreporting

Co-brandedopportunities

Other

74%

44%

66%

42%

54%50%

54%

78%

34%33%

17%

31%

0

19%

0

3%

Whatarethethreemostimportantservices/solutionsthatretailmedianetworksoffer?Top3choices

0%10%20%30%40%50%60%70%80%

02FOCALPOINTSFORRETAILERSPREPARINGFORCONVERGENCEINACOMPLEXLANDSCAPE

016

20242023

RETAILMEDIAINDUSTRYREPORT

017

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

Pleaserankthefollowingpotentialconcernsorchallengesaboutyourretailmediabusiness

inorderofhowlargeaconcerntheyaretoyourorganization

Topranked

COMPETINGPRIORITIESTOMEETDEMAND,WITH

SCALINGTHETEAMASTHETOPCONCERN

ThetopconcernretailersseefortheirRMNbusinessis

scalingtheteamtomeetdemand,whichisoftencostly

(bothtobuildandmaintain).Thisalignswithoneofthe

challengesmanyRMNsreported:findingtherightpartnerforpeople.Compilingateamwiththebestmixofexpertise

andexperiencecanbetoughinacompetitive,rapidlygrowingindustry.

Thatsaid,withtheindustrymaturing,wenowseeamore

evendistributionacrossthechallengesRMNsreportratherthanjustoneortwostand-outs.In2022,thespread

betweenthehighestandlowestconcernswas18points;thisyearitwasjust9.Thatalonecanmakefindingandscaling

thesupportteamchallenging.

Areasweweren’tevenaskingabout3yearsago,likeAIandautomation,arenowtop-of-mindformanyretailers,and

findingtherightsolutionscanbeexpensive.

RMNsMANAGECOMPLEX,

Scalingtheteamtomeetdemand

4%

4%

3%

9%

6%

6%

7%

12%

11%

12%

13%

11%

11%11%

11%11%

11%

11%

13%

15%

17%

15%

16%

19

20%

%

22%

Keepingupwithinnovation

Dataprivacyandregulations

Figuringouthowtofitautomation/AIintothebusiness

Collaborationacrossmerchant,loyalty,andretailmediateams

Managingmargin

Solutioningfornewadproducts

Competition

Demandsofbrand/advertiserpartners

0%5%10%15%20%25%

20242023.2022

RETAILMEDIAINDUSTRYREPORT

018

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

RMNSSHOW

INCREASEDINTERESTINSPECIALIZED

PARTNERSHIPS

Retailersinoursurveyreportedworkingwithmore

than23differenttechnologypartners.RMNsdivertedsharefromlargerproviderstopartnerswhooffer

solutionsmoretailoredtoretailmedia.Someofthe

biggestwinnersweretheTradeDesk,PromoteIQ,andPlacementsIO.

RMNs’evolvingneedsrequireadifferentpartnerset–andwithsomanyoptionsavailable,RMNsnolonger

needtosettleforanimperfectfit.Aligningsolutionstoneedsiskeyforcostmanagement,especiallywhenretailerscanreducethenumberofpartnersthey’re

workingwith.Smallerspecialtypartnersmayalso

providesomecostsavingsoverenterprisesolutions.

Asretailersexplorenewandemergingpartners,itwillbecriticaltoproperlyevaluateanyfoundationaltechintegrationwork,likeAPIs,thatnewpartnersrequire.Thoseprojectsshouldbeconsideredaspartofthe

overallcost/benefitequation.

RETAILMEDIAINDUSTRYREPORT

Criteo

CitrusAd

Pubmatic

PlacementsIO

TradeDesk

PromoteIQ

Instacart

Salesforce

Amazon

Google

Whichpartnersdoyouworkwithtosupportyourmonetizationprogram?

8%8%

9%6%

9%8%

11%

5%

14%

5%

14%

9%

28%27%

42%

50%

72%

77%77%

80%

0%10%20%30%40%50%60%70%80%90%

20242023

Theinnovationroadmap

Commercialtermsand/orcost

Managedservicecomponent

Easeofimplementation

Reputationofpartner

Abilitytoscaleonsite/offsite/in-store

Salesteamsupport/offering

Built-inaccesstoexistingadvertisers

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

Pleaserankthebelowfactorsinorderofimportancewhendecidingwhichtechnology

touseforyourretailmedianetwork

17%

8%

15%

11%

14%

11%

14%14%

12%

16%

11%

25%

9%

11%

8%

5%

Topranked

0%5%10%15%20%25%

20242023

RETAILMEDIAINDUSTRYREPORT

30%

019

COSTBECOMESAGREATER

CONSIDERATIONFORTECHDECISIONS

Yearoveryear,moreretailerscited“commercialtermsand/orcost”astheirtopfactorwhendecidingwhat

technologytousefortheirRMN.

Whenthelandscapewasmorenascent,retailerswere

lookingfortheeasiestimplementation.Afterlearningthatalltechimplementationsarerelativelyhard,it'snolongerthetopprioritywhenmakingadecision.

RMNsarelikelygettingmoreinternalITsupportasretailersprioritizetheirbusinessbuildasatransformationproject.

WithITsupportit'slessofafocustobe"easy"andmoreofafocustobe"right"forthelong-termplay.

020

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

RMNsFINDA“HAPPYMEDIUM”WITH

BOUGHT

TECHNOLOGY

Yearoveryear,moreretailersreportedbuyingtechnologyacrossallareasexceptcreative.

Buyingstrikesabalanceacrossconvenience,ownership,andtotalcost.Buildingrequiressignificanttimeand

upfrontinvestmenttoseelonger-termefficiencies,whilepartneringprovideslesscontrolandongoingfees.Buying

isahappymedium,providinggreatercontrolthanpartneringwithlessinvestmentthanbuilding.

RMNsaremostwillingtobuildtheirCRMtechnologyto

managetheirshopperdataasthebackboneoftheir

personalizationefforts.They’remostlikelytopartnerformediasalesandcreative,whichallowsthemtocapitalizeonindustryinnovationswithouthavingtomakesweepingchangesthemselves.

RETAILMEDIAINDUSTRYREPORT

MediaSales

MediaTech/AdServing

AudienceDevelopment

ReportingandInsights

Creative

CRM

25%

35%

40%

26%

43%

31%

28%

48%

25%

29%

37%

34%

38%

23%

38%

45%

38%

17%

Whichbestrepresentsyourapproachtotechnology?

0%10%20%30%40%50%60%70%80%90%100%

BuiltBoughtPartnered

35%

021

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

TOPCHALLENGESARECOSTLY–BUT

ESSENTIAL–

ENDEAVORSFORINNOVATION

Lastyear,RMNs’biggestchallengetoscalingtheirdigitalbusinesswasfindingtherighttech.Thisyear,it’sputtingatechnologyinfrastructureinplacetogetasmuchvalueaspossiblefromtheirtechinvestments.

Astheindustryhasmatured,investmentsintechand

peoplearemust-haves.“Goodenough”solutionsthatgotRMNstowheretheyarewon’tpropelthemforwardastheindustrymovestowardconsolidation.Moretailoredtech

solutionsandspecializedpersonnelwillbekeyforinnovation.

Theindustry’smaturityisalsoshiningthroughintheY/Ydecreasein“conflictwithmerchantortradeteams”,astheseissueshaveincreasinglybeenresolvedinternally.

RETAILMEDIAINDUSTRYREPORT

80%

60%

40%

20%

0%

-20%

-40%

-60%

-80%

-100%

-120%

YoY%change

57%

Findingtheright

14%tech(internalInternalorConflictwith

internal

merchantortradeteams

9%change

Lackthedata

expertisein-

house

management,

etc.)

outsourcedsalesofthedataor

mediasolution

Lackof

expertisein-

house

Findingthe

rightpartner

forpeople

Gettinginternalbuy-inor

TechnologyInfrastructure

funding

-16%

-14%

-59%

-100%

022

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

RMNSLOOKTOEMERGINGTECHNOLOGYFOR

EFFICIENCYGAINS

RMNsreportedusingamixofmethodstodriveefficiencies,withAIandautomationbeingthemostprevalent.Tousethesetoolseffectively,retailersshould:

Havespecificpainpointsthey’retryingtoaddress,anddefineconcreteAIand

automationusecasesthatcansolvethosechallenges.ToomanycompaniesarejumpingintoAItostayon-trendratherthanthinkingthroughtheuniquebusinesschallengeitcanhelpthemsolve.

CreatealignedKPIsandrealisticgoalsforefficiencygains.Successmetricsshouldtiedirectlytothechallengebeingsolved,andtimelinesshouldconsiderimplementation,QA,optimization,etc.

Ensuredataintegrityandfidelity.AIisonlyasgoodasthedatait’sfedandtrainedon.

Whichofthefollowinghaveyou

used,orareyoucurrentlyusing,todriveefficiencies?

86%

AI

72%

Automation

Restructuringofteams

and/oroutsourcingmodels

Othertechnology

12%

26%

RETAILMEDIAINDUSTRYREPORT

0102FOCALPOINTSFORRETAILERSMANAGINGCOSTS0304

RETAILMEDIAINDUSTRYREPORT

023

HOWTOFINDAVENUESFORGROWTH

TherearegrowthopportunitiesforallRMNs–thoughtheymayrequirenew

infrastructureorpartnerships.Atthisstage,RMNsmustthinkcriticallyaboutwheretheyare,wheretheywanttogo,andwhattheyneedtogetthereso

thateverydollarinvestedcontributestofuturesuccess.Whatmakessenseforascaledbig-boxplayermaynotworkforaspecialtyRMN.

1.Evaluatethefullvalueofpartnershipsortechinvestments,includingtheirabilitytoadapttoemergingtechnology,againstthecost.Beopento

smallerpartnersiftheyhavethecapabilitiesthatmatchyourneeds.

2.Takealong-termviewwhendeterminingwhethertobuild,buy,orpartner.Thereisnoonerightanswer–itdependsonyourteam’sgapareas,your

capitalon-hand,yourabilitytoiterateastheindustryevolves,andmore.

3.Staytruetoyouruniquedifferentiationandthecustomeryousharewithyourbrands.Alaserfocusonyourcor